UNIVERSITY RADIOLOGY GROUP, P.C.

What UNIVERSITY RADIOLOGY GROUP, P.C. does

University Radiology Group, P.C. (URG) is a private, New Jersey-based diagnostic radiology practice operating 27 imaging centers across the state, plus professional-services radiology coverage at multiple hospital campuses. The practice delivers subspecialty imaging across PET-CT, MRI and MRA, CT and CTA, ultrasound, digital and 3D mammography, DXA bone densitometry, nuclear medicine, diagnostic X-ray, and lung cancer screening, and operates a dedicated Vascular & Interventional Center (URVIC) offering uterine fibroid embolization, prostatic artery embolization, endovenous laser treatment, sclerotherapy, thyroid/neck biopsy, and radiofrequency ablation. URG also participates in the Clinical Trials Imaging Network and runs a Sports Partnerships community program.

The practice is differentiated by full subspecialty radiologist coverage — Neuroradiology, Orthopedic & Body MRI, Pediatric Radiology, Women's Imaging, Nuclear Medicine, and Vascular/Interventional radiology — supported by an academic affiliation with Rutgers Robert Wood Johnson Medical School. It holds nine American College of Radiology (ACR) accreditations across modalities and has been designated an ACR Breast Imaging Center of Excellence, an ACR Lung Cancer Screening Center, and an ACR Imaging Center of Excellence. Multiple physicians have been recognized on Castle Connolly Top Doctors, NJ Top Docs, and Jersey Choice Top Doctors lists.

URG's go-to-market blends direct-to-consumer and B2B channels. Patients self-schedule 24/7/365 through the OpenDr platform, access walk-in X-ray at specified locations, and pay via insurance or directly. Referring physicians gain access to subspecialty interpretations, electronic report delivery, and preauthorization support. The practice operates professional services agreements with at least eight major NJ health systems — including RWJBarnabas Health, Hackensack Meridian Health, Cooper University Health Care, Saint Peter's Healthcare System, Trinitas Regional Medical Center, Hunterdon Healthcare, Bergen New Bridge Medical Center, and Monmouth Medical Center — and is a member practice of Strategic Radiology, a national radiology alliance. Revenue is generated through professional-services billing for diagnostic and interventional imaging.

Name

UNIVERSITY RADIOLOGY GROUP, P.C.

Legal name

University Radiology

Website

https://univrad.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

University Radiology Group, P.C. is a private New Jersey-based diagnostic radiology practice operating 27 imaging centers, providing subspecialty imaging and interventional radiology services to patients, referring physicians, and major NJ hospital systems across the state.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Diagnostic imaging services
• Medical radiology practice
• Interventional radiology
• Women's imaging services
• Subspecialty radiology

Headquarters

HQ city

Bedminster

HQ country

United States

HQ region

North America

Offices38 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: The practice generates revenue through providing diagnostic medical imaging services to patients, billed through insurance or direct patient payment.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

University Radiology Group, P.C. operates 27 imaging centers throughout New Jersey providing diagnostic medical imaging services including PET-CT, MRI, CT, Ultrasound, Mammography, Nuclear Medicine, and Diagnostic X-ray, along with interventional radiology procedures (UFE, PAE, RFA, biopsies) organized into subspecialty areas such as Neuroradiology, Orthopedic MRI, Pediatric Radiology, Vascular & Interventional, and Women's Imaging.

Product overview

University Radiology Group, P.C. is a multi-location diagnostic radiology and imaging center practice operating 27 offices throughout New Jersey, providing comprehensive medical imaging services. The portfolio consists of core imaging modalities (MRI, CT, PET-CT, Ultrasound, Mammography, X-ray, Nuclear Medicine) as well as specialized interventional radiology procedures (UFE, PAE, RFA). Services are organized into subspecialty areas including Neuroradiology, Orthopedic & Body MRI, Pediatric Radiology, Vascular & Interventional Center (URVIC), and Women's Imaging. The practice integrates advanced capabilities such as 3D mammography, Heartflow Analysis, lung cancer screening, and body composition analysis through DXA. Imaging centers are affiliated with major hospital systems including RWJBarnabas Health, Hackensack Meridian Health, and Rutgers Robert Wood Johnson Medical School.

Differentiator

Problem solved

Functional benefit

Brands

• URVIC (University Radiology Vascular & Interventional Center): Vascular and Interventional Center providing services including Uterine Fibroid Embolization, Prostatic Artery Embolization, and various vein treatments.

