What NG9 Holding does

NG9 Holding is a privately held Abu Dhabi-based conglomerate founded in 2024 as the parent entity unifying three operational groups: Nirvana Holding (established 2007), Gewan Holding, and 9Yards Group (founded 2017). The group operates across approximately 15 wholly-owned subsidiaries spanning travel and tourism management, B2B travel technology, MICE event management, marine leisure, aviation, hospitality, agri-commodities trading, precision fermentation food technology, IT services, EPC project execution, and full-service marketing communications. Operational scale includes 400 travel professionals across 40 global branches (Nirvana Travel and Tourism), 150+ marcoms professionals (9Yards Communications), and an undisclosed total headcount estimated at 550+ across the holding, supported by offices in Abu Dhabi and Dubai.

The group generates revenue through multiple streams: transaction-based travel bookings via the Nirvana Over the World (NOW) B2B wholesale platform, professional services for IT, project execution, and marcoms engagements, managed services contracts for hotel and asset management, subscription-style recurring revenue from Nirvana Boat Club memberships, cargo and passenger charter services via Gewan Airways (including Hajj and Umrah transport), agri-commodity trading margins through Akhdar General Trading, and emerging revenue from Novel Foods' precision fermentation-based sweet protein products. Notable technical assets include the NOW B2B platform with real-time reporting and automated itinerary management, and Novel Foods' biotechnology for producing sweet proteins including Brazzein as a sugar alternative.

NG9 Holding operates a sales-led go-to-market model with bespoke project-based pricing across subsidiaries, primarily serving UAE government and semi-government entities plus enterprise clients in telecommunications, hospitality, real estate, healthcare, oil and gas, education, and consumer brands. The group explicitly aligns with the Abu Dhabi Economic Vision 2030 and UAE Food Security Strategy 2051. Distribution combines direct corporate sales, the NOW B2B platform, agency-client engagements, and an active social media presence across Twitter, Facebook, LinkedIn, Instagram, and Vimeo. In February 2026, NG9 Holding signed a binding MOU to establish a joint venture with EHC Investment, Phoenix Technologies (Switzerland), and AAA Commercial Enterprises for sovereign cloud infrastructure, secure data platforms, and advanced AI computing — representing a forward pivot into enterprise digital infrastructure. Group CEO is Alaa Al Ali.

Name

NG9 Holding

Legal name

NG9 Holding

Website

https://ng9holding.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NG9 Holding is a privately held Abu Dhabi-based conglomerate unifying three subsidiaries (Nirvana Holding, Gewan Holding, 9Yards Group) across travel, tourism, aviation, hospitality, food technology, IT, project execution, and marcoms, primarily serving UAE government, semi-government, and enterprise clients across the MENA region with 550+ professionals.

Ownership category

akta.pro rank

Product category

Diversified Holding Company (Conglomerate Services)

NAICS

Offices of Other Holding Companies (551112), Convention and Trade Show Organizers (56192), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Finance Services (6199)

akta.pro primary industry

Vendor Sourcing & Contract Management (HSACAAAE)

akta.pro secondary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Diversified holding company
• Travel tourism management
• Hospitality hotel services
• Marketing communications agency
• Aviation cargo services

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Travel and Tourism Services: Nirvana Holding generates revenue through travel management, airline/hotel bookings, visa processing, concierge services, transportation, tours, and event logistics. Nirvana Over the World (NOW) serves B2B wholesalers, travel agencies, OTAs, and DMCs. Nirvana Boat Club offers annual membership packages for boat access.
2. Investment and Financial Services: Gewan Investment curates diversified business portfolios across aviation, private jets, and dynamic businesses. Gewan Airways generates revenue from Hajj & Umrah transport, passenger charters, and cargo/logistics services.
3. Hospitality Management: Gewan Hotels & Resorts earns revenue through hotel management, asset management, and third-party hotel management contracts for luxury properties.
4. Trading and Commodities: Akhdar General Trading LLC trades agri-commodities (palm oil, coconut oil, corn, grains) and manages supply chain operations aligned with the UAE Food Security Strategy 2051.
5. Food Technology Products: Novel Foods produces and sells sweet proteins and protein-packed products derived from precision fermentation, marketed as natural alternatives to traditional sweeteners.
6. IT Services and Software Development: Gewan Infotech provides web development, mobile app development, ERP development, and business analytics services to enterprise clients.
7. Project Execution Services: Gewan Enterprises serves telecommunications, hospitality, real estate, healthcare, oil and gas, and education industries with project planning, engineering, procurement, construction, and quality assurance.
8. Marketing and Communications Services: 9Yards Group (9Yards Communications) delivers creative, digital media, PR, events, and multimedia production services. 9Yards Pictures produces films, commercials, music videos, and digital content.
9. MICE (Meetings, Incentives, Conferences, Exhibitions): Nirvana MICE specializes in high-profile exhibitions and conferences for regional and global clients, combining visionary concepts with seamless execution from Abu Dhabi and Dubai offices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

