Marbella Fútbol Club

What Marbella Fútbol Club does

Marbella Fútbol Club (legal entity CD MARBELLA FC SAD) is a Spanish professional football club registered as a Sociedad Anónima Deportiva, headquartered in Marbella, Málaga, and competing in the Primera Federación, the third tier of Spanish football. The club operates a multi-team sporting product: a first-team senior men's squad playing home matches at Banús Football Center, a Senior Femenino women's team, and the Marbella FC Talents youth academy (cantera). It revenue-generating activities center on matchday ticket sales (priced €5–€25 per match), merchandise sold via the club's online store and the Futbol Emotion marketplace, sponsorship and advertising with a portfolio that includes Adidas, Best of You, Porsche Marbella, Mahou, Quirónsalud, Anantara Villa Padierna, Women'secret, and El Corte Inglés, broadcasting-related income from Primera Federación and Copa del Rey participation, and player transfer/loan activity.

Since June 2024, the club has executed a step-change in commercial and operational positioning: Brazilian international Carlos Henrique Casemiro joined as shareholder and board member; a partnership with Olocip was signed to deploy an AI-powered Data Lake and injury-prediction models for player health and performance; and a series of premium-tier sponsorships were added. The club also achieved three consecutive promotions (Tercera RFEF → Segunda RFEF → Primera Federación) over 2022/23–2024/25, hosted a high-profile Copa del Rey tie against Atlético Madrid, and operates a community-led go-to-market model anchored on local peñas (supporter groups), fan-zone events, and a multi-channel digital presence (website, Facebook, Instagram, X, YouTube/Marbella FC TV). Revenue is not publicly disclosed, and the club remains privately held with ownership concentration and full cap-table details not disclosed.

Name

Marbella Fútbol Club

Legal name

CD MARBELLA FC SAD

Website

https://marbellafc.es

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Marbella Fútbol Club is a Spanish football club based in Marbella, Málaga, competing in the Primera Federación, with a men's first team, women's team, and youth academy, generating revenue from matchday, sponsorship, merchandise, and broadcasting.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Professional football club
• Sports merchandise retail
• Match ticket sales
• Football youth academy
• Club sponsorship services

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at Banús Football Center, including standard match tickets and special promotions (e.g., Child's Day tickets at €10, general admission at €25).
2. Merchandise Sales: Online and physical store sales of club apparel and equipment. The club operates an official online store via Futbol Emotion and physical outlets at the stadium and official club headquarters.
3. Sponsorship and Advertising: Sponsorship revenue from main sponsors (Best of You), kit sponsor (Adidas), official sponsors (Porsche, Mahou, Grupo Mosh, Quirónsalud, Anantara Villa Padierna, Women'secret, El Corte Inglés), collaborators (Prinza, En Pie, Cerafino, Scientiffic Nutrition), and institutional partners (Marbella municipality, Provincial Council of Málaga, RFEF).
4. Broadcasting Rights: Revenue from participation in competitions organized by RFEF (Primera Federación, Copa del Rey), which include broadcasting agreements for league matches.
5. Player Transfers and Loan Fees: Revenue or cost offset from player transfer agreements and loan arrangements, as seen with player loans and renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Marbella Fútbol Club operates a Spanish professional football club based in Marbella, Málaga, competing in Primera Federación (Spanish third tier). The club generates revenue primarily through matchday ticket sales, season subscriptions, official merchandise (kits and fan apparel), sponsorship agreements with national brands such as Adidas, Mahou, and Porsche, and broadcasting rights from RFEF-organized competitions. It also runs a youth development academy (Cantera/Talents) and a senior women's team, with home matches played at Banús Football Center.

