What United Tickets Denmark does

United Tickets Denmark, operating as United Stage Danmark ApS (CVR 31416299) and previously known as musik.dk, is a Danish online ticketing marketplace and event services platform founded in 2017 and headquartered at Prags Boulevard 47, Copenhagen. The company sells tickets to concerts, festivals, theater, comedy, and other live entertainment events across Denmark and operates a Fan-to-Fan secondary marketplace for secure peer-to-peer ticket resale. Its core technology stack is delivered through a long-standing partnership with See Tickets, one of the world's largest ticketing providers, which underpins the platform's digital ticket delivery, barcode-based entry, and event management infrastructure.

The company monetizes primarily through transaction fees, charging both a per-ticket "billetgebyr" and a per-order "ordregebyr" on every purchase, with all prices in DKK including VAT. Adjacent revenue streams include Fan-to-Fan resale transaction fees, optional ticket cancellation insurance in partnership with Tryg, customized B2B ticketing solutions for event organizers via the Arrangør platform, gift cards, a paid membership program (United Tickets Club), and venue-specific memberships such as Musikklubben Elværket (145 DKK per season). The company operates as a private subsidiary within the Universal Music Group ecosystem alongside its sister company United Stage, Nordic's leading booking agency, which provides preferential access to major-label touring artists.

United Tickets serves two primary customer segments: individual event-goers (consumers purchasing tickets for concerts, festivals, theater, and comedy across Denmark) and event organizers (venues, festival operators, and concert promoters requiring customized ticketing solutions). The platform also accepts standard Danish payment methods including MobilePay, VISA/Dankort, MasterCard, and Visa Electron. With 8 employees and no disclosed funding or revenue figures, the company operates as a focused, niche Scandinavian ticketing platform whose strategic value is largely tied to its UMG affiliation and the multi-country reach via the United Stage booking network.

Name

United Tickets Denmark

Legal name

United Stage Danmark ApS

Website

https://unitedtickets.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

United Tickets Denmark is a Copenhagen-based online ticketing marketplace, founded in 2017 and part of Universal Music Group, selling tickets to concerts, festivals, theater, and comedy events across Denmark via a See Tickets-powered platform, with a Fan-to-Fan resale marketplace and B2B event organizer solutions.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Online ticketing platform
• Event ticketing services
• Ticket resale marketplace
• Live event tickets
• Fan-to-fan marketplace

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales Service: United Tickets acts as a ticket intermediary/mediator between buyers and event organizers. The company charges service fees including billetgebyr (ticket fee per ticket) and ordregebyr (order fee per order). These fees are individual for each event and shown during checkout. All fees are in DKK including VAT.
2. Fan-to-Fan Resale: Platform for resale of tickets between fans, providing a secure marketplace for ticket transfers.
3. Ticket Insurance: Cancellation insurance offered in partnership with Tryg, which can be added during the ticket purchase process.
4. Organizer Solutions: Customized ticketing solutions for event organizers, providing tailored services for their specific needs and brand requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

United Tickets Denmark operates an online ticketing platform that sells tickets to concerts, festivals, theater, comedy, and other live events across Denmark (and broader Scandinavia). The company earns revenue through per-ticket service fees (billetgebyr) and per-order fees (ordregebyr), supplemented by a Fan-to-Fan secure peer-to-peer ticket resale marketplace, a membership club with pre-sale access, optional ticket cancellation insurance in partnership with Tryg, gift cards, and customized B2B ticketing solutions for event organizers, venues, and festivals.

Product overview

United Tickets operates as a Scandinavian ticket marketplace and event ticketing platform, offering tickets to concerts, festivals, theater, comedy, and other live events throughout Denmark. The core product is the United Tickets marketplace, which enables direct ticket purchases from event organizers. Adjacent offerings include the Fan to Fan Marketplace for secondary ticket resale, the United Tickets Club membership program providing pre-sale access and exclusive offers, Billetforsikring (ticket cancellation insurance) in partnership with Tryg, and gift cards. For event organizers, the Arrangør platform provides customized ticketing solutions. The company was founded in 2017 (originally as musik.dk) and maintains partnerships with See Tickets and Universal Music Group.

