Uneven

What Uneven does

Uneven (legal entity: Pantone 376 SL) is a Spanish direct-to-consumer urban streetwear brand founded in 2009 in Asturias and operationally registered in Segovia. It sells a focused assortment of accessories and apparel through its own online storefront at uneven.es, with no physical retail or third-party marketplaces indicated. The catalog spans leather RFID-blocking wallets and cardholders, Tyvek paper wallets, polarized bamboo and wooden sunglasses with UV400 lenses, a children's polarized line (Origenes Kid) with recycled coffee-ground frames, snapback caps, cotton beanies, oversize 220g/m² cotton t-shirts, and anchor bracelets. The product proposition centers on sustainable and unconventional materials — bamboo, recycled coffee grounds, Tyvek, and RFID-protected leather — combined with an urban, skate/surf aesthetic and the 'Designed in Asturias' brand heritage.

The business model is pure direct-to-consumer e-commerce to Spanish consumers, with unit pricing in EUR (IVA-inclusive) ranging from roughly €6 (anchor bracelets on sale) to €50 (premium wooden sunglasses). Stripe handles PCI-DSS compliant card payments on the WordPress/Astra site. The go-to-market motion is product-led growth through the storefront, amplified by Instagram content and an organic PR footprint on Spanish national television (La Revuelta, El Hormiguero, La Que Se Avecina). The Club Uneven loyalty program (Plata and Oro tiers) requires members to publish social media posts featuring Uneven products in exchange for tiered discounts and an annual free product, converting customers into a distributed content-marketing channel. A charitable partnership with Fundación Amigos del Perro adds €1 per product sold to animal welfare.

Uneven operates with 11 employees, no disclosed external funding, no parent company, and no subsidiaries. The customer base is a horizontal persona of male urban/streetwear consumers in Spain; there are no enterprise customers or named B2B logos. The company is GDPR and LSSICE compliant and integrates WhatsApp as an additional direct-customer channel. Overall, Uneven functions as an independently owned, founder-led lifestyle brand with a tightly defined niche, modest scale, and a sustainability-and-design-led differentiation strategy rather than a venture-scaled growth business.

Name

Uneven

Legal name

Pantone 376 SL

Website

https://uneven.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Uneven is a Spain-based direct-to-consumer urban streetwear brand selling sustainable-material accessories — RFID leather wallets, Tyvek wallets, polarized bamboo sunglasses, snapbacks, and t-shirts — to Spanish consumers through uneven.es.

Ownership category

akta.pro rank

Product category

Urban Streetwear Accessories

NAICS

Luggage and Leather Goods Retailers (45832), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Wallets & Cardholders (Small Leather Goods) (CRAAAJAC)

Keywords

• Urban streetwear accessories
• RFID-blocking leather wallets
• Polarized wooden sunglasses
• Sustainable fashion accessories
• Oversize streetwear apparel

Headquarters

HQ city

Segovia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online store selling wallets, sunglasses, caps, bracelets, and oversized t-shirts. All revenue generated through the uneven.es e-commerce platform. No physical retail presence indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Uneven is a direct-to-consumer urban streetwear e-commerce brand designing and selling its own line of accessories and apparel: RFID-blocking leather wallets and cardholders, Tyvek paper wallets, polarized sunglasses with bamboo/wood and recycled coffee-ground frames, snapback caps, cotton beanies, oversized screen-printed cotton t-shirts, and anchor bracelets. All products are sold through the uneven.es online storefront with domestic Spanish shipping, supported by a community-driven Club loyalty program and Stripe payment processing.

Product overview

Uneven is an urban streetwear brand founded in 2009, based in Asturias, Spain. The company offers a diverse product portfolio including leather RFID wallets and card holders, Tyvek indestructible paper wallets, polarized bamboo/wooden sunglasses with UV400 protection, kids' sunglasses made from recycled coffee frames, snapback caps, cotton beanies, oversize cotton t-shirts (220g/m²), and anchor-themed bracelets. The products emphasize sustainable materials (bamboo, recycled coffee, recyclable Tyvek), quality craftsmanship, and urban style. The company also partners with Fundación Amigos del Perro, donating €1 per product sold.

