UCLA Radio

College Radio Broadcastinguclaradio.com

UCLA Radio is a student-run university radio station and digital media outlet at UCLA, producing on-air programming, music journalism, concert reviews, and a bi-weekly newsletter for UCLA students and a global online audience. It operates as a free service under UCLA Student Media funding.

Company typePrivate
Founded-
HeadquartersLos Angeles, United States
Headcount101–250
GTM typeB2C
OfferingServices

What UCLA Radio does

UCLA Radio is a student-run university radio station operating as part of UCLA Student Media at the University of California, Los Angeles, headquartered at 308 Westwood Plaza in Westwood, Los Angeles. The organization produces on-air programming across music genres, news, sports commentary, comedy, and digital press content, supported by a bi-weekly newsletter called The Radio Report and a regularly updated blog featuring music reviews, artist interviews, concert reviews, and festival coverage. Content is distributed through over-the-air campus broadcasting, online streaming via its website, Spotify playlists, and active social media profiles on Instagram, Twitter/X, YouTube, and TikTok, reaching both UCLA students and a global online audience.

The operation is structured into more than a dozen functional departments, including development, events, fundraising, music, sports, news (IDTF), digital press, on-air content, productions, comedy, and art & design, with an editorial board overseeing written content. The roster of approximately 239 members comprises student volunteers and staff recruited through an application process, providing hands-on media experience in hosting, music curation, journalism, and production.

The business model is non-commercial: UCLA Radio is a free service funded through student fees and UCLA Student Media's institutional budget, with no listener pricing, no disclosed advertising revenue, and no monetized subscriptions. The entity is housed within the University of California system, with no external ownership, venture capital backing, or M&A activity. There are no documented AI/ML capabilities, APIs, patents, or commercial partnerships.

UCLA Radio firmographics

Firmographics

Name: UCLA Radio
Legal name: UCLA Radio
Website: https://uclaradio.com
Company type: Private
Operating status: Operating
Headcount range: 101–250 employees
Short description: UCLA Radio is a student-run university radio station and digital media outlet at UCLA, producing on-air programming, music journalism, concert reviews, and a bi-weekly newsletter for UCLA students and a global online audience. It operates as a free service under UCLA Student Media funding.
Ownership category
akta.pro rank

UCLA Radio industry classification

Industry

Product category: College Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)
akta.pro secondary industries: Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB), University/College-licensed Public Broadcasting (TV & Radio) (MPABADAD)

Keywords

College radio broadcasting
Student-run media
Music journalism
Campus radio station
Online radio streaming

Where UCLA Radio is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices1 record

Markets served

UCLA Radio business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Broadcast Radio and Online Media: UCLA Radio operates as a free, student-run radio station broadcasting to the UCLA campus and online audience. Revenue generation model is not explicitly disclosed in available sources; as a university-affiliated student organization, it likely operates under institutional funding from UCLA Student Media.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

UCLA Radio product offering

Product offering

Core offering

UCLA Radio is a student-run university radio station operating as part of UCLA Student Media. It provides on-air music programming, a digital blog with music reviews, concert coverage, and artist interviews, a bi-weekly newsletter called The Radio Report, and live online streaming alongside over-the-air campus broadcast.

Product overview

UCLA Radio is a student-run university radio station that operates as a single, unified media organization. The station provides on-air programming featuring music shows and DJ content, alongside a digital news platform that publishes music reviews, concert reviews, artist interviews, and cultural commentary. It also offers a bi-weekly newsletter called The Radio Report, which curates the station's latest media content and campus events for subscribers. The organization maintains an active social media presence across multiple platforms including Instagram, Spotify, Twitter/X, YouTube, and TikTok.

Differentiator

Problem solved

Functional benefit

Products and services

On-Air Radio Programming
UCLA Radio Blog Regularly updated editorial blog publishing music reviews, concert reviews, artist interviews, festival coverage, sports commentary, news coverage, and cultural commentary for general readers and music enthusiasts.
The Radio Report Newsletter Bi-weekly email newsletter curating UCLA Radio's latest media content, internal station happenings, and campus-wide events, delivered to subscribers free of charge.
Curated Music Playlists Curated music playlists published on Spotify and other streaming platforms, supporting music discovery and editorial programming for listeners.

