United By Cycling
United By Cycling is a privately held Indian e-commerce retailer based in Kochi, Kerala, selling premium international cycling brands (Pinarello, Cannondale, Merida, Colnago, Cervelo, and others) via a Shopify storefront, complemented by a physical bike service center and custom build service.
- Company typePrivate
- Founded-
- HeadquartersNot specified, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What United By Cycling does
United By Cycling is a privately held Indian e-commerce retailer headquartered in Kochi, Kerala, operating since 2020 as a direct-to-consumer online bike shop serving the Indian cycling market. The company functions as a specialized importer and authorized distributor of premium international cycling brands, carrying road, gravel, mountain, hybrid, and electric bicycles, as well as individual bike frames, from 14+ brands including Pinarello, Cannondale, Merida, Marin, Colnago, Cervelo, Look, Wilier, Chapter2, Van Nicholas, Kona, Polygon, Surly, and Argon 18. Pricing spans entry-level bikes at Rs 34,999 to WorldTour-level machines exceeding Rs 1,760,000, with components, accessories, apparel, nutrition, and training equipment extending the SKU breadth across all cycling categories.
The business operates on a Shopify-powered storefront with no subscription or recurring revenue component — all revenue is generated through one-time product sales with free shipping on orders above Rs 1,999. United By Cycling complements its online store with a physical bike service center offering professional maintenance, repairs, and bespoke custom bike builds, creating a hybrid online/offline customer experience that supports high-consideration premium purchases. Distribution is single-country (India), with phone support (89439 66665), email newsletter, and an active Instagram presence (@unitedbycycling) comprising the customer engagement channels.
The company employs 7 people, has not raised external funding based on disclosed data, and operates without disclosed executive leadership profiles or investor backing. Its value proposition rests on solving the structural problem of limited access to authentic, warranted premium international cycling brands in India, supplemented by professional servicing and custom build expertise. Marketing is driven primarily through content (the "All Things Bicycle" blog), SEO-optimized brand collection pages, and seasonal event activations tied to cycling milestones such as the Tour de France.
United By Cycling firmographics
Firmographics- Name
- United By Cycling
- Legal name
- United By Cycling
- Website
- https://unitedbycycling.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- United By Cycling is a privately held Indian e-commerce retailer based in Kochi, Kerala, selling premium international cycling brands (Pinarello, Cannondale, Merida, Colnago, Cervelo, and others) via a Shopify storefront, complemented by a physical bike service center and custom build service.
- Ownership category
- akta.pro rank
United By Cycling industry classification
Industry- Product category
- Bicycle and Cycling Equipment Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where United By Cycling is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
United By Cycling business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Product Sales: Revenue generated from selling bikes (road, gravel, mountain, hybrid, electric), bike frames, components, accessories, apparel, nutrition, and training equipment. Products are sold at one-time purchase prices with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level bikes starting from Rs 35,000 |
| One time/ perpetual license | Pay-as-you-go | Mid-range performance bikes Rs 50,000 - Rs 200,000 |
| One time/ perpetual license | Pay-as-you-go | Premium and professional bikes Rs 200,000 - Rs 1,760,000 |
| Unit Pricing | Pay-as-you-go | Components, accessories, and apparel |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
United By Cycling product offering
Product offeringCore offering
United By Cycling is an online specialty retailer selling premium bicycles, bike frames, components, accessories, apparel, nutrition, and training/recovery equipment from 14+ international cycling brands to Indian consumers. The catalog spans road, gravel, mountain, hybrid, and electric bikes, supported by an in-house bike service centre and a custom bike build workshop. Products are sold via a Shopify-powered storefront with phone and email support, supplemented by promotional content on Instagram and a cycling blog.
Product overview
United By Cycling is an Indian online bicycle retailer and e-commerce platform offering a comprehensive cycling product portfolio. The core offering includes multiple bicycle categories (road bikes, gravel bikes, mountain bikes, hybrid bikes, electric bikes) and individual bike frames from over 14 premium brands including Pinarello, Cannondale, Merida, Marin, LOOK, Colnago, Cervelo, Wilier, Chapter2, Van Nicholas, Kona, Polygon, Surly, and Argon 18. The platform extends beyond complete bikes to include components, accessories, maintenance tools, cycling apparel, nutrition products, and training/recovery equipment. Additional services include professional bike service centre repairs and custom bike builds. Products range from entry-level bicycles (Rs. 34,999) to premium WorldTour-level bikes exceeding Rs. 1.7 million. The business operates exclusively as an e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Road Bikes Premium road bicycles for Indian cyclists, including carbon race bikes, endurance road bikes, and commuter road bicycles with disc and rim brake options, sourced from Pinarello, Cannondale, Merida, Colnago, Cervelo, LOOK, Wilier, and Chapter2.
