Unihockey Basel Regio

What Unihockey Basel Regio does

Unihockey Basel Regio (UBR) is a Swiss non-profit floorball association headquartered in the Basel/Oberwil region, operating as the largest Unihockey (floorball) organization in Northwest Switzerland. Founded in 2006 as Unihockey Leimental and rebranded under its current name in 2013 following the integration of additional member clubs, UBR serves more than 500 members across an umbrella of four affiliated clubs (including Griffins Muttenz-Pratteln, UHC Basel United, and UBR Oberwil). Its core product is competitive and developmental floorball programming, spanning children's floorball for ages 5-9, age-group competitive teams (U14-U21), men's NLB (formerly NLA, relegated in April 2026) and women's NLB senior squads, plus a community-focused Förderverein (supporters association) and alumni membership category. UBR also organizes the UBR Challenge, recognized as Switzerland's largest preseason youth floorball tournament, with its 20th edition scheduled for 2026.

The business model is a community-association revenue stack typical of Swiss amateur sport: membership dues (CHF 50-300 per year), commercial sponsorship (named partners include Basler Kantonalbank, Emil Frey AG, Die Mobiliar, Sägesser Reisen, and SOWACOM, with jersey-position pricing of CHF 500-6,000 per season), matchday and event income from the UBR Challenge and senior-team fixtures, merchandise sales, donations, and public funding via the Swisslos Sportfonds. Under the 2023 "UBR 2.0" restructuring, UBR moved from a purely volunteer-led association to a professionally managed model with a small employed management team (approximately 8 paid staff) handling operations, coaching, marketing, and partnerships. Recent capital formation has included a CHF 44,000 crowdfunding round in 2024 to acquire a mobile Unihockey floor, used to extend training and outreach capacity beyond fixed venues. Strategic commercial relationships span a marketing partnership with Choice 360 (engaged for the 2026 anniversary), an athletic-performance partnership with update Fitness AG, and a strength-and-conditioning collaboration with CrossFit Minic, alongside senior-coaching investments including the recruitment of Ilkka Kittilä and the return of Werner Haller.

Name

Unihockey Basel Regio

Legal name

Unihockey Basel Regio

Website

https://unihockeybaselregio.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Unihockey Basel Regio is a Swiss non-profit floorball association and the largest floorball organization in Northwest Switzerland, serving 500+ members across four affiliated clubs with programs ranging from children's floorball to men's and women's NLB senior teams.

Ownership category

akta.pro rank

Product category

Amateur Sports Club Services (Floorball)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Unihockey floorball club
• Youth sports development
• National league floorball
• Sports association membership
• Corporate sports sponsorship

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees for players at various levels: active players, training guests, passive members, alumni, and officials. Fees vary by team category from children's Floorball School to NLB competitive teams.
2. Sponsorship Revenue: Jersey/kit sponsorship, venue naming rights, and partner relationships across Gold, Business, and Community partner tiers. Dress sponsorship pricing ranges from CHF 500-6,000 per season depending on team category and position.
3. Ticket Sales: Revenue from single-game tickets and season tickets for home matches of NLB men's and women's teams.
4. Merchandise Sales: Official club shop through Floorball-Store.ch partnership, auction of match shirts (minimum CHF 65 per shirt).
5. Events and Tournaments: Organizing the annual UBR Challenge - the largest preseason tournament in Switzerland for youth and national league teams. Also operates the Challenge 2026 across multiple weekends.
6. Förderverein Donations: Support association funding youth sports in Northwest Switzerland through membership contributions (CHF 100 individual, CHF 150 family/company) and tax-deductible donations.
7. Gönnervereinigung (Patronage Association): Patron donations starting at CHF 50 for invitations to games, CHF 150+ for all apéros, CHF 300+ for season tickets and all events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Unihockey Basel Regio operates as a Swiss floorball (Unihockey) sports association and umbrella organization (Dachverein) that runs competitive men's NLB and women's NLB national league teams, a multi-tier youth development pathway (Junioren/Juniorinnen U14-U21), children's recreational programs (Floorball School for ages 5-9, Girls Unihockey project), and Switzerland's largest preseason youth floorball tournament (UBR Challenge, 20th edition). The club delivers training and home match operations across multiple Basel-region venues, supplemented by membership programs (Alumni, Gönnervereinigung patronage, Förderverein youth-support foundation), corporate sponsorship packages, and an official merchandise shop partnership with Floorball-Store.ch.

