University of New Orleans Athletics

What University of New Orleans Athletics does

University of New Orleans Athletics (the Privateers) is the NCAA Division I intercollegiate athletics department of the University of New Orleans, a public university within the LSU System located in New Orleans, Louisiana. The department fields 11 sports programs — baseball, men's and women's basketball, men's and women's cross country, men's and women's golf, men's and women's tennis, men's and women's track and field, women's beach volleyball, and women's volleyball — competing in the Southland Conference. Its primary served personas are student-athletes (seeking competitive Division I opportunities alongside academic development) and secondary personas are fans, alumni donors, and corporate sponsors.

The department's digital infrastructure is anchored by the official athletics website (privateersports.com, powered by Sidearm Sports), with ticketing distributed through Vivenu for baseball, men's and women's basketball, and volleyball, and live event coverage delivered through ESPN+, the Privateer Sports Network, and Statbroadcast. A three-platform Name, Image, and Likeness (NIL) ecosystem — the Privateer Exchange (powered by inflcr), Influxer, and Campus Ink — enables student-athlete endorsement and merchandise monetization. Marketing channels include official social media accounts across Facebook, X, and Instagram for each sport, plus The Ticket 106.7 FM radio. Sports medicine is delivered via the Ochsner Sports Medicine partnership, and facilities include the 10,000-seat Lakefront Arena (opened 1983) and the Human Performance Center (opened 2005) at 2000 Lakeshore Drive.

Revenue mechanics for the department are non-commercial and not publicly disclosed, comprising NCAA and Southland Conference distributions, student fees, ticket sales, merchandise licensing, media rights, and private donations processed through Blackbaud giving forms for various booster clubs and the Maestri-Floyd Society. The department operates as a cost center within the University of New Orleans rather than as a profit-seeking entity, and no private equity or external ownership interests are present.

Name

University of New Orleans Athletics

Legal name

University of New Orleans Athletics

Website

https://unoprivateers.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

University of New Orleans Athletics (the Privateers) is the NCAA Division I athletics department of the University of New Orleans, fielding 11 sports in the Southland Conference and serving student-athletes, fans, alumni donors, and corporate partners from New Orleans, Louisiana.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKACAB

College/University Athletic Departments & Varsity Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYEDALAIAM

Athletics Marketing, Communications & Fan Engagement

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAGAMAE

College/University Sports Events (NCAA & equivalents)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYEDALAIAA

Intercollegiate Athletics (Varsity Sports Programs)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Collegiate athletics programs
• NCAA Division I sports
• Intercollegiate athletic competition
• Student athlete development
• College sports broadcasting

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels5 records

Core offering

University of New Orleans Athletics operates the NCAA Division I intercollegiate athletics program of the University of New Orleans, fielding 11 men's and women's sports teams that compete in the Southland Conference. The department delivers competitive collegiate athletic programs, game-day ticketing, broadcast content via ESPN+ and the Privateer Sports Network, and supports student-athlete Name, Image, and Likeness (NIL) monetization through the Privateer Exchange, Influxer, and Campus Ink partner platforms. It also runs fundraising, sponsorship, and donor engagement programs that sustain the department's competitive operations.

