UCLA Lake Arrowhead Lodge - Conference Center & Family Resort

What UCLA Lake Arrowhead Lodge - Conference Center & Family Resort does

UCLA Lake Arrowhead Lodge is a 50-acre conference center and family resort located on the north shore of Lake Arrowhead in California's San Bernardino Mountains, approximately 90 miles east of Los Angeles. The property is owned and operated by the University of California, Los Angeles (UCLA) through its Hospitality Group portfolio, which also includes the Luskin Conference Center, The Inn at UCLA, and UCLA Conferences & Catering. Originally established in 1922 as the North Shore Tavern serving Hollywood's elite, the property was donated to the University of California Regents in 1957 and transitioned to UCLA leadership in 1982. It features 82+ accommodations across 67 two-bedroom chalets, additional chalet and cottage formats, and three houses, alongside 14 meeting rooms totaling 10,000 square feet of flexible event space accommodating groups of 10-200 guests.

The lodge operates as a dual-segment business: (1) corporate, academic, and organizational conference hosting from September through mid-June, sold through dedicated Conference Coordinators and a sales office at (909) 337-2478, with UC system groups receiving priority booking access up to five years in advance; and (2) consumer leisure travel comprising the Bruin Woods Family Camp (late June-August, exclusively for UCLA Alumni families), Family Holidays programming across five holiday weekends, weddings (with property buyout minimums starting at $165,000), and individual leisure stays. The core commercial offering is the Complete Meeting Package (CMP), an all-inclusive per-person, per-night rate bundling accommodations, meeting space, three chef-prepared meals, continuous refreshment breaks, AV equipment, Wi-Fi, and parking with no service charges or gratuities. Supplementary revenue is generated through bar packages ($16-$23 per hour per person), Arrowhead Adventures team-building activities (ropes course, Bruin Chef Challenge, UCLA Amazing Race, etc.), supplemental leisure activities with usage-based pricing ($50-$550), and wedding/social event buyouts.

The business is supported by a 56-employee team across dedicated sales, conference coordination, culinary, and guest experience functions, and operates through direct booking via TravelClick, the UniqueVenues.com marketplace, referral partnerships with industry publications, and Google/SEO-driven consumer acquisition. Technology infrastructure is commodity: the property uses TravelClick for reservations, OpenTable for dining bookings, Zoom for video conferencing, and standard on-site AV—it holds no proprietary technology platform and offers no APIs or software products. The lodge has received multi-year TripAdvisor Travelers' Choice Awards (top 10% of hotels globally), recognition as Best Venue for Spiritual/Wellness Gatherings by Unique Venues, and listing among Human Resources MBA's '25 Most Impressive University Conference Centers' in 2022.

Name

UCLA Lake Arrowhead Lodge - Conference Center & Family Resort

Legal name

UCLA Lake Arrowhead Lodge

Website

https://uclalakearrowheadlodge.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

UCLA Lake Arrowhead Lodge is a 50-acre university-owned conference center and family resort in California's San Bernardino Mountains, offering all-inclusive Complete Meeting Packages for corporate, academic, and government groups of 10-200 guests, plus weddings, seasonal family programming, and the UCLA Alumni summer Bruin Woods camp.

Ownership category

akta.pro rank

Product category

Conference Center & Resort Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Mountain & Alpine Lodges (THAGAIAE)

akta.pro secondary industry

Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Conference center services
• Mountain resort hospitality
• Team building programs
• Wedding venue services
• Family vacation packages