Product overview

Unihockey Basel Regio operates as a sports club offering a unified portfolio of floorball programs across competitive levels. The core offerings consist of two elite teams (Men's NLB and Women's NLB), comprehensive youth development programs spanning multiple age groups (U14-U21), and recreational children's sports (Floorball School for ages 5-9, plus youth teams C/D/E). The club's portfolio is supported by event organization (Challenge Tournament), fan services (tickets, season cards), membership programs (Alumni, Patronage/Gönnervereinigung), and corporate sponsorship opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Männer NLB (Men's National League B) The club's men's first team competing in Swiss National League B (second tier), with a history of promotion to the NLA in April 2022 and subsequent relegation in April 2026.
• Frauen NLB (Women's National League B) The club's women's first team competing in Swiss National League B, which has reached the NLB play-off semi-finals multiple times.
• Nachwuchs (Youth Development Teams) Multiple competitive youth teams (Juniorinnen U21 A, Junioren U21 B, Junioren U18 B, Junioren U16 A, Junioren U14 A, Juniorinnen U17 B) offering development pathways from children's floorball to elite competition.
• Kinder- & Breitensport (Children's & Recreational Sports) Children's floorball programs including Floorball School Boys and Floorball School Girls (ages 5-9), Junioren C, Junioren D, Junioren E, and Juniorinnen C teams for ages 8-13.
• UBR Challenge Tournament Switzerland's largest floorball preseason tournament organized by UBR, hosting junior and national league teams across multiple weekends each August; now in its 20th edition.
• Sponsoring & Dresssponsoring Corporate sponsorship packages including jersey/kit advertising, floorball court naming rights (Unihockeyboden), and Gold, Business, and Community partner tiers.
• Fans & Ticketing (Match & Season Tickets) Fan services including single-match tickets and season cards (Saisonkarten) for home games, plus access to the official merchandise shop.
• UBR Alumni Membership Program Former members program offering alumni games, events, 50% season card discount, and annual CHF 50 membership fee.
• Gönnervereinigung (Patronage Association) Patron membership tiers starting at CHF 50 for invitations to next patron apéro, CHF 150+ for all patron apéros, and Gönner Plus from CHF 300 with UBR season ticket and all apéros.
• Förderverein (Youth Sports Support Association) Tax-deductible support association funding youth sports in Northwest Switzerland; individual CHF 100 / Family and Companies CHF 150 per year.
• Official Club Shop via Floorball-Store.ch Official merchandise partnership with Tramondi Sport + Werbung AG (floorball-store.ch), with the partnership contract extended until 2031.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered gold partner, core, community partner, business partner and minor.

