Union Cycliste Choletais
Union Cycliste Choletais (UCC49) is a French non-profit cycling club founded in 2005, operating from the Pôle Cycliste Bernard Hinault in Cholet. It serves competitive and amateur cyclists across all age categories — from youth école de vélo through the elite N2 national squad — in the Maine-et-Loire and Pays de la Loire region.
- Company typePrivate
- Founded2005
- HeadquartersCholet, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Union Cycliste Choletais does
Union Cycliste Choletais (UCC49) is a French non-profit sports association (association loi 1901) founded in 2005 through the merger of Véloce Club Choletais (established 1888) and Cholet Cyclisme. The club operates from the Pôle Cycliste Bernard Hinault at 51 Rue Saint-Eloi, 49300 Cholet, and fields competitive cycling teams across all categories — from école de vélo and minimes for beginners, through cadets and juniors, up to the elite N2 (Division Nationale 2) squad of approximately 21 riders. It serves competitive and amateur cyclists in the Maine-et-Loire and Pays de la Loire region, organizing events such as the Grand Prix des Jeunes, Critérium nocturne, and Coupe de France races, while participating in the French national cycling calendar including French Championships.
UCC49 generates revenue through three primary streams: recurring membership fees and cycling licenses across categories (N2, juniors, cadets, minimes, PASS), merchandise and bike sales through its club boutique (including Giant Propel Advanced DISC1 road bicycles and team jerseys), and transaction-based event entry fees from race organization. Its primary technology is a Webador-hosted website (ucc49.webador.fr) supplemented by social media channels (Facebook, X, Instagram) for communications — there is no proprietary platform or AI infrastructure. The club maintains a small staff of 5 with extensive volunteer involvement, and is governed by Co-Presidents Antoine Durand and Aurélien Durand, with Raymond Germon serving as Honorary Founder.
The club's competitive proposition rests on a complete youth-to-elite development pathway, partnerships with Giant France (equipment), Groupama (insurance), and municipal support from the City of Cholet. Its 2022 season results (44 victories, 35 second places, 32 third places as of August 2022) and French track championship silver medal in team pursuit demonstrate sustained national-level competitiveness. The business model is characteristic of a community-anchored amateur sports association: distributed individual membership rather than enterprise contracts, local sponsor relationships, and volunteer-driven operations limiting scalability beyond the regional footprint.
Union Cycliste Choletais firmographics
Firmographics- Name
- Union Cycliste Choletais
- Legal name
- Union Cycliste Cholet 49
- Website
- https://ucc49.webador.fr
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Union Cycliste Choletais (UCC49) is a French non-profit cycling club founded in 2005, operating from the Pôle Cycliste Bernard Hinault in Cholet. It serves competitive and amateur cyclists across all age categories — from youth école de vélo through the elite N2 national squad — in the Maine-et-Loire and Pays de la Loire region.
- Ownership category
- akta.pro rank
Union Cycliste Choletais industry classification
Industry- Product category
- Amateur Cycling Club Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
- akta.pro secondary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
Where Union Cycliste Choletais is headquartered
LocationHeadquarters
- HQ city
- Cholet
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Union Cycliste Choletais business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Membership fees: Annual cycling licenses and club memberships for competitive and recreational cyclists across all categories (N2, juniors, cadets, minimes, PASS)
- Club merchandise and bike sales: Sale of team jerseys, cycling equipment, and team bikes including Giant Propel Advanced DISC1. The club sells bikes and merchandise to members and the public.
- Event entry fees: Revenue from organizing cycling races including Grand Prix des Jeunes, Critérium nocturne, regional championships, and local competitions.
Distribution channels2 records
Marketing channels5 records
Union Cycliste Choletais product offering
Product offeringCore offering
Union Cycliste Cholet 49 is a non-profit amateur cycling association that fields competitive cycling teams across multiple categories (N2 Elite, 2nd category, D2/D3, Juniors, Cadets, Minimes, PASS, and école de vélo beginners), organizes regional road and track cycling races, and sells team merchandise including Giant Propel Advanced DISC1 bicycles and official team jerseys. The club provides structured training support, race calendar management, and a youth development pathway from beginner to elite competition within the Pays de la Loire region of France.
Product overview
Union Cycliste Cholet 49 is a cycling club offering competitive cycling participation across multiple categories (N2 Elite, Cadets, Minimes, Pass/Open, and Youth/School of Cycling). The club provides organized race participation, training programs, and sells team merchandise including Giant Propel Advanced DISC1 bicycles and official jerseys. Services include race calendar management, results tracking (podium counter), and member communications through the club website and social media.
Differentiator
Problem solved
Functional benefit
Products and services
- Giant Propel Advanced DISC1 Team Bikes Road racing bicycles used by the N2 team, equipped with Giant SLR1 carbon wheels, Giant power meter crankset, and Shimano Ultegra 11-speed mechanical groupset. Available for sale at end of season to members and the public via the club boutique.
- UCC49 Team Jerseys 2022 Official team cycling jerseys for the 2022 season in the club's red and white colors, sold to members and supporters as cycling merchandise.
- Digital Photo Cards (10x15) Digital 10x15 format photo cards featuring N2 team riders and the UCC49 2022 season, available free upon request via email to members and supporters.
