U-Report
U-Report is a free, UNICEF-operated digital platform that lets young people aged roughly 13-30 worldwide take anonymous polls, receive trusted health and crisis information, and advocate on climate, vaccines, and child rights via web and messaging apps.
- Company typePrivate
- Founded2018
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What U-Report does
U-Report is a UNICEF-operated digital engagement platform that enables young people, primarily aged 13-30, to share opinions through free and anonymous polls, receive trusted information during health crises and global emergencies, and take advocacy action on issues such as climate, vaccines, child rights, and mental health in conflict settings. The platform is built on UNICEF's technology infrastructure and delivered across a responsive website and integrations with Facebook Messenger, WhatsApp, X (Twitter), and Instagram Direct Message, so participation does not require a dedicated app install. Its technical surface includes an SMS- and messaging-based polling system and thematic chatbots — most notably the AI-powered Climate ActBot and health advisory chatbots used during outbreaks such as Ebola — that distribute content and collect longitudinal, geo-tagged youth opinion data.
The product surface is single-product: the U-Report Platform, supplemented by a blog, storytelling modules ("Voices of Youth," "U-Report in action"), and tools-to-advocate resources. Distribution is community-led and grassroots, relying on UNICEF Youth Advocates, the Global Youth Health Advisory Group, peer referral, and UNICEF's own communications infrastructure in over 190 countries. Marketing is entirely organic across social channels and UNICEF's website.
U-Report is not a commercial business. It is structured as a non-profit program with no paid tier, no subscription, no advertising, and no disclosed external funding rounds; all costs are absorbed by UNICEF's institutional budget, donor contributions, and government partnerships. Headcount is reported at 1-10, indicating a lean program team embedded in UNICEF rather than a standalone operating company. Strategic activity in 2025 has centered on expanding chatbot capabilities (Climate ActBot, Ebola-response bots), launching a WhatsApp Channel, and feeding youth inputs into the Global Youth Statement ahead of COP31.
U-Report firmographics
Firmographics- Name
- U-Report
- Legal name
- U-Report
- Website
- https://ureport.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- U-Report is a free, UNICEF-operated digital platform that lets young people aged roughly 13-30 worldwide take anonymous polls, receive trusted health and crisis information, and advocate on climate, vaccines, and child rights via web and messaging apps.
- Ownership category
- akta.pro rank
Where U-Report is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
U-Report business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- No Revenue Generation: U-Report is a free platform operated by UNICEF as part of its global mandate to advocate for children's rights. The service is provided at no cost to participants and is funded through UNICEF's institutional funding, donations, and government partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access for all users |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
U-Report product offering
Product offeringCore offering
U-Report is a free, anonymous digital engagement platform operated by UNICEF that enables young people to participate in polls, receive trusted information through chatbots (including the Climate ActBot and health advisory bots), and take advocacy action on issues such as climate, health, child rights, and education. The platform collects youth perspectives at scale to inform global advocacy and policy discussions.
Product overview
U-Report is a single unified digital engagement platform operated by UNICEF that connects young people to trusted information and amplifies their voices on issues affecting them. The platform consists of a core messaging/polling system through which U-Reporters participate in surveys and receive updates, supported by thematic chatbots (such as the Climate ActBot) that deliver targeted content on specific topics. Together these components enable youth advocacy, information dissemination, and data collection on global issues including health, climate, and child rights.
Differentiator
Problem solved
Functional benefit
Products and services
- U-Report Platform A free, anonymous, and safe messaging and polling platform that enables young people to share their views, receive trusted information, and drive change in their communities. Users can join via the website or messaging apps and participate in polls on global issues.
- Climate ActBot An AI-powered chatbot that helps young people translate climate passion into concrete advocacy steps, including shaping the Global Youth Statement ahead of COP31.
- Health Advisory Chatbots Chatbots that deliver reliable, verified health information to young people during emergencies such as the Ebola outbreak, including symptom guidance and prevention measures, and connect users to the Global Youth Health Advisory Group.