Product overview

University of New Orleans Athletics operates an official athletics website (privateersports.com) as its core digital product, providing comprehensive coverage of 11 intercollegiate sports programs. The digital ecosystem includes NIL (Name, Image, Likeness) support platforms — The Privateer Exchange (powered by inflcr), Influxer, and Campus Ink — enabling student-athletes to monetize their personal brands through endorsements and merchandise. Broadcasting capabilities are provided through the Privateer Sports Network and ESPN+ partnerships for live game streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Privateer Intercollegiate Athletics Programs The NCAA Division I intercollegiate athletics program offered by the University of New Orleans, featuring 11 men's and women's sports (baseball, men's basketball, women's basketball, men's tennis, women's tennis, volleyball, men's track and field/cross country, women's track and field/cross country, and softball) competing in the Southland Conference. The program is targeted at prospective and current student-athletes seeking competitive collegiate opportunities while pursuing a degree.
• Privateers Athletics Game Tickets Purchasable game-day admissions to UNO Athletics events sold online through the Vivenu ticketing platform, including men's and women's basketball at Lakefront Arena, baseball at Maestri Field at Privateer Park, volleyball, and other home contests. Target customers are fans, students, alumni, and the local community who attend live events.
• Privateer Exchange (Inflcr) NIL Platform The Privateer Exchange, powered by Inflcr, is the official Name, Image, and Likeness (NIL) marketplace for University of New Orleans student-athletes. It connects athletes with brand endorsement, social media, and appearance opportunities, and is targeted at student-athletes and corporate partners seeking legitimate NIL deals.
• Privateer Sports Network The Privateer Sports Network is the in-house digital media and broadcast operation for University of New Orleans Athletics, producing live video, audio, and real-time statistics for events distributed through ESPN+ and the official athletics website. It is targeted at fans, alumni, and recruits who consume game content on digital devices.
• Privateer Athlete Merchandise Storefronts Online merchandise storefronts offered through Influxer (for athlete-created apparel) and Campus Ink (for branded and NIL merchandise), enabling University of New Orleans student-athletes to design and sell their own branded apparel and products. Targeted at fans, alumni, and supporters who want to purchase officially licensed and athlete-created merchandise.

Quantifiable outcome

• First conference tournament victory for volleyball since 2023 under coach Ashley Preston

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Ochsner Sports MedicinecoreStrategic or Co-development Partner
• Privateer Exchange (inflcr)coreTechnology or Integration
• InfluxercoreTechnology or Integration
• ESPN+coreGTM or Marketing Partner

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lamar University Athletics: Lamar is a Southland Conference peer of comparable department scale competing in similar NCAA Division I mid-major sports. Operates an analogous mix of men's and women's varsity programs with the same conference distribution and scheduling dynamics.
• Houston Christian University Athletics: Houston Christian is a fellow Southland Conference member with comparable mid-major Division I scale and sport offerings. Operates within identical conference economics, making it a direct structural peer.
• McNeese State University Athletics: McNeese State is a fellow Southland Conference member and a direct peer in size, geography (South Louisiana), and NCAA Division I mid-major profile. Operates a similar sport portfolio and shares conference distribution economics with UNO.
• Nicholls State University Athletics: Nicholls is a fellow Southland Conference school and in-state Louisiana peer. Comparable department size, sport portfolio, and Southland Conference economics make it a direct structural peer for benchmarking operating performance.
• Texas A&M University-Corpus Christi Athletics: Texas A&M-Corpus Christi is a Southland Conference peer with a similar department scale and Division I mid-major profile. Coastal urban setting parallels UNO's geography, and conference economics are identical.
• Northwestern State University Athletics: Northwestern State is a Southland Conference peer and in-state Louisiana competitor with a comparable department scale and sport mix. Recruits from overlapping Louisiana high school talent pools and shares identical conference revenue economics.
• Southeastern Louisiana University Athletics: Southeastern Louisiana is a Southland Conference peer and in-state competitor recruiting from the same Greater New Orleans and Baton Rouge talent pool. Similar department scale and Southland Conference economics make it the closest in-state comparison.
• University of the Incarnate Word Athletics: UIW is a Southland Conference member and NCAA Division I mid-major peer operating a comparable department scale and sport portfolio in Texas. Shares identical conference distribution economics and scheduling dynamics with UNO.

Regional players

• Tulane University Athletics: Tulane is located in the same New Orleans metro but competes in the AAC, a higher-revenue conference. It serves as the in-city NCAA Division I competitor for fan attention, sponsorships, and local recruiting — a same-market rather than same-tier peer.

Emerging players

• Loyola University Chicago Athletics: Loyola Chicago is a mid-major urban Catholic university athletics program at a similar scale, also competing in a non-Power conference (A-10). It is comparable as a same-tier urban mid-major with limited resources and a need to differentiate on local market identity.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/PrivateersBSB
• YouTubeyoutube.com/channel/UCx7G52DG9fyzps_rovkXXmg
• Facebookfacebook.com/PrivateersBSB
• Instagraminstagram.com/PrivateersBSB
• LinkedInlinkedin.com/company/university-of-new-orleans-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of New Orleans Athletics