Ajmera Transplant Centre UHN

Name

Ajmera Transplant Centre UHN

Website

https://uhntransplant.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Payday Lending

NAICS

Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Single-Payment Payday Loans (FSAKAMAA)

akta.pro secondary industries

Installment Payday Loans (FSAKAMAB), Late Fee / Bill-Pay Advance Products (FSAKAMAM)

Keywords

• Short-term cash loans
• Online payday lending
• E-transfer funding
• Bad credit loans
• Canadian consumer lending

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Payday Loan Fees and Interest: Short-term lending generating revenue through fees and interest charges on loans. A typical $500 payday loan costs $30-$50 in fees plus interest. Revenue is transactional and one-time per loan cycle rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The entity operating via uhntransplant.ca provides short-term payday loans to Canadian consumers, typically ranging from $100 to $1,500, repayable on the borrower's next payday. The service is positioned as accessible 24/7 across all Canadian provinces and territories, with funds disbursed via e-transfer or direct deposit, often within 1-2 hours. Specialized loan variants target social assistance recipients (ODSP), pensioners (CPP), Employment Insurance recipients, and borrowers with bad or no credit.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Payday Loans Short-term unsecured personal loans ranging from $100 to $1,500, designed to be repaid on the borrower's next payday (within two weeks to one month). Funds are disbursed via e-transfer or direct deposit, often within 1-2 hours, and the product targets Canadian consumers who need fast cash and may not qualify for traditional bank loans.
• ODSP Payday Loans Payday loan variant tailored for recipients of the Ontario Disability Support Program, addressing cash flow gaps between ODSP benefit payments. The product is advertised as available 24/7 and includes no-refusal and no-credit-check options.
• CPP Payday Loans for Pensioners Payday loan variant targeted at pensioners receiving Canada Pension Plan benefits, designed to bridge cash flow gaps between pension payments. Some lenders offer this product without performing a credit check.
• EI Payday Loans Payday loan variant tailored for individuals receiving Employment Insurance (EI) benefits, providing short-term cash to bridge gaps between EI payment cycles.
• Bad Credit / No Credit Check Payday Loans Payday loan variants targeted at consumers with poor credit histories or no credit, emphasizing accessibility where traditional bank loans are not an option. Some lenders substitute credit checks with employment or income verification.
• Same Day / Instant Approval Payday Loans Expedited payday loan variants marketed with same-day or instant approval, including e-transfer payday loans available 24/7, instant online payday loans, and weekend payday loans for funds access on Saturdays and Sundays.

Quantifiable outcome

• Funding can be deposited within 1-2 hours with reputable online lenders

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Direct peers

• iCASH: Online-only Canadian payday lender providing 24/7 e-transfer funding on loans of $100-$1,500. Closest direct competitor because of digital-only model, similar loan size, and similar SEO-driven acquisition strategy.
• Cash Money: Major Canadian payday lender (now owned by goeasy) offering online and in-branch short-term loans, installment loans, and lines of credit. Comparable on national footprint, e-transfer funding, and the same borrower segment.
• Pay2Day: Long-running Canadian payday lender with both storefront and online channels, offering short-term loans up to $1,500. Comparable on pricing structure, regulatory framework, and customer profile.
• Speedy Cash Canada: Branch and online payday lender in Canada offering same-day short-term loans and installment products. Direct overlap on product, geography, and bad-credit customer focus.
• My Canada Payday: Online Canadian payday loan broker/lender covering all provinces with 24/7 e-transfer funding. Direct competitor on the same buyer intent keywords and the same $100-$1,500 loan range.
• Money Mart: One of Canada's largest payday loan and cheque-cashing chains, offering short-term cash advances and installment loans both online and through physical branches. Direct competitor on price, product range ($100-$1,500), and customer demographic (bad credit, ODSP, pensioners).

Broad incumbents

• goeasy Ltd. TSX-listed parent of Cash Money and Easyfinancial, offering short-term loans, installment loans, and lease-to-own across Canada. Larger, publicly traded incumbent with same customer base but broader product portfolio.
• Fairstone Financial: National Canadian consumer lender offering installment loans and short-term credit products. Comparable on the personal unsecured small-dollar loan category, though Fairstone skews larger-ticket and longer-term.

Regional players

• Wonga (UK): UK-based online payday lender that pioneered the SEO/e-transfer small-dollar model the subject company mirrors. Useful comp for digital unit economics and the regulatory trajectory that has since reshaped UK payday lending.

Emerging players

• Nyble / Bree (formerly Wolfe): Canadian cash-advance and credit-building fintech targeting thin-file and bad-credit borrowers with small-dollar advances. Emerging competitor in the same underserved segment, with a more consumer-friendly brand and lower fee structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/ajmeratransplantcentreuhn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajmera Transplant Centre UHN