What Unforgettable does

Unforgettable Event is a Brussels-based, founder-owned event planning agency operating under the brand "Unforgettable" since 2010. The company delivers bespoke end-to-end event organization across three integrated service lines: Corporate Events, Private Events, and Wedding Planning. Corporate engagements include cocktail parties, office inaugurations, company anniversaries, year-end celebrations, and team incentive programs; private events cover birthdays, bar mitzvahs, communions, family reunions, and housewarmings; weddings encompass full custom coordination including venue selection, vendor management, and day-of execution. Event scale ranges from intimate gatherings of 10 guests to large functions of up to 1,000 attendees, and the agency serves clients both domestically in Belgium and internationally for destination events.

The business is operated on a professional services model with founder Anne Wydock personally overseeing all projects from concept development through day-of coordination. No proprietary technology platform has been disclosed; the offering rests on creative concept development, vendor curation, and on-the-ground project management. The GTM motion is direct-to-client via a bilingual French/English website, phone, and email, with a no-obligation initial consultation. Pricing is customized per project and not publicly disclosed. The client base includes enterprise names such as Godiva (90th anniversary global event), AFSCA (25th anniversary at Docks Dome Brussels), A2RC Architects, La Libre Belgique, ENPA, and CFE. The agency has 12 employees, no external funding, no parent company, and no disclosed institutional investors.

Name

Unforgettable

Legal name

Unforgettable Event

Website

https://unforgettable-event.be

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Unforgettable Event is a Brussels-based, founder-owned event planning agency founded in 2010 by Anne Wydock, delivering bespoke corporate events, private celebrations, and weddings for clients in Belgium and internationally, with a 12-person team.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Destination Wedding Planning (HSACABAD), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Event planning services
• Corporate event management
• Wedding planning
• Private event coordination
• Bespoke event design

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning Services: Full-service event planning agency providing concept development, vendor selection, coordination, and on-site management for corporate events, private celebrations, and weddings. Revenue is generated through professional service fees for bespoke event organization, likely project-based pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Unforgettable is a Brussels-based event planning agency that organizes corporate events, private celebrations, and weddings on behalf of clients in Belgium and abroad. The agency develops original creative concepts, selects and manages vendors (caterers, photographers, DJs, florists, decorators, venues), and provides day-of coordination for events ranging from intimate gatherings of 10 guests to large functions of up to 1,000 guests.

Product overview

Unforgettable is a Brussels-based event planning agency offering three integrated service lines: Corporate Events, Private Events, and Wedding Planning. The agency provides end-to-end event organization from concept development through day-of coordination, selecting appropriate vendors and service providers tailored to client budgets and preferences. All three services operate under a unified offering model where clients can engage for specific aspects or complete event management.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events Full-service corporate event planning including concept development, vendor selection (catering, artists, DJs, decorators), and day-of coordination for cocktail parties, office openings, company anniversaries, year-end celebrations, and team incentives in Belgium and abroad for events of 10 to 1,000 guests.
• Private Events Personal event planning for birthdays, bar mitzvahs, communions, family reunions, and housewarming parties, including creative concept development, venue selection, and coordination of service providers for clients in Belgium and abroad.
• Wedding Planning Customized wedding organization covering concept design, venue selection, vendor coordination (caterers, photographers, florists, DJs, designers), and day-of management for weddings in Belgium and abroad.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cvent: Global event management technology and services company with event planning offerings. Larger player with technology-enabled event solutions targeting corporate clients.
• BCD Meetings & Events: Global corporate event management firm operating across multiple markets. Provides comparable corporate event planning services but at much larger scale with broader portfolio.

Regional players

• Made in Italy Events: Italy-rooted event planning agency with services across Europe, including destination weddings and corporate events. Comparable in international destination event capability and premium positioning.

Direct peers

• Bizz & Buzz: Belgian event agency providing corporate event planning and management services. Directly competes in the same Belgian market with similar service offerings.
• Maison Pierre: Brussels-based event planning agency offering similar corporate, private, and luxury event services. Directly comparable in geography, target market, and service model.
• Claeys Events & Decoration: Belgian agency offering event planning, decoration, and coordination services. Directly comparable in service offerings and target customers.
• WD Events: Belgian event planning agency serving corporate and private clients. Similar boutique service model and geographic focus.
• Tandem Event Management: Brussels-based event management agency specializing in corporate and private events. Comparable in scale, service mix, and Belgian market focus.
• Lopes Events: Belgian event planning agency serving corporate and private clients with full-service event coordination. Comparable boutique service model in similar geographic market.
• Insane Production: Brussels-based event production company offering corporate event management. Comparable in market, scope, and service delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unforgettable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unforgettable