United Way Hastings & Prince Edward

What United Way Hastings & Prince Edward does

United Way Hastings & Prince Edward is a registered Canadian charitable organization founded in 1958 and headquartered at the Maurice Rollins Centre, 55 Harriett Street, Belleville, Ontario. It operates as a local chapter of the global United Way network, raising donations through individual giving, corporate gifts, workplace payroll-deduction campaigns, legacy/planned giving, and event sponsorships, then distributing 100% of funds locally to 37+ partner agencies delivering 75+ programs across three pillars: From Poverty to Possibility (basic needs, food security, housing), All That Kids Can Be (youth development, mental health, mentorship), and Strong Communities (senior independence, mental health, belonging). In its most recent reporting year the organization impacted 15,285 people, provided 73,606 food boxes and essential items, supported 8,405 nights of transitional housing, and helped 3,631 children and youth through funded programs.

The organization's product surface is a portfolio of community programs rather than technology products. Signature programs include Backpacks for Success (K-12 school supplies at $12 per child, reaching 1,200+ students annually), Youth2Youth HPE (216 youth leaders driving local advocacy), Period Promise (menstrual product access), Good Food Box (1,300-1,500 affordable produce boxes packed every other Tuesday), Inclusive Communities (regional ED&I initiative), and a Human Trafficking Awareness campaign. Signature events include Day of Caring, a volunteer mobilization event, and The Impact Exchange Conference, a nonprofit-sector professional development event targeting 150+ attendees in 2026. The organization also promotes 211 Ontario as a referral service.

The business model is donation-driven with no commercial revenue. The Maurice & Marilyn Rollins Foundation Friends & Leaders Challenge operates a matching-gift program (up to $150K cap for 2025) that has leveraged more than $6.8M since 2008. Approximately 65% of campaign revenue comes from local businesses and their employees across nearly 200 participating workplaces. Leadership giving is anchored at $1,200+ annually. The organization runs on a lean 12-person staff, relying on volunteers, loaned representatives from corporate partners, and a board of directors to scale operations. There is no technology platform, AI capability, or proprietary software product; the underlying technology is limited to standard nonprofit SaaS (Constant Contact, CanadaHelps, Eventbrite).

Name

United Way Hastings & Prince Edward

Legal name

United Way Hastings & Prince Edward

Website

https://unitedwayhpe.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way Hastings & Prince Edward is a registered Canadian charity that raises donations through workplace campaigns, individual giving, and corporate gifts to fund 37+ local agencies and 75+ programs across poverty relief, youth development, and community well-being across Hastings and Prince Edward Counties, Ontario.

Ownership category

akta.pro rank

Product category

Community Charitable Fundraising and Nonprofit Program Funding

NAICS

Civic and Social Organizations (8134), Emergency and Other Relief Services (624230), Child and Youth Services (62411), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

K–12 Support & School Improvement Nonprofits (BPAGADAB), Community Foundations (BPAGAKAB), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Community fundraising services
• Charitable donation programs
• Workplace giving campaigns
• Community impact funding
• Nonprofit program funding

Headquarters

HQ city

Belleville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual donors in Hastings & Prince Edward counties. Donors can give online, by phone, mail, or in-person. 100% of donations stay local.
2. Workplace Campaigns: Payroll deduction giving programs where employees contribute a portion of each paycheck. United Way HPE works with hundreds of workplaces to run employee giving campaigns, with 65% of campaign revenue coming from local businesses and their employees.
3. Corporate Gifts and Sponsorships: Corporate donations from businesses including event sponsorships, gift of securities, and employee giving program support.
4. Legacy Giving / Planned Gifts: Bequests through wills, gifts of real estate, life insurance, and stocks/securities. These provide immediate tax benefits and future contributions.
5. Gift of Securities: Donations of publicly traded stocks and securities are eligible for tax credits for their full current market value, with zero capital gain inclusion rate when donated directly.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

United Way Hastings & Prince Edward is a registered Canadian charity that raises donations from individuals, workplaces, and corporations in the Hastings & Prince Edward region and grants those funds to more than 37 local agencies delivering 75+ community programs across three pillars: From Poverty To Possibility, All That Kids Can Be, and Strong Communities. Its flagship programs include Backpacks for Success (school supply kits at $12 each), Youth2Youth HPE (youth-led advocacy), Good Food Box (affordable produce), and Period Promise, plus signature events such as Day of Caring and The Impact Exchange Conference.

Product overview

United Way Hastings & Prince Edward is a charitable organization that operates as a fundraising and community impact organization rather than a technology product company. Its core offerings consist of community programs organized around three pillars: All That Kids Can Be (youth development), From Poverty To Possibility (poverty relief), and Strong Communities (community well-being). Key programs include Backpacks for Success (school supply assistance), Youth2Youth HPE (youth-led advocacy), Good Food Box (food security), and Period Promise (menstrual health). The organization also hosts signature events including The Impact Exchange Conference and Day of Caring, and provides giving mechanisms such as workplace campaigns, legacy giving, and corporate donation programs. Services like 211 helpline connect community members to social supports.

Differentiator

Problem solved

Functional benefit

Products and services

• Backpacks for Success A community-driven program that provides new backpacks filled with age-appropriate school supplies for students from Kindergarten through Grade 12 at $12 each, helping families manage back-to-school costs.
• Youth2Youth HPE A youth-led group that partners with community leaders to develop solutions to local problems identified by youth, focusing on economic development, environment, youth poverty, mental health, and community gaps.
• Period Promise
• Good Food Box Program funded by United Way HPE offering affordable vegetable and fruit boxes to community members, with volunteers packing 1,300-1,500 boxes every other Tuesday for distribution across the region.
• Workplace Campaigns Employee giving campaigns allowing workplaces of all sizes to run workplace giving programs with payroll deduction options for employees.
• Legacy Giving Planned giving options including bequests, gifts of real estate, life insurance, and stocks and securities, providing income or potential savings now and in the future.
• Day of Caring Annual event bringing together hundreds of businesses, community partners, and volunteers for hands-on community projects including painting, building, landscaping, and revitalizing spaces.
• The Impact Exchange Conference Premier nonprofit conference delivering professional development, collaboration, and leadership development opportunities to Hastings and Prince Edward Counties, with 150+ anticipated attendees.
• Loaned Representative Program A 15-week social corporate responsibility internship where employees are seconded from sponsoring workplaces to United Way to support workplace campaigns and develop leadership skills.

Quantifiable outcome

• 15,285 people impacted across all programs
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• McDougall Insurance & FinancialminorGTM or Marketing Partner · 3 December 2024McDougall Insurance & Financial matched donations on Giving Tuesday 2024 up to $10,000, doubling donor impact for the annual generosity movement.
• Lange and Fetter MotorscoreGTM or Marketing PartnerPresenting sponsor of the Backpacks for Success program. In 2025, more than 1,200 students received backpacks through this program sponsored by Lange and Fetter Motors in Trenton.
• The Maurice & Marilyn Rollins FoundationcoreGTM or Marketing PartnerFriends & Leaders Challenge matching program. Since 2008, has leveraged more than $6.8 million in giving. For 2025, eligible donations are matched up to $150,000.
• Performance Sales & AccessoriesminorGTM or Marketing PartnerPartnered with Performance Sales & Accessories during COVID-19 for use of a cargo van for four months to support the grocery delivery program for seniors.
• Bullet Signs and GraphicsminorGTM or Marketing PartnerDonated graphics for the COVID-19 Community Response Grocery Delivery program vehicle during the pandemic response.
• Belleville Police Service Auxiliary UnitminorGTM or Marketing PartnerVolunteered to help with grocery delivery to seniors during the COVID-19 pandemic isolation period.
• Belleville SenatorsminorGTM or Marketing PartnerBelleville Senators run 50/50 raffles at home games supporting local charities through the Senators Community Foundation. United Way HPE receives proceeds and recruits volunteers for game-day activities.
• Community Development Council of Quinte (CDC Quinte)coreStrategic or Co-development PartnerUnited Way HPE funds CDC's Good Food Box program which packs 1,300-1,500 affordable vegetable and fruit boxes every other Tuesday. Volunteers from local workplaces assist with packing.
• Quinte Anti-Human Trafficking CoalitionminorStrategic or Co-development PartnerPartnership with Quinte Anti-Human Trafficking Coalition and Women United to develop a full awareness campaign on sex trafficking impacting the local community.
• Women UnitedminorStrategic or Co-development PartnerWomen United and United Way HPE partnered to develop human trafficking awareness campaign materials for local workplaces and community.
• Northumberland United WayminorStrategic or Co-development PartnerPartnered with Northumberland United Way in 2021/2022 for the Inclusive Communities project, engaging 40+ collaborators across HPE and Northumberland County regions.
• 211 OntariocoreStrategic or Co-development PartnerUnited Way HPE promotes 211 Ontario as a key resource connecting people to local supports and services. The 211 service is referenced throughout the website as available 24/7 with interpreter services.
• Desert StreamminorGTM or Marketing PartnerGood Food Box packing takes place at Desert Stream location in Belleville every other Tuesday.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• United Way East Ontario: Another Ontario-based United Way chapter operating the same pooled-funding, workplace-campaign, and three-pillar community-impact model in an adjacent region. Directly comparable in mission, donor base (local employees/workplaces), and program structure.
• United Way Northumberland: Neighbouring Ontario United Way chapter that has even partnered with United Way HPE on the Inclusive Communities project. Same brand, similar size, same model — a natural peer.
• United Way Toronto & York Region: A larger Ontario United Way chapter running the same workplace giving, agency funding, and community-impact model. Directly comparable on model, donor mechanisms, and beneficiary categories (poverty, youth, community).
• Community Development Council of Quinte (CDC Quinte): A core partner agency of United Way HPE that runs the Good Food Box program in the same region. Operates a similar community-services/food-security model in HPE and is funded by United Way HPE, making it a directly comparable peer in the local ecosystem.
• United Way Kingston, Frontenac, Lennox and Addington: A small Ontario United Way serving a comparable small-city/rural region adjacent to HPE. Most directly comparable on regional scale, workplace campaign structure, and pillar-based program funding.

Broad incumbents

• Canadian Red Cross: A large national nonprofit operating emergency relief, food/housing assistance, and community programs that overlap with United Way HPE's 'From Poverty to Possibility' pillar. Competes for the same donor dollars and corporate sponsorships.
• Food Banks Canada: National food-security charity whose mission directly overlaps with United Way HPE's Good Food Box and food hamper programs (73,606 items provided). A broad incumbent competing for food-security funding and corporate partnerships.
• United Way Centraide Canada: The national umbrella body for Canadian United Ways, providing brand, infrastructure, and shared fundraising tools. A broad incumbent and direct parent/affiliate in the United Way network.
• Community Foundation of Greater Kingston: A regional community foundation in Eastern Ontario distributing pooled donations to local charities — analogous to United Way HPE's grantmaking function but focused on endowed funds. Comparable in role as a community-level pooled funder.
• YMCA Ontario: A broad community-services nonprofit operating youth, family, and senior programs in the same region. Overlaps with United Way HPE's youth and senior service pillars and competes for both corporate sponsorships and donor dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Youth2YouthHPE
• Facebookfacebook.com/Youth2YouthHPE
• LinkedInlinkedin.com/company/unitedwayhpe
• Instagraminstagram.com/unitedwayhpe

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Hastings & Prince Edward