What Única Odontologia does

Única Odontologia is a private, founder-owned dental clinic founded in 2009 by Dr. Gustavo Tosta Barbato and based in São José do Rio Preto, São Paulo, Brazil. The clinic serves individual patients and families across all age groups in the north zone of Rio Preto, offering comprehensive general and specialty dental care through two physical units — Unidade 01 in Vila Imperial and Unidade 02 (Vetorasso) in Jardim Santa Lucia. The practice operates as a multi-specialty one-stop clinic, with service lines spanning implants, orthodontics (fixed, aesthetic, and Invisalign clear aligners), prosthetics (fixed, removable, and protocol prosthesis), cosmetic dentistry (contact lenses, ceramic laminates, whitening, gum plastic surgery), specialized endodontics, periodontics, and pediatric dentistry (odontopediatria from approximately six months of age).

The technology stack centers on digital dentistry workflows: intraoral scanners, intraoral cameras, 3D imaging software, computer-aided design and manufacturing (CAD/CAM), and 3D-printed ceramic dental restorations. Protocol prosthesis for edentulous patients is supported by computer-designed implant planning. Invisalign treatment is visualized through 3D outcome simulation. These tools enable precision prosthetics, facets, inlays, and onlays. There is no proprietary AI/ML capability, no software product, and no API; the technology layer is integrated clinical equipment sourced from established dental vendors.

The business model is direct-to-consumer clinical services: patients book consultations in person or via WhatsApp/phone, receive treatment at one of the two units, and pay per procedure. Revenue streams are predominantly one-time per procedure, with the clinic accepting multiple dental insurance plans (Bradesco Dental, UNIMED, Odontoprev, Rede Unna, Riachuello) to offset patient out-of-pocket cost. Pricing is not publicly disclosed; quotes follow in-person evaluation. The go-to-market is local — SEO targeting Rio Preto dental search terms, WhatsApp as the primary conversion channel, and referral/word-of-mouth — with no formal sales team and no off-line channel partners. The clinic is privately held, with no external investors or parent company disclosed.

Name

Única Odontologia

Legal name

Única Odontologia

Website

https://unicaodontologiariopreto.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Única Odontologia is a multi-specialty private dental clinic founded in 2009 in São José do Rio Preto, Brazil, operating two units that serve individuals and families across all age groups with implants, orthodontics, prosthetics, cosmetic, endodontic, and pediatric dental care using digital dentistry technology.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Prosthodontic & Restorative Group Practices (HLABAKAH), Hospital-Based & Medically Complex Pediatric Dentistry (HLABAGAE)

Keywords

• Dental clinic services
• Cosmetic dentistry
• Dental implants
• Orthodontic treatment
• Digital dentistry

Headquarters

HQ city

São José do Rio Preto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Dental Services: The clinic generates revenue through direct patient payments for dental consultations, treatments, and procedures. Services include implants, orthodontics, prosthetics, cosmetic dentistry, endodontics, and pediatric dentistry. Revenue is primarily one-time per procedure, with some follow-up visits. The clinic also accepts dental insurance plans (Bradesco Dental, UNIMED, Odontoprev, Rede Unna, Riachuello) where patients may use coverage to offset costs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Única Odontologia is a multi-specialty dental clinic located in São José do Rio Preto, Brazil, founded in 2009. The clinic provides a comprehensive range of dental services including dental implants, orthodontics, prosthetics, cosmetic dentistry, endodontics, pediatric dentistry, and digital dentistry under one roof.