Headquarters

HQ city

Lake Arrowhead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Conference & Meeting Services: Primary revenue stream from hosting corporate retreats, university conferences, and organizational meetings. Revenue generated through the Complete Meeting Package (CMP) - an all-inclusive per person, per night rate covering accommodations, meeting space, meals, and AV. Additional revenue from bar packages, team building activities, and optional add-ons. Minimum 10 conference guests per night required; weekend minimum is 2 nights.
2. Overnight Accommodations: Revenue from guest room stays in various chalet configurations: Deluxe Chalets (2BR/2BA), Premium Chalets, Open Chalets, Vintage Singles, and houses (Briar Creek, Geneva Lane, Willow Creek Cottage). Full payment required at booking with no refunds. Peak season booking windows differ for UC vs non-UC groups.
3. Food & Beverage Operations: On-site award-winning dining includes breakfast buffet, lunch buffet, and four-course plated dinner. Additional revenue from bar packages (Beer & Wine, Deluxe Bar, Premium Bar), social hours, refreshment breaks, and specialty dining experiences. North Shore Tavern offers full bar service and pub fare to guests and public.
4. Special Events & Weddings: Wedding and private event hosting with property buyout minimums. Wedding minimum expenditure starts at $165,000 for a 2-night weekend event. Social gatherings and milestone celebrations require minimum cost guarantees of $15,000.
5. Leisure Activities & Adventures: Supplemental recreational activities with additional fees including mountain bike rentals ($50/bike/day), private yoga ($150/session), sound bath ($250/session), guided hiking ($350/tour), craft chocolate tasting ($350/session), campfire experiences ($550/session), mixology courses ($70/person), and kayak tours.
6. Bruin Woods Family Camp: Summer family resort program (late June - August) exclusively for UCLA Alumni and their families. This seasonal program operates during the summer months when the property is not open for general leisure bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

UCLA Lake Arrowhead Lodge is a 50-acre mountain conference center and family resort on the north shore of Lake Arrowhead in the San Bernardino Mountains. It provides overnight chalet accommodations, on-site dining, meeting space, and recreational activities, packaged primarily as an all-inclusive Complete Meeting Package (CMP) for groups of 10-200. The property also operates seasonally as a family camp (Bruin Woods) and hosts weddings, leisure stays, and wellness retreats.

Product overview

UCLA Lake Arrowhead Lodge is a 50-acre conference center and family resort offering a unified portfolio of hospitality services centered around its Complete Meeting Package (CMP) as the core conference product. The property operates seasonal conference and meeting facilities (September through mid-June) with accommodations in chalet-style rooms, complemented by dining services, the North Shore Tavern bar, and extensive recreational amenities. Key product lines include Arrowhead Adventures team-building activities, wedding and event services, Family Holidays all-inclusive packages, and the Bruin Woods summer family camp program for UCLA Alumni. The lodge also offers wellness programming through its Winter Wellness Wakeup Retreat and various seasonal leisure activity packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Meeting Package (CMP) All-inclusive per-person, per-night conference package covering overnight accommodations, meeting and breakout rooms, three chef-prepared meals, continuous refreshment breaks, audio-visual equipment and support, complimentary Wi-Fi, and parking with no service charges or gratuities. Designed for groups of 10-200 conference guests.
• Arrowhead Adventures Proprietary facilitator-led team-building and recreational activity program including Professional Team Building, Bruin Chef Challenge, High Ropes Challenge Course, Room Escape Challenge, UCLA Amazing Race, scavenger hunts, hiking, kayaking, mountain biking, yoga, and specialty programs for large groups.
• Conference & Meeting Facilities 10,000 square feet of flexible indoor and outdoor function space with 14 meeting rooms accommodating groups of 10-200, featuring high ceilings, no pillars, natural light, fireplaces, and complimentary Wi-Fi. Available September through mid-June.
• Overnight Accommodations Chalet-style guest rooms including 67 two-bedroom/two-bathroom chalets, 7 two-bedroom/one-bathroom chalets, 6 vintage cottage singles, and three houses (Briar Creek, Geneva Lane, Willow Creek Cottage). Most rooms include fireplaces and decks with mountain or lake views.
• Dining Services
• North Shore Tavern Historic on-site bar and pub offering full bar service, espresso beverages, and pub fare food menu. Open daily to lodge guests and the public.
• Wedding Services
• Family Holidays Program
• Bruin Woods Family Camp
• Winter Wellness Wakeup Retreat
• Leisure Recreational Activities