Differentiator

Problem solved

Functional benefit

Products and services

• United Tickets Marketplace Danish online ticket marketplace enabling individual consumers to purchase tickets to concerts, festivals, theater events, comedy shows, and other live entertainment across Denmark and Scandinavia.
• Fan to Fan Marketplace
• Arrangør Organizer Platform B2B event organizer portal providing customized ticketing solutions for promoters, venue managers, and festival organizers, including event setup, ticket sales management, and customer support throughout the event lifecycle.
• United Tickets Club Membership program offering subscribers pre-sale access to tickets, exclusive offers, and other member-only benefits. Priced as an annual season subscription.
• Billetforsikring (Ticket Cancellation Insurance) Optional ticket cancellation insurance offered in partnership with Tryg, allowing customers to receive refunds for covered circumstances such as illness, accidents, or other insured events.
• Gavekort (Gift Cards) Gift card product allowing users to purchase vouchers that can be redeemed for tickets to any event on the platform.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• See TicketscoreTechnology or IntegrationPartnership with See Tickets, one of the world's largest ticket providers, which supports and underpins the United Tickets platform. This partnership provides global ticketing infrastructure and technology since 2017.
• Universal Music GroupflagshipOthersUnited Tickets is part of Universal Music Group, the world's leading music company. This affiliation provides access to major labels, artists, and the broader music industry ecosystem.
• United StagecoreStrategic or Co-development PartnerUnited Stage is Nordic's leading booking agency for major artists in Denmark, Sweden, and Norway. A full-service booking agency representing over 300 artists, with offices in Copenhagen, Stockholm, and Oslo. United Tickets is a sister company under Universal Music Group.
• TrygminorStrategic or Co-development PartnerPartnership with Tryg to offer cancellation insurance for tickets. Customers can purchase cancellation insurance during the ticket buying process.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Billet.dk: Billet.dk is Denmark's largest domestic primary ticketing platform for concerts, festivals, theater, and sports events. It is the most direct Danish head-to-head competitor to United Tickets, serving the same consumer market and venue/festival clients with a comparable online ticket marketplace model.

Emerging players

• Tito: Tito is a modern event ticketing and registration platform serving independent venues, festivals, and event organizers. It competes with the United Tickets Arrangør organizer portal for smaller Danish and Nordic venue customers seeking a self-service ticketing solution.
• DICE: DICE is a mobile-first event discovery and ticketing platform popular with music venues and festivals across Europe. It targets the same concert-going demographic as United Tickets with a stronger mobile product and is expanding across Nordic markets, representing a direct emerging competitor.
• Tixel: Tixel is a fan-to-fan secure ticket resale marketplace operating across Europe and Australia. It directly competes with United Tickets' Fan-to-Fan marketplace feature on the secondary ticketing side, offering verified resale for events from festivals, concerts, and live music venues.
• See Tickets: See Tickets is one of the world's largest ticketing providers and United Tickets' core technology partner since 2017. While they cooperate rather than compete today, See Tickets operates its own primary ticketing platform in multiple European markets and could become a competitor if the partnership terms or UMG strategy shift.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Ticketmaster is the world's largest primary ticketing platform and operates directly in the Danish and broader Nordic markets. It competes with United Tickets for major venue and festival contracts and represents the most significant scaled incumbent United Tickets faces on non-UMG content.
• Eventim: Eventim is Europe's leading ticketing and live entertainment company with significant Nordic operations. It competes with United Tickets in primary ticketing for concerts and festivals across Denmark and Germany-adjacent markets, offering broader event catalogs and integrated entertainment services.
• Eventbrite: Eventbrite is a global self-service event ticketing and management platform used by smaller venues, promoters, and event organizers. While less focused on the UMG-content primary ticketing niche, it competes for the same organizer customers (smaller venues, community festivals) United Tickets targets in Denmark.
• AEG Presents: AEG Presents is a major global live entertainment promoter and venue operator that runs its own ticketing infrastructure for owned content. As a concert promoter, it competes with the United Stage/United Tickets ecosystem for artist routing and tour promotion in the Nordics.

Others

• United Stage: United Stage is the sister Nordic booking agency under Universal Music Group representing 300+ artists. It is not a competitor but an enabling partner that supplies the artist content pipeline feeding United Tickets' primary ticketing volume — making it the closest comparable within the UMG Nordic ecosystem.

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unitedticketsdk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Tickets Denmark