Universidad Autónoma de Santa Ana

What Universidad Autónoma de Santa Ana does

Universidad Autónoma de Santa Ana (UNASA) is a private university institution founded in 1982, operating from a single campus at Autopista Sur Poniente Km 63 ½, Carretera Panamericana, in Santa Ana, El Salvador. The university delivers undergraduate and graduate education across two faculties: Health Sciences (Doctorado en Medicina, Doctorado en Cirugía Dental, Licenciatura en Enfermería, Licenciatura en Laboratorio Clínico, Licenciatura en Fisioterapia, Licenciatura en Nutrición, Licenciatura en Medio Ambiente) and Social Sciences (Licenciatura en Ciencias de la Comunicación, Licenciatura en Comunicación Digital Multimedia, Licenciatura en Diseño Gráfico Multimedia, Licenciatura en Marketing e Innovación Digital). It also offers postgraduate programs including the Maestría en Administración Estratégica en Salud, doctoral programs, continuing-education cursos and diplomados, and a Language Unit. The student base is primarily domestic with select international exchange mobility through the Learning Abroad Office (LAO).

The institution is supported by a multi-layered digital and media platform. Academic operations run on Aulas Virtuales Moodle for semi-presential theoretical delivery and the Expediente PIRAMIDE student information system. Owned media assets include Radio UFM 94.9 FM (broadcasting since February 14, 2004 with a 20-year frequency concession renewed by SIGET in 2017), UNASA TV on YouTube, and the El Cénit digital newspaper. Research and social projection are anchored by the VYVO (Voz y Vida de Occidente) citizen observatory, the OmegaHub project management platform, Editorial UNASA publishing the journal Ciencia, Humanidad y Cultura, and a DSpace-based institutional repository; Adobe Creative Cloud (CC 2019) and research databases HINARI, SCIELO, and CSIC support curricular and scholarly activity.

UNASA's revenue model is tuition-driven and pricing is not publicly disclosed. Revenue streams include recurring academic fees charged to enrolled students across programs and ancillary revenue from alumni placement via the SEUNASA Alumni Initiative. The go-to-market motion is direct-to-consumer: prospective students complete a multi-step admissions process (virtual form completion, bank-paid admission file fee at Banco Agrícola, Promérica, or Cuscatlán, psychological/academic testing, and interview) and submit documentation by email per program. Recruitment leverages campus tours, vocational orientation testing, social media (Facebook, Instagram, X, TikTok, LinkedIn), and a dedicated WhatsApp inquiry line.

Name

Universidad Autónoma de Santa Ana

Legal name

Universidad Autónoma de Santa Ana

Website

https://unasa.edu.sv

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Universidad Autónoma de Santa Ana (UNASA) is a private university in Santa Ana, El Salvador, offering undergraduate and graduate programs in health sciences and social sciences, supported by owned media platforms including Radio UFM 94.9, UNASA TV, and the VYVO citizen observatory.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Services (611), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHALAB

Online Divisions of Traditional Universities (Hybrid/Extension)

Education/Higher Education (Colleges & Universities)/Distance & Online Universities

SECONDARYEDAHALAF

Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.)

Education/Higher Education (Colleges & Universities)/Distance & Online Universities

SECONDARYEDAIACAF

Virtual Recruitment Events, Fairs & Webinar Platforms

Education/International Education & Study Abroad/International Student Recruitment & Admissions Services

SECONDARYEDADAKAC

Student Affairs Administration (Conduct, Wellbeing, Support Oversight)

Education/Education Administration, Accreditation & Policy/Institutional Governance & Administration (School/College/University Admin)

SECONDARYMPACALAD

Workshops, Webinars & Live Masterclasses

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate professional education
• Health sciences education
• Social sciences university

Headquarters

HQ city

Santa Ana

HQ country

El Salvador

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: UNASA generates revenue primarily through tuition payments and admission fees charged to enrolled students across its undergraduate and graduate programs. The admissions process requires payment of a carpeta de admisión fee, and different programs route documentation to specific administrative email addresses.
2. Alumni Services and Professional Placement: The Alumni Initiative connects graduates with employers and promotes entrepreneurship, serving as a talent marketplace. SEUNASA (Sociedad de Exalumnos) manages the alumni network, which feeds into the university's professional services ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Universidad Autónoma de Santa Ana (UNASA) is a private university institution in Santa Ana, El Salvador, offering undergraduate and graduate degree programs in Health Sciences (medicine, dentistry, nursing, clinical laboratory, physiotherapy, nutrition, environmental science) and Social Sciences (communication, graphic design, digital multimedia, marketing and digital innovation). The university delivers a semi-presential educational model combining in-person practical sessions with virtual theoretical classes via Moodle, supported by dedicated practice centers, a community radio station, a TV channel, and a digital newspaper. It also operates social projection programs, research through the VYVO observatory, and an alumni professional placement initiative.

