United Way Brasil | UWB

What United Way Brasil | UWB does

United Way Brasil (UWB) is a Brazilian nonprofit organization (OSCIP, CNPJ 04.735.852/0001-88) founded in 2001 by a group of businesswomen and civil society leaders, operating as the Brazilian affiliate of United Way Worldwide — the world's largest philanthropic network spanning 37 countries with 137+ years of combined experience. Headquartered in São Paulo at Av. Nicolas Boer, 399, the organization employs 49 staff and functions as a convener and resource-mobilization intermediary between corporate donors, volunteers, and grassroots social organizations. Its mission targets two demographic pillars: integral development of children aged 0-6 years (through the Crescer Aprendendo program) and productive inclusion of youth aged 15-29 years (through Juventudes Potentes), with additional co-created corporate social intervention projects under the Projetos Especiais umbrella.

UWB's product portfolio comprises social programs, digital content, and volunteer mobilization initiatives. Core programs include Crescer Aprendendo (early childhood educator and family training), Juventudes Potentes (systemic youth inclusion in São Paulo), and Projetos Especiais (customized corporate social interventions). Complementary offerings include the Papo de Trampo podcast, the #CONEXÃOUWB newsletter, the free Paternidade Responsável online course (developed with Van Leer Foundation and 4Daddy), the Season of Impact annual volunteer initiative, and the Viva Unido Comunidades program. The organization distributes its programs through donation portals, corporate volunteer engagements, an e-commerce merchandise store, and international convenings such as the GOYN Global Convening 2025 in São Paulo.

UWB's business model is donation- and philanthropy-based rather than commercial. Revenue streams consist of corporate philanthropy contributions, foundation grants, and individual donations mobilized through a network of 200+ named partners including Accenture, Dow, 3M, Lear, American Tower, Zurich Santander, and Fundação Arymax. There is no disclosed pricing model, no equity funding, and no investor cap table. The organization depends on sustained corporate CSR commitments, volunteer mobilization (e.g., 370 volunteers in Season of Impact 2026), and the reputational leverage of the global United Way brand to fund program operations across Brazil.

Name

United Way Brasil | UWB

Legal name

United Way Brasil

Website

https://unitedwaybrasil.org.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Social Impact Programs

NAICS

Child and Youth Services (624110), Grantmaking and Giving Services (81321), Educational Services (611)

SIC

Services-Social Services (8300)

akta.pro primary industry

College Access, Scholarships & Student Success Nonprofits (BPAGADAE)

akta.pro secondary industries

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN), Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

Keywords

• Social impact programs
• Corporate philanthropy services
• Nonprofit fundraising
• Youth development programs
• Early childhood education

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Corporate Philanthropy and Donations: United Way Brasil mobilizes corporate partners to invest in social programs focused on early childhood development and youth empowerment. Companies contribute financially to UWB's programs including Crescer Aprendendo, Juvenil Potentes, and Special Projects.

Distribution channels3 records

Marketing channels5 records

Core offering

United Way Brasil is a Brazilian nonprofit (OSCIP) that mobilizes corporate donations and partners to fund and operate social impact programs focused on early childhood development (children 0-6 years) and productive youth inclusion (youth 15-29 years). The organization connects corporations, communities, and beneficiaries through structured programs such as Crescer Aprendendo and Juventudes Potentes, deploying corporate philanthropy into community-based interventions.

Product overview

United Way Brasil (UWB) operates as a social impact organization focused on mobilizing resources for Brazilian children and youth. The portfolio consists of social programs (Crescer Aprendendo for early childhood 0-6 years, Juvenil Potentes for youth productive inclusion 15-29 years, Projetos Especiais for social interventions), digital content platforms (Papo de Trampo podcast, #CONEXÃOUWB newsletter, Fórum de Impacto Coletivo), educational offerings (Paternidade Positiva course on responsible parenthood), volunteer initiatives (Season of Impact, Viva Unido Comunidades), and events (GOYN Global Convening 2025). The organization functions as a network connecting companies, volunteers, and social organizations to promote systemic change.

