UD Melilla

Name

UD Melilla

Legal name

UNIÓN DEPORTIVA MELILLA

Website

https://udmelilla.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Football Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Matchday ticketing
• Fan merchandise
• Youth football academy
• Season memberships

Headquarters

HQ city

Melilla

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Matchday Revenue (Ticket Sales): Revenue generated from ticket sales for home matches at Estadio Álvarez Claro and La Espiguera.
2. Season Tickets (Abonos): Annual and seasonal subscriptions for dedicated fans and club members, with categories including VIP, Tribuna, and General.
3. Merchandise Sales: Online shop (tienda.udmelilla.es) selling official club kits, apparel, and merchandise across categories: Equipación, Merchandising, Ropa.
4. Sponsorship and Commercial Partnerships: Multiple commercial sponsors including main sponsor Melilla Ciudad del Deporte, kit supplier Macron, and around 20 additional local/regional sponsors displayed on the club website and match kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

UD Melilla is a professional football club that competes in the Spanish football league system. Its core offerings include competitive matchday football, season and match tickets for supporters, official club merchandise, and a youth academy (cantera) that develops local football talent.

Product overview

UD Melilla operates as a football club with two primary offerings: the official merchandise e-commerce platform (tienda.udmelilla.es) selling team kits, clothing, and memorabilia; and its youth academy (Cantera) development program. The e-commerce store is built on WooCommerce and offers products across three kit categories (1a, 2a, 3a Equipación) as well as general merchandising and clothing. The club's online presence centers on udmelilla.es as the main informational website covering first team and academy news, match results, and club information.

Differentiator

Problem solved

Functional benefit

Brands

• UD Melilla B (Filial): Reserve team competing in Tercera Federación Grupo IX
• Cantera Azulina
• Millenium FS
• Escuela Quique Alonso
• Escuela de Porteros José Luis Montes

Products and services

• Season tickets (Abonos) Annual subscription passes that grant holders entry to all UD Melilla home matches during the season. Targeted at local supporters and club members in Melilla.
• Match tickets (Entradas) Single-match tickets sold via the stadium box office and online for individual home games. Available to general public and visiting supporters.
• Official merchandise (Tienda / WooCommerce store) Club-branded merchandise including kits, training wear, and supporter accessories sold through the online store and at the stadium. Targeted at fans and supporters.
• Youth academy (Cantera) Grassroots football development program for young players in Melilla, providing training and competitive pathways into the senior team. Targeted at local youth footballers and their families.
• Club membership (Socio) Paid membership program granting supporters voting rights in the club's general assembly and access to member benefits. Targeted at committed local supporters.

Quantifiable outcome

• UD Melilla B finished 2025/26 with 39 points — the best record in recent years for a melillense Tercera Federación team.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MacroncoreOthers · 1 January 2025Macron is the official technical sponsor and kit supplier for UD Melilla, providing all official club kits (1a, 2a, 3a equipación) displayed on the official store.
• SerglobinminorOthers · 1 January 2025Listed as a commercial sponsor on the club's official website.
• Televisión MelillaminorOthers · 1 January 2025Local television station that broadcasts UD Melilla matches and covers club news.
• On Fitness & NutritionminorOthers · 1 January 2025Supplements and ergogenic aids provider for pre-season and competitive season, managed by Daniel Cobo. Supporting the club for multiple consecutive years.
• Casino del RealminorStrategic or Co-development Partner · 1 January 2012Filiality agreement (acuerdo de filialidad) signed in July 2012, enabling players from Casino del Real to move up to UD Melilla's first team without complications. Strengthens the football ecosystem of Melilla.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marbella FC: Marbella FC is a Spanish football club competing in Tercera Federación/Segunda Federación tiers with a similarly modest scale, southern Spanish regional footprint, and membership-supported model. It represents a relevant comparable for small-market Spanish professional football.
• Real Jaén CF: Real Jaén is a historic Spanish football club that has experienced multiple relegations and currently competes in lower regional divisions. Like UD Melilla, it has suffered sporting decline from higher tiers and operates with constrained resources and a member/socio-driven structure.
• CD Badajoz: CD Badajoz is a Spanish football club that has competed in Segunda B and lower tiers, recently experiencing relegation dynamics similar to UD Melilla. Both clubs operate small-market professional football in regional divisions with limited commercial upside.
• UD Almería B: UD Almería's reserve team competes in the Spanish football pyramid at similar regional/national levels and shares the dual-team structure (first team + filial) with UD Melilla. Both clubs operate youth academies feeding into professional setups in lower Spanish divisions.
• Atlético Malagueño: Atlético Malagueño is the reserve team of Málaga CF, competing in Tercera Federación Grupo IX — the same group UD Melilla B operates in. Both clubs share Grupo IX regional competition, dual-team structures, and Andalusia/southern Spain geographic overlap.
• CD Leganés B: CD Leganés' reserve (B) team competes in Tercera Federación and lower Spanish tiers with a similar structural relationship to a parent first team. Both operate filial/cantera pipelines feeding into parent clubs.
• CF Talavera de la Reina: CF Talavera competes in Tercera Federación/Segunda Federación tiers of Spanish football with a similarly modest budget, small-town catchment, and member-driven operations. The club represents a comparable scale and division level for benchmarking.
• AD Ceuta: AD Ceuta is another football club from a Spanish autonomous city in North Africa (Ceuta), competing in similar Spanish regional/national divisions. Both clubs share the unique context of operating from Spanish enclaves on the North African coast with small local markets and member-driven structures.

Broad incumbents

• Recreativo de Huelva: Recreativo de Huelva is a historic Spanish football club that has competed at higher levels (Segunda División) and currently operates in lower tiers. It serves as a broader comparable for clubs that have experienced sporting decline and now operate in regional Spanish divisions with constrained resources.

Others

• La Liga (RFEF): The Real Federación Española de Fútbol (RFEF) is the governing body of Spanish football, setting competitive tiers and providing the regulatory framework (including guarantees like the one Cajamar provided for UD Melilla) within which clubs like UD Melilla compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ud-melilla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UD Melilla