UMa&UMi
- Company typePrivate
- Founded-
- HeadquartersKyiv, Ukraine
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
UMa&UMi firmographics
Firmographics- Name
- UMa&UMi
- Legal name
- Товариство з обмеженою відповідальністю «УМА енд УМІ Груп»
- Website
- https://umaumi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
UMa&UMi industry classification
Industry- Product category
- Children's Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
- akta.pro secondary industry
- Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)
Keywords
Where UMa&UMi is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices3 records
Markets served
UMa&UMi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Children's jewelry retail: Direct sale of children's jewelry including earrings, bracelets, rings, pendants, necklaces, brooches, and sets. Products are made from silver (925), gold (585), with various embellishments including enamel, cubic zirconia, synthetic opal, mother-of-pearl, and cultured pearls. Prices range from approximately 399 UAH to 24,699 UAH per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silver jewelry items (925 проба) |
| Unit Pricing | Pay-as-you-go | Gold jewelry items (585 проба) |
| Unit Pricing | Pay-as-you-go | Outlet/Sale items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
UMa&UMi product offering
Product offeringCore offering
UMa&UMi designs, manufactures, and sells precious-metal jewelry (silver 925 and gold 585) made specifically for children, including earrings, bracelets, rings, pendants, necklaces, brooches, sets, and chains, organized into themed collections with character, zodiac, animal, patriotic, and floral designs. Products are produced in-house in Ukraine using enamel work, cubic zirconia / Swarovski Zirconia, synthetic opal, mother-of-pearl, cultured pearls, and in the premium line real diamonds in gold. The company sells directly to consumers via its own website (umaumi.com) and, until April 2025, through physical stores in Kyiv and Lviv.
Product overview
UmaUmi is a Ukrainian children's jewelry company specializing in precious metal jewelry (silver 925 and gold 585) for children. The product portfolio consists of core jewelry categories (earrings, bracelets, rings, pendants, necklaces, sets) organized into thematic collections including Zodiac, Magic Seven, Zoo, Symbols, Ukraine, Diamonds, Flowers, Letters, Magic, Classic, Signs, Pets, Dolls, Transformers, Like Mom, Accessories, and Lumi Smiles. The collections feature designs with enamel and zirconia (cubic zirconia/Swarovski zirconia) decorations. Products are designed specifically for children with safety features including no sharp corners, secure clasps, and comfortable wear. The company offers both silver and gold jewelry with various price points and operates a final sale (outlet) section for discounted items.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Earrings (Сережки) Children's earrings in silver 925 and gold 585, including stud earrings, huggie earrings, mono-earrings, and jackets, decorated with enamel and zirconia, designed with child-safe construction.
- Children's Bracelets (Браслети)
- Children's Rings (Кільця/Каблучки)
- Children's Pendants (Кулони)
- Children's Necklaces (Кольє)
- Children's Jewelry Sets (Комплекти)
- Children's Chains (Ланцюжки)
- UmaUmi Diamonds Premium Collection
- UmaUmi Classic Collection
- Umi for Business (Corporate / Bulk Gifting)
Companies that use UMa&UMi
Customer profileSegments2 records
Ideal customer profiles2 records
UMa&UMi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UMa&UMi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Megogo KidsminorMegogo Kids subscription included as bonus in every order during the final sale period (April 4-30, 2025). This is a promotional inclusion rather than a formal partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
UMa&UMi competitors and assessment
Company assessmentDirect peers
- Pandora: Global jewelry brand with themed, story-driven collections (e.g., zodiac, animal, symbol charms) sold DTC and through retail. Directly comparable in concept: a branded, theme-led, emotionally-purchased jewelry line spanning entry-level silver to higher-priced items, even though Pandora's target customer skews adult.
- SOVA Jewellery: Ukrainian jewelry brand with own e-commerce storefront, precious-metal product lines, and thematic/storytelling-driven marketing. Comparable as a digitally-native Ukrainian jewelry brand pursuing a branded, lifestyle-positioned precious-metal assortment.