NG9 Holding is an Abu Dhabi-based diversified holding company operating across travel and tourism (Nirvana Holding), investment, hospitality, agri-commodities trading, food technology, IT services, project execution, and aviation (Gewan Holding), and marketing communications and media production (9Yards Group). It sells corporate travel management, B2B wholesale travel services, event management, hotel management, sweet protein food products, IT and software development, project execution services, air transport, and 360-degree marketing communications. Its primary customers are government, semi-government, and enterprise clients across the UAE and broader Middle East region.

Product overview

NG9 Holding is a multi-sector holding company comprising three main subsidiaries: Nirvana Holding (established 2007), Gewan Holding, and 9Yards Group. Nirvana Holding operates travel and tourism businesses including Nirvana Travel and Tourism (40 branches, 400 professionals), Nirvana Over the World (NOW) B2B travel platform, Nirvana Tours and Logistics, Nirvana Boat Club, and Nirvana MICE events management. Gewan Holding manages investment, hospitality (Gewan Hotels & Resorts), trading (Akhdar General Trading), food technology (Novel Foods producing sweet proteins), IT services (Gewan Infotech), project execution (Gewan Enterprises), and air transport (Gewan Airways). 9Yards Group provides creative and media services through 9Yards Communications and 9Yards Pictures for film and TV production. The group serves diverse sectors including travel, hospitality, aviation, logistics, agriculture, technology, and media.

Differentiator

Problem solved

Functional benefit

Brands

• Nirvana Holding: Holding company overseeing Nirvana Travel & Tourism, Nirvana MICE, Nirvana Boat Club, Nirvana Over the World (NOW), and Nirvana Tours & Logistics
• Gewan Holding
• 9Yards Group

Products and services

• Nirvana Travel and Tourism Corporate and leisure travel management services for regional and global clients, including airline and hotel bookings, meet-and-assist, VIP services, visa processing, car rental, medical travel, and pilgrimage services. Serves government, semi-government, and enterprise clients.
• Nirvana Over the World (NOW) B2B wholesale travel platform for travel agencies, OTAs, and DMCs, featuring accommodation booking, visa issuance, sports and concert events, VIP airport assistance, instant reporting, and automated delay/cancellation response with dedicated account managers.
• Nirvana Tours and Logistics Hotel bookings, transportation, event management, and group tours, with expanded logistics services covering supply chain and freight coordination since 2021.
• Nirvana Boat Club Annual membership club providing access to a fleet of 55+ boats and mini-yachts (6m to 16m) from global brands, eliminating the costs and complexities of boat ownership, docking, and maintenance for members.
• Nirvana MICE Meetings, Incentives, Conferences, and Exhibitions (MICE) event management for regional and global clients, combining visionary concepts with seamless execution.
• Gewan Investment Investment management curating diversified business portfolios across aviation, private jets, cargo, logistics, ground handling, and security services for enterprise and high-net-worth investors.
• Gewan Hotels & Resorts Hotel management, luxury hospitality, asset management, and third-party hotel management contracts for luxury properties, covering guest services, housekeeping, dining, facility maintenance, event planning, and spa and wellness.
• Akhdar General Trading Agri-commodities trading and supply chain operations in palm oil, palm kernel oil, coconut oil, stearin, olein, oilseeds, oilseed meals, corn, and grains, aligned with the UAE Food Security Strategy 2051.
• Novel Foods Food technology products based on precision fermentation of sweet proteins (including Brazzein), marketed as natural and scalable sustainable alternatives to traditional sugars.
• Gewan Infotech IT services including mobile app development, web development, custom software development, ERP development, and business analytics for enterprise clients.
• Gewan Enterprises International project execution including project planning, engineering, procurement, logistics, construction, and quality assurance across telecommunications, hospitality, real estate, healthcare, oil and gas, and education industries.
• Gewan Airways Passenger and cargo air transportation services, including Hajj and Umrah pilgrimage transport, passenger charters, and dedicated cargo logistics with a specialized cargo fleet for domestic and international routes.
• 9Yards Communications 360-degree marketing communications services including creative campaigns, digital media, public relations, events management, multimedia production, and media buying for regional brands and corporations.
• 9Yards Pictures Media production services covering films, commercials, music videos, television production, live broadcasting, and digital content creation for brand and entertainment clients.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• EHC Investment L.L.C.coreStrategic or Co-development Partner · 19 February 2026EHC Investment L.L.C. signed a binding MOU to establish a joint venture headquartered in Abu Dhabi with Phoenix Technologies Ltd. and AAA Commercial Enterprises LLC. The JV is focused on delivering sovereign cloud infrastructure, secure data platforms, and advanced AI computing solutions across the UAE region. EHC brings regional investment leadership to the partnership. Full operations will launch following regulatory approvals and selection of the first flagship project.
• Phoenix Technologies Ltd.coreStrategic or Co-development Partner · 19 February 2026Phoenix Technologies Ltd. (Swiss-based advanced technology company) signed a binding MOU to establish a joint venture in Abu Dhabi alongside EHC Investment and AAA Commercial Enterprises LLC. Phoenix Technologies brings Swiss-based advanced technology execution expertise for sovereign cloud infrastructure, secure data platforms, and AI computing solutions. The JV is aligned with UAE regional digital infrastructure demands.
• AAA Commercial Enterprises LLCcoreStrategic or Co-development Partner · 19 February 2026AAA Commercial Enterprises LLC signed a binding MOU alongside EHC Investment and Phoenix Technologies to establish a joint venture headquartered in Abu Dhabi. AAA Enterprises contributes business transformation expertise to the JV focused on sovereign cloud infrastructure, secure data platforms, and advanced AI computing solutions across the UAE region.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Almosafer: Saudi Arabia-headquartered travel and tourism company with B2B and B2C platforms. Comparable in travel trade platform capabilities and GCC focus, though it operates primarily in Saudi Arabia rather than the UAE.

Direct peers

• Musafir: UAE-headquartered online travel agency serving corporate and leisure customers across the Middle East. Directly comparable to Nirvana Travel & Tourism in geography, customer base, and B2B/B2C travel services.
• dnata: Dubai-based travel and tourism services provider covering airline ground handling, travel agency, and MICE. Comparable in scope across travel trade and event management services in the UAE.
• MCI Group: Global events and association management company with strong Middle East presence. Directly comparable to Nirvana MICE for meetings, incentives, conferences, and exhibitions services.
• Al Ghurair Group: Diversified UAE conglomerate spanning foods, construction, real estate, and financial services. Comparable as a long-established multi-sector holding company with roots in Abu Dhabi/UAE.
• ADQ: Abu Dhabi sovereign-backed holding company with stakes across logistics, food and agriculture, healthcare, and digital infrastructure. Highly comparable to NG9 Holding in structure, geography, and alignment with UAE national priorities.
• International Holding Company (IHC): Abu Dhabi-listed diversified holding company spanning food, real estate, utilities, and services. Most directly comparable peer given similar holding-company structure, Abu Dhabi base, and breadth of unrelated operating subsidiaries.
• Galadari Brothers Group: UAE diversified conglomerate covering automotive, media, hospitality, and food services. Comparable as a UAE-based multi-vertical holding company with media and services subsidiaries.
• Lulu Group Holdings: UAE-based diversified conglomerate with operations in retail, trading, hospitality, and food processing. Comparable as a privately held multi-vertical Abu Dhabi-rooted group with international reach.

Emerging players

• G42: Abu Dhabi-based AI and cloud computing company pursuing sovereign AI infrastructure. Comparable as the natural local partner / competitor for NG9 Holding's planned sovereign cloud and AI computing joint venture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NG9Holding
• YouTubevimeo.com/ng9holding
• Facebookfacebook.com/ng9holding
• LinkedInlinkedin.com/company/ng9-holding
• Instagraminstagram.com/ng9.holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NG9 Holding