Unterhaltung Lieblingsstücke

What Unterhaltung Lieblingsstücke does

Unterhaltung Lieblingsstücke is a privately held German sole proprietorship owned by Matthias Hülsebus, operating a multi-channel curated gift and lifestyle retail business anchored in the Ruhr region. The company runs two brick-and-mortar stores — a flagship in Dortmund at Schillingstraße 27a opened in 2002 and a second location in Düsseldorf at Ackerstraße 161 opened in 2007 — alongside a domestic e-commerce shop at shop.unterhaltung-lieblingsstuecke.de. Its 8-person team curates a multi-category assortment spanning gifts, regional specialty items, books and stationery, home and lifestyle goods, cosmetics, bags, fashion accessories, children's products, games, and specialty foods, supplied through third-party brands including COPA, pinqponq, Kikkerland Design, moses. Verlag, and OTOTO.

The business is structured around a one-time-purchase retail model across both channels, with revenue generated through in-store transactions, online orders shipped via DHL with free shipping above EUR 35, and the sale of gift vouchers in fixed denominations from EUR 10 to EUR 200 (or custom values up to EUR 500) redeemable across both channels. Some items such as youth-protection apparel are pickup-only. The underlying technology stack is a standard externally hosted e-commerce platform (hosted by DRS Deutsche Retail Services AG, Ulm) integrated with Google Analytics 4, Google Consent Mode v2, InMobi CMP, Brevo for newsletter automation, and Computop as payment gateway; no proprietary technology or AI/ML capabilities are disclosed.

Customer acquisition is predominantly organic and community-driven: an Instagram and Facebook presence, an email newsletter via Brevo offering a 10% first-purchase discount, and SEO/organic search drive traffic to the e-commerce site and the two physical stores. The target market is domestic German consumers — primarily gift buyers, lifestyle shoppers, and parents/families — seeking distinctive, design-forward, and regional items across a wide price range, with the Dortmund and Düsseldorf locations serving as both retail destinations and pickup points for online orders.

Name

Unterhaltung Lieblingsstücke

Legal name

Unterhaltung Lieblingsstücke

Website

https://unterhaltung-lieblingsstuecke.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Unterhaltung Lieblingsstücke is a German sole proprietorship operating two curated gift and lifestyle retail stores in Dortmund and Düsseldorf, plus a domestic e-commerce shop, serving German consumers with multi-category assortments from third-party brands like COPA, pinqponq, and moses. Verlag.

Ownership category

akta.pro rank

Product category

Specialty Gift and Lifestyle Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (459999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)

akta.pro secondary industries

Novelty & Humor Gifts Retail (CRALAJAB), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

Keywords

• Curated gift retail
• Lifestyle product store
• Regional specialty retail
• Design accessories retail
• Specialty book retail

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail sales (brick-and-mortar): Revenue generated from in-store sales at two physical retail locations in Dortmund and Düsseldorf. Customers can browse and purchase products directly at the stores, with opening hours Monday-Thursday 10:00-19:00, Friday 10:00-19:30, Saturday 10:00-18:00.
2. E-commerce sales (online shop): Revenue from online orders placed through the company's website at shop.unterhaltung-lieblingsstuecke.de. Products are shipped to customers via DHL, with free shipping offered for orders above 35 EUR. Some items (e.g., youth-protection items such as certain COPA apparel) are pickup-only and not shipped.
3. Gift vouchers: Sale of digital and physical gift vouchers redeemable at both store locations and the online shop. Gift vouchers are available in fixed denominations (10, 20, 25, 30, 50, 60, 70, 80, 90, 100, 150, 200 EUR) and custom values up to 500 EUR. Vouchers are delivered automatically via email upon purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Unterhaltung Lieblingsstücke operates a curated multi-category gift and lifestyle retail business through two physical stores in Dortmund and Düsseldorf plus an e-commerce website serving German customers. The assortment spans gifts, books, home goods, cosmetics, bags, accessories, children's products, games, and specialty foods, featuring third-party brands such as COPA, OTOTO, pinqponq, moses. Verlag, and Kikkerland Design alongside regional specialties like U-Bahn Tassen and Kumpelschokolade.

Product overview

Unterhaltung Lieblingsstücke operates as a multi-channel retail company with physical stores in Dortmund (since 2002) and Düsseldorf (since 2007) plus an e-commerce platform. The business model is a curated lifestyle and gift retail assortment organized into distinct product categories: Gifts (Geschenke) with recipient and budget-based subcategories; Regional Products (Regional) featuring local specialty items; Printed Materials (Gedrucktes) including books across genres, calendars, and stationery; Living Items (Leben) for home décor, ceramics, lighting, and bicycle accessories; Cosmetics; Bags & Luggage; Accessories including jewelry, glasses, and socks; Children's Products; Games; and Food & Beverages. The portfolio includes branded product lines from suppliers like COPA (retro football clothing), OTOTO (creative everyday products), pinqponq (sustainable bags), moses. Verlag (educational products and books), and Kikkerland Design (creative accessories). Additional services include gift vouchers and workshops. The company positions itself as a destination for curated, often design-forward and regional products, with free shipping from 35 EUR.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Vouchers (Gutscheine) Digital and physical gift vouchers redeemable at both the Dortmund and Düsseldorf store locations as well as the online shop. Available in fixed denominations of 10, 20, 25, 30, 50, 60, 70, 80, 90, 100, 150, and 200 EUR, or in custom values up to 500 EUR. Vouchers are delivered automatically via email upon purchase.
• Brick-and-Mortar Retail Stores Two physical retail locations where customers can browse and purchase the curated multi-category assortment directly. Dortmund flagship (Schillingstraße 27a, open since 2002, Mon-Thu 10:00-19:00, Fri 10:00-19:30, Sat 10:00-18:00) and Düsseldorf (Ackerstraße 161, 40233 Düsseldorf, open since 2007). Stores also serve as pickup points for online orders and pickup-only items such as certain youth-protection COPA apparel.
• Online Shop (E-Commerce) Full e-commerce website at shop.unterhaltung-lieblingsstuecke.de serving German domestic customers. Offers the full curated multi-category assortment with product listings, search, cart, and checkout functionality, free shipping for orders above 35 EUR, DHL shipping (including Packstation delivery), and multiple payment methods (PayPal, Klarna, credit card, bank transfer).
• Workshops Workshop offerings for customers, listed in the website navigation alongside events.
• COPA Retro Football Clothing Retro football clothing line including jerseys, t-shirts, and hoodies featuring iconic football moments, legends, and national teams. Brand founded in 1998, specialising in high-quality, traditionally crafted football apparel made in Europe. Certain COPA items are designated youth-protection items and are pickup-only, not shipped.
• OTOTO Design Everyday Products Functional everyday design products developed with humour and creative ideas (OTOTO means 'every minute now' in Hebrew). Featured product includes the Speedy Fahrrad Hamster, a bike spoke accessory that reflects light in darkness with a glitter effect.
• pinqponq Sustainable Bags & Accessories Sustainable bag brand from Cologne offering wash bags, backpacks (Komo, Komut, Blok, Purik), crossbody bags (Aksel, Krumm), totes, and tech pouches. Products use recycled polyester, are bluesign certified, and produced under Fair Wear Leader Status.
• moses. Verlag Books, Games & Gift Ideas Publishing house founded in 1991 developing books, games, and gift ideas that spark curiosity. Product range includes PhänoMINT science experiment kits, educational cards such as '50 Ideas for School Start', reflectors, and more. Uses FSC certified paper and vegan bio inks.
• Kikkerland Design Creative Everyday Products Creative everyday products developed since 1992 with intelligent design and real functionality. Range includes keychains (e.g., BIKE bottle opener), multitools, flashlights, compasses, bike bells, and pull lights, created in collaboration with independent designers worldwide.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DRS Deutsche Retail Services AGminorOthersExternal hosting provider for the company's e-commerce website. The website is hosted on servers managed by DRS Deutsche Retail Services AG, Wilhelmstrasse 22, 89073 Ulm, Germany. The provider processes server logfiles and supports website operations under a data processing agreement (Article 28 GDPR).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Butlers: German specialty retailer operating a chain of stores and online shop focused on home accessories, fragrances/candles, gifts, and lifestyle design products - directly comparable assortment overlap.
• Nanu-Nana: Germany's largest gift and lifestyle accessories chain, offering a multi-category assortment of small giftables, home accessories, and design items directly comparable to Unterhaltung Lieblingsstücke's gift and novelty range.
• