Ubitennis
Ubitennis is an Italian tennis media company founded in 2012, operating a subscription-based digital news portal in Italian, English, and Spanish. It serves tennis enthusiasts with real-time editorial coverage, podcasts, video, brackets, and the UBICONTEST engagement platform, supplemented by content sponsorship partnerships.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ubitennis does
Ubitennis is a privately held Italian tennis media company founded in 2012 and headquartered in Firenze, Italy, operating a digital news portal at ubitennis.com. The company delivers real-time coverage of professional tennis across ATP, WTA, Grand Slam tournaments, Challenger and ITF circuits, with a particular focus on Italian players. Its content is produced in Italian and extended to English and Spanish language versions, and is distributed across a multi-channel footprint that includes the website, a 9,000+ subscriber weekly newsletter, two Spotify podcasts ('Il Direttore' and 'DIRETTE LUCA & VANNI'), YouTube video content, and presence on Facebook, Twitter, Instagram, TikTok, LinkedIn, and Twitch.
The product portfolio centers on a WordPress-based content management system producing editorial articles, match reports, interviews, ATP/WTA tournament brackets, and tournament calendars, with an annual subscriber engagement feature called UBICONTEST. The underlying technology is conventional web publishing infrastructure with multimedia capabilities, and the company does not disclose proprietary technical features, AI/ML components, or APIs. Founder and director Ubaldo Scanagatta leads the editorial team, and the company employs 43 people with no disclosed external investment, parent company, or institutional backing.
Ubitennis operates a freemium subscription model under the 'ABBONATI' brand, where basic content is freely available and premium access requires a paid annual subscription, though specific pricing tiers are not publicly disclosed. Monetization is supplemented by a B2B content partnership with Intesa Sanpaolo for sponsored video coverage, notably for the WTA Finals 2025, and the company maintains an advertising page (Pubblicità) indicating additional sponsorship and ad revenue. The primary customer segment is Italian tennis enthusiasts, with secondary reach into global English and Spanish-speaking tennis audiences.
Ubitennis firmographics
Firmographics- Name
- Ubitennis
- Legal name
- Ubitennis
- Website
- https://ubitennis.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ubitennis is an Italian tennis media company founded in 2012, operating a subscription-based digital news portal in Italian, English, and Spanish. It serves tennis enthusiasts with real-time editorial coverage, podcasts, video, brackets, and the UBICONTEST engagement platform, supplemented by content sponsorship partnerships.
- Ownership category
- akta.pro rank
Ubitennis industry classification
Industry- Product category
- Sports News & Media
- NAICS
- Spectator Sports (71121)
- akta.pro primary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
Keywords
Ubitennis business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: The site operates on a subscription model with premium content accessible through paid subscriptions (ABBONATI). Users pay for access to exclusive tennis coverage, analysis, and premium features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard subscription tier for premium content |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ubitennis product offering
Product offeringCore offering
Ubitennis is an Italian-language tennis news portal that provides real-time coverage of ATP, WTA, Grand Slams, Challenger, and ITF events, along with player interviews, tournament brackets, calendars, and expert analysis. The company operates a freemium model, offering free articles alongside a paid premium subscription (ABBONATI) that unlocks exclusive content, and it distributes podcasts, video content, and a weekly newsletter (over 9,000 subscribers). It also runs UBICONTEST, an annual tennis prediction contest for its audience.
Product overview
Ubitennis is a tennis news portal founded in 2012, offering comprehensive coverage of professional tennis with multiple integrated products: a core news website providing real-time articles, match reports, and interviews in Italian; tournament brackets and calendars for ATP and WTA circuits; a premium Warning newsletter with over 9,000 subscribers; the UBICONTEST competition platform; and podcast content including 'Il Direttore' and 'Dirette Luca & Vanni'. The platform operates on a freemium model with premium subscription access to exclusive content.
Differentiator
Problem solved
Functional benefit
Products and services
- Ubitennis News Portal Italian-language tennis news website providing real-time coverage of ATP, WTA, Grand Slams, Challenger circuits, and Italian tennis players, with articles, match reports, interviews, and analysis targeted at Italian-speaking tennis fans.
- Warning Newsletter Premium weekly email newsletter delivering curated tennis news, analysis, and commentary to over 9,000 subscribers.
- UBICONTEST Annual tennis prediction and contest platform hosted on a dedicated app (app.ubitennis.com) where subscribers can compete by making tournament predictions.
