Ulrich Hermanns Ausstellung Medien

What Ulrich Hermanns Ausstellung Medien does

Dr. Ulrich Hermanns Ausstellung Medien Transfer GmbH is a privately held German museum and exhibition planning firm headquartered in Münster (Hiltrup), founded and managed by Dr. Ulrich Hermanns. The firm operates with a small, interdisciplinary team of approximately five core staff spanning art history/archaeology, interior architecture, scenography, communication design, and media production, augmented by a stable network of specialist subcontractors and partners. It delivers turnkey (Generalunternehmer) exhibition projects for federal, state, and municipal governments, foundations, and non-profit cultural institutions across Germany, acquired primarily through public-procurement tenders (Vergaberecht).

The firm's service portfolio comprises eight integrated offerings: Gestaltung (scenography), Licht (lighting design), Grafik (graphics), Medien (media production), Inklusion (barrier-free/inclusive design), Konzeption (concept development), Projekt-entwicklung (project development/feasibility), and Projekt-management. Technology components include immersive multi-wall projection systems, VR experiences, browser-based digital escape/adventure games, and web-based virtual museum platforms (e.g., the Virtuelle Lutherstube). Notable technical differentiators are large-format immersive projection (Lutherhaus Wittenberg), VR installations (NABU KRANICHWELTEN, Museum der Niederrheinischen Seele), and a proprietary cost-estimation methodology ('Elementmethode') claimed to deliver near-100% accuracy.

The business model is project-based professional services: revenue is earned per project through concept-to-installation delivery contracts, with no disclosed pricing, no subscription or recurring revenue, and no channel intermediaries. Go-to-market is sales-led, driven by competitive tendering, public-sector references, and project-publication-driven reputation rather than outbound marketing. The firm has completed over 200 projects across 20+ years, including high-visibility commissions at UNESCO World Heritage sites (Zeche Zollverein, Wartburg, Niedergermanischer Limes), federal presidential memorials (Theodor-Heuss-Haus), and a Sudetendeutsches Museum exhibition that received the 'Bayern barrierefrei' award and a 2023 European Museum of the Year Award nomination. All operations are Germany-only; no international expansion is signaled.

Name

Ulrich Hermanns Ausstellung Medien

Legal name

Dr. Ulrich Hermanns Ausstellung Medien Transfer GmbH

Website

https://ulrich-hermanns.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr. Ulrich Hermanns Ausstellung Medien Transfer GmbH is a Münster-based German exhibition planning firm that designs and delivers turnkey museum, visitor-center, and cultural-heritage exhibitions for federal, state, municipal, and foundation clients through integrated scenography, media, and project-management services.

Ownership category

akta.pro rank

Product category

Museum and Exhibition Design Services

NAICS

Interior Design Services (54141), Indoor and Outdoor Display Advertising (541850), Historical Sites (712120)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Museum exhibition design
• Scenography and spatial design
• Museum project management
• Exhibition media production
• Accessible museum planning

Headquarters

HQ city

Münster (Hiltrup)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Planning and Design Services: Project-based professional services contract model. The firm wins public tenders and commissions to design and realize exhibitions, museums, and visitor centers — from concept development through execution. Revenue is earned through consulting, design, project management, and turnkey delivery (GU/Generalunternehmer) contracts.
2. Digital Media Production: Production of digital media content and interactive installations including VR experiences, immersive projections, online games, and digital publications as part of exhibition contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The company provides turnkey museum and exhibition planning services for German public institutions, foundations, and cultural-heritage organizations. It combines eight in-house disciplines — conception, scenography/architecture, lighting design, graphic design, media production, accessibility/inclusion, project development, and project management — to deliver permanent and temporary exhibitions, visitor centers, and outdoor installations from concept through realization. Deliveries include immersive projection and VR experiences, interactive media, and barrier-free design integrated with physical scenography.

Product overview

Dr. Ulrich Hermanns Ausstellung Medien Transfer GmbH is a German museum and exhibition planning firm that offers comprehensive services for designing and realizing exhibitions and museums. The company's service portfolio includes eight core offerings: Gestaltung (design/scenography), Licht (lighting), Grafik (graphics), Medien (media), Inklusion (inclusion/accessibility), Konzeption (conception), Projekt-entwicklung (project development), and Projekt-management (project management). The firm works on a project basis for museums, cultural institutions, and public clients across Germany, handling everything from initial concept development through final production and installation. Their projects span permanent exhibitions, temporary special exhibitions, and outdoor installations, with recent work including museum exhibitions at the Ruhr Museum Essen, Lutherhaus Wittenberg, Theodor-Heuss-Haus Stuttgart, Abtei Brauweiler, Slawenburg Raddusch, NABU KRANICHWELTEN crane center, and UNESCO World Heritage sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestaltung (Scenography & Spatial Design)