Product overview

Universidad Autónoma de Santa Ana operates as a multi-faculty higher education institution offering a unified but interconnected portfolio of educational programs and institutional platforms. The core academic offerings span two faculties: Faculty of Health Sciences (medicine, dentistry, nursing, clinical laboratory, physiotherapy, nutrition, environmental science) and Faculty of Social Sciences (digital multimedia communication, graphic design, marketing and digital innovation). Supporting the academic mission are digital platforms including Expediente PIRAMIDE for academic records, Aulas Virtuales Moodle for online learning, and DSpace-based Institutional Repository. Institutional services include Radio UFM 94.9, El Cenit digital newspaper, and UNASA TV for media and communication training; Wellness Center for health services; ethics (CEI), occupational safety (CSSO), and psychopedagogical (CAP) committees; VYVO citizen observatory; LAO international exchange office; OmegaHub project management; and Editorial UNASA publishing house. The Ecosistema Digital ALEJANDRÍA serves as the umbrella digital platform for social projection initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Radio UFM 94.9: University radio station broadcasting since February 14, 2004 on frequency 94.9 FM, operated by students of the Communication Sciences career.
• El Cénit
• UNASA TV
• VYVO - Voz y Vida de Occidente
• Editorial UNASA

Products and services

• Undergraduate Programs in Health Sciences Undergraduate degrees including Doctorado en Medicina, Doctorado en Cirugía Dental, Licenciatura en Enfermería, Licenciatura en Laboratorio Clínico, Licenciatura en Fisioterapia, Licenciatura en Nutrición, and Licenciatura en Medio Ambiente, delivered with on-campus practice centers and supervised clinical practice in hospitals and clinics across western El Salvador.
• Undergraduate Programs in Social Sciences Undergraduate degrees including Licenciatura en Ciencias de la Comunicación, Licenciatura en Comunicación Digital Multimedia, Licenciatura en Diseño Gráfico Multimedia, and Licenciatura en Marketing e Innovación Digital, with international exchange opportunities and supervised professional practice in TV, radio, and design studios.
• Graduate and Continuing Education Programs Postgraduate offerings including Maestrías (such as Maestría en Administración Estratégica en Salud), doctoral programs, continuing education courses, diplomados, and language programs through the Language Unit, targeting working professionals and graduates.
• Expediente PIRAMIDE Academic records management system providing mission-driven student information management with captcha-protected login for academic administration, handling enrollment, grades, and student tracking.
• Aulas Virtuales Moodle Virtual learning management system (LMS) for online and semi-presential course delivery, serving as the institutional platform for academic activities.
• Radio UFM 94.9 University radio station broadcasting at 94.9 FM, providing educational, informative, and entertainment programming while serving as a practical training space for Communication students.
• El Cénit Digital Newspaper Digital newspaper covering news, educational, cultural, scientific, and sports events in the western region of El Salvador with a professional press team.
• UNASA TV University television channel providing audiovisual content for educational purposes and broadcasting university events and programming.
• Wellness Center UNASA Health and wellness facility promoting physical and mental well-being through preventive medicine, featuring areas for basketball, volleyball, pickleball, Pilates, and gym services.
• CEI - Comité de Ética para la Investigación en Salud Ethics committee for health research responsible for reviewing and validating research protocols, opened to external researchers after 2018.
• CSSO - Comité de Seguridad y Salud Ocupacional Occupational health and safety committee working to prevent workplace risks, promote safe environments, and protect the physical, mental, and social well-being of the university community.
• CAP - Comité de Apoyo Psicopedagógico Psychopedagogical support committee providing mental health services, psychological evaluations, preventive guidance, and academic support to enhance student learning outcomes.
• LAO - Learning Abroad Office International studies office managing international cooperation agreements, bilateral and multilateral university partnerships, student exchanges, and international academic relations.
• VYVO - Observatorio de UNASA (Voz y Vida de Occidente) Citizen observatory collecting public opinion, perceptions, and preferences to generate social indicators for community development and public management decision-making.
• Ecosistema Digital ALEJANDRÍA Digital ecosystem organizing social projection programs including health services, volunteering, anatomy museum, culture initiatives, clinics, and community projects across multiple years.
• Repositorio Institucional DSpace Digital repository built on DSpace platform preserving and providing access to UNASA's academic and creative production including institutional documents and publications.
• Editorial UNASA University press publishing academic works, research guides, and the journal 'Ciencia, Humanidad y Cultura' to disseminate art, science, technology, and humanities.
• Alumni UNASA Alumni initiative platform connecting graduates with employment opportunities, enabling professional profiles, business promotion, and networking resources.