- Competitive Cycling Team Memberships (N2, 2nd, D2, Juniors, Cadets, Minimes, PASS) Annual club memberships and cycling licenses across competitive categories: N2 (Division Nationale 2), 2nd category, D2, Juniors, Cadets, Minimes, PASS, and école de vélo. Includes team affiliation, race calendar access, training support, and equipment sponsorship for eligible categories.
- Regional Cycling Race Organization Organization of regional cycling competitions including the Grand Prix des Jeunes, Critérium nocturne, and co-organized local events such as the Coron course de la St Louis. Includes race logistics, route planning, officiating, and entry management.
Companies that use Union Cycliste Choletais
Customer profileSegments4 records
Ideal customer profiles4 records
Union Cycliste Choletais technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Union Cycliste Choletais partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cholet MunicipalitycoreMunicipal support from Cholet city including facilities at Pôle Cycliste Bernard Hinault. The city, under Mayor Gilles Bourdouleix, provided essential early support for the club's founding in 2005.
- GroupamaminorInsurance partner offering information and services for UCC49 members and licensees. Groupama is a major French insurance company with sports partnerships across cycling.
- Giant FrancecoreBicycle equipment sponsor providing team bikes including Giant Propel Advanced DISC1 with carbon wheels (Giant SLR1), Shimano Ultegra groupset, and Giant power meter crankset. Team equipment provided annually for elite N2 squad.
- Etablissements DecouxminorEquipment supplier from Parthenay that provided initial team equipment with deferred payment terms during the club's founding in 2005, helping establish the team kit.
- Marcel ChauvièreminorProvided free bicycles for the first team (2005-2009) during the club's founding years, enabling the elite squad to compete.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Union Cycliste Choletais competitors and assessment
Company assessmentDirect peers
- Bourg-en-Bresse Ain Cyclisme: A French Division Nationale amateur cycling club with a similar competitive profile and regional anchor. Comparable to UCC49 as a similarly-staged national amateur team in the French federation pyramid.
- Team Vendée U: A French amateur cycling team also based in the Pays de la Loire region and competing in the national amateur circuit. Closely comparable as a regional French club operating in the same geography and competitive ecosystem as UCC49.
- CC Étupes: One of France's historic Division Nationale amateur cycling clubs, with a strong youth development tradition and multi-category structure similar to UCC49's école de vélo through elite pathway.
- Charvieu-Chavagneux IC: A French amateur cycling club with a similar mix of competitive road racing and youth development. Useful as a comparable peer for UCC49's category structure and race calendar.
- UV Aube: A French amateur cycling club competing at the Division Nationale level, providing a comparable benchmark for UCC49's mid-pack national standing and operational scale.
- SCO Dijon Cyclisme: A French amateur cycling club competing in the Division Nationale ranks with a comparable membership and youth-development model. Comparable to UCC49 as a similarly-sized French amateur team operating a multi-category roster.
Others
- Fédération Française de Cyclisme: The national governing body for cycling in France, overseeing the Division Nationale 2 competition in which UCC49 races. Relevant as the federation context and licensing authority governing UCC49's competitive operations.
- Giant France: UCC49's primary equipment sponsor supplying team bikes (Giant Propel Advanced DISC1), carbon SLR1 wheels, and power meters. Relevant as a key commercial partner and proxy for the broader bike-industry ecosystem the club operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Union Cycliste Choletais social profiles
Digital presenceUnion Cycliste Choletais financial estimates
Financial estimateRevenue estimate
Valuation estimate
Union Cycliste Choletais leadership team
Management profileNumber of profiles
Profiles6 records
Union Cycliste Choletais funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Union Cycliste Choletais M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Union Cycliste Choletais
What does Union Cycliste Choletais do?
Union Cycliste Cholet 49 is a non-profit amateur cycling association that fields competitive cycling teams across multiple categories (N2 Elite, 2nd category, D2/D3, Juniors, Cadets, Minimes, PASS, and école de vélo beginners), organizes regional road and track cycling races, and sells team merchandise including Giant Propel Advanced DISC1 bicycles and official team jerseys. The club provides structured training support, race calendar management, and a youth development pathway from beginner to elite competition within the Pays de la Loire region of France.
Is Union Cycliste Choletais a public or private company?
Union Cycliste Choletais is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Union Cycliste Choletais founded?
Union Cycliste Choletais was founded in 2005. It employs 1 to 10 people.
Where is Union Cycliste Choletais based?
Union Cycliste Choletais is headquartered in Cholet, France, in the Europe region.
How does Union Cycliste Choletais make money?
Three revenue lines are on record. Membership fees are the primary driver. The others are club merchandise and bike sales and event entry fees.
Who are Union Cycliste Choletais's main competitors?
Direct peers on record are Bourg-en-Bresse Ain Cyclisme, Team Vendée U, CC Étupes, Charvieu-Chavagneux IC, UV Aube and SCO Dijon Cyclisme. Others are Fédération Française de Cyclisme and Giant France.
Does Union Cycliste Choletais have an API?
No public API is recorded for Union Cycliste Choletais.
What industry is Union Cycliste Choletais in?
Union Cycliste Choletais's product category is Amateur Cycling Club Services. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.), with a secondary code of MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 711211 and its SIC code is 7997.