Performance Sales & Accessories

What Performance Sales & Accessories does

Performance Sales & Accessories (DBA: PSA Trucks) is a privately held pre-owned vehicle dealership founded in January 1998 by Terry Albert and Ron Abrams and headquartered at 28 Farnham Road, Belleville East, Ontario. The company specializes in lifted trucks, custom-modified vehicles, and supporting accessories, operating a 10-bay service garage and a parts showroom alongside its vehicle sales floor. Inventory spans approximately 79 vehicles across Chevrolet, Ford, GMC, Ram, Dodge, Honda, Mazda, MINI, Pontiac, and Suzuki, with prices ranging from under $10,000 to over $200,000, supplemented by specialty conversion services including 6-Door Conversions, Short Box Conversions, Duramax engine swaps, Excursion Conversions, Mini Trucks, and Xtreme Duty Conversions. The proprietary Body-Liner product line offers textured, smooth, and ultra-smooth bed liner finishes with custom color matching and a lifetime no-peel warranty.

The business operates four primary revenue streams: vehicle sales (one-time per unit), parts and accessories (one-time per transaction, including a dedicated e-commerce storefront at shop.psatrucks.ca), service and repair (per-ticket automotive work performed in the 10-bay garage), and financing services (vehicle financing at 7.99%-8.59% APR for 60-84 month terms, plus a no-credit-check accessory financing program). Distribution is anchored at the single Belleville dealership, with phone sales support, an e-commerce parts shop, and third-party listings on AutoTrader.ca with CARFAX Canada vehicle history integration. Marketing spans the company website, a blog, opt-in email, and five social media platforms (Facebook, Twitter, Instagram, YouTube, TikTok). Customer segments are horizontal and consumer-focused, serving individual truck enthusiasts seeking lifted and modified vehicles, contractors and small businesses purchasing work and fleet vehicles, and accessories buyers looking to customize or protect existing vehicles.

Name

Performance Sales & Accessories

Legal name

Performance Sales & Accessories

Website

https://psatrucks.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Sales & Accessories (PSA Trucks) is a privately held pre-owned truck dealership in Belleville, Ontario, founded in 1998, specializing in lifted trucks, custom vehicle conversions, and accessories for individual truck enthusiasts and small commercial buyers.

Ownership category

akta.pro rank

Product category

Used Vehicle Dealership

NAICS

Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

akta.pro secondary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

• Pre-owned truck sales
• Lifted truck modifications
• Vehicle accessories retail
• Rust protection services
• Specialty vehicle conversions

Headquarters

HQ city

Belleville East

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory/Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Pre-owned vehicle sales including lifted trucks, SUVs, vans, and work/construction vehicles. Inventory spans Chevrolet (25), Ford (22), GMC (15), Ram (7), and others with 79 vehicles available. Prices range from under $10,000 to over $200,000.
2. Parts & Accessories: Full showroom of vehicle accessories including wheels, tires, body-liner, rust check, interior protection. E-commerce shop available at shop.psatrucks.ca. Brands include WeatherTech, Husky Liners, Katzkin leather, Mothers.
3. Service & Repair: 10-bay service garage providing automotive repairs, maintenance, and specialty vehicle modifications. Financing available for accessories through 'We Finance Accessories' program.
4. Financing Services: Vehicle financing offered for all credit levels. Rates from 7.99%-8.59% APR for terms of 60-84 months. No credit check financing option available for accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Performance Sales & Accessories is a pre-owned vehicle dealership specializing in lifted trucks, SUVs, vans, and work/construction vehicles. It sells specialty truck conversions (6-door, short box, Duramax swap, Xtreme Duty) along with vehicle accessories such as wheels, tires, Body-Liner bed liners, Rust Check rust protection, and interior protection products. The dealership also offers vehicle financing, trade-in valuations, instant cash offers, Assurant extended warranties, and a 10-bay service garage for repairs and installations.

