UMA - Universidad María Auxiliadora

What UMA - Universidad María Auxiliadora does

Universidad María Auxiliadora (UMA) is a private, SUNEDU-licensed Peruvian university operating from a single campus in the San Juan de Lurigancho district of Lima. It is organized into three faculties: Engineering and Business (offering programs such as AI Engineering, Systems Engineering, Industrial Engineering, Law, Business Administration, International Business, Marketing, and Accounting), Pharmacy and Biochemistry, and Health Sciences (Medicine, Medical Technology in Optometry, Clinical Laboratory, Physical Therapy, Nursing, Nutrition, and Psychology). The institution also runs graduate programs (an MBA, a Master's in Public Health, and second specializations in nursing, pharmacy, and psychology), continuing education short courses, and student support services including the Umacitos on-campus daycare, UMA Mentor tutoring, scholarships through Bienestar Universitario, and a graduate employability/tracking office.

UMA's core technology stack consists of internal academic platforms rather than commercial products: a Moodle-based Aula Virtual LMS with Microsoft 365 SSO, a SIGU student information system, a virtual library, and online payment infrastructure. Its core revenue mechanics are tuition and matriculation fees paid periodically by undergraduate and graduate students per the published Tarifario de pensiones, supplemented by fees from continuing education courses and second specialization programs. The go-to-market is direct-to-consumer student recruitment via the website admissions portal (Postula Aquí), Open Days campus visits, Pre-UMA vocational workshops, WhatsApp inquiries, educational fairs, and high school visits. UMA positions itself as the first university in Peru to integrate AI teaching and tools across all career programs from the first academic cycle, and maintains 37+ international alliances plus domestic clinical and industry partnerships to support practical training.

The company is privately held as Universidad María Auxiliadora SAC with no parent company, no subsidiaries, and no disclosed funding rounds; revenue is not publicly disclosed. Revenue concentration on tuition and a single campus in Lima, combined with a student demographic skewed toward working parents (over 40%) and working learners (over 60%), anchors UMA's commercial profile.

Name

UMA - Universidad María Auxiliadora

Legal name

Universidad María Auxiliadora SAC

Website

https://uma.edu.pe

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Universidad María Auxiliadora (UMA) is a SUNEDU-licensed private university in Lima, Peru, serving recent high school graduates, working professionals, and technical institute graduates through undergraduate, graduate, and continuing education programs across health sciences, engineering, and business, with AI integrated across all curricula.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHALAB

Online Divisions of Traditional Universities (Hybrid/Extension)

Education/Higher Education (Colleges & Universities)/Distance & Online Universities

SECONDARYEDAHALAF

Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.)

Education/Higher Education (Colleges & Universities)/Distance & Online Universities

SECONDARYEDAHAHAB

MBA & Executive MBA Programs

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAIAIAH

Professional & Executive Short Courses (Non-Degree, International)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate professional education
• Health sciences education
• AI-integrated curriculum

Headquarters

HQ city

San Juan de Lurigancho

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Academic Fees: Revenue from undergraduate and graduate program tuition, including registration fees, matriculation, and periodic tuition payments. Tuition rates documented in published fee schedules (Tarifario de pensiones).
2. Continuing Education Courses: Short programs and certificate courses in areas such as Pharmaceutical Good Practices, AI applied to Nursing, and AI for Life and Work, providing supplementary revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Universidad María Auxiliadora (UMA) is a private Peruvian university delivering undergraduate degree programs across three faculties (Engineering and Business, Pharmacy and Biochemistry, and Health Sciences), graduate programs (MBA, Master's in Public Health, and second professional specializations in nursing, pharmacy, and psychology), and continuing education short courses. Its distinguishing feature is being the first university in Peru to integrate Artificial Intelligence teaching and tools across all career programs from the first academic cycle, supported by a virtual learning environment (Aula Virtual), the SIGU student management system, and student support services such as the Umacitos on-campus daycare.

Product overview

UMA Universidad María Auxiliadora is a Peruvian private university offering a multi-level educational portfolio. The core offering consists of undergraduate programs (Pregrado) across three faculties—Engineering & Business, Pharmacy & Biochemistry, and Health Sciences—with a distinctive emphasis on AI integration across all careers. Graduate programs (Posgrado) include two master's degrees and multiple second specialization tracks. The institution also provides continuing education courses, an on-campus childcare service (Umacitos), and internal platforms for academic management (SIGU) and online learning (Aula Virtual). The university positions itself as the first in Peru to incorporate AI tools into every undergraduate program curriculum.

