Name

Umuri Foundation

Legal name

Umuri Foundation

Website

https://umurifoundation.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Sports and Recreation Instruction (61162), Educational Services (611)

SIC

Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Health Promotion, Prevention & Wellness Education (EDALAFAF), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Youth sports development
• Football education programs
• Community health initiatives
• Girls empowerment sports
• Nonprofit foundation Rwanda

Headquarters

HQ city

Kigali

HQ country

Rwanda

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting youth sports and education programs. One-time and recurring monthly donation options available.
2. Fundraising Campaigns: Community fundraisers and campaign initiatives such as the One Boot, One Child campaign and peer-to-peer fundraising.
3. Tour Experiences: Paid tours offering immersive Rwanda experiences including community impact visits, sports academy tours, and cultural exchange programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Umuri Foundation is a Rwanda-based nonprofit that uses football as a vehicle for youth empowerment, delivering structured programs that combine sports training with education, health education (HIV/AIDS, hygiene, mental health, nutrition), leadership development, gender equality, and community engagement. Programs are delivered through community sports centers, grassroots tournaments, and a competitive sports club, serving girls, boys, vulnerable children, and teen mothers across multiple districts in Rwanda.

Product overview

Umuri Foundation operates as a multi-program sports development organization offering a unified portfolio centered on youth empowerment through football. The core offerings include Umuri Academy (combining education with sports training), Community Empowerment programs (Kina Unirinde health initiatives, Sports for Reintegration, Social Economic Change), and Umuri Forward (leadership and technology skills). The organization runs Umuri Sports Club with both boys (3rd Division) and girls (2nd Division) teams. Supporting services include a fundraising platform, volunteer program, and cultural/community tours. All programs are designed to work together holistically, using football as a catalyst for education, health awareness, gender equality, and economic empowerment.

Differentiator

Problem solved

Functional benefit

Brands

• Umuri Academy: Flagship program combining academic excellence with sports training, nurturing well-rounded individuals. Structured into Umuri Grassroots Academy and Umuri Pro Academy.
• Kina Unirinde
• Girls Champion
• Umuri Forward
• Umuri Sports Club
• Sports for Reintegration

Products and services

• Umuri Academy Flagship educational program that combines academic excellence with sports training, nurturing well-rounded youth through a structured development pathway from grassroots to competitive football.
• Community Empowerment Program (Kina Unirinde) Community-based program using football to deliver health and life-skills education, support reintegration of vulnerable children into families and schools, and foster social and economic change in local communities.
• Umuri Forward Innovation initiative focusing on technology and leadership skills, including coaches training, community center activities, and structured leadership programs for youth.
• Umuri Sports Club - Girls Team Competitive girls football team competing in Rwanda's 2nd Division, providing a platform for empowerment, leadership development, and personal growth for young women, including teen mothers.
• Umuri Sports Club - Boys Team Competitive boys football team competing in Rwanda's 3rd Division, showcasing talent developed through the Umuri Academy pathway.
• Umuri Tours Paid immersive tours combining sports, culture, and community impact, offering Community Impact Tours, Sports Academy Visits, and Cultural Exchange Programs for international visitors.

Quantifiable outcome

• 25,000+ children supported through programs since inception
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Ministry of Sports (Rwanda)coreStrategic or Co-development PartnerGovernment ministry supporting youth development through sports initiatives. Provides regulatory support and alignment with national sports development strategies.
• National Rehabilitation ServiceminorStrategic or Co-development PartnerGovernment body working on rehabilitation and reintegration programs. Collaboration supports vulnerable children's reintegration into families and communities.
• MIGEPROF (Ministry of Gender and Family Promotion)minorStrategic or Co-development PartnerGovernment ministry supporting gender equality and family programs. Logo visible as partner supporting girls' empowerment initiatives.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• streetfootballworld: Global network of 100+ football-for-good organizations, including many in Africa. Comparable as both a peer and a potential channel/distribution partner for Umuri's expansion into international networks and funding.

Direct peers

• Ubuntu Football: Africa-focused football academy nonprofit using soccer to create educational and leadership opportunities for youth — closely comparable model combining competitive club football with social development programming.
• Kick4Life: Football-focused NGO based in Lesotho (with Rwanda-adjacent Africa footprint) using soccer for health, education, and social impact — extremely close peer given overlapping methodology (football + HIV/health education), beneficiary segments, and African NGO structure.
• Soccer Without Borders: US-based nonprofit using soccer as a vehicle for refugee and newcomer youth integration, education, and leadership — same sports-for-development philosophy, similar vulnerable-children beneficiary focus, comparable program design.
• Right To Play: Global nonprofit that uses sport and play to educate and empower children and youth in disadvantaged communities — directly analogous methodology and beneficiary profile to Umuri's sports-for-development model, though operating at much larger scale across multiple continents.
• Play International (formerly Sport Sans Frontières): French-founded international NGO using sport for development and education in Africa, Asia, and the Middle East. Closely comparable mission, methodology, and partner ecosystem (UN agencies, governments, corporate sponsors).

Regional players

• Imbuto Foundation: Rwandan nonprofit founded by the First Lady, focused on youth empowerment, health, and education — direct local peer and current partner of Umuri, with overlapping target segments (girls, youth health, leadership).

Others

• Beyond Sport: Global organization that supports and aggregates sports-based social impact initiatives, including in Africa — relevant as an enabling ecosystem/peer that funds and amplifies organizations using Umuri's same approach.

Broad incumbents

• Generation Amazing (Qatar Foundation / FIFA): FIFA/Qatar Foundation initiative using football for youth development in underserved communities globally, including Africa — same sport-for-development thesis at much larger institutional scale.
• Aga Khan Youth & Sports Board: Major global development institution (Aga Khan Development Network) running youth sports and education programs across East Africa, including in Rwanda — broader portfolio but overlaps substantially on Umuri's mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/umurifoundation
• Facebookfacebook.com/umurifoundation
• LinkedInlinkedin.com/company/umuri-foundation
• Instagraminstagram.com/umuri_foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umuri Foundation