UMBERTO'S OF LONG ISLAND, INC.
UMBERTO'S OF LONG ISLAND, INC. is a family-owned single-location Italian restaurant in Dunedin, Florida, serving authentic New York Style brick-oven pizza, pasta, veal, chicken, and seafood to local Tampa Bay diners via dine-in, takeout, and catering channels.
- Company typePrivate
- Founded1960
- HeadquartersDunedin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What UMBERTO'S OF LONG ISLAND, INC. does
UMBERTO'S OF LONG ISLAND, INC. is a privately held, family-owned Italian restaurant operating a single physical location at 150 Patricia Avenue, Dunedin, Florida. The business traces its origins to the early 1960s in New Hyde Park, Nassau County, Long Island, where it was founded by Mr. Umberto; one of the brothers relocated to Dunedin in the early 1970s and established the current site. The Illiano family has owned and operated the restaurant continuously since 1986, currently managed by Tony and Pat Illiano. The restaurant positions itself as the most established Italian restaurant in Dunedin, with over 30 years of continuous operation under the same family ownership.
The core product is a full Italian menu organized into appetizers, salads/soups/sides, pasta (fresh and baked), chicken, veal and seafood entrees, hand-tossed New York Style brick-oven pizza (thin crust and deep-dish), calzones, Italian desserts, and a house wine and beer program. The operational technology stack is physical rather than digital: a brick oven for pizza, daily in-house dough and sauce preparation, and sauces simmered for hours. The property/technology differentiators are brick-oven cooking, daily homemade dough, and long-simmered in-house sauces rather than any proprietary software or data infrastructure. The restaurant has earned "Best of Tampa Bay" recognition from Tampa Bay Magazine for best pizza and Italian restaurant.
The revenue model is purely transactional across four channels: dine-in service, phone-based takeout, online takeout via order.store, and catering for private events. Pricing is per-item unit pricing with no subscription, loyalty program, or contracted enterprise agreements. Marketing is conducted through the restaurant's website, a Facebook page, and word-of-mouth, with no paid acquisition channels or third-party delivery platform partnerships disclosed. The customer base is composed of individual consumers in the Dunedin/Tampa Bay/Pinellas County area, including a notable subset of former New York/New Jersey residents seeking nostalgic NY-style Italian cuisine. The company has approximately 7 employees and operates six days per week (closed Mondays).
UMBERTO'S OF LONG ISLAND, INC. firmographics
Firmographics- Name
- UMBERTO'S OF LONG ISLAND, INC.
- Legal name
- Umberto's of Long Island, inc.
- Website
- https://umbertosoflongisland.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UMBERTO'S OF LONG ISLAND, INC. is a family-owned single-location Italian restaurant in Dunedin, Florida, serving authentic New York Style brick-oven pizza, pasta, veal, chicken, and seafood to local Tampa Bay diners via dine-in, takeout, and catering channels.
- Ownership category
- akta.pro rank
UMBERTO'S OF LONG ISLAND, INC. industry classification
Industry- Product category
- Italian Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where UMBERTO'S OF LONG ISLAND, INC. is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UMBERTO'S OF LONG ISLAND, INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Traditional restaurant revenue from customers dining in, ordering from a full Italian menu including appetizers, pasta, entrees, pizza, and desserts
- Takeout and Online Ordering: Revenue from takeout orders placed online through order.store platform or by phone
- Catering Services: Catering services offered for private events and gatherings
- Beverage Sales: Alcoholic beverages including house wine (glass and carafe) and draft/bottled beer (domestic and imported)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appetizers and Sides |
| Unit Pricing | Pay-as-you-go | Salads and Soups |
| Unit Pricing | Pay-as-you-go | Pasta Dishes |
| Unit Pricing | Pay-as-you-go | Baked Pasta |
| Unit Pricing | Pay-as-you-go | Chicken Entrees |
| Unit Pricing | Pay-as-you-go | Veal Entrees |
| Unit Pricing | Pay-as-you-go | Seafood Entrees |
| Unit Pricing | Pay-as-you-go | Pizza - Thin Crust |
| Unit Pricing | Pay-as-you-go | Pizza - Deep Dish |
| Unit Pricing | Pay-as-you-go | Calzones |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Desserts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
UMBERTO'S OF LONG ISLAND, INC. product offering
Product offeringCore offering
Umberto's of Long Island is a family-owned Italian restaurant serving authentic New York Style cuisine including brick oven hand-tossed pizza with daily homemade dough and sauces simmered for hours, plus fresh pasta, veal, chicken, seafood entrees, appetizers, salads, and desserts. The restaurant operates from a single location in Dunedin, Florida offering dine-in service, takeout and online ordering, and catering for private events.
Product overview
Umberto's of Long Island is a family-owned Italian restaurant specializing in authentic New York Style Italian cuisine. The restaurant operates as a single establishment offering a comprehensive Italian dining menu organized into distinct food and beverage categories: appetizers (cold and hot starters), salads, soups and sides, pasta dishes (fresh and baked), entrées featuring chicken, veal, seafood, and eggplant preparations, hand-tossed brick oven New York Style pizza with specialty varieties, calzones, desserts, house wine, and beer. The restaurant also offers catering services for private events and gatherings.
