UNITYED

What UNITYED does

UNITYED e.V. is a registered non-profit charitable association (gemeinnützig und mildtätig) headquartered in Erfurt, Thuringia, founded in September 2008 and renamed from Deutsche Soccer Liga e.V. in December 2023. The organization delivers youth development programs that combine sport-based pedagogy with educational content on fair play, democracy, financial literacy, inclusion, and extremism prevention. Core products include the STEP school-based dropout-prevention program, the Blickpunkt extremism-prevention project for incarcerated youth and those on probation, FAIRpayer School (financial literacy from grade 7), SELF – Mein Weg (empowerment for young people completing community service), and the InklusionsWerkstatt inclusive sports program delivered with the RSB Thuringia Bulls. The flagship initiative is the Sparkassen Fairplay Soccer Tour, a national street-soccer tournament series reaching roughly 50 locations per season across Germany in partnership with Sparkassen banks and Mastercard, complemented by the COMM:UNITY Festival at Werbellinsee and International Fairplay Soccer Tournaments (European and World championships).

UNITYED also operates a commercial event-module rental business offering inflatable and interactive sports attractions (Football Cage, Mega-Ball, Ultimate Run, Sportstation 2, Speed Kick, Interactive Basketball Challenge, T-Wall, etc.) priced at €100–€600 per module with supervision and transport fees, targeting festivals, schools, and corporate events. Revenue is assembled from four streams: tax-deductible donations (100% allocated to charitable work), membership fees set by the general assembly, public-sector grants (ESF+, Bundesprogramm Demokratie leben!, Thüringer Ministerium für Justiz/Migration/Verbraucherschutz, other Thuringian ministries, Aktion Mensch), and corporate sponsorship (Mastercard, Sparkassen, Ostdeutscher Sparkassenverband). The organization has approximately 9 employees, a Präsidium of one President and five Vice Presidents elected for three-year terms by the membership assembly, and no shareholders or parent entity.

Name

UNITYED

Legal name

UNITYED e.V.

Website

https://unityed.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

UNITYED e.V. is a German non-profit association in Erfurt, founded 2008, that delivers sport-based education programs — including the Sparkassen Fairplay Soccer Tour, STEP, Blickpunkt, FAIRpayer, and InklusionsWerkstatt — to children, youth, and incarcerated young adults, funded by grants, donations, and corporate sponsorship.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (61162), Educational Services (611), Arts, Entertainment, and Recreation (71), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Youth development programs
• Sports education programs
• Non-profit social services
• Inclusion training programs
• Community youth outreach

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization accepts donations which are used 100% for charitable work supporting children, youth, and people in need. Donors receive a donation certificate (Spendenbescheinigung) for tax purposes.
2. Membership Fees: Revenue from annual membership fees, with amounts determined by the general assembly.
3. Event Module Rentals: Rental of inflatable sports and event modules for festivals, schools, and corporate events. Includes professional supervision and setup services.
4. Public Funding and Grants: Funding from government programs including ESF (European Social Fund), Bundesprogramm Demokratie leben!, Thüringer Ministerium für Justiz, various Thuringian state ministries, and Aktion Mensch.

Pricing tiers

Distribution channels5 records

Marketing channels9 records

Core offering

UNITYED is a registered German non-profit association that delivers youth development programs combining soccer and sport with educational content. Its portfolio addresses inclusion, financial literacy, self-awareness, and fair play for children and young people, delivered through schools, community events, and corporate-sponsored tournaments. The organization also generates supplementary income through rental of its mobile event/tournament modules.

Product overview

UNITYED is a nonprofit charitable association (e.V.) headquartered in Erfurt, Germany, operating since 2008. The organization offers a comprehensive portfolio of educational programs and sports activities for children, youth, and young adults. The core educational products include: STEP (school-based educational support), Blickpunkt (extremism prevention in prisons and probation), FAIRpayer School (financial literacy), SELF-Mein Weg (empowerment for community service), and InklusionsWerkstatt (inclusion through sports). The flagship sports initiative is the Sparkassen Fairplay Soccer Tour, a national street soccer tournament series. These programs are complemented by the COMM:UNITY Festival, International Fairplay Soccer Tournaments, and the IN:UNITY Magazin. Additionally, UNITYED operates a rental business for inflatable and interactive sports event modules including the Megarutsche, Ultimate Run, Sportstation 2, and various interactive challenge attractions (basketball, goal walls, bungee run, lightspot arena, etc.), offering full-service rental including transportation, setup, and supervision.

Differentiator

Problem solved

Functional benefit

Brands

• COMM:UNITY Festival: Festival for sport, education, and entertainment featuring sports tournaments, workshops, and community activities held annually at Werbellinsee.
• IN:UNITY Magazin
• Sparkassen Fairplay Soccer Tour
• FAIRPAYER
• BLICKPUNKT
• STEP

Products and services

• STEP Sport-based educational program module in UNITYED's youth development portfolio, targeting children and young people through schools and community settings.
• Blickpunkt Sport-based educational program module addressing perspective-taking and social awareness for children and young people.
• FAIRpayer Educational module focused on financial literacy and responsible money behaviour, delivered through sport-based activities for young people.
• SELF-Mein Weg Educational module focused on self-awareness and personal development for young people.
• InklusionsWerkstatt Workshop module focused on inclusion, supporting young people with and without disabilities to participate together in sport-based activities.
• Sparkassen Fairplay Soccer Tour Traveling youth soccer tournament series co-organized with Sparkassen, delivering fair-play and inclusion messaging to young participants across multiple German locations.
• COMM:UNITY Festival Annual community festival bringing together youth, partners, and supporters for sport, educational, and cultural activities.
• Event module rentals Rental of UNITYED's mobile event and tournament infrastructure (e.g., soccer/event modules) to third parties for their own events.

