Empresas de Ônibus do Transporte Coletivo de Uberlândia

What Empresas de Ônibus do Transporte Coletivo de Uberlândia does

Empresas de Ônibus do Transporte Coletivo de Uberlândia, operating under the trade name Ubertrans, is a non-profit transit card management organization authorized by SETTRAN (Secretaria Municipal de Trânsito e Transportes) to administer the public transportation fare system for the city of Uberlândia, Minas Gerais, Brazil. Founded in 2009 and operating with a lean staff of 9 employees, Ubertrans issues and manages the SIT (Sistema de Identificação de Passageiros) smart card across four variants: Vale Transporte (employee transit passes mandated by Brazilian labor law), Cartão Estudante (student cards under the Tarifa Zero municipal zero-fare program), Cartão Gratuidade (free-transit cards for seniors aged 65+ and persons with disabilities), and the general SIT Fácil card for the broader population. The company maintains an extensive physical and digital service network spanning over 100 recharge points across Uberlândia, multiple in-person service terminals (Terminal Central, Autotrans, Sorriso, São Miguel), and digital channels including PIX instant-payment recharge (recargaonline.ubertrans.com.br) and web-based portals.

The technology backbone consists of SIGOM (Sistema Integrado de Gestão e Operações Metropolitanas) — a web-based card management platform with separate company and individual user portals for card issuance, credit loading, and employee-company linking/unlinking — supplemented by HelpSit, an online ticketing and customer service portal, and a public Power BI transparency dashboard. Ubertrans's business model combines usage-based revenue from Vale Transporte credit sales (R$5.70 per credit unit, sold in bundles of 10–70 units), transaction fees on card replacements (R$15.00 for regular second-issue cards, R$57.00 for student replacement), and ancillary administrative services such as electronic-credit reimbursement processing. The company serves four distinct customer segments: corporate employers (primary segment, served through a dedicated business portal and commercial sales channel), individual workers, students enrolled across 200+ educational institutions including UFU, UNIUBE, UNITRI, PUC MINAS, SENAI, SENAC, and IFTM, and eligible senior and disabled citizens. Pricing is publicly disclosed on the website, marketing investment is minimal given the regulated-monopoly position, and customer acquisition is structurally driven by the legal mandate requiring Brazilian employers to provide transportation vouchers rather than outbound sales motion.

Name

Empresas de Ônibus do Transporte Coletivo de Uberlândia

Legal name

Empresas de Ônibus do Transporte Coletivo de Uberlândia

Website

https://ubertrans.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ubertrans is a non-profit, SETTRAN-authorized transit card administrator for the city of Uberlândia, Brazil, issuing and managing Vale Transporte, student, gratuidade, and SIT Fácil smart cards for employers, students across 200+ institutions, and eligible citizens.

Ownership category

akta.pro rank

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Vale Transporte Credit Sales: Ubertrans sells transportation credit units (credits) to companies and individuals. Companies purchase vouchers for employees; individuals purchase credits for their own cards. Credits are consumed with each transit ride. Revenue is generated per credit unit sold.
2. Card Issuance and Replacement Fees: The company charges fees for issuing replacement cards (2ª via). Student card replacement costs R$57.00, and regular 2nd issue costs R$15.00. First-issue cards are provided free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Ubertrans is the authorized operator of the municipal transit card and fare collection system for the city of Uberlândia, Minas Gerais, Brazil, regulated by SETTRAN. It issues, manages, and reloads four transit card categories (Vale Transporte for employees, Cartão Estudante for students in the Tarifa Zero program, Cartão Gratuidade for seniors and disabled citizens, and SIT Fácil for the general public) and provides the underlying web-based SIGOM platform for company self-service, HelpSit ticketing, online and PIX-based recharge, and a public Power BI transparency dashboard.