Differentiator

Problem solved

Functional benefit

Brands

• Umacitos: First university daycare/guardería service in Lima for children of students aged 18-36 months
• UMA Barrio
• UMA Solar
• UMA Tv
• UMA Mentor

Quantifiable outcome

• Student graduation and successful career placement supported through employability programs and alumni tracking

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Instituto Nacional de OftalmologíacoreStrategic or Co-development PartnerStrategic inter-institutional alliance to promote professional practices and scientific training for the benefit of the Faculty of Health Sciences. Signed in June 2026 to enhance ophthalmology training opportunities for medical technology students.
• Colegio de Enfermeros del PerúcoreStrategic or Co-development PartnerRenewed collaboration agreement to strengthen the training of future health professionals. Both institutions launched a pioneering program to strengthen technological competencies and AI management applied to health.
• Secretaría de Gobierno y Transformación Digital de la PCMflagshipStrategic or Co-development PartnerUMA, with support from the Digital Government Secretariat of the Presidency of the Council of Ministers, strengthens academic debate on Peru's National Artificial Intelligence Strategy 2026-2030. Organized a webinar to analyze AI's future in the country.
• Fundación Universitaria María Cano (FUMC) - ColombiacoreStrategic or Co-development PartnerAcademic mission exchange where UMA received faculty and students from FUMC Colombia, strengthening internationalization through academic collaboration and student mobility.
• Universidad Cooperativa de Colombia (UCC)coreStrategic or Co-development PartnerStudent mobility partnership under the Pacific Alliance academic exchange program, enabling students to study at partner institutions in Latin America.
• Nutritional Group YCminorStrategic or Co-development PartnerPartnership with nutrition-focused company supporting practical training and employment opportunities for nutrition students.
• InterpharmaminorStrategic or Co-development PartnerPharmaceutical industry partnership supporting pharmacy and biochemistry student training and professional development.
• Various International UniversitiescoreStrategic or Co-development PartnerOver 37 international strategic alliances across Latin America including agreements with universities in Mexico, Colombia, Ecuador, Argentina, Bolivia supporting academic exchange, joint conferences, and research collaboration.
• Hospital de San Juan de LuriganchocoreStrategic or Co-development PartnerClinical practice agreements for nursing students to complete their internships at the district hospital serving the local community.
• Hospital Militar CentralcoreStrategic or Co-development PartnerClinical training site for health sciences students providing advanced medical practice experience.
• Comité Olímpico Peruano / VIDENAminorStrategic or Co-development PartnerSports venue partnership for nutrition students' masterclass in sports nutrition, conducted at the National Sports Village.
• Arca Continental LindleyminorStrategic or Co-development PartnerCompany visit for business students to observe industrial operations and strengthen practical business education.
• DIGEMID y CQFDLIMAminorStrategic or Co-development PartnerCollaborative health information fair with the General Directorate of Medicines, Supplies, and Drugs and the Pharmaceutical Chemistry College to educate the university community on medication safety.
• Municipalidad Metropolitana de Lima (Proyecto Lima Verde)coreStrategic or Co-development PartnerEnvironmental sustainability partnership resulting in over 500 trees planted in San Juan de Lurigancho through the Lima Verde Project.
• EsSaludcoreStrategic or Co-development PartnerBlood donation campaign partnership supporting national blood supply efforts through university community participation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Universidad Peruana Cayetano Heredia (UPCH): Established Peruvian private university with strong research focus and premium health sciences programs — broader and more prestigious than UMA, competes for top-tier health science students but with significantly higher tuition.
• Universidad de Lima: Top-tier Lima private university with strong business, engineering, and law programs — competes for higher-quality students willing to pay premium tuition; overlaps with UMA's Faculty of Engineering and Business.
• Universidad Peruana de Ciencias Aplicadas (UPC): Large Lima private university known for business and engineering programs with strong industry ties — competes for mid-to-upper-tier students in UMA's core business and engineering faculties.

Regional players

• Tecnológico de Monterrey: Mexico's leading private university with strong online programs and AI curriculum integration — comparable in vision (AI across all programs) and Latin American private university scale; competes indirectly for international students and online learners in the region.

Direct peers

• Universidad Privada del Norte (UPN): Large Peruvian private university with multiple campuses, similar multi-faculty structure (engineering, business, health), and a comparable tuition-driven model targeting working students — directly competitive for the same student segment in Lima.
• Universidad César Vallejo (UCV): One of Peru's largest private universities with national multi-campus presence, broad undergraduate and graduate offerings, and similar positioning around affordable career-oriented programs — directly competes for the same working-student demographic.
• Universidad Continental: Peruvian private university with similar multi-faculty structure (engineering, business, health) and comparable mid-tier positioning — direct competitor in regional Peru with overlapping program portfolio.
• Universidad Tecnológica del Perú (UTP): Peruvian private university focused on technology and engineering programs with strong industry partnerships — directly competes with UMA's Faculty of Engineering and Business, particularly the AI and Systems Engineering tracks.
• Universidad San Martín de Porres (USMP): Major Lima-based private university with comparable faculty structure (health sciences, engineering, business, law) and similar scale of continuing education and graduate programs — a direct competitor for Lima-based students.

Others

• SENATI: Peru's leading technical/vocational training institution — adjacent rather than direct competitor; relevant for UMA's Technical Institute Graduates segment who seek degree convalidation pathways after vocational studies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/universidaduma
• YouTubeyoutube.com/channel/UCr4dUCZ0Hfgs1yEBCRVvONQ
• Facebookfacebook.com/universidaduma
• LinkedInlinkedin.com/school/uma-universidad-mar%C3%ADa-auxiliadora
• Instagraminstagram.com/umauniversidad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UMA - Universidad María Auxiliadora