- Gravel Bikes Adventure and touring gravel bicycles designed for off-road cycling, bike packing, and mixed-terrain riding, sourced from Cannondale (SuperX), Merida (Silex), Kona (Libre), and Marin for Indian cycling conditions.
- Mountain Bikes (MTB) Mountain bicycles including cross-country (XC) hardtails and full-suspension models from Cannondale (Scalpel series), Merida (BIG.NINE, BIG.SEVEN), and Marin (Bobcat Trail, Gestalt) for trail, cross-country, and enduro riding.
- Hybrid Bikes Versatile hybrid bicycles blending road and comfort features for commuting and casual riding, sourced from Marin (DSX, Fairfax, Stinson), Cannondale (Quick series), Merida (Crossway, Speeder), and Author.
- Electric Bikes Electric bicycles including urban e-bikes and electric MTB models from the Vaan brand (Urbansport Pro, Urbansport Lite, Stelvio) for assisted commuting and recreational riding, priced from Rs 35,000 to Rs 94,500.
- Bike Frames Individual bicycle frames and framesets for custom builds, including carbon road frames, gravel frames, titanium frames, and aero frames from Cannondale (SuperSix EVO), LOOK, Van Nicholas, Chapter2, and other premium brands.
- Bike Components Bicycle components including drivetrain parts (bottom brackets, cassettes, chains, cranksets, derailleurs, hubs, chainrings, shifters), brakes (disc brakes, rim brakes, brake levers, brake pads), pedals and cleats, tubeless accessories, handlebars, cables, headsets, saddles, tyres, wheels, and forks.
- Cycling Accessories Cycling accessories including bags (saddle bags, handlebar bags, frame bags, pannier bags, backpacks), bottle cages, bottles, chamois cream, lights, locks, bells, horns, protective gear, pumps, mudguards, mobile holders, mirrors, racks, and stands.
- Maintenance & Tools Bicycle maintenance products and tools including multi-tools, hex wrenches, torque wrenches, headset/bearing tools, brake/cable tools, wheel/spoke tools, drivetrain tools, brake oil, cleaning aids, grease, lubes, and puncture repair kits from Muc-Off and Juice Lubes.
- Cycling Apparel Cycling apparel including caps, gloves, helmets, jerseys, glasses, reflective aids, shoes, shorts, t-shirts, arm sleeves, socks, and bibshorts for various cycling disciplines.
- Cycling Nutrition Sports nutrition products for cycling including energy gels, electrolyte/hydration supplements, and general sports nutrition to support performance and recovery.
- Training & Recovery Equipment Training and recovery equipment including indoor trainers (Wahoo KICKR, Tacx), recovery tools, power meters (4iiii), heart rate monitors, and cyclo computers/accessories.
- Bike Service Centre Professional bicycle service and repair services offered at United By Cycling's workshop facility for maintenance, adjustments, and mechanical repairs across all bike types.
- Custom Bike Builds Bespoke custom bicycle building service allowing customers to specify frames, components, and groupsets for personalized builds, including high-end configurations such as the Pinarello Dogma F with SRAM Red AXS.
Companies that use United By Cycling
Customer profileSegments6 records
Ideal customer profiles4 records
United By Cycling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
United By Cycling partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Wilier TriestinacorePremium Italian road bike brand carried on United By Cycling platform. Customers can browse and purchase Wilier road bikes online in India through the dedicated collection page.
- MeridacoreTaiwanese bicycle manufacturer featured prominently with 84+ items including road bikes, mountain bikes, hybrid bikes, and gravel bikes. Major brand partner with extensive product range.
- MarincoreAmerican bike brand with 64+ products including mountain bikes, gravel bikes, hybrid bikes, and urban bikes. One of the most extensive brand collections on the platform.
- PinarellocoreItalian prestige road bike manufacturer with 15+ items including the Dogma F series. Features premium products up to Rs 1,760,000. Established 1952, renowned for WorldTour racing heritage.
- CannondalecoreAmerican cycling brand with 48+ products spanning road bikes, mountain bikes, and hybrid bikes. Features innovative designs including Lefty fork technology and comprehensive bike lineup.
- CervelocoreCanadian high-performance road and triathlon bike manufacturer. Products include S5 aero road bikes and P Series triathlon bikes ranging up to Rs 969,999.
- LookcoreFrench cycling brand specializing in road bikes and pedals with 19+ products. Features premium carbon framesets and the acclaimed KEO pedal systems.
- KonacoreHawaiian bike brand with 22+ products including mountain bikes, gravel bikes, touring bikes, and urban bikes known for versatile designs suited to varied terrain.
