Uerige Obergärige Hausbrauerei

What Uerige Obergärige Hausbrauerei does

Uerige Obergärige Hausbrauerei GmbH is a family-owned craft brewery and attached gastropub operating continuously since 1862 from a single historic location at Berger Straße 1 in Düsseldorf's Altstadt. The company produces top-fermented Altbier (4.7% ABV) along with seasonal specialties Sticke (6% ABV) and DoppelSticke (8.5% ABV), non-alcoholic variants (Fassbrause, Alkoholfrei), and an in-house spirits line comprising Stickum beer brandy, Stickum Plus oak-matured spirit, and Baas Single Malt Whisky. Production follows the 1516 German Reinheitsgebot using a proprietary yeast strain maintained at the TU Munich/Weihenstephan yeast bank, with brewing equipment including a copper brewing system, cool-ship, and a custom 250-liter Arnold Holstein steam-heated pot still for distillation.

The business operates as a vertically integrated on-premise experience: nine individually equipped public rooms (Brauhaus, Rittersaal, Stickum-Saal, Neweaan, Forum, and others) accommodate 20-180 guests for food and beverage service, complemented by guided brewery tours priced at €42.90 per person, private event hosting, and a merchandise operation through Uerigeshop.de and the BIERTRAUM GmbH marketplace. Customer segments span local Düsseldorf regulars ("Stammgäste"), tourists and Messe visitors, private event bookers, and spirits enthusiasts seeking limited-edition distillates. Revenue derives from on-site consumption (gastronomy and draft beer), packaged beer sales (bottles, casks, kegs), spirits and whisky, brewery tours, merchandise, and a licensing/royalty arrangement for the collaborative "Hosen Hell" lager produced with rock band Die Toten Hosen. Limited export of Stickum Plus to the United States marks the company's primary international footprint.

The company is privately held under the Schnitzler family (ownership since 1976), with Michael Schnitzler (Dipl.-Ing.) serving as Geschäftsführer since 1999. With a headcount of 9 employees, Uerige is a small but historically significant operation whose competitive position rests on its 163-year heritage, iconic Altstadt location, traditional top-fermentation craft method, and accumulated brand recognition—including consistent top-ten German beer rankings and international press features.

Name

Uerige Obergärige Hausbrauerei

Legal name

Uerige Obergärige Hausbrauerei GmbH

Website

https://uerige.de

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

1–10 employees

Short description

Uerige Obergärige Hausbrauerei is a family-owned Düsseldorf craft brewery and gastropub operating since 1862, producing traditional top-fermented Altbier, in-house spirits (Stickum, Baas Whisky), and hosting brewery tours and events from its single historic Altstadt location.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Breweries (312120), Distilleries (312140), Distilleries (31214)

SIC

Malt Beverages (2082)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distilling & Brands (CRADAIAC), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Craft beer brewing
• Altbier production
• Beer distillates
• Brewery tours
• Gastropub services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beer Sales: Sale of Uerige Altbier in various formats: 0.33L and 0.5L bottles, casks (5L to 50L), kegs (30L or 50L), party cans (5L). Also includes seasonal Sticke and DoppelSticke specialty beers.
2. Spirits and Distillates: Production and sale of in-house distillates: Stickum (42% ABV beer brandy from Sticke), Stickum Plus (45% ABV, oak-matured), and Baas Single Malt Whisky (42.5% ABV). Limited editions and special cask finishes available.
3. Gastronomy and On-site Consumption: The public house (Gaststätte) with multiple rooms (Brauhaus, Rittersaal, Stickum, Stickum-Saal, etc.) seating 20-180 guests serves food and beverages for on-site consumption. Additional revenue from events, private parties, and catering.
4. Brewery Tours: Guided brewery tours with educational content about brewing process, including serving of fried knuckles, Uerige beer, decorative glass, beer mats, and bottle of unfiltered Uerige. Conducted for groups of 10-20 persons. Smaller groups (up to 9) can join scheduled tours at €42.90 per person.
5. Merchandise: Sale of branded merchandise including clothing, glassware, and promotional items through Uerigeshop.de.
6. Hosen Hell Partnership Beer: Collaborative beer 'Hosen Hell' created with the band Die Toten Hosen. Brewed in Bavaria but distributed through Uerige's channels. Represents a licensing/royalty arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Uerige Obergärige Hausbrauerei is a traditional top-fermented craft brewery producing Altbier, non-alcoholic beverages and in-house distilled beer brandies and single malt whisky, brewed in accordance with the German Reinheitsgebot of 1516 using a proprietary yeast strain. The brewery operates an attached historic public house (Gaststätte) with nine event rooms, offers guided brewery tours, and distributes packaged products through its own shop, third-party online marketplaces and limited U.S. export.