Quantifiable outcome

• Top 10% of hotels on TripAdvisor (Travelers' Choice Award)
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UCLA Hospitality GroupcoreStrategic or Co-development PartnerParent organization overseeing multiple UCLA properties including UCLA Meyer & Renee Luskin Conference Center, The Inn at UCLA, and UCLA Conferences & Catering. Group provides centralized branding, operational standards, and shared services across properties.
• University of California SystemcoreStrategic or Co-development PartnerProperty operated under University of California Regents since 1957 donation. UC groups receive priority booking access up to 5 years in advance. Conference center transferred to UCLA leadership in 1982.
• UCLA Alumni AssociationcoreStrategic or Co-development PartnerPartnership to host Bruin Woods Family Camp program for UCLA Alumni families. Summer program (June 21 - August 22) serves as primary summer revenue while conference center is not available for general public bookings.
• SkyPark at Santa's VillageminorGTM or Marketing PartnerNearby alpine adventure park 6 miles from the lodge. Joint promotional offers include complimentary tickets with lodging packages. Park offers ziplining, mountain biking, roller skating, archery, rock climbing, and seasonal events.
• UCLA Mountain BruinsminorOthersCommunity partner organization with collaborative relationship with the lodge for recreational programming and outdoor activities.
• Operation ProviderminorOthersCommunity partner organization supporting service members and veterans. Military Salute discount program available for armed forces personnel.
• Lake Arrowhead QueenminorOthersScenic boat tour operator offering 45-minute lake tours. Tickets available at LeRoy's Boardshop in Lake Arrowhead Village. Recommended nearby attraction for lodge guests.
• McKenzie Water Ski SchoolminorOthersSeasonal water ski and tour operator on Lake Arrowhead. Recommended activity for guests seeking water-based recreation on the private lake.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The Inn at UCLA: Third UCLA Hospitality Group property providing overnight accommodations and meeting space on the UCLA campus. Directly comparable in operating model, target customer (UC/academic/corporate), and parent-brand affiliation.
• UCLA Meyer & Renee Luskin Conference Center: Sister UCLA Hospitality Group property on the UCLA campus, offering conference and meeting facilities for academic and corporate groups with similar all-inclusive packages, Conference Coordinator support, and shared branding standards.
• Everline Resort & Spa (formerly Resort at Squaw Creek): Mountain resort in Olympic Valley, CA offering conference and meeting facilities, dining, family programming, and team-building activities. Comparable destination conference-resort with similar group business mix.
• Pali Mountain Institute: Mountain retreat center in Running Springs, CA (San Bernardino Mountains) offering conference facilities, lodging, team building, and youth/family programming. Highly comparable as a nearby mountain conference and family retreat.
• Lake Arrowhead Resort and Spa: Direct local competitor on Lake Arrowhead offering lakefront lodging, dining, event space, and family amenities in the same micro-market. Closest geographic peer competing for the same leisure, wedding, and small-conference demand.
• Tenaya Lodge at Yosemite: Mountain resort near Yosemite National Park offering chalet-style lodging, conference facilities, dining, and team-building programming. Comparable as an upscale destination conference center and family resort in a mountain/wilderness setting.

Broad incumbents

• The Lodge at Torrey Pines: California luxury resort with conference and event facilities, dining, and recreational programming. Comparable destination conference-resort in California with similar emphasis on leisure + group business mix.
• Skamania Lodge: Mountain lodge in the Columbia River Gorge (Washington) operated under a major flag, offering conference facilities, dining, and outdoor recreation. Comparable as a destination conference-and-resort property in a mountain setting.
• The Ritz-Carlton, Lake Tahoe: Luxury mountain resort offering upscale lodging, weddings, and conference facilities in a ski-resort setting. Comparable as a high-end destination resort but at a higher price tier with broader amenity portfolio.

Regional players

• Calamigos Ranch: Southern California wedding and event venue with on-site accommodations and conference capabilities. Comparable as a destination wedding and corporate retreat venue competing in the greater LA market for weekend buyouts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uclalakearrowhead

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UCLA Lake Arrowhead Lodge - Conference Center & Family Resort