Product overview

Performance Sales & Accessories (PSA Trucks) is a pre-owned vehicle dealership established in 1998, specializing in lifted trucks with a comprehensive lineup of used cars, vans, construction/work vehicles, and SUVs. The company operates as a single-location dealership in Belleville, Ontario with a full showroom of vehicle accessories and a 10-bay service garage. Their core offerings include pre-owned vehicle sales across multiple brands (Chevrolet, GMC, Ford, Ram, Dodge, Honda, Jeep, Cadillac, Mitsubishi, Nissan, Subaru, Suzuki, Toyota, Mazda, MINI, Pontiac), specialty vehicle conversions (6 Door Conversion, Short Box Conversion, Mini Truck, Excursion Conversion, Duramax Swap, Xtreme Duty Conversion), and accessory products (Body-Liner, Rust Check, Interior Protection). The company also provides complementary financial services including vehicle financing, trade-in valuations, and instant cash offers, as well as Assurant extended warranty protection and a full-service automotive repair garage.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Vehicle Sales

Quantifiable outcome

• Over $6,000 in accessories on select vehicles
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rocky Ridge Trucks: Specialty truck conversion company offering lifted, premium, and customized Ford and Ram trucks through a dealer network. Closely comparable to PSA's 6-Door Conversion, Xtreme Duty, and other specialty conversion services, with similar enthusiast customer targeting.
• Lifted Trucks: U.S.-based specialty dealership focused exclusively on lifted and modified pre-owned trucks and SUVs, with in-house customization and financing. Highly comparable to PSA in product mix, customer persona (truck enthusiasts), and integrated conversion/accessory value proposition, though operating at larger scale in a different geography.

Broad incumbents

• Lordco Parts: Western Canada's largest automotive parts retailer with 100+ stores across BC and beyond, plus service centres. Comparable to PSA's parts and accessories retail stream, but at much greater scale and without used vehicle sales or specialty truck focus.
• Canadian Tire: Iconic Canadian mass retailer with extensive automotive parts, accessories, tires, and service offerings alongside broader general merchandise. Comparable to PSA's accessories and rust-protection product stream, particularly Canadian-specific winter product demand, though not a vehicle dealership.
• 4 Wheel Parts: Specialty retailer of off-road and truck/SUV aftermarket parts, accessories, and tires with both physical stores and e-commerce. Closely comparable to PSA's wheel/tire/lift-kit accessories segment and truck enthusiast customer base, though without the pre-owned vehicle or conversion business.
• CarMax: Largest U.S. used vehicle retailer with standardized no-haggle pricing, in-house financing, and extended warranty offerings. Comparable to PSA in pre-owned vehicle retail, financing arm, and warranty attach (via Assurant-type partnerships), though at national scale and without specialty truck/conversion focus.
• AutoCanada: Largest Canadian automotive dealership group operating new and used vehicle franchises across multiple provinces. Comparable to PSA in Canadian retail vehicle distribution, financing intermediation, and accessory/F&I attach, but at vastly greater scale and with broader brand portfolio rather than a lifted-truck specialization.
• Summit Racing Equipment: Major U.S. retailer of performance aftermarket parts, accessories, and改装 components for trucks, cars, and racing. Comparable to PSA's parts/accessories stream and lifted-truck customer base, though operates as a catalog/e-commerce parts specialist rather than a vehicle dealership.

Others

• CARFAX Canada: Vehicle history report provider integrated into PSA's used vehicle listings to support purchase transparency. Relevant ecosystem enabler comparable to PSA's CARFAX integration and vehicle due diligence flow, though not a direct competitor.
• Rust Check: Canada's largest rust protection service provider, currently operating as a PSA dealer partner for underbody coatings. Relevant ecosystem participant to PSA's Rust Check offering and Canadian winter vehicle protection value proposition, though serves a broader dealer base rather than competing directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Performancesale
• YouTubeyoutube.com/user/PerformanceSales
• Facebookfacebook.com/PSAtrucks
• Instagraminstagram.com/performancesales/?hl=en
• TikToktiktok.com/@psatrucks
• LinkedInlinkedin.com/company/performance-sales-&-accessories

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Sales & Accessories