What Uitjes.nl does

Uitjes.nl operates an independent Dutch-language leisure discovery platform that allows consumers in the Netherlands and Belgium to search and browse day-trip and outing activities by category (family, friends, corporate/team, drinks/social, summer), region, and activity type. Activity providers — ranging from theme parks and farms to escape rooms, VR experiences, and outdoor tour operators — self-register and manage listings for free; the platform is explicitly positioned as independent of paid provider advertising. The company monetizes through optional promotional services (featured placements, visibility upgrades) and an optional reservation/payment system offered to providers on a take-rate basis.

The platform is built on a WordPress-based CMS, reflecting a low-cost, low-architectural-complexity stack. Distribution is primarily organic: SEO-optimized listings form the top-of-funnel, supported by an inspirational blog, a newsletter, and social channels (Instagram, Facebook, TikTok, X). A small in-house team of ~6 people (Erik on general management, Willem on technical, Tamar on administration, Bodien on sales/marketing, Tessa on operations) operates the platform from an Amsterdam office at Nes 73 in the TOBACCO Theater building. The product surface includes the core platform, an activities database, free provider registration, a reservation/booking system, promotional services, a newsletter, and user reviews/ratings.

The business is privately held under PromoPodium BV, a Dutch holding company, and has been bootstrapped since the domain was registered in 2003; the platform pivoted from an internal commercial tool for the parent company's corporate outings to its current independent, free-listing orientation in 2018. No institutional funding, M&A activity, or public-listing signals are disclosed. Customer coverage spans two markets (Netherlands and Belgium), with a horizontal segmentation across families, friend groups, and corporate use cases.

Name

Uitjes.nl

Legal name

PromoPodium BV

Website

https://uitjes.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Uitjes.nl is an independent Dutch leisure discovery platform that lets consumers in the Netherlands and Belgium search and browse day-trip activities while offering activity providers free listings and optional paid promotional and booking services.

Ownership category

akta.pro rank

Product category

Leisure Activity Discovery Platform

NAICS

Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation, Other (487990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Review-Led Travel Discovery & Booking Platforms (THAKAAAN), Local Tours, Activities & Attractions Metasearch (THALAEAI)

Keywords

• Leisure activity platform
• Outings directory
• Day trip discovery
• Teambuilding activities
• Activity provider listings

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Free listing model with optional paid services: Activity providers can list their activities for free on the platform. Revenue is generated through optional promotional and paid placement services. The business model is built on the vision of becoming a large leisure platform where commercial company outings don't need to be advertised on expensive commercial sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Uitjes.nl is an independent online leisure discovery platform that aggregates day-trip and outing activities across the Netherlands and Belgium. Activity providers list their outings for free, and consumers browse and filter the database by category (family, friends, corporate, drinks/social, summer), location, and activity type. Revenue is generated through optional paid promotional placements and reservation/payment system services for providers, while the platform itself does not charge consumers.

Product overview

Uitjes.nl is an independent leisure discovery platform serving as the leading 'uitjes-vinder' (outings finder) of the Netherlands. The core product is a search and discovery platform that allows users to browse and find activities across multiple categories including family outings, friend activities, corporate events, drinks/social gatherings, and seasonal activities. The platform operates on a free listing model for providers while offering promotional services and booking/payment system integrations. The platform features an extensive database of partner activity listings including teambuilding activities (Cocktails Shaken, VR Mission Metaverse), themed parks (Toverland, Dino parks, Europa-Park Halloween, Robotland, Parc Asterix, Hellendoorn), nature experiences (Kinderboerderij, Geiten Yoga), outdoor tours (TukTuk Experience, FatBike rentals, SolarShuttle tours, Fiat Topolino roadtrips, boat tours, step tours), and garden-based team activities. Additional platform features include free provider registration, review systems, newsletter subscription, and promotional tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Uitjes.nl Platform An independent online leisure discovery platform for day trips in the Netherlands and Belgium, allowing users to search and browse activities by category, location, and type.
• Activity Listings Database
• Free Provider Registration
• Promotional Services
• Reservation and Payment System
• Email Newsletter Subscription

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• NatuurmonumentenminorOthersNature conservation organization featured as partner on the platform, likely providing mutual content promotion for nature-based outings.
• StaatsbosbeheerminorOthersState Forestry Service organization partnered with platform, potentially providing access to nature-based activity locations.
• Nieuws.nlminorGTM or Marketing PartnerNews platform partnership for content distribution and marketing reach.
• Route.nlminorGTM or Marketing PartnerRoute/travel planning platform partnership for driving traffic and cross-promotion.
• WaterlinieminorOthersWaterlinie organization partnered for promoting water-based and historical outing locations.
• Locaties met MeerwaardeminorOthersSpecial locations organization providing unique venue partnerships for activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uitmetkorting.nl: Dutch deals and discount platform for outings and activities. Comparable to Uitjes.nl in the Dutch leisure discovery space, with a more deal/promotion-led monetization approach.
• DagjeWeg.nl: Leading Dutch day-trip and outing discovery platform with deals, tickets, and a listing model. Closest direct competitor to Uitjes.nl in the Netherlands, sharing the same language, audience, and category structure.
• Recreatie.nl: Dutch platform for finding recreational activities, outings, and accommodations. Directly comparable to Uitjes.nl as a Dutch leisure discovery directory with regional filtering and provider listings.
• Tiqets: Amsterdam-headquartered OTA for museums, attractions, and cultural experiences. Direct competitor to Uitjes.nl in the Benelux cultural/activity vertical, with a ticketing-first model and global reach.

Broad incumbents

• Viator: Tripadvisor-owned marketplace for tours, activities, and attractions worldwide. Directly comparable to Uitjes.nl on the demand side (activity discovery and booking), though with global inventory and a commission-based model.
• GetYourGuide: Global OTA for tours, activities, and attractions with a strong Benelux presence. Comparable to Uitjes.nl as an activity/tour aggregator, but at much larger scale and with a global supply footprint and booking commissions.
• Tripadvisor: Leading global travel discovery platform with reviews-led browsing and experience booking via Viator. Comparable to Uitjes.nl's review-and-discovery-led approach for leisure activities, but operates at vastly greater scale.

Emerging players

• Withlocals: Marketplace for tours and experiences hosted by local guides, with Benelux coverage. Comparable to Uitjes.nl as an activity/outing discovery platform, though with a curated local-guide supplier model.
• DayTrip.com: Online marketplace for day trips and private tours across Europe. Comparable to Uitjes.nl's day-trip/outings positioning, though more focused on transfer-inclusive private tours.

Others

• VVV (Netherlands Board of Tourism & Conventions): Official Dutch tourism information network providing destination and activity discovery content. Comparable to Uitjes.nl in the leisure/outing discovery category, but as a public-sector information source rather than a commercial marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uitjesnl
• Facebookfacebook.com/UitjesNL
• Instagraminstagram.com/uitjesnl
• TikToktiktok.com/@uitjes.nl
• LinkedInlinkedin.com/company/uitjes.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uitjes.nl