- Pura Vida Bracelets: Lifestyle bracelet brand sold DTC with themed/charity-driven collections appealing to a younger demographic. Comparable in channel (DTC-first, social-led), category focus (bracelets and charms), and emotionally-driven gifting positioning, though targeting adults/teen rather than children.
- Zolotyi Vik: Ukrainian jewelry retailer offering gold and silver jewelry through own retail and online channels. Comparable as a domestic precious-metal jewelry peer competing on assortment, brand trust, and gift occasions in the same Ukrainian market.
- Ukrzoloto: Major Ukrainian jewelry retailer operating own-brand and third-party precious-metal jewelry through a national store network and e-commerce. Directly comparable as the dominant domestic incumbent competing for the same Ukrainian precious-metal jewelry customers across price tiers.
Broad incumbents
- Shane Co. Direct-to-consumer fine jewelry retailer offering precious-metal jewelry across broad price tiers, competing on value and assortment. Comparable as a DTC fine jewelry incumbent with similar price ladder and gifting focus.
- Tiffany & Co. Iconic global fine jewelry retailer with strong gift-occasion positioning (engagement, christening, milestone gifting) and a flagship-plus-DTC model. Comparable as a broader fine-jewelry incumbent whose gifting and precious-metal framing overlaps with UmaUmi's positioning.
- Signet Jewelers: Largest specialty jewelry retailer globally (Kay, Zales, Jared) operating omnichannel fine and fashion jewelry across broad price tiers. Comparable as a broad incumbent with diversified precious-metal assortment, scale advantages in sourcing, and competing for the same gifting occasions.
Emerging players
- Etsy: Global online marketplace for handmade and personalized jewelry, including extensive children's and gift-jewelry categories. Comparable as an emerging channel where independent children's-jewelry sellers compete for the same gift-occasion demand UmaUmi targets.
- Lokai: Lifestyle bracelet brand marketed through social and influencer channels to a young demographic with symbolic/themed designs. Comparable as an emerging digitally-native jewelry-adjacent brand competing for the same emotionally-purchased, gift-occasion consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
UMa&UMi social profiles
Digital presenceUMa&UMi financial estimates
Financial estimateRevenue estimate
Valuation estimate
UMa&UMi leadership team
Management profileNumber of profiles
UMa&UMi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UMa&UMi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UMa&UMi
What does UMa&UMi do?
UMa&UMi designs, manufactures, and sells precious-metal jewelry (silver 925 and gold 585) made specifically for children, including earrings, bracelets, rings, pendants, necklaces, brooches, sets, and chains, organized into themed collections with character, zodiac, animal, patriotic, and floral designs. Products are produced in-house in Ukraine using enamel work, cubic zirconia / Swarovski Zirconia, synthetic opal, mother-of-pearl, cultured pearls, and in the premium line real diamonds in gold. The company sells directly to consumers via its own website (umaumi.com) and, until April 2025, through physical stores in Kyiv and Lviv.
Is UMa&UMi a public or private company?
UMa&UMi is a private company. It is classified as unknown and is currently operating.
When was UMa&UMi founded?
UMa&UMi was founded in -1. It employs 1 to 10 people.
Where is UMa&UMi based?
UMa&UMi is headquartered in Kyiv, Ukraine, in the Europe region.
How does UMa&UMi make money?
One revenue line is on record: children's jewelry retail.
Who are UMa&UMi's main competitors?
Direct peers on record are Pandora, SOVA Jewellery, Pura Vida Bracelets, Zolotyi Vik and Ukrzoloto. Broad incumbents are Shane Co., Tiffany & Co. and Signet Jewelers. Emerging players are Etsy and Lokai.
Does UMa&UMi have an API?
No public API is recorded for UMa&UMi.
What industry is UMa&UMi in?
UMa&UMi's product category is Children's Jewelry. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAKAIAN, Children’s & Men’s Jewelry Manufacturing. Its NAICS code is 458310 and its SIC code is 3911.