UNO Restaurant

What UNO Restaurant does

Yellow Door Eats is a family-run artisan pizza business operating from a home prep kitchen at 24 St David's Road, Hethersett, Norwich, Norfolk (NR9 3DH). Founded in 2020 by Lisa and Dan — a couple with over 30 years of combined catering and hospitality experience — the business produces Neapolitan-style pizzas using a British-made wood-fired oven, with handmade double-proofed dough made from Italian 00 flour and fresh yeast, topped with San Marzano tomatoes and Fior Di Latte mozzarella. Their children Maisie and Albert have since joined, making it a true family operation. The prep kitchen holds a five-star food hygiene rating and the wood fuel is sourced from local sustainably managed forests.

The company operates three revenue streams. First, Hethersett Pizza Kitchen offers collection and local delivery within a 5-mile radius of NR9 3DH, operating during scheduled serving windows (typically 4-8pm on selected days) with unit prices of £12-£16 per pizza and a £30 minimum order for delivery. Second, Event Hire deploys a mobile pizza trailer — a converted horse box fitted with the wood-fired oven — to weddings, parties, and corporate events across Norfolk and Suffolk; bookings require a 50% non-refundable deposit with the balance due 8 weeks before the event date. Third, Part-Baked Pizzas are pre-prepared, cooled, and packaged for customers to finish at home in 3-5 minutes, extending availability beyond normal serving hours. Supplementary menu items include garlic breads (£9-£12), dough balls, salads (£8.45-£8.95), dipping sauces, and dessert pizzas (£12).

The go-to-market is direct-to-consumer, with orders taken via text (07920 044468) or email ([email protected]). Marketing relies on organic channels — a Squarespace website, Facebook, Instagram, an email newsletter, and Google Reviews — with no paid acquisition or third-party delivery platform integrations evident. Distribution is constrained by small-batch dough production and limited serving slots, and customers are strongly advised to pre-order. Pop-up collaborations with Flint Vineyard (Bungay), Home Farm Gin (Hethersett), and Watton Sports & Leisure Centre provide occasional off-site trading locations that supplement the home kitchen footprint.

Name

UNO Restaurant

Legal name

Yellow Door Eats

Website

https://unorestaurant.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-run artisan pizza business in Hethersett, Norwich, producing Neapolitan-style wood-fired pizzas for collection, local delivery within a 5-mile radius, mobile event catering across Norfolk and Suffolk, and part-baked pizzas for home preparation.

Ownership category

akta.pro rank

Product category

Food Service / Pizza Restaurant

NAICS

Limited-Service Restaurants (722513), Mobile Food Services (722330), Food Service Contractors (722310)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Neapolitan style pizza
• Wood fired pizza
• Mobile event catering
• Artisan pizza delivery
• Family pizza kitchen

Headquarters

HQ city

Hethersett, Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Pizza Sales (Collection & Delivery): Freshly made Neapolitan style pizzas sold for collection or local delivery within 5 mile radius of Hethersett NR9 3DH
2. Event Catering: Mobile pizza trailer hire for weddings, parties and events in Norfolk and Suffolk. Includes converted horse box, wood-fired oven, serving tables, food signage, plates, napkins, cutlery, oils. Catering packages with 2-4 hour serving options. Secured with 50% deposit.
3. Menu Items (Salads, Breads, Desserts): Additional menu items including garlic breads, dough balls, salads, dipping sauces, and dessert pizzas
4. Part-Baked Pizza Delivery: Pre-prepared pizzas for customers to finish cooking at home, extending availability outside normal serving hours

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yellow Door Eats is a family-run pizza business operating Hethersett Pizza Kitchen, producing handmade Neapolitan-style wood-fired pizzas for collection and local delivery within 5 miles of Hethersett NR9 3DH. The business also runs a mobile pizza trailer for event hire at weddings, parties, and gatherings across Norfolk and Suffolk, and offers part-baked pizzas that customers finish at home.

Product overview

Yellow Door Eats operates as a family-run pizza business with two primary service offerings: the Hethersett Pizza Kitchen (a fixed location for pizza collection and local delivery) and Event Hire (a mobile pizza trailer for weddings and events across Norfolk and Suffolk). The company also offers Part Baked Pizzas for customers to finish at home. Their menu changes weekly and includes signature Neapolitan-style pizzas, specialty dessert pizzas, and accompaniments like garlic breads and salads.