Differentiator
Problem solved
Functional benefit
Products and services
- New York Style Brick Oven Pizza and Calzones
Quantifiable outcome
- Most established Italian restaurant in Dunedin with over 30 years of continuous operation
Companies that use UMBERTO'S OF LONG ISLAND, INC.
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
UMBERTO'S OF LONG ISLAND, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UMBERTO'S OF LONG ISLAND, INC. partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
UMBERTO'S OF LONG ISLAND, INC. competitors and assessment
Company assessmentBroad incumbents
- Marco's Pizza: National pizza franchise with significant Florida presence. Competes with Umberto's for takeout and delivery pizza occasions in the Tampa Bay area.
- Anthony's Coal Fired Pizza: Regional pizza chain focused on coal-oven pizza with locations across the U.S., including Florida. Comparable to Umberto's as another brick/coal-oven pizza operator emphasizing traditional cooking methods in the Tampa Bay market.
- Pizza Hut: National pizza chain with dine-in, takeout, and delivery offerings. Overlaps with Umberto's on pizza and casual Italian-style dining, though positioned at a lower price point and broader scale.
- Olive Garden Italian Restaurant: Darden-owned national Italian casual dining chain with broad menu of pastas, entrees, and pizzas. Competes with Umberto's for family Italian dining occasions in the Tampa Bay region.
- Carrabba's Italian Grill: Florida-founded casual Italian dining chain serving pasta, pizza, and traditional entrees. Closest large-chain competitor to Umberto's full Italian menu in the Tampa Bay market.
Direct peers
- Grimaldi's Pizzeria: Coal-brick-oven NY-style pizzeria with Florida locations, emphasizing traditional preparation and high-end ingredients. Closest peer to Umberto's on brick-oven technique and NY-style heritage.
- Brooklyn Pizza Crew: Florida-based pizzeria chain specializing in New York-style pizza, mirroring Umberto's authentic NY-style positioning. Most direct category competitor in the Florida NY-pizza niche.
- Little Italy NYC Pizza: Authentic NY-style pizzeria concept operating in Florida locations. Competes directly with Umberto's for customers seeking genuine New York-style pizza in the Tampa Bay area.
Regional players
- Mazzaro's Italian Market: Iconic Tampa Bay Italian market and prepared-food destination, also offering dine-in, catering, and retail. Comparable to Umberto's as an authentic Italian heritage operator in the same metro serving both retail and foodservice customers.
- Bella's Italian Cafe: Family-style Italian restaurant in the Tampa Bay area serving pasta, pizza, and traditional entrees. Comparable as a locally owned Italian dining competitor in the same geographic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
UMBERTO'S OF LONG ISLAND, INC. social profiles
Digital presenceUMBERTO'S OF LONG ISLAND, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
UMBERTO'S OF LONG ISLAND, INC. leadership team
Management profileNumber of profiles
Profiles2 records
UMBERTO'S OF LONG ISLAND, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UMBERTO'S OF LONG ISLAND, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UMBERTO'S OF LONG ISLAND, INC.
What does UMBERTO'S OF LONG ISLAND, INC. do?
Umberto's of Long Island is a family-owned Italian restaurant serving authentic New York Style cuisine including brick oven hand-tossed pizza with daily homemade dough and sauces simmered for hours, plus fresh pasta, veal, chicken, seafood entrees, appetizers, salads, and desserts. The restaurant operates from a single location in Dunedin, Florida offering dine-in service, takeout and online ordering, and catering for private events.
Is UMBERTO'S OF LONG ISLAND, INC. a public or private company?
UMBERTO'S OF LONG ISLAND, INC. is a private company. It is classified as family owned and is currently operating.
When was UMBERTO'S OF LONG ISLAND, INC. founded?
UMBERTO'S OF LONG ISLAND, INC. was founded in 1960. It employs 1 to 10 people.
Where is UMBERTO'S OF LONG ISLAND, INC. based?
UMBERTO'S OF LONG ISLAND, INC. is headquartered in Dunedin, United States, in the North America region.
How does UMBERTO'S OF LONG ISLAND, INC. make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Online Ordering, catering Services and beverage Sales.
Who are UMBERTO'S OF LONG ISLAND, INC.'s main competitors?
Broad incumbents on record are Marco's Pizza, Anthony's Coal Fired Pizza, Pizza Hut, Olive Garden Italian Restaurant and Carrabba's Italian Grill. Direct peers are Grimaldi's Pizzeria, Brooklyn Pizza Crew and Little Italy NYC Pizza. Regional players are Mazzaro's Italian Market and Bella's Italian Cafe.
Does UMBERTO'S OF LONG ISLAND, INC. have an API?
No public API is recorded for UMBERTO'S OF LONG ISLAND, INC..
What industry is UMBERTO'S OF LONG ISLAND, INC. in?
UMBERTO'S OF LONG ISLAND, INC.'s product category is Italian Restaurant. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.