Differentiator

Problem solved

Functional benefit

Products and services

• Carteras de Piel RFID (RFID Leather Wallets) Leather wallets with RFID protection technology, featuring multiple card slots and bill compartments. Available in Camel, Azul Oscuro, and Negro colors. Designed for style-conscious urban consumers seeking functional wallet accessories.
• Carteras Tyvek (Tyvek Paper Wallets) Indestructible paper wallets made from Tyvek material, water-resistant, dirt-resistant, and recyclable. Feature 6 card slots, 2 special card slots, and 2 bill compartments. Targeted at consumers seeking durable, sustainable wallet alternatives.
• Tarjeteros RFID (RFID Cardholders) RFID-protected card holders in leather, available in Camel, Negro, and Verde colors. Feature card slots and bill/card compartments. For consumers seeking compact RFID-protected carry.
• Gafas de Sol Polarizadas - Wooden Series (Polarized Wooden Sunglasses) Sunglasses with bamboo and wood frames featuring polarized lenses with 100% UV400 protection. Includes models Bruma, Flight, Origen, Picos, Vereda, and Senda. Targeted at urban consumers seeking distinctive sustainable sunglasses.
• Gafas de Sol Polarizadas - Origenes Kid (Kids' Polarized Sunglasses) Kids' polarized sunglasses with frames made from recycled coffee grounds material. Available in Brown, Blue, and Green colors. Targeted at parents seeking sustainable eyewear for children.
• Snapbacks Urban snapback caps including Straw, Cork, Basic, Floral, Circle, Zebra, Tiger, and Homeboys designs. Some feature cork visors, logo embroidery, and unique prints. Targeted at urban/streetwear consumers.
• Beanies Winter knit beanies including Classic, Sky Blue, Sky Red, and Bicolor models. Made from 100% cotton. Targeted at urban consumers seeking casual winter headwear.
• Camisetas Oversize (Oversize T-Shirts) Oversize urban t-shirts made from 100% cotton with 220g/m² weight for durability and comfort. Feature high-quality screen printing designs. Includes Legacy, Dare to Be, Worldwide, and Crafters collections. Targeted at urban/streetwear apparel consumers.
• Pulseras Ancla (Anchor Bracelets) Anchor bracelets available in leather and nylon variants. Feature stainless steel anchors in gold, silver, or gold plating. Nylon version available in multiple colors. Targeted at urban consumers and gifting.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Fundación Amigos del PerrominorOthersCharitable partnership with the animal welfare organization based in Langreo, Asturias (founded 1995). Uneven donates €1 per product sold through its online store to the foundation. Customers can also add an additional donation at checkout. The foundation focuses on rescuing abandoned animals, adoption, and animal welfare education.
• StripecoreTechnology or IntegrationStripe is used as the payment processing provider for the Uneven e-commerce store, providing secure credit/debit card payment processing. Stripe is PCI-DSS compliant, ensuring secure handling of customer payment data.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Meller: Spanish eyewear brand selling polarized, eco-material sunglasses online-first at accessible price points — competing with Uneven's Wooden Series and Origenes Kid lines in the same Spanish-speaking digital market.
• ECOALF: Spanish sustainable fashion brand using recycled materials (PET bottles, coffee grounds, ocean waste) for apparel and accessories — directly aligned with Uneven's bamboo/recycled-coffee/Tyvek sustainability positioning and Spanish origin.
• Sunday Somewhere: Spanish/European eyewear label offering premium sunglasses with a fashion/lifestyle aesthetic — adjacent to Uneven's polarized bamboo frames in target customer (style-conscious Millennials) and price band (€40–€80).
• Hawkers: Spanish-born D2C sunglasses brand, founded in Barcelona with similar polarized, fashion-forward eyewear positioning and aggressive direct-to-consumer online model. Most directly comparable on the sunglasses category Uneven also targets.

Broad incumbents

• Parfois: Portuguese-origin European accessories and fashion retailer with significant Spanish retail footprint — overlaps with Uneven in wallets, small leather goods, and fashion accessories at value-to-mid price points.
• El Ganso: Established Spanish heritage-style casualwear brand with omnichannel retail across Spain — a broader incumbent in the Spanish urban/casual apparel space that competes with Uneven for the same men's urban consumer.
• Sustainable brand from Patagonia: Global outdoor/sustainable apparel leader; partial overlap with Uneven's eco-material positioning (recycled fabrics, responsible sourcing) but operates at vastly larger scale and broader category footprint.
• Custo Barcelona: Established Spanish streetwear/fashion brand with international presence — competes with Uneven for Spanish urban men's apparel and accessories, though at a higher fashion-tier price point.
• Bimba y Lola: Spanish contemporary accessories and apparel brand with broad international retail presence — competes with Uneven in small leather goods (wallets, cardholders) and fashion accessories for style-conscious Spanish consumers.

Emerging players

• Woodies: Sustainable eyewear brand offering bamboo and recycled-material sunglasses — directly competes with Uneven's bamboo-frame Wooden Series on sustainability narrative and product format, though with narrower product range.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/Uneven_Clothing
• LinkedInlinkedin.com/company/uneven-clothing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uneven