Beyond Sports Foundation

What Beyond Sports Foundation does

Beyond Sports Foundation (operating as Beyond Sport) is a sports-for-development organization founded in 2009 and headquartered in Highland Park, United States, that administers grant programmes connecting corporate sponsors with community sport organizations. Its core activities center on distributing financial resources, equipment, apparel, and coaching expertise to grassroots sport initiatives, with a current emphasis on girls flag football through the Click Clack: Next Era Grant — a $1 million collective commitment from Under Armour and DICK'S Sporting Goods Foundation announced in February 2026. The organization also operates the Play Collective programme funding community sport organizations across the 2026 World Cup host cities in Mexico, Canada, and the United States, and has participated in policy-level forums such as the UN's International Day of Sport for Development and Peace.

The business model is grant administration rather than product sales: revenue is derived from corporate sponsorships, foundation contributions, and program partnerships, with implementation delivered through partners such as Positive Coaching Alliance (coach education) and USA Football (clinic delivery). Beneficiaries include community sport organizations, high school athletic programmes, and state associations working to remove barriers to participation — particularly for women and girls. The organization maintains a small operational footprint (1-10 employees) and generates visibility through strategic event activations, including a Super Bowl LX Fan Experience clinic that engaged 80 girls from Oakland Unified School District.

There is no disclosed proprietary technology, AI/ML capability, app, or API; the company's value proposition rests on its convening power among elite corporate sponsors, governing bodies, and major sporting properties rather than on a technology platform. Strategic partners include Common Goal, Under Armour, DICK'S Sporting Goods Foundation, Positive Coaching Alliance, USA Football, and engagement with the International Olympic Committee on gender equality in sport.

Name

Beyond Sports Foundation

Website

https://beyondsports.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Beyond Sports Foundation (Beyond Sport) is a Highland Park, US-based non-profit founded in 2009 that administers corporate-sponsored grant programmes linking brands like Under Armour and DICK'S Sporting Goods with community sport organizations, with current focus on girls flag football and 2026 World Cup host-city initiatives.

Ownership category

akta.pro rank

Product category

Sports Development Grant Administration

NAICS

Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Sports development grants
• Community sport funding
• Girls flag football programs
• Youth sport development
• Grassroots sports grants

Headquarters

HQ city

Highland Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Grant Administration and Programme Delivery: Beyond Sport receives funding from corporate partners (Under Armour, DICK'S Sporting Goods Foundation) and administers grants to community sport organizations. Revenue comes from administrative fees and partnerships rather than product sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Beyond Sports Foundation administers grant programmes that connect corporate sponsors and sport foundations with grassroots community sport organizations. It delivers funding, equipment, apparel, and coach education to remove participation barriers, exemplified by the $1 million Click Clack: Next Era Grant for girls flag football (with Under Armour and DICK'S Sporting Goods Foundation) and the Play Collective programme supporting community sport across World Cup 2026 host cities.

Product overview

Beyond Sports Foundation is a charitable organization that leverages sport for development and peace. Based on available sources, the organization focuses on grant programs supporting community sport organizations. The organization's primary activities include administering grant programs such as the Click Clack: Next Era Grant for girls flag football and the Play Collective programme supporting community sport across World Cup host cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Click Clack: Next Era Grant Girls flag football grant programme delivered by Beyond Sports Foundation and underwritten by a $1 million collective commitment from Under Armour and The DICK'S Sporting Goods Foundation. The grant removes barriers to participation by providing financial resources, equipment, apparel, and coach education through Positive Coaching Alliance, while also supporting state associations and school districts in sanctioning girls flag football as an official high school sport. Targeted at community sport organizations, state athletic associations, and school districts serving girls in flag football.
• Play Collective Programme Grant programme funding community sport organizations across the 2026 World Cup host cities in Mexico, Canada, and the United States. Supports grassroots sport organizations and youth development initiatives in host cities as part of the World Cup 2026 footprint.

Quantifiable outcome

• $1 million collective commitment from Under Armour and DICK'S Sporting Goods Foundation to girls flag football grant programme
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Common GoalcoreStrategic or Co-development Partner · 6 April 2026Common Goal Executive Director Mary Connor participated in UN's International Day of Sport for Development and Peace event, highlighting sport's power to drive social change and gender equality. Common Goal is a football-based movement where 1% of salaries are pledged to drive progress off the pitch.
• Positive Coaching AlliancecoreImplementation/ SI/ Consulting PartnerProvides coach education through the girls flag football grant programme, helping to develop coaching expertise in beneficiary organizations.
• USA FootballcoreStrategic or Co-development PartnerCo-hosts girls flag football clinics with Under Armour at major events (Super Bowl LX Fan Experience) for programme delivery and youth engagement.
• International Olympic Committee (IOC)minorStrategic or Co-development PartnerIOC has its first female president, representing progress in gender equality in sport governance that organizations like Beyond Sport work to advance.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Laureus Sport for Good Foundation: Global sport-for-development foundation that funds and builds programmes using sport to address social issues. Most direct comparable in mission, structure, and corporate-partner-backed grantmaking model.
• Right to Play: International NGO that uses sport to educate and empower children in vulnerable communities — closely analogous mission and grant-administering operating model.
• Women's Sports Foundation: Foundation advancing gender equity in sport through research, advocacy and grant programmes. Directly comparable mission focus on girls and women in sport.
• Common Goal: Sport-based movement channeling resources to community organisations; named as a Beyond Sport partner and operates the same Play Collective programme — direct operating overlap.
• NFL Foundation: League-affiliated sports foundation that funds youth football programmes, with explicit focus on growing flag football — directly overlaps the girls flag football mission.
• US Soccer Foundation: National soccer-focused foundation funding field-building and community sport programmes in underserved US areas — directly comparable North-American sport-development grant model.
• PeacePlayers International: NGO using basketball to bring together youth from divided communities — analogous sport-for-social-change grant-funded operating model.

Broad incumbents

• Nike Community Impact: Corporate-affiliated giving arm of Nike investing in sport-access programmes worldwide. Operates the same space at much larger scale, comparable funding intermediary.
• adidas Foundation: Corporate-affiliated foundation supporting community sport and youth development globally. Compares as a brand-backed sport-for-development funder at incumbent scale.

Emerging players

• Street Soccer USA: Nonprofit using soccer to help underserved youth; comparable grassroots sport-for-impact model and partner-type of operating relationship with corporate sponsors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/beyondsportsIL
• Facebookfacebook.com/BeyondSportsChicago

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Sports Foundation