UNIA

What UNIA does

UNIA (legal entity Unia Sp. z o.o.) is a privately held Polish agricultural machinery manufacturer founded in 1882 and headquartered in Grudziądz, Poland. The company designs, manufactures, and sells a full-cycle portfolio of farm equipment organized into eight technology categories: Cultivation, Sowing, Fertilization, Transport, Plant Protection, Ironing and Wrapping, Potato Cultivation, and Storage. Production is distributed across four modern plants in Grudziądz, Brzeg, Słupsk, and Kąty Wrocławskie, totaling approximately 11.5 hectares of production area and employing roughly 1,000 people.

The business operates a dual go-to-market: an authorized dealer network handles SMB and individual farmer sales across multiple countries, while direct field-sales regional managers cover larger farm and enterprise accounts in Russia, France, Benelux, Australia, Italy, Spain, the UK, Ireland, the US, Canada, Scandinavia, and Asia. Revenue is generated primarily from hardware sales of machinery and spare parts, supplemented by after-sales service (UNIA Care, UNIA Service), grain trading (UNIA Grains), and financing solutions (UNIA Financing). Three online portals (Dealer Portal, Parts Portal, Customer Care Portal) digitize dealer and aftermarket engagement.

UNIA is operationally active, with no public listing, no disclosed PE/VC ownership, and no disclosed revenue figure. In 2024 the company secured a PLN 22.4 million grant from Poland's National Recovery and Resilience Plan (KPO) to fund Industry 4.0 digitalization and automation across its production and IT systems, signaling ongoing investment in operational modernization.

Name

UNIA

Legal name

Unia Sp. z o.o.

Website

https://uniamachines.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

251–500 employees

Short description

UNIA is a privately held Polish agricultural machinery manufacturer founded in 1882 that designs and builds a full-cycle portfolio of farm equipment — from cultivation to storage — across four production plants in Poland, selling to farmers and agricultural enterprises through an international dealer and direct-sales network.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Harvesting & Forage Equipment (IMAHACAD)

akta.pro secondary industries

Agricultural Processing Equipment (On-farm) (IMAHACAL), Dust Collection, Explosion Protection & Fire Safety (NFPA/ATEX) (AFAOAHAK)

Keywords

• Agricultural machinery
• Farm equipment
• Cultivation equipment
• Grain storage solutions
• Spare parts distribution

Headquarters

HQ city

Grudziądz

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: UNIA Group generates revenue primarily from the design, manufacture, and sale of agricultural machinery and equipment across multiple technology categories covering the full farming cycle.
2. Spare Parts Sales: Revenue generated from the sale of spare parts for agricultural machinery through dedicated spare parts shops and dealers.
3. After-Sales Service: Revenue from comprehensive after-sales service and support operations, including technical support and maintenance services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

UNIA designs, manufactures, and sells agricultural machinery and equipment covering the full farming cycle, including cultivation, sowing, fertilization, transport, plant protection, ironing and wrapping, potato cultivation, and grain storage solutions. The company also provides spare parts, financing, after-sales service, and technical support to farmers and agricultural enterprises through its dealer network and direct sales operations.

Product overview

UNIA is a Polish agricultural machinery manufacturer offering a comprehensive portfolio of farm equipment under the UNIA Machines brand. The product line includes eight technology categories covering the full agricultural cycle: Cultivation Technology, Sowing Technology, Fertilization Technology, Transport Technology, Plant Protection Technology, Ironing and Wrapping Technology, Potato Cultivation Technology, and Storage. These core products are complemented by a suite of service offerings including UNIA Care (after-sales support), UNIA Grains (grain trading), UNIA Spare Parts (parts supply), UNIA Financing (financial solutions), and UNIA Service (technical support). The company operates four production facilities in Poland and employs approximately 1,000 people across 11.5 hectares of production space.

Differentiator

Problem solved

Functional benefit

Brands

• Unia Machines: Производство сельскохозяйственных машин и оборудования
• Unia Care
• Unia Grains
• Unia Spare Parts
• Unia Service
• Unia Shop

Products and services

• UNIA Machines (Agricultural Machinery) The core agricultural machinery product line, covering the full agricultural cycle including cultivation technology, sowing technology, fertilization technology, transport technology, plant protection technology, ironing and wrapping technology, potato cultivation technology, and grain storage solutions, sold to farmers and agricultural enterprises.
• UNIA Care (After-Sales Service and Support) After-sales service and support program providing comprehensive customer care, technical support, and maintenance assistance for owners of UNIA agricultural machinery.
• UNIA Grains (Grain Storage and Management) Grain storage technology solutions and grain trading/management services offered by UNIA Group under a dedicated sub-brand, complementing the agricultural machinery portfolio.
• UNIA Spare Parts (UNIA Shop) Supply of original spare parts for UNIA agricultural machinery, available through authorized dealers and an online shop at uniagroup.com, supporting equipment uptime and after-sales maintenance.
• UNIA Financing Financial solutions and financing options provided to customers for the purchase of UNIA agricultural machinery, supporting sales through dealer and direct channels.
• UNIA Service Technical service and maintenance support for UNIA agricultural machinery, delivered as a dedicated service offering to complement the equipment product line and dealer after-sales support.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Authorized Dealers NetworkcoreChannel Partner/ Reseller/ DistributorUNIA Group partners with authorized dealers across multiple countries to sell agricultural machinery and provide after-sales support to farmers. The dealer network is a core component of UNIA's go-to-market strategy, enabling localized sales and service delivery.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lemken: German family-owned specialist in tillage, sowing, and crop protection equipment. Very comparable mid-tier European focus and similar product depth to UNIA in soil preparation and seeding.
• Kverneland Group: Norwegian-origin, Kubota-owned agricultural machinery specialist in tillage, seeding, spraying, and fertilizer equipment. Comparable full-line portfolio with European manufacturing footprint.
• Pöttinger: Austrian family-owned manufacturer of tillage, seeding, hay, and forage equipment. Highly comparable mid-sized European specialty farm machinery maker with overlapping dealer-distribution model.
• Amazone: German mid-sized agricultural machinery manufacturer specializing in tillage, sowing, fertilization, and crop protection — overlapping directly with multiple UNIA product categories at similar scale.
• Kuhn Group: French-based mid-sized agricultural machinery specialist focusing on tillage, seeding, fertilization, spraying, and hay/forage equipment. Closest scale peer to UNIA in Europe with a comparable full-cycle portfolio.

Broad incumbents

• Claas: German family-owned agricultural machinery manufacturer dominating harvest and forage equipment. Comparable European family-owned heritage and direct overlap with UNIA's ironing/wrapping (forage/baling) category.
• John Deere: Largest global agricultural machinery manufacturer, competing with UNIA in tillage, seeding, application equipment, and increasingly precision agriculture. Sets the technology benchmark for medium-sized farms.
• CNH Industrial: Owner of Case IH and New Holland, two of the largest full-cycle agricultural machinery brands globally. UNIA competes across tillage, seeding, spraying, and hay/forage equipment categories.
• AGCO Corporation: Global agricultural machinery manufacturer with brands like Fendt, Massey Ferguson, and Valtra. Directly comparable as a full-line farm equipment maker competing with UNIA in cultivation, sowing, and crop protection categories.

Regional players

• Bednar FMT: Czech-based family-owned manufacturer of tillage, seeding, fertilization, and crop protection equipment. Comparable Central European specialty farm machinery maker competing in overlapping regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uniagroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIA