UNDER THE SAME TREE
Under The Same Tree is a St. Louis-based nonprofit that runs microfinance, child sponsorship, and family empowerment programs for female entrepreneurs and vulnerable children in Kenya and Uganda, funded primarily through individual donations, church partnerships, and child sponsorships.
- Company typePrivate
- Founded2013
- HeadquartersSt Louis, Missouri, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What UNDER THE SAME TREE does
Under The Same Tree is a St. Louis, Missouri-based nonprofit founded in 2013 that operates community empowerment programs in East Africa, specifically in Nairobi and Kiboga, Uganda, with additional presence in Kampala. The organization runs a portfolio of programs centered on a preventative, two-generational model: a Microfinance/Microloans Program that provides small loans to female entrepreneurs in informal settlements and rural villages; a Child Sponsorship Program that funds education and nutrition for vulnerable children while simultaneously empowering their parents; a Family Empowerment Program that combines economic tools with child welfare support; and Youth Apprenticeships for skills development. The repaid-microloan reinvestment cycle is a defining design feature, intended to multiply impact across successive participants.
The business model is donation-driven and non-commercial. Revenue is generated through tax-deductible donations from individuals, recurring child sponsorships, family empowerment contributions, and church and service group financial partnerships. The organization is funded and supported via a hybrid go-to-market that combines digital channels (website, email newsletter via Constant Contact, Facebook, Instagram) with relationship-driven channels (church partnerships, speaking engagements, and service trips to East Africa). Customers are segmented into beneficiary groups (female entrepreneurs and vulnerable children) and supporter groups (churches, service groups, and individual donors). Leadership comprises Executive Director Amber Kraus, East Africa Program Director Tom Angote, and Uganda Community Program Manager Harriet Namulondo, supported by a four-person Board of Directors. The organization does not disclose proprietary technology, has no AI or API capabilities, and operates with a small staff of approximately five employees serving a programmatic base of 20+ business owners and 40+ sponsored children.
UNDER THE SAME TREE firmographics
Firmographics- Name
- UNDER THE SAME TREE
- Legal name
- Under The Same Tree
- Website
- https://underthesametree.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Under The Same Tree is a St. Louis-based nonprofit that runs microfinance, child sponsorship, and family empowerment programs for female entrepreneurs and vulnerable children in Kenya and Uganda, funded primarily through individual donations, church partnerships, and child sponsorships.
- Ownership category
- akta.pro rank
UNDER THE SAME TREE industry classification
Industry- Product category
- Nonprofit Microfinance and Family Empowerment Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Rural Livelihoods & Economic Empowerment (BPAGABAA)
Keywords
Where UNDER THE SAME TREE is headquartered
LocationHeadquarters
- HQ city
- St Louis, Missouri
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
UNDER THE SAME TREE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Sponsorships: The organization generates revenue through donations from individuals, churches, and service groups. Child sponsorship provides ongoing support for children's education and nutrition while also empowering their parents' businesses. Family empowerment donations help provide microloans to entrepreneurs. The microloan model creates a cycle where repaid loans are reinvested into new participants.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
UNDER THE SAME TREE product offering
Product offeringCore offering
Under The Same Tree is a nonprofit that empowers families in East Africa (Kenya and Uganda) through microfinance loans to female entrepreneurs, child sponsorship covering education and nutrition, and a two-generational family empowerment program. It also runs youth apprenticeships and engages churches and service groups as financial and volunteer partners. The organization is funded by individual donations, child sponsorships, and church/group partnerships.
Product overview
Under The Same Tree is a nonprofit organization (not a technology company) offering a portfolio of community empowerment programs centered on economic development and family support. The core offerings include: Microfinance/Microloans Program (providing small loans to help families start or expand businesses), Child Sponsorship Program (supporting children's education while empowering parents), Family Empowerment Program (two-generational approach combining economic empowerment with children's support), Youth Apprenticeships, and Church/Group Partnership opportunities. These programs work together within an 'Impact Cycle' model where loans are repaid and reinvested into new participants, creating a sustainable cycle of empowerment across generations in East Africa (Kenya and Uganda).
Differentiator
Problem solved
Functional benefit
Products and services
- Microfinance/Microloans Program Provides small microloans to families in East Africa (Kenya and Uganda) to help them start or expand businesses, enabling business growth, increased income, and stronger financial independence. The program supports female entrepreneurs through hands-on workshops, mentorship, and business training.
- Child Sponsorship Program Sponsorship program that supports children's education and nutritional needs while also empowering their parents to build sustainable income sources through microfinance. Sponsors receive updates and follow the child's journey.