Quantifiable outcome

• Near-100% cost estimation accuracy using the Elementmethode, even during periods of price volatility
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RLS jakobsmeyer GmbHcoreTechnology or IntegrationLong-standing technology and digital partner for media production, website hosting, and CMS management. Located in Paderborn (Vattmannstraße 4, D-33100 Paderborn). RLS jakobsmeyer handled programming for the 'Rettet Shorty!' online game and the Virtuelle Lutherstube web application. Also provides website hosting as listed in the privacy policy.
• Kottke Architekten, StralsundcoreStrategic or Co-development PartnerArchitecture firm for the NABU-Erlebniszentrum KRANICHWELTEN building. Dr. Hermanns designed the exhibition inside Kottke's architecture, making the building-exhibition integration a co-developed project.
• Astrid Nippoldt / Studio Nippoldt BerlinminorOthersIllustrator providing character illustrations and infographics for exhibition graphics, notably for Medizin- und Apothekenmuseum Rhede and other projects.
• Frank ThelingminorOthersAI illustration provider for the Zeitreise Ernährung (food history) timeline section at Medizin- und Apothekenmuseum Rhede.
• LWL-Archäologie für WestfalencoreStrategic or Co-development PartnerState archaeology office for Westphalia. Collaborated on the Archäologisches Fenster am Münster Herford project, including scientific curation of findings and production of replica artifacts.
• Professor Dr. Matthias WemhoffcoreOthersLeading archaeologist and director of LWL-Archäologie für Westfalen, collaborated closely on archaeological interpretation for Archäologisches Fenster Herford project.
• Helmut Hilbert-ElsnerminorOthersSpecialist craftsman for replica production of archaeological artifacts, working with LWL-Archäologie on precise replicas for Archäologisches Fenster Herford.
• Andreas SawallminorOthersFilm director for the large-format video installations featuring Katharina Thalbach as Stiftsdame at Archäologisches Fenster am Münster Herford.
• Lisa RösslerminorOthersIllustrator who created tactile relief illustrations (Tastreliefs) and character illustrations for exhibitions including the Wartburg annual exhibition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ralph Appelbaum Associates: Global leader in museum master planning and exhibition design, with a portfolio spanning major natural history, cultural, and science museums. Operates at significantly larger scale and broader geographic scope, but competes in the same end-market for high-profile cultural tenders.

Direct peers

• Local Projects: New York-based experience design firm specializing in interactive, technology-rich museum and cultural installations. Comparable in the digital/interactive layer of the offering (immersive media, VR, interactive installations) and the museum end-market.
• ATELIER BRÜCKNER: Stuttgart-based museum and exhibition design firm operating with a similarly integrated architecture + media + graphics model. Directly comparable in service portfolio, scale, and German public-sector client base, and is the most cited reference competitor for medium-sized German museum planners.
• jangled nerves: Stuttgart-based exhibition design agency specializing in scenography, spatial narrative, and multimedia for museums and cultural institutions. Comparable in offering mix and DACH market focus, with a similar emphasis on immersive, story-driven experiences.
• KMS TEAM: Munich-based museum and exhibition design studio with a comparable interdisciplinary approach and a strong focus on cultural and science museums. Overlapping core services (scenography, media, graphics) and shared client segment in German federal/state museums.
• BRC Imagination Arts: Global experience design firm specializing in museum, cultural, and brand attractions with strong immersive/content capabilities. Comparable in narrative-driven, immersive museum work and serves a similar institutional client base.
• Haley Sharpe Design: UK-based heritage interpretation and exhibition design firm with deep experience in museums, visitor centers, and cultural heritage sites. Comparable in service portfolio (design, media, interpretation) and heritage segment focus.
• Hutter Design: Munich-based exhibition and interior design firm with deep experience in German museum, trade fair, and cultural heritage projects. Directly comparable in service offering and public-sector client focus.

Emerging players

• Ars Electronica Solutions: Linz-based spin-off of the Ars Electronica Futurelab focused on immersive media, projection, and digital museum experiences. Comparable in the immersive-projection and cultural-tech layering of exhibitions, with deeper specialization in media but narrower design scope.

Regional players

• ARGE Baukunst+Landschaft+Innenarchitektur (and similar DACH exhibition design collectives): DACH-region architecture and exhibition design consortia that bid on larger public museum tenders in Germany, Austria, and Switzerland. Comparable in service mix and public-sector client focus, though typically organized as project-specific consortia rather than integrated studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7H8H6eHOqyaKHH1Rxgt5zA
• LinkedInlinkedin.com/company/ulrich-hermanns-ausstellung-medien

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ulrich Hermanns Ausstellung Medien