Product overview

Marbella Fútbol Club operates a multi-channel sports and entertainment offering centered on its football teams. The core products include the first team competing in Primera Federación, a women's team (Femenino), and an extensive youth academy (Talents/Cantera). Commercial operations encompass online ticket sales through dedicated platforms, official merchandise sold via third-party partner Futbol Emotion, and club membership programs. The club has recently invested in technology through a partnership with Olocip for AI-powered health and performance data management, demonstrating modern sports technology integration. Home games are played at Banús Football Center, which serves as the official club headquarters. Additional services include press accreditation, official communications, and match-day experiences including fan zones and special promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Ticket Sales Online and physical sale of match tickets for home games at Banús Football Center, including general admission (€25), child tickets (€5–€20), and special promotional tickets (€5–€10). Purchasable through marbellafc.es, the Cluber platform, and at the stadium ticket office.
• Official Club Merchandise Official club kits (25/26, 24/25 seasons) and fan apparel sold online via third-party partner Futbol Emotion and at physical outlets at the stadium and club headquarters. Targeted at supporters and football fans.
• Season Membership (Abonados) Annual season ticket program offering fans full league season matchday access, priority entry, and special promotions including discounted guest tickets (€10). Purchasable at club headquarters.
• Marbella FC Senior Team (Primer Equipo) The first team competing in Primera Federación (Group 4), the Spanish third tier. Participates in Copa del Rey and friendlies against top-tier opponents including Atlético Madrid and Real Madrid Castilla. Achieved three consecutive promotions from Tercera RFEF (2022-23) to Primera Federación (2024-25).
• Marbella FC Senior Femenino (Women's Team) Senior women's football team representing the club in women's national football competitions, part of the club's expansion into women's football.
• Marbella FC Talents (Youth Academy / Cantera) Youth development program offering F7/F11 youth football training and progression pathways to senior football. Features separate coaching staff for youth categories including Juvenil División de Honor. Targeted at young footballers in the Marbella region.
• Banús Football Center (Home Stadium) Primary match venue and training facility for Marbella FC, serving as home stadium for first team matches during 2024-2025 and 2025-2026 seasons. Located in Marbella, Málaga.
• Sponsorship Packages Tiered sponsorship arrangements including main sponsor (Best of You, Anantara Villa Padierna), kit supplier (Adidas), official sponsors (Porsche, Mahou, Grupo Mosh, Quirónsalud, Women'secret, El Corte Inglés), and collaborator sponsors. Provides brand visibility, hospitality, and matchday activations to corporate partners.

Quantifiable outcome

• Three consecutive promotions in three seasons (2022/23–2024/25)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• Anantara Villa PadiernacoreGTM or Marketing Partner · 27 September 2024Anantara Villa Padierna Palace Marbella became the Main Sponsor (Main Sponsor) of Marbella FC, providing luxury hospitality brand visibility on club marketing materials and matchday activations.
• OlocipcoreTechnology or Integration · 19 September 2024Olocip, a leader in AI-based solutions, signed an agreement with Marbella FC to improve the management and analysis of player health and performance data. The partnership involves creating a centralized Data Lake and implementing advanced AI tools to monitor player health, detect injury anomalies early, and prevent injuries, following guidelines from the club's medical and physical preparation departments.
• Best of YouflagshipGTM or Marketing PartnerBest of You is listed as a main sponsor of Marbella FC, providing primary sponsorship visibility and brand support.
• AdidasflagshipGTM or Marketing PartnerAdidas serves as the official kit supplier and sponsor of Marbella FC, providing match kits, training apparel, and equipment. Listed as a main sponsor with a dedicated logo placement on the official website sponsors section.
• Porsche MarbellacoreGTM or Marketing PartnerPorsche Marbella is an official sponsor of the club, providing luxury automotive brand association and support.
• MahoucoreGTM or Marketing PartnerMahou is an official sponsor of the club, providing beer and hospitality brand association at matches and events.
• QuirónsaludcoreGTM or Marketing PartnerQuirónsalud (international healthcare group) is an official sponsor, providing medical/healthcare brand visibility and potentially medical services support.
• Women'secretminorGTM or Marketing PartnerWomen'secret is listed as an official sponsor of Marbella FC, providing fashion/lifestyle brand association.
• El Corte IngléscoreGTM or Marketing PartnerEl Corte Inglés is an official sponsor and collaborator, providing retail brand association and ticket distribution support (e.g., for Copa del Rey matches at La Rosaleda stadium).
• Diputación de MálagacoreOthersThe Provincial Council of Málaga is listed as an official sponsor/institutional supporter, providing governmental backing for the club.
• Real Federación Española de Fútbol (RFEF)flagshipOthersRFEF is the national football federation that organizes the competitions (Primera Federación, Copa del Rey) in which Marbella FC participates. Listed as a collaborator/sponsor on the club website.
• Banús Sport ClubcoreGTM or Marketing PartnerBanús Sport Club is listed as a collaborator and provides the Banús Football Center as the home match venue for Marbella FC during 2024-2025 and 2025-2026 seasons.
• Profut CampsminorGTM or Marketing PartnerProfut Camps is listed as a collaborator, providing football academy/camp brand association.
• PrinzaminorGTM or Marketing PartnerPrinza is listed as a collaborator sponsor, providing brand association.
• En PieminorGTM or Marketing PartnerEn Pie is listed as a collaborator sponsor of the club.
• CerafinominorGTM or Marketing PartnerCerafino is listed as a collaborator sponsor of the club.
• Scientiffic NutritionminorGTM or Marketing PartnerScientiffic Nutrition is listed as a collaborator sponsor, providing sports nutrition brand association.
• Futbol EmotioncoreChannel Partner/ Reseller/ DistributorFutbol Emotion is a third-party marketplace partner through which Marbella FC merchandise (kits, fan apparel) is sold online. The club's 25/26 kits are available through Futbol Emotion's platform.
• HM Santa ElenaminorOthersHM Santa Elena is referenced as the facility providing pre-season medical examinations (recognition tests) for the club's players.