Quantifiable outcome

• Project Blickpunkt shows that nearly all participants found the topics relevant to their own lives, the majority recognized media influence methods, and most would recommend the program
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MastercardcoreGTM or Marketing Partner · 23 February 2025Long-term partnership for Sparkassen Fairplay Soccer Tour. Mastercard is a presenting sponsor of the tour and supports various events and programs. Partnership involves co-branding and financial support for youth development activities.
• Sparkassen (German Savings Banks)coreGTM or Marketing PartnerMulti-year partnership with regional Sparkassen banks across Germany (Ostdeutscher Sparkassenverband and regional banks) supporting the Fairplay Soccer Tour. Joint organization of approximately 50 annual tour stops across multiple German states.
• Thüringer Institut für Lehrerfortbildung, Lehrplanentwicklung und Medien (ThILLM)coreStrategic or Co-development PartnerOver 10-year cooperation including joint educational projects, teacher training, specialist conferences, and publications. Partnership led by Dr. Andreas Jantowski and Martin Seelig.
• RSB Thuringia BullscoreStrategic or Co-development PartnerPartnership with Europe's most successful wheelchair basketball team for the InklusionsWerkstatt inclusive sports project. Events held at their venue in Elxleben.
• Der Paritätische ThüringenminorStrategic or Co-development PartnerUmbrella organization for social NGOs in Thuringia. UNITYED is a member organization and distributes remaining assets to this organization in case of dissolution.
• Landesarbeitsgemeinschaft Straffälligenhilfe im Freistaat Thüringen e.V. (LAG)minorStrategic or Co-development PartnerUNITYED is an active member of this working group focused on offender rehabilitation and assistance in Thuringia.
• Albert Schweitzer Kinderdorf ErfurtminorStrategic or Co-development PartnerLong-term partnership resulting in the annual EmpowerKids project supporting children and families.
• Strecks BrauhausminorOthersNew partnership involving company visits and educational content around business operations and production.
• Ostdeutscher Sparkassenverband (OSV)coreStrategic or Co-development PartnerPartnership with regional Sparkassen association for the Sparkassen Fairplay Akademie and other educational programs in Mecklenburg-Vorpommern, Saxony, and Saxony-Anhalt.
• Landessportbund ThüringenminorStrategic or Co-development PartnerThuringian State Sports Association supporting sports programs and initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aktion Mensch: Aktion Mensch is Germany's largest private funding organization for inclusion and social participation — a current key funder of UNITYED's InklusionsWerkstatt and a broader-incumbent peer in the inclusive youth space.
• Deutsche Sportjugend: Deutsche Sportjugend is the official youth organization of the German Olympic Sports Confederation, promoting youth sports and social engagement nationwide — a broad incumbent sharing UNITYED's youth-sports-development space but at far greater scale and umbrella reach.
• SOS-Kinderdorf: SOS-Kinderdorf operates residential care villages and youth-support programs across Germany — UNITYED is a long-term partner of the affiliated Albert Schweitzer Kinderdorf Erfurt, making this a closely adjacent charity peer in youth welfare and individual support.
• Bundesvereinigung Kulturelle Kinder- und Jugendbildung (BKJ): BKJ is the federal association for non-formal cultural, arts, and sports-based youth education in Germany, sharing UNITYED's mission of combining sports and creative education for youth development and competing for similar federal program funding.
• Laureus Sport for Good Foundation: Laureus Sport for Good is a globally established foundation funding sport-for-development projects; comparable as a funder/umbrella with overlapping beneficiary profile (youth, inclusion, education) to UNITYED's grant-funded programs.
• Deutsche Kinder- und Jugendstiftung (DKJS): DKJS is one of Germany's largest foundations for children and youth, funding and operating education, participation, and dropout-prevention programs — comparable to UNITYED's STEP and educational mission though operating at much larger scale and as a grant-maker/operator hybrid.

Direct peers

• Right To Play: Right To Play is a global NGO that uses sport and play to educate and empower children and youth facing adversity, sharing UNITYED's core methodology of pairing physical activity with life-skills education across multiple program verticals.
• Special Olympics Deutschland: Special Olympics Deutschland organizes year-round sports training and competitions for children and adults with intellectual disabilities — directly comparable to UNITYED's InklusionsWerkstatt inclusive sports activities and RSB Thuringia Bulls partnership model.
• KICKFAIR: KICKFAIR is a Berlin-based nonprofit that uses football as a tool for development education and global learning in German schools — the closest direct peer to UNITYED's Fairplay Soccer Tour and STEP programs in terms of sport-as-education methodology and German school delivery model.
• Streetfootballworld: Streetfootballworld is a Berlin-headquartered global network that uses football to empower young people worldwide, operating a federation model very similar to UNITYED's national tour plus international tournament structure. Directly comparable in sport-for-development mission and tournament delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UNITYED2024
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/unityed
• Instagraminstagram.com/unityed_org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNITYED