ULTRAsport

What ULTRAsport does

ULTRAsport is a Ukraine-based direct-to-consumer e-commerce retailer of original branded sportswear and footwear, operating from Kharkiv at prospekt Heroiv Kharkova, 247B. The company sells a multi-brand portfolio led by Adidas, Nike, New Balance, Converse, and Puma, including premium sub-brand lines such as Adidas Originals, Nike JORDAN, and adidas by Stella McCartney. The catalog spans men's, women's, and children's footwear, apparel, and accessories, organized by sport (running, football, basketball, hiking, swimming) and lifestyle, with supplementary categories including Crep Protect shoe care products.

The business runs entirely on its own online storefront at ultrasport.in.ua, which is built as a standard e-commerce platform with category navigation, sizing guides, and online ordering. Order fulfillment relies on Nova Poshta as the core logistics partner, offering branch, courier, and parcel-locker delivery across Ukraine with 1-3 day delivery timeframes, same-day dispatch for orders paid before 13:00, and free delivery above a 3,000 UAH threshold. Customer service and order inquiries are handled via phone, Viber, and Telegram.

ULTRAsport operates a one-time-purchase unit-pricing model with per-transaction revenue on individual consumer orders, supported by modest delivery fees below the free-shipping threshold. The company markets on product authenticity ("100% original products") and aggressive discounting (up to 80%), targeting Ukrainian consumers seeking access to global sportswear brands at competitive prices. With 6 employees, no disclosed funding, and no disclosed management team, ULTRAsport is a small, privately held single-country retail operation with a horizontal multi-segment target audience.

Name

ULTRAsport

Website

https://ultrasport.in.ua

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ULTRAsport is a Kharkiv-based, direct-to-consumer e-commerce retailer selling original branded sportswear and footwear (Adidas, Nike, New Balance, Converse, Puma) to Ukrainian consumers via its ultrasport.in.ua website, with nationwide delivery through Nova Poshta.

Ownership category

akta.pro rank

Product category

Online Sportswear & Footwear Retail

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMABAC

Athletic Footwear & Sport Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAAADAA

Athletic & Performance Footwear Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Retail

Keywords

• Online sportswear retail
• Branded athletic footwear
• Multi-brand sports apparel
• Athletic clothing store
• E-commerce footwear shop

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail e-commerce sales: ULTRAsport generates revenue through direct online retail sales of original branded sportswear and footwear to consumers across Ukraine. The business model is based on product sales with per-transaction revenue, supported by delivery fees for orders below the free delivery threshold.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ULTRAsport is an online retailer that sells 100% original branded sportswear and footwear to consumers across Ukraine through its own e-commerce store at ultrasport.in.ua. The assortment covers men's, women's, and children's athletic footwear (sneakers, running shoes, football boots, basketball shoes, hiking boots, winter boots, sandals), clothing (t-shirts, hoodies, jackets, pants, tracksuits), and accessories (backpacks, hats, socks, shoe care products), featuring brands such as Adidas, Nike, New Balance, Converse, Nike JORDAN, and adidas by Stella McCartney. Orders are fulfilled nationwide via Nova Poshta with delivery in 1–3 days.

