Unió Esportiva Santboiana

What Unió Esportiva Santboiana does

Unió Esportiva Santboiana (UES) is a private, member-owned non-profit rugby club founded on July 4, 1921 in Sant Boi de Llobregat, Barcelona, and recognized as the oldest rugby club on the Iberian Peninsula. The club operates competitive teams across all age and gender categories — from Sub-6 youth rugby school entrants through Senior Men's División d'Honor and Senior Women's División d'Honor B squads — and runs the annual Torneig Internacional Germans Bisbal youth tournament that draws approximately 600 children. Its physical infrastructure centers on Estadi Baldiri Aleu (approximately 3,000-spectator capacity with World Rugby-certified artificial turf installed in 2019) and the wholly-owned Complex Esportiu Baldiri Aleu (pools, gym, tennis and paddle courts opened in 2001).

The club monetizes its operations via three primary revenue streams: (1) recurring membership subscriptions priced at €220 annually, €110 semi-annually, or €55 quarterly, which grant facility access, pool tickets, match entry, and merchandise discounts; (2) commercial sponsorships from a roster of partners led by Le Coq Sportif (kit), Hyundai Linkmotor (automotive), Estrella Damm (beverage), SUMAL and Autovivo Grup T Seminous; and (3) seasonal summer Training Camps for ages 6–16 priced between €75 and €165 per week. Public funding from the Ajuntament de Sant Boi de Llobregat adds a fourth stream, including a €116,713 annual collaboration agreement that supplements the club's reported consolidated budget of €903,791.20 for the 2019/2020 season. Distribution is conducted regionally in Catalonia through direct in-club sales, an online presence across Catalan, Spanish and English, and on-site match-day operations at the stadium.

Name

Unió Esportiva Santboiana

Legal name

Unió Esportiva Santboiana

Website

https://uesantboiana.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Unió Esportiva Santboiana is a member-owned, non-profit rugby club founded in 1921 in Sant Boi de Llobregat, Barcelona — the oldest in the Iberian Peninsula — operating competitive senior and youth teams, a youth rugby school, and a sports complex, funded via memberships, sponsorships, training camps, and municipal subsidies.

Ownership category

akta.pro rank

Product category

Amateur Sports Club / Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Club Sports Programs (EDALAIAB)

Keywords

• Rugby club operations
• Youth rugby development
• Sports membership programs
• Competitive rugby teams
• Rugby training camps

Headquarters

HQ city

Sant boi de llobregat, Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: The club generates primary revenue through membership subscriptions with three billing options: annual (220€), semi-annual (110€), and quarterly (55€). Members receive benefits including free pool access tickets, match entry privileges, sports complex access, UES merchandise discounts, and social activity participation.
2. Sponsorships and Commercial Partners: The club receives sponsorship revenue from multiple commercial partners including kit sponsor Le Coq Sportif, main sponsors (Autovivo Grup T Seminous, Hyundai Linkmotor, Estrella Damm, SUMAL), and various commerce collaborators. Sponsors receive brand visibility on club website, stadium signage, and social media channels.
3. Training Camp Programs: The club operates seasonal Training Camps (Campus) for youth ages 6-16, generating revenue through registration fees. The program runs weekly from late June to late July with differentiated pricing for School (6-11 years) and Formation (12-16 years) groups, including optional lunch services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Unió Esportiva Santboiana operates a multi-level rugby club offering competitive teams across all age categories (Sènior Masculí, Sènior Femení, Sub-23 through Sub-14, and Rugby School from age 4), provides stadium and sports complex facilities, runs seasonal youth Training Camps, and sells annual memberships with facility access benefits. The club, founded in 1921, is based at Estadi Baldiri Aleu in Sant Boi de Llobregat, Barcelona, and is the oldest rugby club in the Iberian Peninsula.

Product overview

Unió Esportiva Santboiana is a rugby club operating as a multi-level sports organization offering competitive rugby teams across all age categories, stadium and sports complex facilities, youth development programs (Rugby School and Training Camp), and membership services. The club, founded in 1921 and based at Estadi Baldiri Aleu in Sant Boi de Llobregat, Barcelona, operates the Senior Male team in División d'Honor, a Senior Female team, youth categories (Sub-23 through Sub-14), and a foundational Rugby School program. Supporting infrastructure includes the Complex Esportiu Baldiri Aleu with pools, gym, and courts, plus social areas (La Barraca and House). The club also organizes the annual international Torneig Germans Bisbal youth tournament and offers membership packages with facility access benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugby School (Escola de Rugby) Foundational youth rugby training program integrating Sub6, Sub8, Sub10, and Sub12 categories for children from age 4, operated through volunteer-based organization including families, former players, and club-linked individuals.
• Club Membership (Socis) Annual membership program offering benefits including sports complex access, free pool entry tickets, match tickets, social activities, and merchandise discounts, available on annual (€220), semi-annual (€110), and quarterly (€55) billing schedules.
• Training Camp U.E. Santboiana Annual summer rugby training camp program for youth aged 6-16 years, differentiated between School (6-11 years) and Formation (12-16 years) groups, held weekly from late June to late July at the Baldiri Aleu facilities.
• Estadi Baldiri Aleu The club's home stadium with approximately 3,000 spectator capacity, featuring artificial turf (installed 2019, World Rugby approved) and serving as the venue for all official matches and weekly training sessions.
• Complex Esportiu Baldiri Aleu Sports complex owned by the club, opened in 2001, featuring swimming pools, gymnasium, tennis courts, and padel courts for member use.
• Torneig Internacional Germans Bisbal Annual international rugby school tournament hosting approximately 600 children aged 5-12 years from various clubs including Aviron Bayonnais (France) and local Catalan teams.
• U.E. Santboiana TV (YouTube Channel) Official YouTube channel with 1.6K subscribers and 229 videos featuring match recordings and event coverage, with 220K total views.