Product overview

Única Odontologia is a dental clinic offering a comprehensive range of dental services through multiple specialties. The clinic operates as a single unified practice featuring core services including oral rehabilitation, dental contact lenses/veneers (lentes de contato), ceramic laminates, dental implants, dental prosthetics (both fixed and removable), specialized orthodontics including Invisalign, specialized endodontics (root canal), and digital dentistry. Additional services include pediatric dentistry, teeth whitening, and gum plastic surgery. The clinic was founded in 2009 by Dr. Gustavo Tosta Barbato and operates with modern equipment and a team of qualified professionals to provide comprehensive dental care from preventive to complex rehabilitative treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Surgical placement of dental implants to replace missing teeth for patients needing tooth restoration.
• Orthodontics Orthodontic treatments including braces and aligners to correct teeth alignment and bite issues for children, teens, and adults.
• Dental Prosthetics Custom dental prosthetics including crowns, bridges, and dentures for tooth replacement and restoration.
• Cosmetic Dentistry Aesthetic dental treatments such as veneers, teeth whitening, and smile design to enhance the appearance of patients' teeth.
• Endodontics Root canal therapy and related treatments to treat the inside of the tooth and save teeth from extraction.
• Pediatric Dentistry Dental care tailored for children, including preventive treatments, sealants, and education for young patients.
• Digital Dentistry Digital dental workflows including digital impressions, 3D imaging, and computer-assisted treatment planning for precise dental care.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Bradesco DentalminorChannel Partner/ Reseller/ DistributorÚnica Odontologia is a contracted dental provider that accepts Bradesco Dental insurance plans. Patients covered by Bradesco Dental can use their insurance benefits at the clinic for various dental treatments including implants, orthodontics, prosthetics, endodontics, and pediatric dentistry.
• UNIMEDminorChannel Partner/ Reseller/ DistributorÚnica Odontologia is a contracted dental provider that accepts UNIMED dental insurance. UNIMED is described as one of the most serious health insurance companies, extending its quality and professionalism to its dental network. The clinic offers all benefits of UNIMED dental coverage to its patients.
• OdontoprevminorChannel Partner/ Reseller/ DistributorÚnica Odontologia is a contracted provider for Odontoprev dental insurance plans. Odontoprev is highlighted as one of the best dental plans available on the market, and the clinic is partnered to offer its benefits to patients seeking dental care in São José do Rio Preto.
• Rede UnnaminorChannel Partner/ Reseller/ DistributorÚnica Odontologia has a partnership with Rede Unna, described as one of the best dental plans offering security and excellent coverage for patients. The clinic offers Rede Unna benefits to its patients in São José do Rio Preto.
• RiachuellominorChannel Partner/ Reseller/ DistributorÚnica Odontologia offers the Riachuello dental insurance plan to its patients. The Riachuello plan is a retail store chain partnership that provides dental coverage, and the clinic is contracted to serve patients holding this coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sorrisus: Brazilian dental clinic chain focused on implants, orthodontics, and aesthetic dentistry with locations across multiple states. Sorrisus competes in the same specialty-driven segment as Única, particularly in implant and aesthetic cases, though at a larger multi-unit scale.
• Sorridents: One of the largest dental clinic franchises in Brazil, offering general dentistry, orthodontics, implants, and cosmetic services across hundreds of units. Sorridents is a direct competitor in the multi-specialty, multi-location dental clinic space that Única operates in, particularly in mid-sized cities like São José do Rio Preto.
• DentSpa: Brazilian dental clinic network with a focus on aesthetic dentistry, implants, and orthodontics. Comparable to Única in its premium cosmetic and implant service offering, particularly the lente de contato dental and aesthetic rehabilitation mix.
• Oral Sin: Brazilian dental clinic franchise specializing in implants and reconstructive dentistry, with a network of clinics across the country. Oral Sin is a direct peer in the implant-driven, multi-specialty clinic model that Única operates, particularly in treatment-heavy cases like prótese protocolo.

Broad incumbents

• Odontoclinic: Multi-specialty dental clinic chain in Brazil operating in the general dentistry, orthodontic, and implant segments. Comparable to Única via its full-service clinic model and tier-2 city presence, though at materially larger scale and with broader geographic distribution.
• Uniodonto: Brazilian cooperative dental network providing multi-specialty services through affiliated clinics, many of which operate in mid-sized cities like São José do Rio Preto. Operates a similar cooperative-insurance-driven patient acquisition model relevant to Única's dental insurance partnerships.
• OdontoCompany: The largest dental clinic franchise network in Brazil, with a broad multi-specialty offering and aggressive national expansion. Comparable to Única in service mix (implants, orthodontics, aesthetics, endodontics) but vastly larger in scale, brand recognition, and geographic reach.

Emerging players

• DentalVidas: Brazilian dental clinic network offering multi-specialty services with growing footprint in mid-sized cities. Comparable to Única as a multi-specialty competitor targeting similar patient demographics, though at an earlier scale stage.
• Clinipam: Brazilian healthcare provider with dental service offerings integrated into broader health plans. Comparable to Única via its insurance-driven patient acquisition model and multi-specialty dental service delivery, though operating at a broader healthcare platform level.

Regional players

• Clínica Orthodontic Brasil: Brazilian dental clinic group focused on orthodontics, implants, and aesthetic dentistry across multiple regional markets. Comparable to Única's specialty-driven service mix, particularly in orthodontic and smile-design cases, though anchored in different regional geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%C3%BAnica-odontologia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Única Odontologia