Product overview

Uerige Obergärige Hausbrauerei is a traditional craft brewery established in 1862 in Düsseldorf's historic city center, producing a portfolio of top-fermented beers and distilled spirits. The core product line includes Uerige Alt (legendary Düsseldorf Altbier at 4.7% ABV), Uerige Original Fassbrause (non-alcoholic elderflower drink), and Uerige Alkoholfrei (non-alcoholic beer). The distillery division produces Stickum and Stickum Plus (beer brand spirits distilled from Uerige's specialty beers), and Baas Single Malt Whisky (matured in American White Oak). A collaboration product, Hosen Hell, is a pale lager brewed in Bavaria with the German rock band Die Toten Hosen. The company also operates a restaurant with nine event spaces and offers brewery tours.

Differentiator

Problem solved

Functional benefit

Brands

• Stickum: Limited beer spirit made from Uerige Sticke, distilled to 42% Alc./Vol. Malty, fruity, mysterious, and surprisingly mild.
• Stickum Plus
• Baas
• Uerige Alt
• Uerige Original Fassbrause
• Uerige Alkoholfrei

Products and services

• Uerige Alt Traditional Düsseldorf Altbier brewed since 1862 from barley malt, caramel malt, roasted malt, umbel hops, water and Uerige yeast, 4.7% ABV, with the highest bitter content of all German beers. For traditional Altbier consumers in Düsseldorf and beyond.
• Uerige Original Fassbrause
• Uerige Alkoholfrei Alcohol-free version of Uerige beer with roasted aromas of dark chocolate and black fruits, preserving traditional Uerige quality without alcohol. For non-alcoholic beer consumers.
• Stickum Limited in-house beer brandy distilled from Uerige Sticke (250 liters of Sticke yields 12 liters of Stickum), bottled at 42% ABV unfiltered. Malty, fruity, mild. Won Gold at Destillata 2008. For premium spirit consumers.
• Stickum Plus Limited in-house beer spirit distilled from Uerige DoppelSticke and matured at least one year in French Limousin oak barriques, 45% ABV. Won Bronze at Destillata 2008 and is exported in limited amounts to the USA. For premium spirit consumers.
• Baas Single Malt Whisky Uerige's single malt whisky distilled from beer mash (husks filtered), using only the hearts of the still, matured 36 months in American White Oak casks and bottled unfiltered at 42.5% ABV. For whisky enthusiasts and collectors.
• Hosen Hell Bottom-fermented pale lager (Helles) brewed in Bavaria in collaboration with German rock band Die Toten Hosen, using exclusively highly refined aroma hop varieties and meeting Uerige's quality standards. Distributed through Uerige's channels. For beer fans and fans of the band.
• Brewery Tours (Brauereiführungen) Guided tours of the brewery explaining raw materials, brewing, cooling, maturing and bottling, accompanied by fried pork knuckles with coleslaw, spent-grain rolls and Uerige beer; a souvenir bottle of unfiltered Uerige is included. For groups of 10–20 or smaller groups (up to 9) joining scheduled tours at €42.90 per person. For tourists, trade fair visitors and beer enthusiasts.
• Event Spaces and Catering Rental of nine individually equipped public rooms of varying sizes (Brauhaus 150 persons, Rittersaal, Stickum-Saal, Stickum bar, Der Uerige, Neweaan, Brauhof, Forum, plus private parlors) accommodating 20–180 guests, with full catering of traditional Rhenish specialties and seasonal dishes. For private celebrations, corporate events and Karneval gatherings.

Quantifiable outcome

• Regularly ranked in top 10 beers of Germany
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Private BraugasthöfeminorOthersUerige is a member of the 'Private Braugasthöfe' (Private Brewery Pub) cooperative, a network of traditional German craft breweries with attached gastropubs.
• Die Toten HosencoreStrategic or Co-development PartnerCollaborative partnership with the Düsseldorf rock band Die Toten Hosen to create 'Hosen Hell' beer. The band has been friends with the Schnitzler family for years. The product combines Uerige's brewing tradition with the band's lifestyle philosophy. The Toten Hosen and Uerige decided to brew Hosen Hell in Bavaria to bring Düsseldorf style to the world.
• Dr. Fritz BriemminorStrategic or Co-development PartnerDr. Fritz Briem, brewmaster and friend from Weihenstephan University of Brewing Sciences, collaborated with Michael Schnitzler on the development of Hosen Hell beer. Both brewers had to approve the product meeting extreme quality standards.
• Technische Universität München/WeihenstephancoreTechnology or IntegrationThe proprietary Uerige yeast strain is maintained and stored at the yeast bank of TU Munich/Weihenstephan. The yeast receives annual rejuvenation cure before being used in the top-fermentation process at Uerige.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Others

• Kilbeggan Distillery: Small traditional Irish distillery with on-site visitor experiences, tours, and tastings—analogous heritage distillery model that combines production with visitor-driven ancillary revenue, similar to Uerige's Stickum distillery approach.
• Glenfiddich Distillery: Single malt Scotch whisky distillery with extensive visitor centre, tours, and premium brand experiences—a much larger but conceptually parallel model of producing a premium aged spirit and monetizing the on-site heritage experience.

Broad incumbents

• Hofbräuhaus München: World-famous Munich state brewery with an iconic on-site beer hall—mirrors Uerige's brewery-with-on-site-consumption model and tourist-driven revenue profile at a vastly larger scale.
• Bayerische Staatsbrauerei Weihenstephan: Germany's oldest continuously operating brewery with traditional brewing heritage and on-site hospitality—comparable tradition-driven positioning and Reinheitsgebot purity, though at much larger scale and broader geographic reach.
• Schneider Weisse: Munich wheat beer brewery with an on-site traditional restaurant (Bräustüberl)—similar brewery-plus-gastropub heritage model in the traditional Bavarian craft segment, though focused on wheat beer rather than Alt.
• Augustiner-Bräu München: Traditional Munich brewery operating its own network of pubs—comparable German brewery-with-pub heritage model and on-premise focus, though at significantly larger scale than Uerige.

Direct peers

• Brauerei zum Schlüssel: Düsseldorf Altbier brewery with an attached pub, producing top-fermented Altbier in the same Reinheitsgebot tradition—directly comparable product, location profile, and on-site consumption model.
• Brauerei Schumacher: Düsseldorf Altbier brewery with an attached traditional restaurant on Oststraße—directly competes with Uerige in the top-fermented Altbier category with a similar family-owned, brewpub-style heritage model.
• Brauerei Diebels: Historic Altbier producer from the lower Rhine region with deep category heritage—same Altbier product category and regional footprint, though operating at significantly larger industrial scale than Uerige's craft model.
• Brauerei Im Füchschen: Another iconic Düsseldorf Altbier brewery with an attached traditional German restaurant—directly competes with Uerige for the same local regulars and tourist trade in Düsseldorf's Altstadt.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uerige-oberg%C3%A4rige-hausbrauerei

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uerige Obergärige Hausbrauerei