UCB - União De Ciclistas Do Brasil

What UCB - União De Ciclistas Do Brasil does

UCB – União de Ciclistas do Brasil is a non-profit civil society association (CNPJ 10.716.347/0001-99) founded in 2007 and headquartered in Brasília, Distrito Federal. Its stated purpose is to unite cycling associations, collectives, individual cyclists, and allied organizations that promote the bicycle as a means of transport, leisure, and sport in Brazil. The organization operates through a federated structure of 6 Working Groups (Comunicação, Gênero, Infraestrutura, Jurídico, Pesquisa, Políticas Públicas) and 5 Regional Councils, with approximately 44 active member associations, ~30 supporting companies, 2,000+ individual members, and operational presence in 39 cities.

UCB's core product is not a commercial technology but a portfolio of advocacy platforms and knowledge assets: the annual Bicicultura national encounter (held since 2008), the Observatorio da Bicicleta policy-monitoring platform, the CicloMapa collaborative cycling map co-built with ITDP Brasil, the digital Biblioteca of legal analyses and research, the ENABICI national cycling strategy, and campaigns such as Vias Seguras (safe roads) and Mobilidade Sustentável nas Eleições. Distribution is domestic (single-country Brazil) and runs through the website, email newsletter, Facebook presence (25,459 followers), the BiciCast podcast partnership with Bike Anjo, and direct engagement via Working Groups and the Bicicultura event. Underlying technology is light — a membership management system, a digital library, and content publishing — with no proprietary AI/ML or app product.

UCB's revenue model is a hybrid of mandatory and voluntary contributions. Acting Institutions pay R$120/year; supporting institutions are fee-exempt but may donate; companies pay on a size-tiered schedule from R$60 (MEI) to R$10,000 (large enterprises); individual members are fee-exempt with suggested voluntary contributions of R$15–120 annually or R$5–10 monthly. Donations from non-members are accepted via PagSeguro. Itaú is the named institutional supporter. No revenue figures, funding rounds, or parent entities are disclosed, consistent with a member-funded civil society association rather than a commercial enterprise.

Name

UCB - União De Ciclistas Do Brasil

Legal name

UCB – União de Ciclistas do Brasil

Website

https://uniaodeciclistas.org.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

UCB – União de Ciclistas do Brasil is a non-profit civil society association headquartered in Brasília that federates 44 Brazilian cycling associations, 30 supporting companies, and 2,000+ individual members to advocate for cycling mobility through policy influence, knowledge platforms, and the annual Bicicultura event.

Ownership category

akta.pro rank

Product category

Cycling Advocacy and Sustainable Mobility

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business Associations (813910), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Collegiate Athletic Conferences & Associations (MPAKACAA)

akta.pro secondary industries

Bikeshare (Station-Based/Docked) (TLAFAMAE), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Cycling advocacy
• Bicycle mobility
• Sustainable transport
• Active mobility
• Civil society organization

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Annual Membership Fees - Institutions: Acting Institutions (associações de ciclistas) pay R$ 120 annually; Supporting Institutions are exempt but may donate voluntarily; Company members pay based on size from R$ 60 (MEI) to R$ 10,000 (large enterprises).
2. Individual Member Contributions: Individual members are exempt from mandatory fees but are encouraged to make voluntary annual contributions, with suggested amounts of R$ 15, R$ 24, R$ 30, R$ 60, or R$ 120, or monthly contributions of R$ 5 or R$ 10.
3. Donations from Non-Members: The organization accepts donations from non-members through PagSeguro, with various payment methods including credit card (up to 18 installments), bank slip, direct debit, and Pix.
4. Institutional Support: UCB receives institutional support from organizations such as Itaú, which appears as a supporting organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

UCB is a non-profit civil society association that promotes the bicycle as a means of transportation, leisure, and sport in Brazil. It operates as a national federation of cycling associations and individual cyclists, delivering advocacy, policy research, public-policy influence, knowledge dissemination (digital library, observatory, podcast, photography competition), an annual national event (Bicicultura), and a coordinated network of 6 Working Groups and 5 Regional Councils.