Companies that use UCLA Radio

Customer profile

Segments2 records

Ideal customer profiles2 records

UCLA Radio technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

UCLA Radio partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

UCLA Radio competitors and assessment

Company assessment

Broad incumbents

NPR: U.S. national noncommercial radio network. Comparable as the dominant public/noncommercial radio ecosystem, but operates at network scale with professional staff, formal underwriting, and national distribution — UCLA Radio sits one level down within the same noncommercial radio category.

Direct peers

The Current (KCMP 89.3 FM): Minnesota Public Radio's music-focused station with curated programming, blogs, and playlists. Comparable as a music-curation-driven public radio station that has built a digital content brand on top of its broadcast.
KXLU 88.9 FM: Loyola Marymount University's college radio station in Los Angeles. Closest geographic and structural peer — same university-licensed, student-run broadcast model serving an LA-area campus and online audience.
KVRX 91.7 FM: University of Texas at Austin's student-run college radio station. Direct peer as a large-university student-run music and culture outlet with online streaming.
WPRB 103.3 FM: Princeton University's student-run radio station with a long-form programming history and online streaming presence. Direct peer in the elite-college-radio category with similar DJ-driven music programming.
WFMU 91.1 FM: Independent freeform community radio station in New Jersey with a long-running online stream and listener-funded model. Comparable as a noncommercial, programming-led station that survives on community support rather than commercial advertising.
KEXP 90.3 FM: Seattle-based public radio station known for music curation, live in-studio sessions, and a globally streamed digital platform. Comparable as a music-first broadcast outlet that has scaled beyond its local transmitter via streaming and video.
KCRW 89.9 FM: Santa Monica College-licensed public radio station with a strong music-discovery, DJ-hosted programming model and a heavy digital presence (newsletter, podcasts, blog). Comparable in combining on-air music programming with editorial content for a LA-leaning audience.
WXYC 89.3 FM: University of North Carolina at Chapel Hill's student-run college radio station, widely recognized for its music programming depth. Direct structural peer — student-run, university-licensed broadcast with online streaming.

Regional players

KCSN 88.5 FM: California State University, Northridge-licensed public radio station serving the greater LA area. Comparable as a Southern California university-licensed public broadcaster with online streaming, though primarily focused on classical and jazz rather than UCLA Radio's music-journalism format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

UCLA Radio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

UCLA Radio leadership team

Management profile

Number of profiles

UCLA Radio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

UCLA Radio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UCLA Radio

What does UCLA Radio do?

Is UCLA Radio a public or private company?

UCLA Radio is a private company. It is classified as state government owned and is currently operating.

When was UCLA Radio founded?

UCLA Radio was founded in -1. It employs 101 to 250 people.

Where is UCLA Radio based?

UCLA Radio is headquartered in Los Angeles, United States, in the North America region.

How does UCLA Radio make money?

One revenue line is on record: broadcast Radio and Online Media.

Who are UCLA Radio's main competitors?

NPR is listed as a broad incumbent. Direct peers are The Current (KCMP 89.3 FM), KXLU 88.9 FM, KVRX 91.7 FM, WPRB 103.3 FM, WFMU 91.1 FM, KEXP 90.3 FM, KCRW 89.9 FM and WXYC 89.3 FM. KCSN 88.5 FM is listed as a regional player.

Does UCLA Radio have an API?

No public API is recorded for UCLA Radio.

What industry is UCLA Radio in?

UCLA Radio's product category is College Radio Broadcasting. Its primary akta.pro industry code is MPABACAH, University/Educational Local Stations (College Radio, Campus TV), with a secondary code of MPAIAEAB, Public/Noncommercial Radio Broadcasting (NPR, Community, Campus). Its NAICS code is 51611 and its SIC code is 4832.