Quantifiable outcome

• Graduates placed in national and international professional environments through supervised practice programs in Mexico, Guatemala, and other countries.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Bluefield State College (Washington, USA)coreStrategic or Co-development PartnerInternational institutional agreement facilitating academic exchange and cooperation between UNASA and Bluefield State College in Washington, USA.
• Texas Wesleyan University (USA)coreStrategic or Co-development PartnerInternational collaboration agreement for academic and cultural exchange with Texas Wesleyan University.
• Universidad San Judas Tadeo (Costa Rica)coreStrategic or Co-development PartnerInternational agreement with Universidad San Judas Tadeo in Costa Rica for academic cooperation.
• Organización Internacional de Mujeres Emprendedoras (OIME, Los Ángeles, California)minorStrategic or Co-development PartnerInter-institutional agreement with OIME Los Ángeles to support female entrepreneurship and international networking.
• Planteles Educativos de Cholula y Atlixco (México)coreStrategic or Co-development PartnerAcademic-cultural agreement with educational institutions in Cholula and Atlixco, Mexico, enabling student and faculty exchanges.
• Sociedad de Escritores de Tandil, Gabriela Mistral (Chile)minorStrategic or Co-development PartnerCultural agreement with the writers' society in Tandil, Chile, supporting literary and cultural exchange activities.
• Ministerio de Relaciones Exteriores de El SalvadorcoreStrategic or Co-development PartnerCooperation with the Ministry of Foreign Affairs for social projection activities and international initiatives.
• Universidad Tecnológica de El SalvadorcoreStrategic or Co-development PartnerInter-institutional agreement with the public technological university for academic collaboration.
• Universidad Modular AbiertaminorStrategic or Co-development PartnerAcademic cooperation agreement with Universidad Modular Abierta.
• Sociedad de Escritores de Chile (SECH)minorStrategic or Co-development PartnerCollaboration with the Chilean Writers Society for literary and cultural programming.
• Club Deportivo FASminorOthersPartnership with the FAS Sports Club for community engagement and sports activities.
• Fundación Azteca El SalvadorminorStrategic or Co-development PartnerCooperation with Fundación Azteca El Salvador for social and educational projects.
• Fundación Gloria de Kriete (FGK)minorStrategic or Co-development PartnerPartnership with FGK for social programs and community development initiatives.
• Aldeas Infantiles SOSminorStrategic or Co-development PartnerCollaboration with Aldeas Infantiles SOS for child welfare and social responsibility programs.
• Casa de la Cultura de Santa AnacoreStrategic or Co-development PartnerCultural partnership with the House of Culture of Santa Ana for arts and cultural programming.
• Centro de Imágenes Radiológicas de Occidente (CIMRO)coreStrategic or Co-development PartnerCooperation agreement to strengthen diagnostic imaging support and academic training for health sciences students at UNASA.
• Embajada de México en El SalvadorcoreStrategic or Co-development PartnerMexico's embassy in El Salvador supports UNASA students from Communications, Design, and Nursing programs to carry out supervised professional practices in Morelos, Mexico.
• Universidad Veracruzana (México)coreStrategic or Co-development PartnerPart of the Red Académica de Investigación Internacional, together with Universidad San Carlos de Guatemala and UNASA.
• Universidad San Carlos de GuatemalacoreStrategic or Co-development PartnerPart of the Red Académica de Investigación Internacional with Universidad Veracruzana (México) and UNASA.
• Universidad de Palermo (Argentina)coreStrategic or Co-development PartnerPromotes the Red de Investigadores en Diseño, grouping graphic design professionals from various Latin American universities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• INCAE Business School: Premier Central American business school with campuses in Nicaragua and Costa Rica; relevant for graduate and continuing-education comparisons and as a benchmark for international positioning in the region.
• Universidad de El Salvador (UES): The country's main public university with multi-campus presence; competes with UNASA for students seeking affordable higher education, particularly in health sciences and social sciences.
• Universidad Tecnológica de El Salvador (UTEC): El Salvador's largest private university with a broad national footprint, multiple campuses, and extensive online offerings; UNASA partners with UTEC for academic collaboration, indicating direct market overlap in private higher education in El Salvador.
• Universidad San Carlos de Guatemala (USAC): Guatemala's public university and UNASA's international research-network partner; a regional reference point for Central American higher education scale and reach.
• Universidad Centroamericana José Simeón Cañas (UCA): Private Jesuit university in San Salvador offering undergraduate and graduate programs across social sciences, engineering, and health; competes with UNASA for students and faculty in western and central El Salvador.

Direct peers

• Universidad de Palermo: Argentine private university that co-leads the Red de Investigadores en Diseño with UNASA; comparable as a private institution emphasizing graphic design and communication programs.
• Universidad Modular Abierta (UMA): Salvadoran private university with a distance-learning orientation; has an academic cooperation agreement with UNASA and competes for students seeking flexible or hybrid higher-education formats in El Salvador.
• Universidad Don Bosco (UDB): Private Salvadoran university with strong programs in engineering, architecture, and social sciences; comparable in size and private-sector positioning to UNASA, competing for similar student profiles.
• Universidad Galileo (Guatemala): Private Guatemalan university with online and on-campus programs in health, technology, and business; a close regional comparable in the Central American private higher-education market.

Regional players

• Universidad Panamericana (UPANAM): Guatemalan private university with on-campus and online programs; comparable regional alternative for Central American students considering cross-border higher education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unasasv
• YouTubeyoutube.com/channel/UCdV40kjCZ_fNJu68cOEgAeQ
• Facebookfacebook.com/Universidad-Aut%C3%B3noma-de-Santa-Ana-1063418520369144
• LinkedInlinkedin.com/company/unasasv
• Instagraminstagram.com/unasasv
• TikToktiktok.com/@unasasv

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Universidad Autónoma de Santa Ana