Quantifiable outcome

• 14 División d'Honor league titles (historic record)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, major, standard and minor.

• Le Coq SportifcoreStrategic or Co-development PartnerOfficial kit sponsor providing uniforms and apparel for all club teams. Le Coq Sportif is a historic French sportswear brand supplying rugby clubs across Europe.
• Hyundai LinkmotorcoreGTM or Marketing PartnerMain sponsor and official automotive partner. Hyundai Linkmotor is the club's primary automotive sponsor based in Hyundai Spain dealer network.
• Estrella DammmajorGTM or Marketing PartnerOfficial beer sponsor providing beverage sponsorship to the club.
• SUMALmajorGTM or Marketing PartnerCommercial sponsor with logo presence on the club website.
• Autovivo Grup T SeminousmajorGTM or Marketing PartnerAutomotive group sponsor supporting the club.
• Naeko LogisticsstandardGTM or Marketing PartnerLogistics company sponsor with logo presence on club website.
• BigMat GarrostandardGTM or Marketing PartnerBuilding materials supplier and sponsor with logo display.
• CapenergystandardGTM or Marketing PartnerTechnology/medical equipment sponsor providing recovery and therapy equipment for the club's sports facilities.
• Tecnocasa Kíron Sant BoistandardGTM or Marketing PartnerReal estate partner with sponsorship of club website real estate listings and local presence.
• NeopequesstandardGTM or Marketing PartnerSponsor focused on child health products with logo presence.
• Villamaría (Taronjes)standardGTM or Marketing PartnerFruit producer (citrus) sponsor providing fruit products for players.
• AdimetallumstandardGTM or Marketing PartnerMetal construction company sponsor.
• Complex Esportiu Baldiri AleucoreStrategic or Co-development PartnerMulti-sport facility owned by the club offering swimming pools, gym, tennis and paddle courts, providing additional revenue stream and member services.
• Aviron BayonnaisminorStrategic or Co-development PartnerTop-tier French rugby club participating in the annual Torneig Germans Bisbal international youth tournament, representing international rugby collaboration.
• Ajuntament de Sant BoimajorGTM or Marketing PartnerMunicipal government providing 116,713€ annual collaboration agreement and 903,791.20€ consolidated budget support for sports, economic, and social objectives. City council is a key institutional partner.
• C.R. Sant CugatminorStrategic or Co-development PartnerLocal Catalan rugby club participating in Torneig Germans Bisbal youth tournament.
• VERIstandardGTM or Marketing PartnerSponsor with logo presence on club website and social media.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• VRAC Quesos Entrepinares: Historic Spanish rugby club competing in División d'Honor with multiple national titles and continental participation. Directly comparable as elite Spanish rugby competitor; UE Santboiana has even signed players coming from and losing players to VRAC.
• Real Ciencias Rugby Club (Ciencias Sevilla/Enrique Romero): Historic Spanish rugby club with División d'Honor participation, directly comparable as a senior-tier rugby organization operating in the same national league structure as UE Santboiana.
• Alcobendas Rugby Club: Madrid-based División d'Honor rugby club, one of UE Santboiana's regular league opponents, similar model as a community-organized senior club playing at the highest level of Spanish rugby.
• CAU Rugby Valencia: Valencia-based Spanish rugby club competing at the national senior level, comparable in operating model as a community-organized rugby club with both senior and youth programming across men's and women's categories.
• CP Rugby Sant Cugat: Catalan rugby club based near Barcelona that participates with UE Santboiana in regional competitions including the Torneig Germans Bisbal youth tournament. Comparable regional rugby competitor with youth development focus.
• Club de Rugby El Salvador: Valladolid-based División d'Honor rugby club with strong academy and stadium infrastructure, a direct competitor to UE Santboiana in Spanish rugby's top flight, comparable by team structure, league, and community-club operation model.

Regional players

• Aviron Bayonnais: Top-tier French rugby club based in Bayonne that participates in the international youth tournament hosted by UE Santboiana. Comparable as a historic community-anchored club with strong youth programs; serves as a brand partner but not a direct Spanish-market competitor.
• INEF Lleida Rugby: Catalan regional rugby club with emphasis on youth development and amateur participation. Comparable in operating model as a community rugby club in the same federation; competes regionally with UE Santboiana's youth and amateur squads.
• Section Paloise (Section Rugby): French regional rugby club anchored in Pau, comparable to UE Santboiana as a historic, community-supported elite rugby organization with stadium infrastructure and strong youth programs in a specific region.

Broad incumbents

• Racing Club de France (Section Rugby): Historic French multi-sport club with elite rugby division and stadium (cited as reference for UE Santboiana's turf install). Comparable as a historic community-rooted elite rugby organization with owned infrastructure and member-driven operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/UESantboiana
• YouTubeyoutube.com/channel/UCJHqS9l5yqXNROm6uhU5bqg
• Instagraminstagram.com/uesantboiana
• LinkedInlinkedin.com/company/uni%C3%B3-esportiva-santboiana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unió Esportiva Santboiana