- ColnagocoreIconic Italian road bike manufacturer. Features V4RS series with Colnago's racing heritage and premium carbon construction.
- Chapter2minorNew Zealand-based premium bike frame brand featuring innovative designs including TERE all-road, KOKO aero road, and HURU climbing framesets.
- Van NicholasminorDutch titanium bicycle brand. Offers titanium road and gravel framesets known for durability and ride quality.
- SurlyminorAmerican steel bike manufacturer known for durable, versatile framesets suitable for touring, cargo, and off-road riding.
- ShimanocoreComponent brand featured prominently throughout the store. Products include groupsets, drivetrain components, and accessories. Strategic component supplier across all bike categories.
- MageneminorCycling electronics brand partnered with United By Cycling for Tour de France celebrations. Joint marketing initiative offering promotions tied to Tour de France milestones.
- Wahoo FitnessminorIndoor training equipment brand. Featured products include Wahoo KICKR CORE smart trainers with special offers during Tour Season (reduced from Rs 79,999 to Rs 64,999).
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
United By Cycling competitors and assessment
Company assessmentDirect peers
- Ribble Cycles: UK direct-to-consumer cycling brand offering road, gravel and e-bikes with custom build options. Comparable for the custom-build DTC model and premium positioning overlapping with UBC's high-end custom builds.
- Firefox Bikes: Established Indian specialty bicycle retailer with multi-brand premium offerings, offline stores and online sales. Closely comparable model — multi-brand cycling retail in India across road, MTB and hybrid categories.
- Ninety One Cycles: Indian direct-to-consumer bicycle brand selling road, mountain, hybrid and kids' bikes online with multi-brand positioning. Directly comparable as an Indian online bike retailer targeting the same mass-to-premium consumer base.
- Tribe Bikes: Indian premium cycling retailer offering road, gravel and MTB bikes with custom builds and a service workshop. Highly comparable hybrid online+service model targeting the same premium Indian cyclist segment.
- Sigma Sports: UK premium online cycling retailer carrying road, gravel and time-trial bikes with brands like Pinarello, Cervélo, Colnago and Look — directly comparable brand portfolio and premium positioning to UBC.
- Cycle World (India): Indian multi-brand bike retailer with online storefront and physical service operations, stocking premium international brands. Comparable as an Indian multi-brand cycling retailer with hybrid offline/online presence.
Broad incumbents
- Wiggle: Major global online cycling and tri-sports retailer with bikes, components, apparel and accessories. Comparable as a broad multi-brand online cycling platform serving consumers across price tiers.
- Decathlon: Global sporting goods retailer with massive Indian footprint including cycling bikes (Btwin), apparel and accessories. Comparable as a dominant cycling retailer in India, though primarily mass-market rather than premium.
- Chain Reaction Cycles: Global online cycling retailer with extensive bike, component and accessory catalogue. Comparable as a premium online multi-brand cycling retailer competing for the same global premium cycling consumer.
- Merlin Cycles: Large UK-based online cycling retailer with deep multi-brand assortment across bikes, components and accessories. Comparable as a scaled multi-brand online cycling retailer, though operating in a more mature UK/EU market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
United By Cycling social profiles
Digital presenceUnited By Cycling financial estimates
Financial estimateRevenue estimate
Valuation estimate
United By Cycling leadership team
Management profileNumber of profiles
United By Cycling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United By Cycling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United By Cycling
What does United By Cycling do?
United By Cycling is an online specialty retailer selling premium bicycles, bike frames, components, accessories, apparel, nutrition, and training/recovery equipment from 14+ international cycling brands to Indian consumers. The catalog spans road, gravel, mountain, hybrid, and electric bikes, supported by an in-house bike service centre and a custom bike build workshop. Products are sold via a Shopify-powered storefront with phone and email support, supplemented by promotional content on Instagram and a cycling blog.
Is United By Cycling a public or private company?
United By Cycling is a private company. It is classified as unknown and is currently operating.
When was United By Cycling founded?
United By Cycling was founded in -1. It employs 1 to 10 people.
Where is United By Cycling based?
United By Cycling is headquartered in Not specified, India, in the Asia region.
How does United By Cycling make money?
One revenue line is on record: product Sales.
Who are United By Cycling's main competitors?
Direct peers on record are Ribble Cycles, Firefox Bikes, Ninety One Cycles, Tribe Bikes, Sigma Sports and Cycle World (India). Broad incumbents are Wiggle, Decathlon, Chain Reaction Cycles and Merlin Cycles.
Does United By Cycling have an API?
No public API is recorded for United By Cycling.
What industry is United By Cycling in?
United By Cycling's product category is Bicycle and Cycling Equipment Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 45911 and its SIC code is 3751.