Product overview

Ubertrans operates as the transit card management system for the public bus network of Uberlândia, Minas Gerais, Brazil. Its product portfolio is a unified platform centered on the SIT (Sistema de Identificação de Passageiros / Transit Card) — a reloadable smart card used across multiple card types. The core offering comprises three main card variants: the Vale Transporte for employees (purchased by companies), the Cartão Estudante tied to the Tarifa Zero municipal zero-fare student program, and the Cartão Gratuidade for seniors and persons with disabilities. These cards share a common recharge infrastructure accessible via physical terminals, an online portal, and PIX instant payment. Ubertrans layers additional services on top of this card system: corporate account management through WebSigom, an online ticketing/attendance tool (HelpSit), a Power BI-powered public transparency portal, and a company registration portal. There is no modular software platform architecture; the offering is best described as a single unified transit card service with multiple card variants and ancillary digital service tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Vale Transporte (Employee Transit Pass) Rechargeable smart card issued to workers for daily commuting on Uberlândia's public bus network. Companies purchase credits in bundles (10–70 units at R$5.70 per credit) to comply with the Brazilian Vale Transporte labor-law obligation. First card issuance is free; the cardholder must present RG and CPF in person at the Ubertrans central office.
• Cartão Estudante / Tarifa Zero Estudantil (Zero-Fare Student Card and Program) Free or reduced-cost transit card for students enrolled at more than 200 educational institutions in Uberlândia (public schools E.E., E.M., EMEI, private schools, universities UFU/UNIUBE/UNITRI/PUC MINAS, technical schools SENAI/SENAC/IFTM). Requires annual recadastramento with attendance proof; replacement costs R$57.00 and is issued exclusively at Terminal Central after a 48-hour blocking period.
• Cartão Gratuidade (Free Passage Card) Free public transit card for eligible seniors (65+) and persons with disabilities, with eligibility certified by SETTRAN's medical team. Companion authorization for disabled cardholders requires additional medical approval; dedicated service line (34) 3214-4719 handles enrollment and renewal.
• Recarga Online via PIX (Online Recharge Service) Web-based recharge service that allows corporate employers, individual cardholders, and students to load transportation credits via the SIGOM portals and Brazil's PIX real-time payment system. Available 24/7 through recargaonline.ubertrans.com.br and the SIGOM company and individual login portals.
• Cadastro de Empresas (Corporate Registration Service) Self-service corporate onboarding service enabling businesses to register with Ubertrans by submitting razão social, CNPJ, email, address, phone, and responsible party. Registration is the prerequisite to ordering Vale Transporte cards, loading credits, and accessing the SIGOM company portal and HelpSit ticketing system.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• SPTrans (Bilhete Único): SPTrans runs São Paulo's Bilhete Único transit card system, a much larger analog of Ubertrans' SIT Fácil platform. Comparable fare collection architecture, Vale Transporte handling, and municipal-regulated structure, but at a vastly larger scale.
• EMTU (Empresa Metropolitana de Transportes Urbanos): EMTU manages metropolitan bus transit across São Paulo's surrounding regions, including fare integration. Comparable to Ubertrans in operating regional bus fare systems under municipal/state oversight, though at a metropolitan scale.
• Conduent Transportation: Conduent provides automated fare collection, transit card management, and public transit mobility services globally. Directly comparable to Ubertrans in operating fare collection backends for transit agencies, including card lifecycle management.
• URBS (Urbanização de Curitiba): URBS manages Curitiba's integrated urban transit network, including fare collection and card issuance. Comparable as a municipal transit management authority with fare-card administration responsibilities, though in a much larger metropolitan context.
• Cubic Transportation Systems: Cubic is a global provider of transit fare collection technology including smart cards, mobile ticketing, and account-based systems. Comparable as the enterprise-grade fare management platform that Brazilian municipalities could select over Ubertrans in a competitive contract.
• BHTrans: BHTrans is the transit authority of Belo Horizonte, integrating transit planning, fare policy, and card issuance through 'Conexão Metropolitana'. Comparable to Ubertrans in providing fare-card services and managing municipal transit benefits in a Brazilian state capital.

Others

• SETTRAN Uberlândia: SETTRAN is the municipal transit authority that regulates Ubertrans and defines fare policies, concession terms, and Gratuidade eligibility. Ubertrans is effectively the operational arm of SETTRAN's transit card policy, making SETTRAN the most direct counterpart for concession and regulatory risk.

Emerging players

• CittaMobi: CittaMobi is a Brazilian MaaS app providing real-time transit information, mobile payments, and multimodal trip planning. Adjacent to Ubertrans' card platform but could substitute for it if municipalities adopt account-based mobile ticketing models.
• Cittati: Cittati is a Brazilian transit technology company providing fleet management, real-time tracking, and mobile ticketing solutions to bus operators. Comparable as a technology layer serving Brazilian public transit, with potential overlap on the mobile payment side.

Direct peers

• RioCard: RioCard operates Rio de Janeiro's transit fare card system, comparable to Ubertrans as a city-level fare collection and management platform. Both manage multi-card products (corporate, student, senior) for a single municipality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ubertrans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empresas de Ônibus do Transporte Coletivo de Uberlândia