ungestalt.

What ungestalt. does

ungestalt is a Leipzig-based communication design collective operating as a private limited company (ungestalt GmbH) under managing directors Torsten Schaumburg and Ivo Zibulla. The firm delivers an integrated suite of design services across exhibition design (following HOAS/HOAI standards), scenography, digital interfaces, educational games and learning stations, branding and corporate identity, and cross-media campaigns. Its work spans physical and digital media: from zoo enclosures and museum installations to apps, websites, and barrier-free media stations. The team applies a distinct edutainment methodology that combines playful game mechanics with didactic content for educational trails, museums, leisure parks, and zoological gardens.

The firm's primary client base is concentrated in Germany's cultural and public sector — museums (Museum der bildenden Künste Leipzig, GRASSI Museum, Museum für Druckkunst), zoological parks (Zoo Leipzig, Zoo Rostock, Zoo Neuwied, Serengeti Park, Natur- und Tierpark Goldau, Zoo Duisburg), tourism boards (Leipzig Tourismus und Marketing GmbH), and government agencies (Sächsisches Staatsministerium, Amt für Umweltschutz Leipzig). Notable commercial work includes a packaging redesign for Ravensburger's tiptoi product line. Revenue is generated through project-based commissions on a quote-based pricing model, with clients acquired through direct engagement and referrals. The firm maintains memberships in EAZA and the German Association for Exhibition Design (VerA), positioning it within the institutional procurement ecosystem.

The 16-person firm operates from the Tapetenwerk creative campus in Leipzig and has no external investment, subsidiaries, or parent company. Strategic relationships of long duration — Zoo Leipzig since 2016, Museum der bildenden Künste Leipzig since 2017, and a 12-year engagement with Leipzig Tourismus und Marketing GmbH (2008–2020) — anchor the revenue base. Ancillary internal initiatives include the La Bolde Vita typeface label, the Pixelethics art project, and merchandise products sold through the firm's "lab" section.

Name

ungestalt.

Legal name

ungestalt GmbH

Website

https://ungestalt.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ungestalt is a 16-person Leipzig-based communication design collective delivering exhibition design, scenography, digital interfaces, educational games, branding, and campaigns for museums, zoos, government agencies, and cultural institutions across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Exhibition Design Services: Full-service exhibition design for museums, galleries, and public spaces, including planning, graphic concept, structural implementation, and accompanying marketing materials.
2. Scenography and Experience Design: Spatial staging and immersive landscape design for knowledge transfer, marketing environments, and themed entertainment spaces in zoos, parks, and cultural venues.
3. Digital Interface Design: Development of digital user interfaces for apps, websites, webshops, and barrier-free media stations for exhibitions and public spaces.
4. Branding and Corporate Design: Corporate identity development including vision, positioning, visual guidelines and ongoing brand consistency management.
5. Campaign Development: Campaign concept and implementation across print, digital, and cross-media channels.
6. Educational Games Design: Digital game mechanics for learning content delivery, whether solo, cooperative team, or competitive formats.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ungestalt. is a Leipzig-based communication design studio (GmbH) that develops exhibition designs, scenography, digital interfaces (apps, websites, webshops), games and edutainment products, interactive learning stations, branding and corporate identity systems, and campaign concepts for cultural, scientific, and public-sector clients. The studio operates the in-house ungestalt. Lab, which produces limited-edition merchandise such as posters, sticker sheets, card games, typefaces, and publications.

Product overview

ungestalt is a Leipzig-based communication design collective offering an integrated suite of design services: exhibition design (HOAS-compliant), scenography, digital design (apps, websites, webshops), educational games and learning stations, branding and corporate design, and campaign development. Services span from consultation and concept development through complete structural implementation, including exhibition marketing and catalogs. The portfolio includes client work for museums, zoos, public institutions, and cultural organizations. In addition to service offerings, the company produces select merchandise products including Zoo Leipzig animal posters, a teambuilding card game, typefaces under the La Bolde Vita label, the Pixelethics art project, and various branded items like stickers and postcards.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Design (HOAS) End-to-end exhibition design service under the proprietary HOAS approach, delivering physical and interpretive exhibition concepts for museums, cultural institutions, and public-sector clients.
• Scenography Scenography design service for cultural and live settings, building spatial narratives and visitor environments for institutional clients.
• Digital Design (apps, websites, webshops) Design and development of digital interfaces including applications, websites, and webshops for cultural, scientific, and corporate clients.
• Games and Edutainment Design of games and edutainment products that communicate content in engaging, interactive formats for museums, cultural institutions, and corporate clients.
• Learning Stations Design of interactive learning stations for museums and educational environments, combining physical and digital elements to convey content to visitors.
• Branding and Corporate Design Development of brand identities and corporate design systems for organizational clients, including logo systems, visual identities, and brand guidelines.
• Campaign Design Conceptualization and design of integrated communication campaigns spanning physical and digital touchpoints for institutional and corporate clients.
• ungestalt. Lab Limited Editions (Shop) Online shop selling selected limited editions from the ungestalt. Lab, including posters, sticker sheets, card games, typefaces, bags, and publications.

Quantifiable outcome

• Over 20 special exhibitions supported at Museum der bildenden Künste Leipzig since 2017
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• European Association of Zoos and Aquaria (EAZA)minorOthersMember of EAZA, indicating specialization in zoo-related exhibition and education design projects. Membership demonstrates expertise in visitor experience design for zoological institutions.
• Verband für Ausstellungsgestaltung (VerA)minorOthersMember of the German Association for Exhibition Design (VerA), demonstrating professional standing in the exhibition design field and connection to industry peers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IDEO: Global design and innovation firm with experience design, branding, and digital capabilities. Serves as a broad incumbent comparable to ungestalt's interdisciplinary design practice but at vastly larger scale and international scope.
• Pentagram: Global multidisciplinary design firm with deep branding, identity, and exhibition design work. Comparable to ungestalt on corporate identity and cross-media campaign design, though operating at partnership-scale with global reach.
• KMS TEAM: Large Munich-based agency for live communication, events, and exhibitions. Comparable to ungestalt in exhibition design scope but operates at significantly larger scale with broader corporate-event and trade-fair focus.
• Mutabor: Hamburg-based brand and corporate design agency with experience in spatial and showcase design. Comparable to ungestalt on branding and corporate identity work, but with a smaller museum/zoo specialisation footprint.
• Scholz & Volkmer: Wiesbaden-based digital design agency working on brand experiences, digital products, and corporate communications. Overlaps with ungestalt on digital interface design and cross-media campaigns, though with less spatial/exhibition focus.

Direct peers

• jangled nerves: Stuttgart-based studio for exhibition design, interactive media, and spatial narratives. Highly comparable to ungestalt's interdisciplinary approach combining exhibition design with digital interactions and emotive storytelling for museums and cultural venues.
• Atelier Brückner: Stuttgart-based exhibition design firm specialising in scenography, experience design, and museum installations. It is the most direct comparable to ungestalt's exhibition design and edutainment practice, operating in the same DACH cultural-sector market with overlapping client types.
• Milla & Partner: Stuttgart exhibition and brand design firm with a strong portfolio across museums, theme parks, and brand environments. Overlaps with ungestalt on scenography, exhibition design, and visitor experience work for cultural institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ungestalt
• LinkedInlinkedin.com/company/ungestalt
• Instagraminstagram.com/ungestalt_

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ungestalt.