• Sägesser Reisen AGgold partnerGTM or Marketing PartnerGold partner providing travel services for the club. Listed as one of two Gold partners alongside SOWACOM AG.
• SOWACOM AG Nordwestschweizgold partnerGTM or Marketing PartnerGold partner based in Northwest Switzerland. One of two Gold-level sponsors providing financial and promotional support.
• Tramondi Sport + Werbung AG (Floorball-Store.ch)coreChannel Partner/ Reseller/ DistributorOfficial equipment and merchandise partner. Runs the official UBR club shop at floorball-store.ch. Partnership extended until 2031. Provides match shirt auctions.
• Basler Kantonalbankcommunity partnerGTM or Marketing PartnerRegional banking partner supporting the club as a community partner.
• Emil Frey AG Basel-Dreispitzbusiness partnerGTM or Marketing PartnerVehicle dealer partner hosting VIP events and partner lunches.
• Die Mobiliar Versicherungen & VorsorgecoreGTM or Marketing PartnerSwiss insurance company supporting indoor team sports including floorball. Provides Topscorer Shirt sponsorship. Partner since 2013/14 season.
• Choice 360minorStrategic or Co-development PartnerMarketing agency engaged since early 2025 for new logo and unified brand identity across all club levels.
• update Fitness AGminorGTM or Marketing PartnerFitness partner providing training support. Partnership announced June 2024.
• CrossFit MinicminorStrategic or Co-development PartnerAthletics training partner providing cross-training and strength & conditioning support for UBR players.
• VITO Schweiz AGminorGTM or Marketing PartnerEvent venue partner hosting the first UBR Partner Lunch Treff in May 2025.
• Lidl (Liga-Sponsor)minorGTM or Marketing PartnerNational retail chain sponsoring the Swiss Unihockey league and Lidl Highlight Spiele format.
• Squirrels Ettingen (Stammverein)coreStrategic or Co-development PartnerFounding member club of the UBR umbrella. Original partner since 2006 establishment of Unihockey Leimental.
• TV Oberwil (Stammverein)coreStrategic or Co-development PartnerFounding member club of the UBR umbrella since 2006.
• Griffins Muttenz-Pratteln (Stammverein)coreStrategic or Co-development PartnerMember club that joined the UBR umbrella in 2013 as part of the regional consolidation.
• UHC Basel United (Stammverein)coreStrategic or Co-development PartnerMember club that joined the UBR umbrella in 2013, expanding the regional network to include Basel city.
• Feldschlösschen Getränke AGminorGTM or Marketing PartnerSwiss beverage company supporting club events.

Scale indicators7 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Chur Unihockey: Regional Swiss floorball club competing in the national league system. Comparable to UBR as a regionally-anchored floorball organization fielding elite and youth teams.
• SV Wiler-Ersigen: Switzerland's most successful and decorated floorball club (NLA perennial champion). Most directly comparable to UBR as a Swiss floorball organization with men's NLA/NLB top teams, a structured youth academy, and a regional identity (Emmental). Patrick Mendelin (UBR's Head of Development) is a former SV Wiler-Ersigen player, illustrating direct talent and operational cross-pollination.
• Ad Astra Sarnen: Swiss NLA floorball club that played against UBR in the 2022 promotion playoff series. Comparable as a similarly-sized regional floorball organization competing at the top national level.
• Floorball Thurgau: Regional floorball organization in Eastern Switzerland with a similar structure combining elite teams and youth development. Comparable to UBR's regional-umbrella model in a different Swiss catchment area.
• Zug United: Swiss floorball club with NLA men's and women's teams and broad youth programming. Comparable as a competitive top-tier Swiss floorball organization with both genders competing nationally.
• HC Rychenberg Winterthur: Long-established Swiss floorball club (NLA men's) with a comprehensive junior development program. Comparable to UBR in offering end-to-end youth-to-elite pathways and competing at the top tier of Swiss floorball.
• UHC Alligator Malans: Swiss floorball club with men's and women's NLA programs and a strong youth setup. Comparable to UBR in combining elite national-league competition with regional youth development.
• UHC Uster: Swiss floorball club with NLA men's and women's teams plus a notable youth academy. Comparable to UBR in operating both genders at national-league level with structured Nachwuchs programs.
• Grasshopper Club Zürich Unihockey: Floorball division of the iconic Grasshopper Club Zürich, competing in Swiss men's NLA. Comparable as a multi-sport umbrella organization that fields elite floorball teams with sponsorship muscle from the parent brand — a structural model relevant to UBR's Dachverein approach.

Regional players

• EHC Basel (Eissport Club Basel): Ice hockey club based in Basel operating in a different sport but in the same local/regional market. Comparable to UBR as a community-organized amateur sports association competing for sponsorship, municipal funding (Sportamt Basel-Stadt), and regional fan attention in the same Basel catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagramibiy.net/uhbaselregio
• LinkedInlinkedin.com/company/unihockey-basel-regio

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unihockey Basel Regio