- Family Empowerment Program Two-generational approach that provides parents with economic empowerment tools (microloans, training, empowerment groups) while ensuring children's education and nutrition are supported, creating self-sufficient families equipped to prevent vulnerabilities like homelessness, exploitation, and child abandonment.
- Youth Apprenticeships Programs focused on providing vulnerable children with access to education, community support, and skills development to help them flourish and unlock their potential.
- Church and Group Partnership Program Invites churches and groups to partner through financial support, program implementation, speaking engagements, and service projects/trips to East Africa. Partners can sponsor entire country programs or provide monthly/annual contributions.
- Volunteer Program Opportunities for volunteers to invest their time and talent in activities that make empowering programs possible, including hands-on service trips to East Africa for deeper engagement and cultural exchange.
Quantifiable outcome
- Families move from poverty vulnerability to sustainable income and stable home environments
- +2 more outcomes
Companies that use UNDER THE SAME TREE
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
UNDER THE SAME TREE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UNDER THE SAME TREE partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
UNDER THE SAME TREE competitors and assessment
Company assessmentDirect peers
- HOPE International: Faith-based microfinance institution providing small loans and savings services to entrepreneurs in developing countries. Closely aligned with UTST's microloan-driven family empowerment program.
- ChildFund International: Child-focused sponsorship organization supporting children and families in developing countries, including Kenya and Uganda. Directly comparable beneficiary focus and church/sponsor-driven funding model.
- Compassion International: Large faith-based nonprofit running child sponsorship programs combined with family and community development in East Africa and globally. Closely comparable to UTST's child sponsorship + parent empowerment model.
Emerging players
- GiveDirectly: Cash and asset transfer organization providing direct financial support to households in East Africa. Partially comparable beneficiary model and East African geographic focus, though uses unconditional transfers vs. structured microloans.
- Kiva: Crowdfunding microfinance platform enabling individuals to lend small amounts to entrepreneurs globally. Overlaps with UTST's microloan model, though Kiva operates via digital marketplace rather than field staff.
Broad incumbents
- BRAC: Large international development organization running microfinance, education, and youth programs across Africa and Asia. Comparable microfinance + family empowerment programming at far greater scale.
- Opportunity International: Large microfinance network serving small entrepreneurs in Africa and elsewhere. Comparable lending methodology and target beneficiary profile, though operating at much larger scale.
- Samaritan's Purse: Faith-based humanitarian organization running child sponsorship, community development, and disaster relief across East Africa. Overlaps on donor base, geographic focus, and church-driven fundraising approach.
- World Vision: Global humanitarian organization operating child sponsorship, microfinance, and community development across East Africa. Broader portfolio but directly overlaps UTST's two-generational approach and church partnership model.
- Heifer International: International development organization focused on rural livelihoods through livestock, agriculture, and small enterprise support. Comparable rural economic empowerment mission and faith-rooted donor base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UNDER THE SAME TREE social profiles
Digital presenceUNDER THE SAME TREE financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNDER THE SAME TREE leadership team
Management profileNumber of profiles
Profiles7 records
UNDER THE SAME TREE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNDER THE SAME TREE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNDER THE SAME TREE
What does UNDER THE SAME TREE do?
Under The Same Tree is a nonprofit that empowers families in East Africa (Kenya and Uganda) through microfinance loans to female entrepreneurs, child sponsorship covering education and nutrition, and a two-generational family empowerment program. It also runs youth apprenticeships and engages churches and service groups as financial and volunteer partners. The organization is funded by individual donations, child sponsorships, and church/group partnerships.
Is UNDER THE SAME TREE a public or private company?
UNDER THE SAME TREE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was UNDER THE SAME TREE founded?
UNDER THE SAME TREE was founded in 2013. It employs 1 to 10 people.
Where is UNDER THE SAME TREE based?
UNDER THE SAME TREE is headquartered in St Louis, Missouri, United States, in the North America region.
How does UNDER THE SAME TREE make money?
One revenue line is on record: donations and Sponsorships.
Who are UNDER THE SAME TREE's main competitors?
Direct peers on record are HOPE International, ChildFund International and Compassion International. Emerging players are GiveDirectly and Kiva. Broad incumbents are BRAC, Opportunity International, Samaritan's Purse, World Vision and Heifer International.
Does UNDER THE SAME TREE have an API?
No public API is recorded for UNDER THE SAME TREE.
What industry is UNDER THE SAME TREE in?
UNDER THE SAME TREE's product category is Nonprofit Microfinance and Family Empowerment Services. Its primary akta.pro industry code is BPAGABAA, Rural Livelihoods & Economic Empowerment. Its NAICS code is 813 and its SIC code is 8300.