Products and services

• PET-CT Positron emission tomography combined with computed tomography for diagnostic imaging of metabolic activity and anatomical structures.
• MRI & MRA (MR Angiography) Magnetic resonance imaging and angiography providing detailed images of organs, soft tissues, and blood vessels without radiation.
• CT & CTA (CT Angiography) Computed tomography scanning including coronary CT angiography and CT-guided procedures.
• Ultrasound Diagnostic ultrasound imaging including musculoskeletal, breast, and general imaging applications.
• Digital Mammography Full-field digital mammography for breast cancer screening and diagnosis.
• 3D Mammography (Tomo) 3D breast tomosynthesis providing layered images of breast tissue for improved cancer detection.
• DXA Bone Densitometry Dual-energy X-ray absorptiometry for measuring bone mineral density and osteoporosis risk assessment.
• Nuclear Medicine Diagnostic imaging using radioactive tracers to evaluate organ function and detect disease.
• Diagnostic X-ray Standard X-ray imaging for bones, chest, and general diagnostic purposes with walk-in availability.
• Lung Cancer Screening Low-dose CT screening for lung cancer in high-risk individuals including smokers and ex-smokers.
• Uterine Fibroid Embolization (UFE) Minimally invasive procedure to treat uterine fibroids by blocking blood supply to the tumors.
• Prostatic Artery Embolization (PAE) Minimally invasive treatment for enlarged prostate that reduces blood flow to the prostate gland.
• Thyroid/Neck Biopsy Image-guided biopsy procedures for thyroid and neck tissue evaluation.
• Radio Frequency Ablation (RFA) Minimally invasive treatment using heat to destroy abnormal tissue including tumors.
• Neuroradiology / Neuro MRI Specialized imaging and interpretation of brain, spine, and nervous system conditions.
• Orthopedic & Body MRI MRI imaging specialized for orthopedic injuries and body imaging applications.
• Pediatric Radiology Diagnostic imaging services specifically designed for infants, children, and adolescents.
• Vascular & Interventional Center (URVIC) Comprehensive vascular and interventional radiology services including venous treatments, embolizations, and pain management procedures.
• Women's Imaging Complete suite of breast imaging services including mammography, ultrasound, MRI, and biopsies.
• Heartflow Analysis Non-invasive coronary artery disease assessment using CT imaging to create a personalized model of blood flow in the heart.
• Screening Programs for Health Comprehensive health screening programs including lung cancer screening, DXA bone densitometry, and body composition analysis.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Rutgers Robert Wood Johnson Medical SchoolcoreStrategic or Co-development PartnerAcademic affiliation providing medical education and research collaboration. University Radiology provides imaging services at the medical school location.
• RWJBarnabas HealthcoreStrategic or Co-development PartnerMajor healthcare system partnership providing radiology services at multiple hospital locations including New Brunswick and Somerset campuses.
• Cooper University Health CarecoreStrategic or Co-development PartnerPartnership for Cherry Hill and Moorestown imaging center locations, branded as University Radiology at Cooper.
• Bergen New Bridge Medical CentercoreStrategic or Co-development PartnerHospital affiliation providing radiology services at the Bergen New Bridge Medical Center location in Paramus, NJ.
• Hunterdon HealthcarecoreStrategic or Co-development PartnerHospital affiliation providing radiology services at Hunterdon Healthcare location in Flemington, NJ.
• Hackensack Meridian HealthcoreStrategic or Co-development PartnerPartnership providing radiology services at Hackensack Meridian Old Bridge Medical Center and Hackensack Meridian Raritan Bay Medical Center (Perth Amboy and Old Bridge locations).
• Saint Peter's Healthcare SystemcoreStrategic or Co-development PartnerHospital affiliation providing radiology services at St. Peter's University Hospital in New Brunswick, NJ.
• Trinitas Regional Medical CentercoreStrategic or Co-development PartnerHospital affiliation providing radiology services at Trinitas Regional Medical Center in Elizabeth, NJ.
• Strategic RadiologycoreStrategic or Co-development PartnerMembership organization for radiology practices. University Radiology is a member practice, receiving the Compliance Seal of Excellence.
• UR VascularminorStrategic or Co-development PartnerRelated entity for vascular and interventional services at the Warren URVIC location, providing UFE, PAE, EVLT, and other vein treatments.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Princeton Radiology: Multi-location New Jersey-based outpatient diagnostic imaging group offering MRI, CT, PET/CT, mammography, ultrasound, and interventional services. Directly comparable as a regional specialty radiology group competing in adjacent NJ counties (Mercer, Middlesex) with a similar academic-tied positioning.
• Radiology Affiliates of Central New Jersey: Central NJ radiology group providing diagnostic imaging services with subspecialty reads, competing with URG in the Middlesex/Mercer catchment area. Comparable private-practice radiology group with hospital affiliations.
• Montclair Radiology: Northern New Jersey outpatient imaging group with multiple sites across Essex and Passaic counties offering MRI, CT, mammography, ultrasound, and PET/CT. Directly comparable in scale and service mix within the same NJ metro geography.
• Hackensack Radiology Group: Northern NJ subspecialty radiology practice serving the Hackensack Meridian ecosystem. Comparable private-practice radiology group with strong hospital-affiliated volume and overlapping NJ territory.
• ImageCare Radiology: Multi-site New Jersey outpatient imaging practice offering MRI, CT, ultrasound, mammography, and X-ray across northern and central NJ. Direct peer competing for similar patient and referring-physician demand in the same state.

Others

• Strategic Radiology: National alliance of independent private radiology practices of which URG is a member. Relevant as an ecosystem/network peer that provides practice-level benchmarking, compliance, and Strategic Radiology Compliance Seal of Excellence (which URG holds).
• RWJBarnabas Health (system imaging): Major NJ health system that is both a partner (hosting URG radiology services) and a potential competitive threat via its employed-radiology and outpatient imaging sites. Indirectly comparable as a hospital-system imaging operator.

Broad incumbents

• RadNet: Largest U.S. outpatient imaging center operator with hundreds of locations across multiple states. Broad incumbent peer providing similar MRI/CT/mammography services at scale, but operating nationwide rather than focused on NJ subspecialty reads.
• RAYUS Radiology: National outpatient imaging chain (formerly CDI) with subspecialty reads, MRI/CT/mammography, and interventional services across dozens of locations. Comparable in modality breadth and clinical positioning; broader geographic footprint than URG.
• SimonMed Imaging: Large national outpatient imaging network with subspecialty reads and a broad modality portfolio including MRI, CT, PET/CT, and mammography. Comparable in service mix; competes as a multi-state incumbent rather than a regional specialist.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIVERSITY RADIOLOGY GROUP, P.C.