UHY in Croatia / Accountant / Tax advisor / Auditor / Business consultant

What UHY in Croatia / Accountant / Tax advisor / Auditor / Business consultant does

UHY in Croatia is a multi-entity professional services group headquartered in Split, Croatia, founded in 1995 as HB EKONOM by Helena Budiša. The group provides integrated accounting, auditing, tax consulting, business consulting, and EU project advisory services, organized across six specialized limited liability companies (UHY HB EKONOM, UHY SAVJETOVANJE, UHY POREZNI SAVJETNIK, UHY RUDAN, UHY ADVISORY, and UHY TRENING CENTAR) with offices in Split and Zagreb. It serves over 450 clients annually, predominantly Croatian SMEs alongside select mid-market and enterprise accounts, with documented specializations in the charter and nautical tourism sector. Since joining the UHY International network in 2007, the firm has leveraged cross-border referral capabilities across 340+ offices in 100+ countries, growing more than fivefold.

The firm operates a B2B professional services model combining recurring monthly accounting/bookkeeping retainers with project-based fees for audits, tax advisory, EU funding applications, and M&A/valuation work. Workshop-based training (UHY Training Center) generates an additional revenue stream, with over 4,300 cumulative participants and ticket prices ranging from 800 HRK for short sessions to 4,700 HRK for multi-day EU project implementation training. EU project services have drawn over 300 million EUR in non-refundable funds for clients across more than 150 applications, with a stated 97.3% implementation success rate. The only proprietary technology asset is UHY Cloud Accounting, a free client-facing invoicing and reporting application.

Marketing and go-to-market combine direct sales (website, phone, office visits), community-led engagement through seminars and workshops, event participation, and referral flow from UHY International. The firm carries an AAA+ credit rating placing it in the top 1.53% of Croatian companies, has conducted over 1,800 audits, and employs 50+ professionals including 6 authorized auditors, 2 certified tax advisors, and 15 consultants. Ownership is held by local partners (Budiša, Rudan, Zec, Pekić, Omašić families/individuals) with no external private equity or institutional investment disclosed.

Name

UHY in Croatia / Accountant / Tax advisor / Auditor / Business consultant

Legal name

UHY HB EKONOM d.o.o. Split

Website

https://uhyincroatia.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

UHY in Croatia is a multi-entity Croatian professional services group providing accounting, auditing, tax consulting, business advisory, and EU project services to 450+ SME and mid-market clients annually from offices in Split and Zagreb, operating within the UHY International global network.

Ownership category

akta.pro rank

Product category

Professional Accounting and Auditing Services

NAICS

Offices of Certified Public Accountants (541211), Other Accounting Services (541219), Professional, Scientific, and Technical Services (541)

akta.pro industry

PRIMARYBPAHAFAM

Product, Safety & Quality Compliance (incl. Regulatory Affairs)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

Keywords

• Accounting services
• Tax advisory
• Financial auditing
• Business consulting
• EU project consulting

Headquarters

HQ city

Split

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accounting Services: Comprehensive accounting and bookkeeping services for domestic and foreign entrepreneurs. Services include financial record maintenance, financial statement preparation, and ongoing accounting support.
2. Auditing Services: Financial statement audits conducted by authorized auditors, including acquisition assistance, sales processes, and business/financial model optimization.
3. Tax Consulting: Daily monitoring of tax law changes with advisory services to help entrepreneurs make faster, more professional business decisions on investments.
4. Business Consulting: Business plan development, investment studies, and advisory services to help entrepreneurs manage investments more efficiently and profitably.
5. EU Projects: Preparation and implementation of EU-funded projects, including application support and project management services for securing non-refundable funds.
6. Education and Seminars: Training programs and workshops on accounting, auditing, tax, and EU funds topics for professionals and entrepreneurs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

UHY in Croatia is a professional services firm that delivers accounting, tax advisory, auditing, and business consulting services. The firm supports Croatian businesses and entrepreneurs with statutory and management accounting, tax compliance and planning, statutory and internal audits, strategic and operational business advice, EU project advisory, and professional education and training programs.

Product overview

UHY in Croatia is a network of professional service firms offering integrated accounting, auditing, tax consulting, and business advisory services from offices in Split and Zagreb. The firm operates through distinct specialized units: UHY HB EKONOM (accounting, auditing, tax), UHY RUDAN (auditing, due diligence, valuation), UHY SAVJETOVANJE (EU projects, consulting), UHY POREZNI SAVJETNIK (tax advisory), UHY ADVISORY (M&A, finance), and UHY TRENING CENTAR (education). Services span bookkeeping and payroll, financial audits, tax planning and compliance, strategic business consulting, EU fund preparation and implementation, and professional training seminars. The network employs over 50 experts and serves 450+ clients annually, connected globally through the UHY International network spanning 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• UHY Cloud Accounting: Free online application launched in 2020 for existing and future customers, allowing online invoice delivery and business overview via mobile device

Products and services

• Accounting Services
• Tax Advisory
• Auditing
• Business Consulting
• EU Project Consulting
• Education and Training

Quantifiable outcome

• Successfully drawn more than 300 million EUR in EU non-refundable funds for clients
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UHY InternationalflagshipStrategic or Co-development Partner · 1 January 2007UHY in Croatia is a member of UHY International, a global accountancy network with 340+ offices in 100+ countries and 9,500+ professionals. Membership since 2007 has enabled the company to grow more than five times. The network provides cross-border client referrals, shared expertise, and international service capabilities for clients expanding globally.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• EY Croatia: Croatian office of one of the Big 4. Competes for premium audit and advisory mandates in Croatia, with a broader service portfolio spanning consulting, strategy, and transactions.
• PwC Croatia: Croatian office of one of the Big 4. Overlaps with UHY in audit and tax but addresses larger enterprise clients with broader portfolio of services including consulting and deals advisory.
• KPMG Croatia: Croatian office of one of the Big 4. Comparable audit and tax services to large Croatian corporates, with deeper resources for complex engagements and international mandates.
• Deloitte Croatia: Croatian office of one of the Big 4. Competes with UHY for large audits, M&A, and complex tax/advisory mandates in Croatia but with substantially broader resources and cross-border capabilities.

Direct peers

• Mazars Croatia: Croatian member of Mazars, an international audit, tax, and advisory network. Directly comparable as a mid-tier global network offering integrated audit, tax, and consulting to Croatian corporates and internationally active SMEs.
• Crowe Croatia: Croatian member of Crowe Global, an international accounting network. Direct peer offering audit, tax, and advisory services to similar client segments in the Croatian market.
• BDO Croatia: Croatian member of BDO Global, a mid-tier international accounting and advisory network. Closest structural analog to UHY in Croatia given parallel service lines (audit, tax, advisory) and similar mid-tier positioning serving SMEs and mid-market companies.
• Grant Thornton Croatia: Croatian member of Grant Thornton International, a mid-tier global accounting network. Comparable offering across audit, tax, and advisory for SMEs and mid-market clients in Croatia.
• Baker Tilly Croatia: Croatian member of Baker Tilly network, an international advisory and accounting firm. Comparable mid-tier positioning with audit, tax, and consulting services for Croatian SMEs and mid-market companies.
• RSM Croatia: Croatian member of RSM International, a global network of audit, tax, and consulting firms. Direct competitor in the mid-tier segment targeting SMEs, entrepreneurs, and cross-border clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uhysavjetovanje
• LinkedInlinkedin.com/company/uhyincroatia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UHY in Croatia / Accountant / Tax advisor / Auditor / Business consultant