株式会社うんこ

What 株式会社うんこ does

株式会社うんこ (Kabushiki Kaisha Unko) is a privately held Japanese novelty merchandise and apparel company headquartered in Yokohama, Kanagawa Prefecture. The company designs, manufactures, and retails consumer products — primarily apparel, accessories, watches, and character goods — built entirely around a poop (うんこ / unko) theme. Its brand identity is anchored by the legally distinctive corporate name and a mascot IP ("うんこたん" / Unko-tan) with supporting characters that appear across products, manga, and short-form video content. The company was founded around 2017 and operates with a 21-person team including many remote workers, under Representative Director 野畑 昭彦 (Nobata Akihiko).

The company's product surface includes a recurring "Love Unko Clock" wristwatch franchise (three editions, manufactured by Citizen Watch and sold via Makuake crowdfunding), apparel and accessories sold through the unco.shop e-commerce site, and a rotating set of limited-edition collaborations such as the FM Yokohama toilet-set drop. Distribution is multi-channel but domestic-only: the owned unco.shop e-commerce platform, a single physical retail store (UNCO.SHOP No. 1 in Yokohama, open Sundays 11:00–18:00), and shop-in-shop placements at WORK LAND retail locations in Machida (April 2026) and AEON TOWN Inage Nagamine in Chiba (May 2026). Marketing is organic and content-led across TikTok (500,000+ likes milestone reached in 2026), Instagram, YouTube (corporate and Unko-tan Land channels), and a company blog with 729 posts published since 2017.

The business model is direct-to-consumer retail of physical novelty merchandise with a per-unit pricing structure and no subscription, licensing, or enterprise revenue stream. There is no proprietary technology platform, no API, no AI/ML components, and no disclosed external funding. Revenue is generated almost entirely from individual retail consumers seeking humor-based apparel, gifts, and collectibles, with secondary revenue from crowdfunding campaigns and partner retail placements. The company describes its mission as bringing smiles through humor ("クスッ" / "kusu") by transforming a culturally taboo subject into a branded lifestyle category.

Name

株式会社うんこ

Legal name

株式会社うんこ

Website

https://unco.co.jp

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

株式会社うんこ is a privately held Japanese novelty merchandise company that designs, manufactures, and retails poop-themed apparel, accessories, watches, and character goods through its own e-commerce site, a single Yokohama retail store, shop-in-shop partnerships, and crowdfunding, targeting general consumers seeking humor-based products in Japan.

Ownership category

akta.pro rank

Product category

Novelty Apparel and Character Merchandise

NAICS

Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)

akta.pro secondary industry

Toy & Game E-commerce Specialists (CRALAFAL)

Keywords

• Novelty apparel merchandise
• Character goods retail
• Humor lifestyle brand
• Mascot character licensing
• Crowdfunding product drops

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Apparel and merchandise retail: Sale of poop-themed apparel, accessories, character goods, and novelty items through owned e-commerce and physical retail stores.
2. Crowdfunding products: Limited-edition products sold through Makuake crowdfunding platform, including the 'Love Unko Clock' series.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

株式会社うんこ (Unko Co., Ltd.) designs, manufactures, and retails novelty apparel, accessories, character goods, and watches featuring poop (うんこ) designs and its mascot character うんこたん (Unko-tan). The company sells its own branded merchandise through the UNCO SHOP e-commerce site (unco.shop), a Sunday-only physical retail store in Yokohama, and shop-in-shop partnerships with WORK LAND retail locations. It also runs branded content (blog, YouTube channels, TikTok, Instagram) to engage fans and promote products, including limited-edition collaborative items such as the 愛のうんこ時計 (Love Unko Clock) wristwatch line crowdfunded via Makuake and manufactured with Citizen Watch.

