Aliança Bike

What Aliança Bike does

Aliança Bike (legal name: Associação Brasileira do Setor de Bicicletas) is a non-profit civil association (associação civil) founded in 2003 and formally registered in 2009, headquartered in São Paulo, Brazil. It functions as the recognized national industry association for the Brazilian bicycle sector, representing more than 180 member companies spanning manufacturers, assemblers, importers, distributors, and retailers across over 20 Brazilian states. The organization is governed by a Deliberative Council and Fiscal Council elected by member companies and operates with a small staff led by Executive Director Daniel Guth.

Its core 'products' are a portfolio of publications, research, working groups, and advocacy outputs rather than software or hardware. These include the weekly Bicicleta News email newsletter, the Podcast Aliança Bike, the annual Revista Bicicletas Elétricas (co-produced with LABMOB/UFRJ and Itaú), the Coletânea Mercado de Bicicletas no Brasil publication series, the annual Pesquisa Anual de Comércio Varejista de Bicicletas (institutionalized since 2018), the Guia de Micromobilidade Compartilhada, and four thematic working groups (GT Bicicletas Elétricas, GT Ciclologística, GT Mídia, GT Tributação). Distribution occurs through the association website, email newsletter, podcast platforms, social media, press relations, and industry events. There is no proprietary technology stack; the value lies in convening, data aggregation, and policy influence.

The business model is membership-driven: the association is funded by recurring membership fees from 180+ associated companies, supplemented by sponsorship from partners such as Itaú for specific publications and grants/partnerships with public agencies (ICMBio) and international development organizations (GIZ). The association does not sell products or services to end consumers; its revenue mechanics are subscription-style annual dues and project-based sponsorship. Its primary go-to-market is community-led, using the member network, public advocacy, published research, the weekly newsletter, the podcast, and direct government relations to influence bicycle-related policy and taxation in Brazil.

Name

Aliança Bike

Legal name

Associação Brasileira do Setor de Bicicletas

Website

https://aliancabike.org.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Aliança Bike is a Brazilian non-profit industry association founded in 2003, representing over 180 bicycle sector companies across 20+ states and delivering market research, policy advocacy, working groups, and publications funded primarily by membership fees and sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership fees: Aliança Bike is funded by membership fees from over 180 associated companies including manufacturers, assemblers, importers, distributors, and retailers of bicycles in Brazil.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aliança Bike (Associação Brasileira do Setor de Bicicletas) is a non-profit industry association representing the Brazilian bicycle sector. It provides market research, policy and tax advocacy, working groups, publications, and member services to over 180 associated companies across the bicycle value chain, including manufacturers, assemblers, importers, distributors, and retailers.

Product overview

Aliança Bike (Associação Brasileira do Setor de Bicicletas) is a non-profit industry association representing the Brazilian bicycle sector. Rather than offering a unified software product, the organization provides a portfolio of research publications, working groups, and advocacy initiatives. Core offerings include the Bicicleta News channel, the Coletânea Mercado de Bicicletas publication series with annual retail research and electric bicycle reports, thematic working groups (GT Bicicletas Elétricas, GT Ciclologística, GT Mídia, GT Tributação), and technical guides such as the Guia de Micromobilidade Compartilhada. The association conducts annual retail commerce research and publishes specialized studies on market projections, taxation analysis, and urban mobility.

Differentiator

Problem solved

Functional benefit

Brands

• Bicicleta News: Aliança Bike's news channel covering the most important information about the bicycle market in Brazil and worldwide, distributed via email newsletter.
• Revista Bicicletas Elétricas
• Campanha Salve a Bike

Products and services

• Bicicleta News A weekly email newsletter that delivers the most important news about the bicycle market in Brazil and worldwide, distributed to subscribers and members.
• Coletânea Mercado de Bicicletas no Brasil A collection of publications covering the bicycle market in Brazil, including annual retail research, electric bicycle reports, and import/export technical bulletins, available for download.
• Pesquisa Anual de Comércio Varejista de Bicicletas Annual retail commerce research providing comprehensive data on bicycle sales, market trends, and sector statistics for the Brazilian bicycle market, conducted since 2018.
• Revista Bicicletas Elétricas Annual magazine on electric bicycles produced by Aliança Bike with LABMOB/UFRJ and Itaú support, covering market data, methodology, case studies, and user research.
• Guia de Micromobilidade Compartilhada Technical guide for implementation and improvement of public shared micromobility systems in Brazil, produced for municipalities and operators.
• Projeções e Análise da Demanda por Bicicletas Elétricas no Brasil Market projection and demand analysis study for electric bicycles in Brazil, coordinated with Sidera Consult, projecting growth potential for the segment.
• Livro 'A Bicicleta no Brasil' Comprehensive book published in 2015 documenting the bicycle market in Brazil, including legislation, advocacy efforts, cycling infrastructure, and cultural characteristics of Brazilian cities.
• Podcast Aliança Bike Podcast series covering bicycle industry news, interviews, and discussions on cycling culture and market trends, distributed online.

