Ultraflex Gym

What Ultraflex Gym does

Ultraflex Gym is an independently owned, single-site fitness centre operating from a 5,000 square foot two-floor facility at Unit 2, Shelley Road, Ashton, Preston, Lancashire. The company positions itself as an Official Hammer Strength Training Centre, stocking over sixty genuine Hammer Strength machines alongside LifeFitness cardio equipment, free weights, resistance machines, power racks, deadlift platforms and a dedicated boxing bag room. It serves individual consumers in Preston seeking accessible, contract-free access to professional-grade strength and conditioning equipment.

The core product is recurring gym membership, priced at £20 per month on a bank standing order or £22 per month paid in cash, with £5 day passes for casual users and no joining fees. There is no online signup system; memberships are administered via phone (01772 887999), email or in-person visits. Ancillary revenue comes from one-on-one personal training sessions and a curated range of nutrition supplements sold on site. The facility operates seven days a week with extended early-morning hours on weekdays.

The go-to-market model is direct-to-consumer retail, supported by an organic Facebook and Instagram presence and a company website rebuilt by Authority Marketing under a 2025 copyright. Marketing relies on word-of-mouth and member testimonials rather than paid acquisition. The business is privately held with no disclosed funding, parent company, or institutional investors, and currently employs approximately 7 people, consistent with a small independent operator. There is no mobile app, no digital membership platform, and no evidence of AI, API, or third-party software integrations.

Name

Ultraflex Gym

Legal name

Ultraflex Gym

Website

https://ultraflexgymandfitnesscentre.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultraflex Gym is an independently owned, single-site fitness centre in Preston, Lancashire, operating a 5,000 sqft two-floor facility as an Official Hammer Strength Training Centre. It serves local individual consumers through contract-free monthly memberships and day passes.

Ownership category

akta.pro rank

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees paid via standing order (bank transfer) or casual cash. Provides ongoing gym access during operating hours.
2. Day Passes and Session Fees: One-time cash payment for single session or day pass access to gym facilities. £5 per session.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ultraflex Gym is an independently owned fitness center in Preston, Lancashire, offering gym access via monthly memberships (£20 standing order or £22 cash) and £5 day passes. The 5,000 sq ft two-floor facility houses over sixty Hammer Strength machines, a separate cardio suite, free weights, resistance machines, power racks, deadlift platforms, and a dedicated boxing bag room. Complementary offerings include one-on-one personal training and a curated range of nutrition supplements.

Product overview

Ultraflex Gym is an independently owned fitness center in Preston offering a single-site gym experience across 5000 square feet over two floors. The core product is membership access (standing order at £20/month or casual cash at £22/month, plus £5 day passes) providing entry to the facility's Hammer Strength equipment, cardio suite, free weights area, and resistance machines. Additional services include personal training sessions and nutrition supplements. The gym positions itself as an Official Hammer Strength Training Centre with over sixty pieces of Hammer Strength equipment, differentiating it from general fitness facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Standing Order Membership
• Monthly Casual Cash Membership
• Day Pass
• Personal Training Services
• Nutrition Supplements

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Hammer StrengthcoreOEM/ Whitelabel/ Licensing PartnerOfficial Hammer Strength Training Centre. Ultraflex operates as an authorized Hammer Strength facility with over sixty genuine Hammer Strength machines including power racks and deadlift platforms. This partnership provides access to professional-grade strength training equipment.
• LifeFitnesscoreOEM/ Whitelabel/ Licensing PartnerEquipment partner providing cardio machines and other fitness equipment. The gym displays LifeFitness branding indicating a supply partnership for cardio equipment.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bannatyne Health Club: Mid-market UK health club chain offering gyms, pools, and classes with monthly memberships. Comparable to Ultraflex in serving mainstream fitness members but with broader amenities and higher price points.
• PureGym: UK's largest low-cost gym chain offering no-contract memberships typically around £20-25/month with 24/7 access and a strong digital/app interface. Direct competitor to Ultraflex on price and value proposition in the Preston catchment.
• The Gym Group: National budget gym chain with no-contract memberships, 24/7 access, and bulk equipment-heavy facilities. Competes with Ultraflex on price point and flexibility, with a much larger digital and marketing footprint.
• JD Gyms: Value-oriented UK gym chain with strength training focus and competitive monthly pricing. Comparable to Ultraflex in targeting lifters and offering Hammer Strength-grade equipment.
• Xercise4Less: Low-cost UK gym chain with large equipment floors and budget memberships. Competes with Ultraflex for price-sensitive members seeking maximum equipment per pound.
• Anytime Fitness: 24/7 franchise gym model offering small-format, single-location-style facilities with personal training and strength equipment. Comparable to Ultraflex in scale and local member focus, with markedly stronger digital access.

Broad incumbents

• David Lloyd Leisure: Premium UK health and racquets club group offering gyms, classes, family facilities, and PT at significantly higher price points than Ultraflex. Indirect competitor for serious fitness members willing to pay more.
• Nuffield Health: Large UK operator combining gyms with clinical health services, including physiotherapy and personal training. Represents a broader incumbent that competes for health-and-wellness-oriented members adjacent to Ultraflex's offering.

Regional players

• Lifestyle Fitness: Regional UK gym operator with multiple sites across the North West, including facilities near Lancashire. Comparable to Ultraflex in scale and regional footprint, offering no-frills strength and cardio memberships.
• Total Fitness: North West-focused health club chain with gyms, pools, and group classes. Comparable to Ultraflex in regional overlap and in serving a mix of general fitness and strength training members in the Lancashire area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/flexpreston
• Instagraminstagram.com/ultraflexgympreston
• LinkedInlinkedin.com/company/ultraflex-gym

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultraflex Gym