Product overview

株式会社うんこ is a novelty merchandise company that operates primarily as a retail business selling poop-themed (うんこ) apparel, accessories, and character merchandise. The core offerings consist of the UNCO SHOP e-commerce platform (unco.shop) for online sales and the UNCO.SHOP physical retail store. The company's brand is anchored by its mascot character 'うんこたん' and supporting characters, which appear across products including watches (愛のうんこ時計), apparel, and collaborative merchandise. The company also maintains content platforms including a blog, photo galleries (うんこ写真館), YouTube channels, and manga content (うんコマまんが) to engage customers and promote its merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• 愛のうんこ時計 (Love Unko Clock)

Quantifiable outcome

• TikTok account accumulated 500,000+ likes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• 千葉イオンタウン稲毛長沼店 WORK LANDcoreChannel Partner/ Reseller/ Distributor · 27 May 2026Shop-in-shop partnership at AEON TOWN Inage Nagamine location, with Unko products appearing at WORK LAND from May 31, 2026.
• WORK LAND 16号町田店coreChannel Partner/ Reseller/ Distributor · 3 April 2026Retail shop-in-shop partnership where Unko products are sold at the register area of WORK LAND 16 Machida store.
• シチズン時計 (Citizen Watch)majorStrategic or Co-development PartnerCitizen Watch is the manufacturer of the 'Love Unko Clock' product line. The third edition of the crowdfunding clock is solar-powered and water-resistant to 10 atmospheres.
• MakuakemajorGTM or Marketing PartnerCrowdfunding platform used for the 'Love Unko Clock' product series. Three successful campaigns have been completed.
• FMヨコハマminorGTM or Marketing PartnerRadio station collaboration for the 'ちょうどいいうんこたんトイレセット' limited-edition product released in March 2025.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Funko: US-based pop culture collectibles company producing figures, apparel, and character merchandise around licensed and original IPs. Comparable as a character-collectibles and pop-culture-merchandise retailer monetizing quirky/original mascots through multiple channels.
• San-X: Japanese character goods company behind Rilakkuma, Sumikko Gurashi, and other mascot IPs. Closely comparable as a character-IP-led retailer of plush, stationery, apparel, and lifestyle goods sold through owned e-commerce and retail partnerships in Japan.
• Village Vanguard: Japanese variety/novelty retailer (バラエティショップ) operating physical stores and online sales of quirky, eclectic lifestyle, character, and novelty merchandise. Closely matches Unko's positioning as a Japanese D2C novelty/gift retailer with strong in-store discovery and shop-in-shop retail DNA.
• Felissimo: Japanese lifestyle brand with quirky, design-led product drops and exclusive collaborative items across apparel, accessories, and home goods. Comparable as a Japan-based, design-and-story-driven consumer brand that monetizes niche creative themes through e-commerce and limited editions.

Broad incumbents

• Sanrio: Japanese character IP and merchandise company behind Hello Kitty and many other mascots. Comparable as a character-IP-driven consumer goods business with apparel, accessories, and lifestyle products, but operating at vastly greater scale and with broader mainstream appeal than Unko.
• Tokyu Hands (Hands): Long-established Japanese variety/lifestyle retailer known for hobby, novelty, and creative goods with strong in-store discovery and content-driven merchandising. Comparable as a destination retailer for quirky, gift-oriented, hobby-adjacent consumer products in Japan.
• Bandai Namco Holdings: Major Japanese character, toy, and entertainment conglomerate producing merchandise around anime and game IPs. Comparable as a character-goods and collectibles retailer at much larger scale, with similar IP-to-physical-merchandise monetization model.
• Loft: Japanese variety/lifestyle retailer offering stationery, gifts, cosmetics, and novelty items across urban stores. Comparable as a multi-category Japanese gift/novelty retailer with curated, design-forward assortment and broad consumer appeal.

Regional players

• Afternoon Tea (SAISON): Japanese lifestyle/gift retailer offering apparel, accessories, and home goods with a curated, lifestyle-brand identity. Comparable in business model (curated Japanese gift/novelty D2C plus physical retail) though positioned to mainstream female consumers rather than humor/novelty.

Emerging players

• Oriental Radio Japan: Japanese novelty/gift retailer focused on quirky lifestyle goods and character merchandise. Comparable as a small-scale Japanese D2C and retail novelty player targeting gift and impulse-purchase occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCNqqi10YDpTmL1yaT6KAz6Q
• Instagraminstagram.com/unco.shop
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%81%86%E3%82%93%E3%81%93

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社うんこ