Differentiator

Problem solved

Functional benefit

Products and services

• Hethersett Pizza Kitchen (Collection and Delivery) A fixed-location pizza kitchen offering collection from Hethersett NR9 3DH and delivery within a 5-mile radius, serving Neapolitan-style pizzas on selected days with pre-ordering recommended due to limited dough and serving slots. Targeted at local residents.
• Event Hire (Pizza Trailer) Mobile pizza catering service bringing a converted horse box with wood-fired oven to weddings, parties, and events across Norfolk and Suffolk, providing unlimited pizza service with staff included. Secured with a 50% deposit. Targeted at event hosts and wedding planners.
• Part-Baked Pizzas Pre-prepared pizzas that are slightly undercooked, cooled, wrapped, and boxed for customers to finish at home in a conventional oven in 3-5 minutes, allowing pizza enjoyment outside normal serving hours. Targeted at local residents.
• Weekly Pizza and Side Menu A weekly rotating menu featuring Neapolitan-style pizzas (Neapolitan, Chorizo & Jalapeno, Pepperoni, Chef's Choice, The Albert Special, Gourmet Veg, Capra, Three Meat, plus specials), garlic breads, dough balls, salads, and dessert pizzas (Caramel Chocolate, Pistachio Cream & White Chocolate, Fudge & Chocolate). Targeted at individual consumers for personal consumption.

Quantifiable outcome

• Sustainably sourced wood-fired oven heated by logs from local sustainable managed forests
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• Flint VineyardminorStrategic or Co-development PartnerPop-up pizza event location partner at Bungay venue. Yellow Door Eats provides pizza catering at Flint Vineyard events on select dates.
• Home Farm GinminorStrategic or Co-development PartnerPop-up pizza event location partner at Hethersett venue. Hosts Yellow Door Eats pizza pop-up events.
• Watton Sports & Leisure CentreminorStrategic or Co-development PartnerPop-up pizza event location partner hosting Yellow Door Eats pizza events.
• QuasarminorOthersAffiliated business listed on Yellow Door Eats website as partner business.
• Skillcraft ProductsminorOthersAffiliated business listed on Yellow Door Eats website as partner business.
• Glazing VisionminorOthersAffiliated business listed on Yellow Door Eats website as partner business.
• Morley Village HallminorOthersAffiliated business listed on Yellow Door Eats website as partner business.
• Crusaders RugbyminorOthersAffiliated business listed on Yellow Door Eats website as partner business.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Domino's Pizza UK: Dominant UK pizza delivery and collection chain. Comparable as a direct competitor in the pizza collection/delivery category, but operates at vastly larger scale with a very different price/value positioning versus YDE's artisan approach.
• Papa John's UK: Major UK pizza chain with broad delivery footprint. Comparable channel mix (collection/delivery) and customer base, but wholly different product positioning (chain vs. artisan).
• PizzaExpress: Long-established UK casual dining pizza chain with national footprint. Comparable as a wider competitor in the UK pizza market, though primarily dine-in rather than collection/delivery/event.

Direct peers

• Pizza Pilgrims: UK Neapolitan-style pizza chain with multiple locations and a strong artisan brand. Comparable to Yellow Door Eats in cooking method (wood-fired oven), Italian ingredient sourcing, and quality-led positioning, though operating at substantially larger scale.
• Crust Bros: UK Neapolitan-style pizza operator with a focus on quality ingredients and wood-fired cooking. Comparable in product offering and target customer seeking artisan pizza, though primarily dine-in versus YDE's collection/delivery/event model.
• Franco Manca: Leading UK sourdough/Neapolitan pizza chain with broad regional coverage. Directly comparable as a fast-casual Neapolitan pizza operator serving dine-in, collection, and delivery, with shared artisan positioning and quality Italian ingredients.
• Yard Sale Pizza: London-based independent pizza operator with collection, delivery, and home-event catering, including a mobile pizza offering. Comparable business model and channel mix to Yellow Door Eats, especially the event-side parallel.
• Homeslice: London-based Neapolitan-style pizza brand with restaurants and event catering. Comparable in artisan pizza positioning and event-side catering parallel, though at much larger scale.
• Fireaway Pizza: UK wood-fired pizza delivery and takeaway chain with multiple locations. Directly comparable product (wood-fired Neapolitan-style pizza) and channel mix (collection/delivery), with a more limited-service/thin-crust positioning.
• The Wood Fired Pizza Company: UK mobile wood-fired pizza catering business serving weddings, parties, and corporate events. Mirrors YDE's event-hire model and wood-fired oven cooking method, making it a direct comparable on the catering side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yellowdooreats
• Instagraminstagram.com/yellowdooreats
• LinkedInlinkedin.com/company/uno-restaurant-pimlico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNO Restaurant