Product overview

ULTRAsport is an online e-commerce retailer of original sportswear and footwear operating in Ukraine. The company offers a multi-brand portfolio of men's athletic footwear (sneakers, running shoes, football boots, basketball shoes, hiking boots, winter boots, sandals, slides), clothing (t-shirts, hoodies, jackets, pants, shorts, tracksuits), and accessories (backpacks, bags, hats, socks, shoe care products). The product portfolio is organized around sub-brands and collections including Adidas Originals, Nike JORDAN, and by Stella McCartney. The company emphasizes selling 100% original products with discounts up to 80% and delivery throughout Ukraine via Nova Poshta.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Sportswear & Footwear Men's branded athletic footwear (sneakers, running shoes, football boots, basketball shoes, hiking boots, winter boots, sandals, slides) and sportswear (t-shirts, hoodies, jackets, pants, shorts, tracksuits) from Adidas, Nike, New Balance, Converse, and Nike JORDAN, targeted at men in Ukraine for sports and casual lifestyle use.
• Women's Sportswear & Footwear Women's branded athletic footwear (sneakers, running shoes, hiking boots, winter boots, sandals), clothing (t-shirts, hoodies, dresses, leggings, swimwear), and accessories from Adidas, Nike, New Balance, Converse, Nike JORDAN, and adidas by Stella McCartney, targeted at women in Ukraine for sports and casual wear.
• Children's Sportswear & Footwear Branded athletic footwear and clothing for boys and girls, including warm winter footwear, football boots, sneakers, sandals, outerwear, hoodies, tracksuits, swimwear, and accessories, from Adidas, Nike, and Nike JORDAN, sold to parents in Ukraine for children's sports and casual use.
• Shoe Care & Protection Products Crep Protect branded shoe care and protection products including waterproof sprays, cleaning wipes, erasers, shoe trees, odor-absorbing capsules, care kits, and storage boxes, sold to consumers in Ukraine to maintain their branded sportswear purchases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nova PoshtacoreChannel Partner/ Reseller/ DistributorNova Poshta serves as ULTRAsport's primary logistics delivery partner, providing nationwide delivery services across Ukraine through branch, courier, and parcel locker channels. Orders are shipped daily with 1-3 day delivery timeframes.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JD Sports: JD Sports is a global multi-brand athletic and sports-fashion retailer stocking Nike, Adidas, and other premium athletic brands. Comparable to ULTRAsport in product positioning but vastly larger in scale, geography, and omnichannel presence.
• Foot Locker: Foot Locker is a global multi-brand athletic footwear and apparel retailer specializing in Nike, Adidas, and Jordan. It is a broad incumbent to ULTRAsport in product category but operates on a much larger, mostly physical-store footprint.
• Decathlon: Decathlon is a global multi-brand sporting goods retailer with its own private-label product lines across dozens of sports. It is a broad incumbent that competes with ULTRAsport for sports and fitness customers, but operates a much larger, vertically integrated catalog.
• Rozetka: Rozetka is Ukraine's largest e-commerce marketplace and sells a wide assortment of athletic footwear, apparel, and accessories alongside general merchandise. It is a broad incumbent that competes with ULTRAsport on selection and convenience rather than specializing in sportswear.

Regional players

• Sportmaster: Sportmaster is a large multi-brand sporting goods retailer across Russia and CIS countries with athletic footwear, apparel, and equipment. It is a regional peer with comparable multi-sport assortment to ULTRAsport but a different geographic footprint.

Direct peers

• Sportpoint Ukraine: Sportpoint is a Ukrainian multi-brand sportswear and footwear e-commerce retailer. It competes head-to-head with ULTRAsport for the same value-conscious Ukrainian consumers shopping for branded athletic products online.
• Atletica: Atletica is a Ukrainian sports retailer offering multi-brand athletic footwear, apparel, and equipment. It targets the same sports-and-fitness shopper as ULTRAsport and operates primarily online.
• Intertop Ukraine: Intertop is a major Ukrainian multi-brand footwear and apparel retailer operating physical stores and e-commerce. It is the closest direct peer to ULTRAsport in terms of multi-brand athletic and casual footwear assortment targeting Ukrainian consumers.
• Proskater: Proskater is a Ukrainian online sportswear and footwear retailer with a multi-brand catalog including running, training, and lifestyle. Directly comparable to ULTRAsport in product mix and target customer within the Ukrainian market.

Others

• Allo: Allo is a large Ukrainian multi-category online retailer with growing sportswear and footwear offerings alongside electronics and home goods. It is a thematic adjacent competitor - same Ukrainian e-commerce consumer base, but with a much broader and different category mix than ULTRAsport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ultrasale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ULTRAsport