- Il Direttore Podcast Audio podcast hosted by Ubitennis's director providing editorial tennis analysis and commentary, distributed on Spotify.
- Dirette Luca & Vanni Podcast Audio podcast hosted by Luca and Vanni offering live tennis coverage, commentary, and analysis, distributed on Spotify.
- Premium Subscription (ABBONATI) Paid annual subscription tier that grants access to exclusive premium tennis articles, analysis, and features beyond the free content available on the portal.
Quantifiable outcome
- Newsletter reaches over 9000 subscribers weekly
Companies that use Ubitennis
Customer profileSegments1 record
Ideal customer profiles1 record
Ubitennis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ubitennis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Intesa SanpaolocoreIntesa Sanpaolo is a partner of Ubitennis for video content coverage. The partnership provides video content for WTA Finals 2025 coverage, with full videos available on the Intesa Sanpaolo website. This is a content partnership where Ubitennis provides tennis coverage and Intesa Sanpaolo sponsors the video content.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Ubitennis competitors and assessment
Company assessmentBroad incumbents
- Eurosport: Pan-European sports broadcaster with strong tennis rights portfolio including Grand Slams. Overlaps with Ubitennis as a destination for tennis news and live coverage, but at much larger scale and with formal rights.
- La Gazzetta dello Sport: Italy's flagship sports daily with significant tennis coverage. The most direct broad Italian-language competitor for tennis audience attention and advertising budgets.
- L'Équipe: Leading French daily sports newspaper with deep tennis coverage and digital presence. Comparable general-sports-media incumbent that competes for French/European tennis audiences.
- Tennis Channel: US-based dedicated tennis broadcaster and media company offering TV, streaming, and digital coverage. Overlaps with Ubitennis in digital tennis content but operates at substantially larger scale with broadcast rights.
Direct peers
- Punto de Break: Spanish-language tennis news portal providing match coverage, analysis, and opinion. Highly comparable as a language-specific dedicated tennis media outlet targeting a national audience.
- Tennis.com: English-language tennis news and live scores site operated by the Tennis Channel network. Direct competitor in digital tennis content covering ATP/WTA, Grand Slams, and player news.
- Tennis Majors: Multilingual digital tennis media outlet offering news, analysis, and live coverage across global tournaments. Directly comparable to Ubitennis as a dedicated tennis journalism platform operating across multiple languages.
- Tennis World USA: English-language digital tennis media site covering ATP, WTA, and Grand Slams. Direct digital peer operating in a similar content-driven, ad-supported model.
Emerging players
- The Tennis Base: Independent digital tennis media brand providing news and analysis. Comparable as a smaller, digitally-native tennis content competitor targeting enthusiast audiences.
Regional players
- Sportando: Italian-language digital sports media outlet focused on basketball but covering other sports. Comparable as an Italian independent digital sports media business, though with different sport focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ubitennis social profiles
Digital presenceUbitennis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubitennis leadership team
Management profileNumber of profiles
Profiles1 record
Ubitennis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubitennis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubitennis
What does Ubitennis do?
Ubitennis is an Italian-language tennis news portal that provides real-time coverage of ATP, WTA, Grand Slams, Challenger, and ITF events, along with player interviews, tournament brackets, calendars, and expert analysis. The company operates a freemium model, offering free articles alongside a paid premium subscription (ABBONATI) that unlocks exclusive content, and it distributes podcasts, video content, and a weekly newsletter (over 9,000 subscribers). It also runs UBICONTEST, an annual tennis prediction contest for its audience.
Is Ubitennis a public or private company?
Ubitennis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ubitennis founded?
Ubitennis was founded in 2012. It employs 11 to 50 people.
How does Ubitennis make money?
One revenue line is on record: subscription Revenue.
Who are Ubitennis's main competitors?
Broad incumbents on record are Eurosport, La Gazzetta dello Sport, L'Équipe and Tennis Channel. Direct peers are Punto de Break, Tennis.com, Tennis Majors and Tennis World USA. The Tennis Base is listed as an emerging player. Sportando is listed as a regional player.
Does Ubitennis have an API?
No public API is recorded for Ubitennis.
What industry is Ubitennis in?
Ubitennis's product category is Sports News & Media. Its primary akta.pro industry code is MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics). Its NAICS code is 71121.