Quantifiable outcome

• Since 2018, Aliança Bike has conducted annual retail commerce research covering the Brazilian bicycle market
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• TembiciminorStrategic or Co-development Partner · 1 January 2021Partner in the Electric Bicycles Monitoring Study for Bike Rio, providing data on electric bicycle usage in Rio de Janeiro's bike-sharing system.
• LABMOB/UFRJ (Laboratório de Mobilidade Sustentável)coreStrategic or Co-development Partner · 1 January 2020Partnership with the Sustainable Mobility Laboratory of the Federal University of Rio de Janeiro for co-publishing the annual Electric Bicycles Magazine and conducting market research. LABMOB provides academic rigor and research methodology for the association's publications.
• ItaúcoreGTM or Marketing PartnerSupport and sponsorship for publications including the Electric Bicycles Magazine and other research reports. Provides funding for the production and dissemination of market studies and industry research.
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)minorStrategic or Co-development PartnerInternational development organization partnered on the Bike Rio electric bicycles monitoring study, contributing technical expertise to the research.
• ICMBio (Instituto Chico Mendes de Conservação da Biodiversidade)coreStrategic or Co-development PartnerTechnical Cooperation Agreement signed between Aliança Bike and ICMBio for expanding bicycle use in Brazilian Conservation Units, promoting sustainable mobility in protected natural areas.
• Bike HerominorGTM or Marketing PartnerExclusive discount partnership offering transfer certificates and digital ownership verification services to Aliança Bike members, promoting bicycle security and reducing theft.
• BlumpminorGTM or Marketing PartnerDiscount program for retailers offering Blump's bike shop management platform to Aliança Bike member stores across all regions of Brazil.
• Carbono ZerominorGTM or Marketing PartnerFree collection and 25% discount on international shipping services for Aliança Bike members, helping reduce logistics costs and environmental pollution.
• SemexeminorGTM or Marketing PartnerBrazil's largest 100% cycling-focused marketplace offering exclusive discounts for sellers to Aliança Bike members.
• Park Tool School (Escola Park Tool)minorGTM or Marketing PartnerSpecial discounts on professional bicycle mechanic training courses for Aliança Bike members, supporting workforce development in the sector.
• Multiplicidade (Multiplicidade Mobilidade)coreStrategic or Co-development PartnerCo-coordinator and executive partner for the Electric Bicycles Magazine publication, contributing editorial expertise and project coordination for the annual industry publication.
• Bicicleta para Todos NetworkminorStrategic or Co-development PartnerCollaborative partner in producing the book 'A Bicicleta no Brasil' (2015), along with Bike Anjo network and União dos Ciclistas do Brasil (UCB).
• Bike AnjominorStrategic or Co-development PartnerCollaborative partner in producing the book 'A Bicicleta no Brasil' (2015), working together with Bicicleta para Todos and UCB.
• União dos Ciclistas do Brasil (UCB)minorStrategic or Co-development PartnerCollaborative partner in producing the book 'A Bicicleta no Brasil' (2015), working together with Bicicleta para Todos and Bike Anjo networks.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PeopleForBikes: PeopleForBikes is the US bicycle industry trade association that represents hundreds of businesses and coordinates policy, data, and infrastructure advocacy. It is the most direct international parallel to Aliança Bike's role as the national voice of the bicycle sector in Brazil.
• Confederation of the European Bicycle Industry (CONEBI): CONEBI is the European-level confederation representing national bicycle industry associations and manufacturers on EU regulation, standards, and trade policy. Comparable to Aliança Bike in advocacy function, but at the European supranational level.
• Cycling Industries Europe (CIE): CIE represents cycling industry companies across Europe on e-bike, cargo bike, and shared mobility policy, plus market data services. Directly comparable in membership-funded advocacy and industry-data activities, even though CIE also operates commercial industry events.
• World Bicycle Industry Association: WBIA is the global federation of national bicycle industry associations, coordinating on international standards, trade, and policy. Aliança Bike is a Latin American member constituency of WBIA, making WBIA the closest global-level parallel to Aliança Bike's national trade body role.

Emerging players

• União dos Ciclistas do Brasil (UCB): UCB is a Brazilian national network of cycling advocacy groups and civil society organizations. A peer in the broader Brazilian cycling policy ecosystem and an existing collaboration partner (co-producer of 'A Bicicleta no Brasil'), but it represents users rather than industry — distinct from Aliança Bike's industry mandate.
• European Cyclists' Federation (ECF): ECF is the European umbrella for national cycling advocacy organizations, with strong policy and data work on cycling modal share. Compared to Aliança Bike, ECF is more end-user/advocacy oriented and less industry-trade oriented, but they overlap significantly in mobility policy representation.

Regional players

• Bicycle Industries Australia: Australia's national bicycle industry association, representing manufacturers, importers, distributors, and retailers to government and standards bodies. Functionally equivalent to Aliança Bike but operating in a different developed-market geography.
• ASSOBICI (Italy — Associazione Nazionale Produttori, Importatori e Distributori di Biciclette): Italy's national bicycle industry association representing manufacturers, importers, and distributors on EU and Italian regulation. A direct functional peer of Aliança Bike in a different European market.
• Bike New Zealand: Industry advocacy body for New Zealand's bicycle sector, with policy, infrastructure, and sector data work. Comparable in scope (national bicycle industry association) and model (membership-funded) to Aliança Bike, though operating in a smaller, mostly English-speaking market.

Others

• Bike Europe (publication): Bike Europe is a leading bicycle industry trade publication covering European market data, policy, and industry trends. Comparable to Aliança Bike's Bicicleta News and 'Coletânea Mercado de Bicicletas' publications, though operated as a commercial media business rather than a member-funded association.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aliancabike

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aliança Bike