Académie de coaching Une touche de joie

What Académie de coaching Une touche de joie does

Académie de coaching Une touche de joie is a Belgian coaching academy founded in 2015 by Laurence Cordonnier (HEC Liège, post-graduate coaching diploma) and operated as Une Touche de Joie SRL, headquartered in Hotton, Belgium. The company delivers individual, executive, and team coaching using a proprietary three-level method that combines conscious coaching, individual unconscious (systemic) techniques, and collective unconscious (family constellations) work, with Module 2 training conducted alongside horses at its Somme-Leuze site. Its core customers are individuals seeking personal/professional transformation, aspiring and existing coaches seeking certification, and corporate clients in Belgium and France served through the Swerts & Cordonnier sub-brand (formed in 2024) for soft skills, leadership, and management training.

The product portfolio spans an 8-month foundational coaching certification, a 16-month advanced systemic coaching certification (Module 1 + Module 2, priced at 500€/month for 20 months plus two 2,000€ deposits), an 8-day "IMPACT" leadership intensive, a 990€ perpetual-license digital "Evidence" course for launching a coaching business, free live coaching sessions, and workshops. The firm cites 2,400+ transformations and 100+ trained professionals over 10+ years. Technology infrastructure is intentionally lean and entirely third-party: Stripe for payments, Calendly for scheduling, ActiveCampaign for email automation, Shopify for the boutique storefront, and Google Analytics for web analytics. The "Une Touche de Joie®" trademark is personally registered to the founder, and the firm reports no external funding, no institutional investors, and a flat 5-person team.

Name

Académie de coaching Une touche de joie

Legal name

Une Touche de Joie SRL

Website

https://unetouchedejoie.be

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Une touche de joie is a Belgian coaching academy that trains and certifies coaches, sells individual/executive/team coaching, and delivers corporate soft skills training across Belgium and France using a proprietary three-level systemic method.

Ownership category

akta.pro rank

Product category

Professional Coaching and Training Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Coaching certification programs
• Executive coaching services
• Systemic coaching training
• Corporate soft skills training
• Leadership development programs

Headquarters

HQ city

Hotton

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Sessions: Individual coaching sessions for personal and professional transformation, including life coaching, executive coaching, and team coaching
2. Coaching Formation Programs: 16-month certification program (500€/month for 20 months + 2000€ deposits) covering systemic coaching, including Module 1 and Module 2 with in-person training in Belgium
3. Digital Training - Evidence Program: Online course for launching coaching business, one-time payment of 990€ with lifetime access, 12 modules with exercises and templates
4. Corporate Soft Skills Training: Customized enterprise training programs for teams and managers through Swerts & Cordonnier, covering leadership, communication, conflict management and other soft skills

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Académie de coaching Une touche de joie is a Belgian coaching academy that delivers individual, executive and team coaching, along with multi-month certification programs teaching its proprietary three-level coaching method (conscious, individual unconscious, and collective unconscious). It also runs a corporate training division (Swerts & Cordonnier) providing customized soft skills, leadership, and management programs to businesses in Belgium, France, and Luxembourg.

Product overview

Une touche de joie is a coaching academy offering a comprehensive portfolio of services across personal coaching, professional training, and corporate solutions. The core offering centers on coaching services (individual, leadership, team, executive) and coaching certification programs. Training products include the foundational 8-month Formation au Coaching and the advanced 16-month Formation au Coaching Systémique (Modules 1 & 2). The corporate division (Swerts & Cordonnier) delivers customized soft skills and leadership training programs. Digital products include the 'Evidence: Je Crée Mes Activités de Coach' online course. The portfolio also includes workshops, live coaching sessions, and an online learning space. Services are delivered in Belgium (Nandrin, Marche-en-Famenne/Somme-Leuze) and France (Paris), with supplementary online components.

Differentiator

Problem solved

Functional benefit

Brands

• Swerts & Cordonnier: The business division of Une touche de joie focused on corporate coaching, soft skills training, and leadership development for companies in Belgium, France, and Luxembourg.

Products and services

• Coaching Individuel

Quantifiable outcome

• 5-7 coaching sessions average for transformation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterUp: Global digital coaching platform serving enterprises and individuals with on-demand executive, leadership, and team coaching. Comparable to Une touche de joie in the corporate coaching and certification-adjacent segments, but at vastly greater scale, with a tech-led delivery model rather than in-person systemic methods.
• CoachHub: European digital coaching platform offering AI-matched executive and team coaching to enterprises across multiple languages, including French. Direct overlap with the Swerts & Cordonnier corporate training offering in Belgian and French mid-market; differs in being a tech-enabled marketplace rather than a methodology-driven academy.
• Cegos: Major European corporate training and leadership development group headquartered in France with strong presence in Belgium, Luxembourg, and across Europe. Comparable to the Swerts & Cordonnier corporate soft skills and leadership training business in target geography, customer profile, and service mix, but operating as a broad multi-practice training firm rather than a coaching academy.
• Dale Carnegie & Associates: Global training company specializing in leadership, communication, sales, and soft skills training, with a long-standing licensed network of trainers. Comparable to the corporate soft skills and leadership training portion of Une touche de joie's portfolio in content area and target audience, but operating as an established global brand with licensed local partners.
• FranklinCovey: Global leadership and performance training company offering enterprise soft skills, leadership, and execution programs. Comparable to the Swerts & Cordonnier corporate soft skills and Leadership IMPACT offering in target buyer (corporate L&D) and curriculum content, but with global scale and standardized IP rather than a founder-led methodology.
• Korn Ferry: Global organizational consulting firm with a substantial executive coaching and leadership development practice serving large enterprises. Comparable to Une touche de joie's executive and leadership coaching offerings for senior leaders and succession contexts, but at a much larger scale and premium price point.

Emerging players

• Mindvalley: Online personal development and learning platform offering courses in transformation, mindset, and life coaching with a global subscriber base. Comparable to the "Evidence" digital program and individual coaching audience, but as a global content platform rather than a regional in-person academy.

Direct peers

• Center for Executive Coaching: International coaching certification school offering programs for aspiring and experienced executive coaches, including advanced specialty tracks. Closely comparable to the Formation au Coaching Systémique certification program in audience (career changers and practicing coaches), revenue model (paid certification), and curriculum depth.
• iPEC Coaching: International coach training and certification school accredited by ICF, offering multi-month certification programs plus a business development track for new coaches. Directly comparable to Une touche de joie's certification and "Evidence" business-launch product, with similar focus on producing practice-ready coaches.

Regional players

• Linkup Coaching: French-language coaching school and certification provider based in France. Comparable to Une touche de joie's coaching formation and individual coaching offerings in language, regional market, and target learner (aspiring coaches), but operates primarily within France rather than the Belgian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unetouchedejoie
• LinkedInlinkedin.com/company/une-touche-de-joie-coaching
• Instagraminstagram.com/une.touche.de.joie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Académie de coaching Une touche de joie