Quantifiable outcome
- 180,000+ young people shared views on vaccines and polio, influencing global health advocacy
- +1 more outcomes
Companies that use U-Report
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
U-Report technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
U-Report partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
U-Report competitors and assessment
Company assessmentEmerging players
- Kooth: Digital mental health platform providing anonymous, safe support to young people. Comparable to U-Report on the dimensions of anonymity, youth focus, and providing trusted information during distress, but specializes in clinical mental health rather than broader civic and health advocacy.
- Yubo: Social discovery platform specifically built for Gen Z users to connect through live audio, video, and messaging. Comparable as a youth-focused multi-channel engagement platform, but operates commercially and centers peer social interaction rather than advocacy or information.
- HearMe: Anonymous peer-support platform connecting young people to trained listeners via messaging. Comparable on anonymity, youth focus, and chat-based engagement, but emphasizes mental health peer support rather than civic advocacy and policy feedback.
Direct peers
- Change.org: Global online petition and advocacy platform that channels citizen voices into campaigns and policy influence. Directly comparable to U-Report in its model of amplifying individual voices into collective advocacy, though Change.org is commercial and broader in scope while U-Report focuses on youth within a UN mandate.
- Mentimeter: Interactive polling and audience engagement platform used to collect real-time feedback at scale. Comparable to U-Report's core polling mechanic, but Mentimeter is commercial and focused on live presentations/education rather than long-form youth advocacy and crisis-response information.
- Poll Everywhere: Real-time audience response and polling platform with multi-channel (SMS, web, messaging app) delivery. Comparable to U-Report's SMS/messaging-based polling infrastructure and multi-platform reach, but targets educators and corporate audiences rather than youth in development contexts.
Broad incumbents
- SurveyMonkey: Large-scale polling and survey platform used by organizations to collect structured feedback at scale. Directly comparable to U-Report's polling engine, but SurveyMonkey is a commercial, broad-purpose tool whereas U-Report is purpose-built for anonymous youth engagement and UNICEF advocacy.
- Save the Children: Major international NGO focused on children's rights and welfare with global country office infrastructure. Comparable to U-Report through its child-rights mission and youth engagement mandate, though Save the Children is a broader programmatic NGO rather than a digital polling platform.
- Amnesty International (Decoders, Youth Programs): Major international human rights organization with structured youth engagement programs and global advocacy reach. Comparable to U-Report's child rights and civic engagement mission, but operates as an NGO with broader remit across human rights rather than youth-only digital polling.
Regional players
- ReachOut Australia: Australian digital youth mental health and information service providing safe online support and resources. Comparable to U-Report on anonymity, youth focus, and trusted information delivery, but regionally scoped to Australia rather than globally distributed through a UN agency.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
U-Report social profiles
Digital presenceU-Report financial estimates
Financial estimateRevenue estimate
Valuation estimate
U-Report leadership team
Management profileNumber of profiles
U-Report funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U-Report M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U-Report
What does U-Report do?
U-Report is a free, anonymous digital engagement platform operated by UNICEF that enables young people to participate in polls, receive trusted information through chatbots (including the Climate ActBot and health advisory bots), and take advocacy action on issues such as climate, health, child rights, and education. The platform collects youth perspectives at scale to inform global advocacy and policy discussions.
Is U-Report a public or private company?
U-Report is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was U-Report founded?
U-Report was founded in 2018. It employs 1 to 10 people.
Where is U-Report based?
U-Report is headquartered in New Delhi, India, in the Asia region.
How does U-Report make money?
One revenue line is on record: no Revenue Generation.
Who are U-Report's main competitors?
Emerging players on record are Kooth, Yubo and HearMe. Direct peers are Change.org, Mentimeter and Poll Everywhere. Broad incumbents are SurveyMonkey, Save the Children and Amnesty International (Decoders, Youth Programs). ReachOut Australia is listed as a regional player.
Does U-Report have an API?
No public API is recorded for U-Report.