Product overview

UCB - União de Ciclistas do Brasil is a non-profit civil society organization that promotes the bicycle as a means of transport, leisure, and sport in Brazil. Rather than a single product, UCB offers a portfolio of programs and platforms including the annual Bicicultura national event, an Observatory for bicycle policy data, a digital Library of publications and research, the CicloMapa collaborative mapping tool, the Vias Seguras and Mobilidade Sustentável nas Eleições advocacy campaigns, the BiciCast podcast, and the Imagens Cíclicas photography competition. These initiatives are organized through 6 Working Groups (GTs) and 5 Regional Councils, with a membership management system for individual and institutional members.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicultura

Quantifiable outcome

• Successfully influenced Lei 13.724/2018 (Programa Bicicleta Brasil)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• CNODS - Comissão Nacional para os Objetivos do Desenvolvimento SustentávelcoreStrategic or Co-development PartnerUCB was selected through public notice in 2023 to participate in the National Commission for Sustainable Development Goals, contributing to discussions on social development and the creation of ODS 18 on Racial Equality.
• Bike AnjocoreStrategic or Co-development PartnerLong-standing partnership for projects including Bicicleta nos Planos (2015-2019), MROSC cycleactivism training, joint publications, and the BiciCast podcast.
• ITDP Brasil - Instituto de Políticas de Transporte e DesenvolvimentocoreStrategic or Co-development PartnerJoint development of CicloMapa - a standardized cycling map of Brazil launched in 2019.
• Coalizão RespirarminorStrategic or Co-development PartnerCoalition of organizations defending air quality policies; UCB participates as member.
• Fundação Thiago GonzagaminorGTM or Marketing PartnerPartner in the development of PL 2789/2023 on safe speed limits.
• Ciclocidade - Clube de Cultura CyclistcoreStrategic or Co-development PartnerCo-developer of PL 2789/2023 with UCB for safe speed legislation.
• Instituto AlanaminorGTM or Marketing PartnerPartner in the development of PL 2789/2023 on safe speed limits.
• Transporte AtivocoreStrategic or Co-development PartnerLong-standing partner since 2003; collaborated on Bicicleta nos Planos project (2015-2019) and other cycling advocacy initiatives.
• WCA - World Cycling AllianceminorStrategic or Co-development PartnerInternational cycling alliance; UCB participated in organizing the World Bicycle Day initiatives and represents Brazilian cycling internationally.
• Coalizão Triplo ZerominorStrategic or Co-development PartnerCoalition focused on zero emissions, zero accidents, zero poverty in mobility.
• Aliança BikeminorStrategic or Co-development PartnerCollaborated on the book 'O Brasil que Pedala' published in 2019.
• ECF - União Europeia de CiclistasminorStrategic or Co-development PartnerInspired UCB's document on cycling and the 17 SDGs; European cycling federation.
• Programa Cidades SustentáveisminorStrategic or Co-development PartnerBrazilian sustainable cities program; UCB participates as member organization.
• Various Latin American Cycling OrganizationsminorStrategic or Co-development PartnerRegional coalition including organizations from Mexico, Colombia, Ecuador, Peru, Argentina, Paraguay, Chile, Costa Rica, El Salvador; joint manifesto for road safety and cyclist rights.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Cycling Alliance (WCA): International cycling advocacy alliance of which UCB is a member; functions as a global peer federation coordinating World Bicycle Day and policy advocacy across member countries.
• Aliança Bike: Brazilian cycling industry and mobility association that collaborates with UCB (e.g., co-publishing 'O Brasil que Pedala'). Targets similar audiences of cycling advocates, businesses, and policymakers in Brazil.
• Ciclocidade: São Paulo-based cycling culture association that co-developed PL 2789/2023 with UCB; a peer cycling-advocacy organization operating in a major Brazilian metropolitan area.
• Bike Anjo: Brazilian volunteer cycling network that co-produces BiciCast with UCB and partnered on Bicicleta nos Planos and MROSC training; structurally and mission-wise a close peer in cycleactivism.
• Transporte Ativo: Brasília-based active transportation organization and UCB member; long-standing peer focused on cycling and pedestrian advocacy in the federal capital.
• ITDP Brasil: Brazilian branch of the Institute for Transportation and Development Policy; co-developed CicloMapa with UCB and works on sustainable urban mobility, overlapping heavily with UCB's policy and infrastructure advocacy.

Others

• Coalizão Respirar: Brazilian coalition on air quality that UCB is part of; an adjacent advocacy coalition in the sustainable-mobility ecosystem where UCB contributes cycling-policy expertise.
• Programa Cidades Sustentáveis: Brazilian sustainable-cities program in which UCB participates; a thematically related peer working on broader urban sustainability where cycling and mobility are key pillars.

Broad incumbents

• European Cyclists' Federation (ECF): Largest continental cycling advocacy federation; UCB is a peer at the national-federation level, with ECF serving as a structural and strategic counterpart in Europe and source of the SDG framework that UCB adopted.
• ITDP (Institute for Transportation and Development Policy): Global sustainable-transport organization whose Brazilian branch is a direct UCB peer; ITDP's worldwide portfolio in transit-oriented development and cycling infrastructure makes it a broad incumbent comparable in mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uniao-de-ciclistas-do-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UCB - União De Ciclistas Do Brasil