What Jangled nerves does

Jangled nerves is a Stuttgart-based spatial experience design studio founded in 1998 by architects Prof. Thomas Hundt and Ingo Zirngibl. The firm designs and delivers immersive spatial experiences that integrate architecture, exhibition design, scenography, film production, media design, and interaction design. Core offerings span spatial experience design, exhibition and museum design, trade fair and event installations, visitor center and experience world design, and film/media production — including real-time virtual production using Unreal Engine with tracking-based 'what-you-see-is-what-you-see' filming on LED volumes, and a recent foray into AI-generated narrative characters (e.g., the UFFRUR! Peasants' War exhibition).

Clients are concentrated in two segments: large commercial brands (Mercedes-Benz for IAA Mobility, CES, and Paris activations; Volkswagen for ID model launches; Škoda for the Škoda Museum; DMG MORI for EMO Hannover; CATL for IAA employer branding; Häfele; Erste Group Bank for the FLiP Financial Life Park) and public-sector/cultural institutions (Luxembourg Pavilion at EXPO 2025 Osaka and EXPO 2020 Dubai; Stuttgart City Museum / StadtPalais; Haus der Bayerischen Geschichte; DEKRA 100-year brand experience; ARD/SWR gamescom 2024; State Garden Show Höxter; Robert Bosch Stiftung). Headcount is 51–100.

The firm operates as a project-based professional services business: each engagement is custom-scoped and priced for an enterprise client, with no public pricing, no self-serve channel, and no recurring subscription or SaaS revenue. Go-to-market is direct enterprise sales driven by portfolio reputation, with delivery supported by a curated international partner network (architecture, lighting, structural, sound, and trade-fair build specialists) and offices in Stuttgart and Shanghai. The company is a privately held German GmbH with no disclosed external investment, no M&A, and no funding rounds.

Name

Jangled nerves

Legal name

jn jangled nerves GmbH

Website

https://janglednerves.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Jangled nerves is a Stuttgart-based spatial experience design studio designing immersive exhibitions, trade-fair installations, brand activations, and visitor centers for enterprise and public-sector clients using architecture, media production, and interactive technology.

Ownership category

akta.pro rank

Product category

Experience Design Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Industrial Design Services (54142)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Rigging, Truss & Overhead Hanging Signage (THAHAHAF)

akta.pro secondary industries

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Exhibition architecture design
• Spatial experience design
• Trade fair booth design
• Museum exhibition design
• Brand experience design

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Experience Design Services: B2B professional services revenue from designing and delivering spatial experiences, exhibitions, trade fair booths, brand activations, museum exhibitions, and event concepts for corporate and public sector clients. Projects range from single exhibitions to large-scale international events and permanent installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jangled nerves is an international experience design studio that designs and delivers spatial experiences giving stories immersive presence and lasting impact. The company combines strategic consulting, concept development, exhibition architecture, scenography, film and media production, and interaction design to create brand experiences, trade fair booths, museum exhibitions, visitor centers, and event installations for corporate and public-sector clients. Its work integrates physical architecture with media technology, interactive elements, and immersive storytelling, delivered through an interdisciplinary team based in Stuttgart and Shanghai with an extended global network.

Product overview

Jangled nerves is an international experience design studio operating at the intersection of spatial and digital reality. The company offers a unified portfolio of services centered on designing immersive spatial experiences that give meaning presence and stories lasting impact. Their core offerings include spatial experience design, exhibition design and scenography, trade fair installations, film and media production, and visitor center design. The studio combines in-house expertise in strategic consulting, conception, design, exhibition architecture, and production for film, media, and interaction. Projects range from national exhibitions (like the UFFRUR! Peasants' War exhibition with AI-generated characters) to international brand activations for Mercedes-Benz, Luxembourg Pavilion, and corporate clients, delivered through an interdisciplinary approach integrating architecture, media technology, and storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Spatial Experience Design Design and creation of immersive spatial experiences that give stories presence and lasting impact. Combines physical architecture, media, and technology to create experiential spaces for corporate and cultural clients.
• Exhibition Design & Scenography Comprehensive design and realization of museum and exhibition spaces, including narrative concept development, spatial staging, interactive media integration, and exhibition architecture.
• Trade Fair & Event Installations Brand presence and experiential installations for trade fairs and events, including sculptural brand architecture, immersive environments, and interactive presentations at venues like IAA Mobility, CES, and gamescom.
• Film & Media Production Production of films, multimedia content, and interactive media experiences, including productions using Unreal Engine technology, LED wall installations, and hybrid physical-digital set extensions.
• Visitor Center & Experience World Design Design of permanent visitor centers and experience spaces, such as the Financial Life Park FLiP educational installation for Erste Group Bank and customer experience centers for public transport.
• Strategic Consulting & Concept Development Advisory services for experience strategy, narrative development, and brand communication concepts, combined with design and production capabilities across spatial communication disciplines.

Quantifiable outcome

• Over 25 years of successful international operation with recurring clients including Mercedes-Benz, Volkswagen, Erste Group Bank
• +1 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Atelier MarkgraphcoreStrategic or Co-development PartnerLong-standing collaboration partner on Mercedes-Benz trade fair projects. Shared creative vision for spatial brand experiences. Worked together on IAA Mobility 2025 (Apothekenhof courtyard), IAA Mobility 2023, and IAA 2019 projects.
• team xcoreStrategic or Co-development PartnerArchitecture/design partner collaborating on Mercedes-Benz IAA Mobility 2025 project for sculptural brand architecture in urban spaces.
• TLD Planungsgruppe GmbHminorImplementation/ SI/ Consulting PartnerLighting planning specialist for Mercedes-Benz IAA Mobility 2025 project.
• form TLminorImplementation/ SI/ Consulting PartnerStructural engineering partner for Mercedes-Benz IAA Mobility 2025 project.
• Display InternationalminorImplementation/ SI/ Consulting PartnerTrade fair builder/exhibition contractor for Mercedes-Benz IAA Mobility 2025 project.
• hg merz (Architecture)coreStrategic or Co-development PartnerArchitecture firm collaboration on 'Myth of Bavaria' exhibition at Haus der Bayerischen Geschichte, combining exhibition design with architectural expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Largest independent German marketing and communications group, offering integrated brand, media, digital, and experience services. Comparable enterprise client base but with substantially broader scope and scale than Jangled nerves.
• KMS TEAM: Munich-based brand and marketing consultancy with broader portfolio across strategy, digital, and communication than a pure experience studio. Comparable in serving German enterprise clients but operating across a wider scope of marketing services.
• GES (Global Experience Specialists): Global provider of exhibition and event services including design, fabrication, and logistics. Comparable in trade fair and exhibition delivery but oriented as a broader incumbent with execution services rather than concept-led spatial storytelling.

Direct peers

• Scholz & Volkmer: Wiesbaden-based digital design and brand experience agency. Comparable German peer working at the intersection of brand communication, digital interaction, and spatial storytelling.
• Jack Morton Worldwide: Global brand experience agency delivering experiential marketing, events, and exhibitions for enterprise clients. Closest large-scale global comparable in service mix, with deeper geographic footprint and media integration.
• Atelier Markgraph: Frankfurt-based brand and experience design agency specializing in brand architecture, trade fair presence, and corporate storytelling. Long-standing co-development partner on Mercedes-Benz projects, directly comparable in offering and target client.
• Milla & Partner: Stuttgart-based spatial design and media architecture studio working across exhibitions, brand experiences, and museum installations. Most directly comparable peer given shared DACH origin, architectural DNA, and overlap in exhibition design and scenography.
• Sparks (a Freeman Company): Global brand experience agency delivering trade shows, exhibits, and digital activations. Comparable in exhibiting and event activation work, with broader geographic delivery infrastructure.
• George P. Johnson Experience Marketing: Global experiential marketing agency focused on brand experiences, product launches, and trade show presence for technology and automotive clients. Directly comparable in automotive OEM client base and trade fair capability.
• Meir\u00e9 und Meir\u00e9: Cologne-based creative agency focused on brand communication, spatial design, and corporate identity. Comparable German peer with similar combination of brand strategy and spatial/experiential execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/janglednerves
• LinkedInlinkedin.com/company/jangled-nerves

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jangled nerves