Anthony's Coal Fired Pizza

What Anthony's Coal Fired Pizza does

Anthony's Coal Fired Pizza & Wings is a privately held, fast-casual restaurant chain operating 50 locations across six U.S. states (primarily the Southeast and Mid-Atlantic), founded in 2002 and headquartered in Fort Lauderdale, Florida. The company operates under the legal entity Florida Coal Fired Pizza LLC and is currently owned by Florida Burger Inc., which acquired the chain out of BurgerFi International's Chapter 11 bankruptcy proceedings in 2024. Its core product proposition is a coal-fired oven cooking process reaching 900°F, used to produce traditional and specialty pizzas with hand-stretched dough, hand-picked Italian tomatoes, house-grated Pecorino Romano, and never-frozen jumbo chicken wings in eight flavors, alongside Italian-American pasta, salads, and desserts. The cooking technique produces a charred, crispy crust via the Maillard reaction in 3-5 minutes and constitutes the brand's principal technical differentiator.

The business model is a multi-channel direct-to-consumer restaurant operation combining dine-in, takeout, curbside, drive-thru, and third-party delivery, supported by online ordering at order.acfp.com, iOS and Android mobile applications, eGift cards sold in-restaurant and online, and a Coal Fired Rewards loyalty program integrated with SMS marketing. Revenue streams are diversified across dine-in food sales, takeout and delivery, full-service catering (corporate, private events, fundraisers), gift cards, and a family bundle offering (Basketball Bundle, Family Value Bundle). Pricing is structured as unit pricing with aggressive recurring promotional cadence — Meatball Monday ($5 slider stack), Kids Eat Free Mondays, Takeout Tuesday (20% off), $10 Cheese Pizza Wednesdays, and $1 Wing Thursdays — alongside lunch specials starting at $9.99. Target segments are families seeking weeknight and celebratory meals, casual social diners and sports fans, and group catering customers, with the brand's 2025 Newsweek Readers' Choice "Best Pizza in the U.S." award serving as a key consumer-facing credential.

Name

Anthony's Coal Fired Pizza

Legal name

Florida Coal Fired Pizza LLC

Website

https://acfp.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Anthony's Coal Fired Pizza & Wings is a 50-location fast-casual chain operating across six U.S. states, founded in 2002 and currently owned by Florida Burger Inc. The chain serves families, sports fans, and catering customers with signature coal-fired pizzas cooked at 900°F, jumbo never-frozen wings, and Italian-American sides.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Chicken & Wings QSR (THAFAAAC)

Keywords

• Coal-fired pizza
• Restaurant chain
• Roasted chicken wings
• Casual Italian dining
• Event catering

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-In Food Sales: Core revenue from dine-in meals including pizzas, wings, pasta, salads, starters, and desserts. Coal-fired oven-cooked pizzas and jumbo roasted chicken wings are signature items. Average ticket includes beverages and add-ons such as focaccia bread, garlic knots, and desserts.
2. Takeout and Delivery: Direct takeout and delivery orders placed via website (order.acfp.com) and mobile app (iOS/Android). Third-party delivery integration available. Pickup, curbside, and drive-thru channels complement delivery.
3. Catering: Full-catering service for events offering signature traditional and specialty pizzas, wings, coal-fired starters, garlic knots, salad, and dessert. Family bundles (Basketball Bundle, Family Value Bundle) and group packages are marketed for parties and celebrations.
4. Loyalty and Gift Card Program: Coal Fired Rewards loyalty program drives repeat visits. Gift cards sold across all locations and online. SMS marketing opt-in drives promotional messaging revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Anthony's Coal Fired Pizza & Wings operates a 50-location fast-casual restaurant chain serving coal-fired pizzas cooked at 900°F, jumbo never-frozen roasted chicken wings, Italian pasta dishes, salads, and desserts. The chain complements dine-in service with direct online ordering, takeout, delivery, catering, a loyalty rewards program, and gift card sales.