Scale indicators6 records

Recent moves13 records

Expansion highlights8 records

Direct peers

• UD Melilla: Spanish football club competing in Primera Federación with comparable squad scale. Similar dependence on regional sponsorship and a constrained geographic catchment.
• Atlético de Madrid B: Atlético Madrid's reserve side also plays in the Spanish third tier and shares the same developmental-vs-first-team dual mandate as Marbella's senior side, with overlapping competition against top-flight reserves.
• AD Alcorcón: Madrid-based club operating in the lower Spanish professional tiers with a similar matchday + sponsorship + merchandise revenue mix; useful comparability for stadium economics and Primera Federación competitive benchmarks.
• CF Intercity: Spanish lower-division club in the Primera Federación tier pursuing similar commercial modernization and sponsorship-driven growth — a useful comparator for Marbella FC's GTM and merchandising approach.
• Real Madrid Castilla: Real Madrid's reserve team competes in Primera Federación in the same tier as Marbella FC and was a direct league opponent in 2024-25. Operates with similar squad size, same RFEF competition framework, and is the most relevant performance benchmark.
• Recreativo de Huelva: Historic Spanish club currently in Primera Federación, directly faced by Marbella FC (October 2024 fixture). Comparable tier, attendance scale, and dependence on ticket and regional sponsorship revenue.
• CD Eldense: Primera Federación side that Marbella FC directly hosted in October 2025 (the 820-spectator fixture), operating in a similar Andalusia-adjacent catchment with comparable club scale and revenue mix.

Emerging players

• Salford City FC: English lower-league club owned by the Class of '92 (former Manchester United players) using celebrity-player capital and a modernization playbook to ascend tiers — a direct narrative analogue to Marbella FC's Casemiro-led ownership model.
• Inter Miami CF: MLS club co-owned by David Beckham and later global stars, ascendant through celebrity-investor narrative and premium sponsor monetization. Useful thematic comparator, though materially larger and in a different football ecosystem.

Regional players

• Málaga CF: Larger Andalusian club historically in La Liga, drawing from the same Costa del Sol supporter base and corporate sponsor pool. A regional incumbent that constrains Marbella FC's local market position rather than directly competing in the same tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/marbella_fc
• YouTubeyoutube.com/MarbellaFCTV
• Facebookfacebook.com/MarbellaFutbolClub
• Instagraminstagram.com/Marbellafcoficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marbella Fútbol Club