Differentiator

Problem solved

Functional benefit

Brands

• Crescer Aprendendo: Program focused on stimulating the integral development of children aged 0 to 6 years through training actions for family members and educators, carried out in partnership with companies and public institutions.
• Juventudes Potentes
• Projetos Especiais
• Papo de Trampo
• Season of Impact
• Viva Unido Comunidades

Products and services

• Crescer Aprendendo

Quantifiable outcome

• Season of Impact 2026: 370 volunteers mobilized, 1,100+ children and adolescents benefited
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• AccenturecoreStrategic or Co-development PartnerAccenture partnered with UWB for the Season of Impact 2026 initiative, mobilizing 370 volunteers across four Brazilian states to promote education, inclusion, sustainability, and employability for over 1,100 children and adolescents.
• Van Leer FoundationcoreStrategic or Co-development PartnerPartnership with Van Leer Foundation to develop the free online course 'Paternidade Responsável' (Responsible Parenting), focused on building healthier and more balanced relationships within families.
• 4DaddyminorStrategic or Co-development PartnerProduction partner for the 'Paternidade Responsável' online course content, developed in partnership with Van Leer Foundation.
• DowcoreGTM or Marketing PartnerCorporate partner in UWB's supporter network, contributing to social programs for early childhood and youth empowerment.
• LearcoreGTM or Marketing PartnerCorporate partner in UWB's supporter network, supporting youth empowerment and inclusion programs.
• American TowercoreGTM or Marketing PartnerCorporate partner in UWB's supporter network contributing to social impact initiatives.
• 3McoreGTM or Marketing PartnerCorporate partner in UWB's supporter network supporting education and youth programs.
• Zurich SantandercoreGTM or Marketing PartnerCorporate partner in UWB's supporter network contributing to social programs.
• Fundação ArymaxcoreGTM or Marketing PartnerFoundation partner supporting UWB's social programs and initiatives.
• Community SolutionscoreGTM or Marketing PartnerPartner organization in UWB's supporter network working on community solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fundação Bradesco: One of Brazil's largest corporate foundations, operating schools and educational programs nationwide. Comparable to UWB in education philanthropy and youth development focus but at much larger scale with direct service delivery infrastructure.
• United Way Worldwide: Parent organization of the United Way global network, of which UWB is the Brazilian affiliate. Operates at vastly larger scale across 37 countries and provides the brand, methodology, and partner relationships that UWB leverages.
• Room to Read: Global education nonprofit focused on literacy and gender equality in education across Asia and Africa. Comparable in mission focus on early childhood education and youth skills, though primarily operating outside Latin America.

Direct peers

• Instituto Ayrton Senna: Large Brazilian nonprofit dedicated to youth education and human development through public-school programs. Closely comparable to UWB's Juventudes Potentes and Crescer Aprendendo programs, operating at significantly larger scale with similar corporate and government partner base.
• Fundação Abrinq: Brazilian child welfare and education nonprofit focused on defending children's rights and supporting youth development. Directly comparable to UWB in mission scope (children and youth), Brazilian geography, and corporate-foundation funding model.
• Fundação Lemann: One of Brazil's largest education-focused philanthropic foundations, supporting public education, youth leadership, and social justice. Directly comparable to UWB in education-philanthropy category, though operating with a much larger endowment and broader national reach.
• BrazilFoundation: US-registered nonprofit that mobilizes resources for Brazilian civil society organizations. Comparable to UWB in its grantmaking intermediary role and cross-border fundraising model, though focused on funding grassroots orgs rather than running direct programs.

Regional players

• Plan International Brazil: Brazilian arm of the global Plan International NGO focused on children's rights, education, and youth empowerment. Operates in similar child/youth development space in Brazil but with international NGO governance rather than corporate-philanthropy intermediary model.
• Avina Foundation: Latin American philanthropic foundation focused on sustainable development across the region. Comparable to UWB in philanthropic convener role and Latin American focus, though with broader environmental and economic development scope.

Emerging players

• Ashoka: Global network supporting social entrepreneurs and changemakers, with strong presence in Brazil. Comparable to UWB in its role as a convener/funder of social impact initiatives, though UWB focuses more on direct program delivery to children and youth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unitedwaybrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Brasil | UWB