Product overview

Anthony's Coal Fired Pizza & Wings is a fast-casual restaurant chain operating 50 locations across six states, built on a passion for coal-fired pizza and wings. Founded in 2002 with authentic recipes passed down through generations, the company expanded via acquisition by BurgerFi in 2021 and was subsequently sold to Florida Burger Inc. following BurgerFi's 2024 bankruptcy. The core offering centers on coal-fired pizzas cooked at 900°F in signature coal ovens, featuring fresh ingredients including hand-picked Italian tomatoes, vine-ripened plum tomatoes, house-grated Pecorino Romano, fresh vegetables, herbs, and homemade dough. The product portfolio includes Traditional and Specialty Pizzas (Meatballs & Ricotta, Paulie's Pie, Carnivori, White Pizza, Mike's Hot Honey Pizza), coal-fired Roasted Chicken Wings in eight flavors, Pasta Dishes (Spaghetti & Meatballs, Baked Ziti, Fettuccine Alfredo, Burrata & Prosciutto Spaghetti), Coal-Fired Starters (Garlic Knots, various salads), and Desserts (NY Cheesecake, Tirmisu, Chocolate Cake, Mini Cannolis, Nutella Pizza). Supporting offerings include the Coal Fired Rewards loyalty program (free 12" pizza signup), Catering Services, Family Bundles (Basketball Bundle, Family Value Bundle), and daily Lunch Specials promotions. The company differentiates through coal-fired cooking methodology, never-frozen jumbo wings, fresh ingredient sourcing, and high-heat (900°F) preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Pizza Coal-fired pizza cooked at 900°F in signature coal ovens using hand-picked Italian tomatoes, Pecorino Romano, fresh vegetables, herbs, and homemade dough, available in multiple sizes including 12" and 16". Targeted at dine-in, takeout, and delivery customers.
• Specialty Pizzas Signature specialty pizzas including Meatballs & Ricotta, Paulie's Pie, Carnivori, White Pizza, Mike's Hot Honey Pizza, and Hot Honey Burrata Pizza. Served to dine-in, takeout, and delivery customers seeking distinct flavor combinations.
• Roasted Chicken Wings Jumbo, never-frozen chicken wings coal oven-roasted at 900°F, available in eight flavors, topped with fresh parsley and served with focaccia bread. Targeted at sports fans and casual diners.
• Pasta Dishes Italian-American pasta offerings including Spaghetti & Meatballs, Baked Ziti, Fettuccine Alfredo, and Burrata & Prosciutto Spaghetti, served to dine-in, takeout, and delivery customers.
• Coal-Fired Starters and Salads Appetizers and sides including Garlic Knots and multiple salad options (Classic Italian, Caesar, Chopped, Caprese, Arugula & Burrata), prepared in the coal-fired oven.
• Desserts Italian desserts including NY Style Cheesecake, Tiramisu, Chocolate Cake, Mini Cannolis, and Nutella Pizza, served to dine-in and takeout customers.
• Coal Fired Rewards Loyalty Program Loyalty program offering a free 12" pizza at sign-up plus points earned per dollar spent. Members receive promotional offers and exclusive deals via SMS marketing through short code 22379.
• Catering Services Full-catering service for corporate events, private parties, fundraisers, and celebrations offering signature pizzas, wings, coal-fired starters, garlic knots, salad, and dessert. Ordered via catering.acfp.com.
• Gift Cards Physical and eGift cards sold in-restaurant and online via the myguestaccount.com portal, redeemable at any Anthony's Coal Fired Pizza location across six states.

Quantifiable outcome

• 50 locations across 6 states as of 2025
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Florida Burger Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2024After BurgerFi International filed Chapter 11 bankruptcy in September 2024, its assets were acquired by TREW Capital Management. TREW Capital split the two chains and sold Anthony's Coal Fired Pizza & Wings to Florida Burger Inc. This represents the current ownership structure of the Anthony's brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bertucci's: Italian casual-dining chain specializing in brick-oven pizzas. Highly comparable to Anthony's due to its similar oven-cooked pizza heritage, dine-in casual format, and Italian-American menu range including pasta and appetizers.
• Blaze Pizza: Fast-casual build-your-own pizza chain operating in a similar dine-in/takeout/delivery model. Comparable to Anthony's as a competing fast-casual pizza concept targeting similar family and casual-dining occasions.
• MOD Pizza: Fast-casual artisanal pizza chain with similar dine-in/takeout/delivery channels. Comparable to Anthony's on price point, menu breadth, and casual-dining positioning against traditional pizza QSR.
• &pizza: Fast-casual pizza concept with dine-in and digital ordering. Comparable to Anthony's as a competing fast-casual pizza brand pursuing similar tech-enabled ordering and loyalty mechanics.
• Marco's Pizza: Mid-market pizza franchise chain with dine-in, carryout, and delivery. Comparable to Anthony's as a regional-to-national pizza brand competing in the same value-to-premium price band.
• Wingstop: Wing-focused QSR chain with dine-in, takeout, and delivery. Comparable to Anthony's via the wings category, which Anthony's flags as a co-equal signature alongside pizza with eight flavors and never-frozen jumbo wings.

Broad incumbents

• California Pizza Kitchen: Casual-dining pizza chain with broader menu (pizzas, pastas, salads, appetizers) and dine-in format. Comparable to Anthony's as a casual Italian-leaning pizza concept, though CPK operates at a higher price tier and with a broader portfolio.
• Papa John's: National pizza QSR chain. Comparable to Anthony's as a direct competitor in the pizza category, though operating at vastly larger scale and primarily through delivery/takeout rather than coal-fired dine-in.
• Domino's: Largest pizza QSR chain globally with a delivery-led model. Comparable to Anthony's as a category competitor for pizza occasions, though with substantially different cook method (conveyor/standard oven) and delivery scale.
• Pizza Hut: National pizza QSR/casual chain with dine-in, delivery, and takeout. Comparable to Anthony's as a category competitor across dine-in and off-premise pizza occasions, though with broader brand recognition and a more standardized menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/anthonyscoalfiredpizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthony's Coal Fired Pizza