United Heritage Group

Name

United Heritage Group

Legal name

United Heritage Group

Website

https://unitedheritagegroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Nursing and Residential Care Facilities (623), Other Residential Care Facilities (623990)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Continuous Home Care (Crisis Hospice) (HSABAFAB)

Keywords

• Home health services
• Hospice care
• Private duty caregiving
• Healthcare management consulting
• Skilled nursing care

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Home Health Services: Skilled nursing, physical therapy, rehabilitation services, medication management, and personal care provided in patients' homes. Revenue generated through service delivery to patients covered by Medicare and insurance plans.
2. Hospice Care Services: End-of-life care including pain management, emotional support, and family assistance provided by interdisciplinary teams of nurses, physicians, social workers, and spiritual counselors.
3. Private Duty Caregiving: Non-medical caregiving services including personal care tasks, medication reminders, mobility support, and companionship for seniors and individuals with disabilities in their homes.
4. Strategic Management and Consulting: Healthcare management, marketing, and consulting services including strategic planning, operational optimization, resource allocation, and marketing strategy development for partner healthcare organizations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

United Heritage Group is a privately held healthcare management and consulting firm that operates as a holding company for a portfolio of home health, hospice, and private duty caregiving subsidiaries. It delivers skilled nursing, rehabilitation, medication management, end-of-life care, and non-medical personal care to patients across California, while also providing strategic management, marketing, and operational consulting to partner healthcare organizations. Services are delivered through wholly owned entities including Get Well Home Health, Vertex Hospice Care, Premier Hospice Care, Oneness Home Health, and Heritage Care Solutions.

Product overview

United Heritage Group is a comprehensive healthcare management, marketing, and consulting firm that operates as a holding company overseeing a portfolio of healthcare service entities. The portfolio includes Home Health, Hospice, and Private Duty Caregiving services, along with strategic management and consulting offerings. The company coordinates multiple subsidiary brands: Get Well Home Health, Inc. (Medicare-certified home health), Vertex Hospice Care, Inc. (hospice provider), Premier Hospice Care, Inc. (hospice care, Coming Soon), Oneness Home Health, Inc. (home health, Coming Soon), and Heritage Care Solutions (the founding entity providing private duty caregiving). These entities work together under the United Heritage Group umbrella to provide both clinical and non-clinical home care needs across California communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Provides skilled nursing, rehabilitation services, medication management, and personal care assistance in the comfort of the patient's home. Targets patients recovering from surgery, managing chronic conditions, or needing assistance with daily living.
• Hospice Delivers end-of-life care including pain management, symptom control, emotional and spiritual support, and family assistance through an interdisciplinary team of nurses, physicians, social workers, and spiritual counselors. Targets patients with terminal illnesses and their families.
• Private Duty Caregiving Offers non-medical caregiving services including personal care, medication reminders, mobility support, and companionship to help seniors and individuals with disabilities maintain independence at home.
• Strategic Management and Consulting Provides healthcare organizations with strategic planning, operational optimization, resource allocation, and marketing strategy services. Targets home health agencies, hospice providers, and healthcare organizations seeking management and consulting support.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Heritage Care SolutionscoreOthers · 1 January 2011The founding entity of United Heritage Group, established in 2011. Originally operating as Heritage Care Solutions, a trusted provider of private caregiving services. It has evolved to become the backbone entity coordinating non-medical private duty caregiving services that support daily living and independence for seniors and individuals with disabilities.
• Get Well Home Health, Inc.coreOthersA Medicare-certified home health agency providing skilled nursing, physical therapy, and supportive in-home care to help patients recover safely at home. Part of the United Heritage Group portfolio of healthcare entities.
• Vertex Hospice Care, Inc.coreOthersA compassionate hospice provider delivering end-of-life care, pain management, and emotional support to patients and families. Part of the United Heritage Group healthcare portfolio.
• Premier Hospice Care, Inc.coreOthersA hospice care organization dedicated to providing comfort-focused medical services and family support during life's most critical moments. Currently under development as part of the United Heritage Group expansion.
• Oneness Home Health, Inc.coreOthersA home health agency committed to delivering personalized, physician-directed care to patients. Expanding the United Heritage Group presence in Ventura County and surrounding communities.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Pennant Group: Operates home health, hospice, and senior living services through a decentralized subsidiary model. Comparable to UHG's structure of multiple locally-branded operating entities under a parent holding company.
• LHC Group: Home health, hospice, and home and community-based services provider now part of Optum. Directly comparable to UHG in delivering Medicare-certified skilled home health and hospice services, with overlapping referral-driven go-to-market motion.
• Addus HomeCare: Personal care, hospice, and home health provider with strong focus on private duty caregiving. Directly comparable to UHG's Heritage Care Solutions private duty line and hospice offerings.
• Aveanna Healthcare: Pediatric and adult home health, hospice, and private duty services provider. Overlaps with UHG in adult home health, hospice, and private duty caregiving delivery to seniors and individuals with disabilities.
• Enhabit: Pure-play home health and hospice provider operating Medicare-certified agencies. Enhabit's focus on skilled nursing, therapy, and hospice delivery matches UHG's core service lines and referral-based patient acquisition model.
• Amedisys: National home health and hospice operator with Medicare-certified agencies across the U.S. UHG competes with Amedisys's home health and hospice lines in the same Los Angeles-area referral networks, offering skilled nursing and hospice care to similar patient populations.
• Compassus: Hospice, palliative care, and home health provider operating across multiple states. Comparable to UHG's hospice-led service model and reliance on interdisciplinary clinical teams.

Broad incumbents

• BrightSpring Health Services: Diversified home and community-based health services platform including home health, hospice, and pharmacy. Comparable to UHG at the holding-company level for managing multiple home-based care subsidiaries.
• CenterWell (Humana): Humana-owned home health and primary care brand operating Kindred at Home legacy agencies. A scaled incumbent that competes with UHG for the same Medicare home health and hospice referrals in Southern California.
• Gentiva: National hospice and palliative care provider with strong referral network into hospitals and physicians. Comparable to UHG's Vertex Hospice Care and Premier Hospice Care lines in service scope and payer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/UnitedHeritageGroup
• LinkedInlinkedin.com/company/united-heritage-group
• Instagraminstagram.com/unitedheritagegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles31 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Heritage Group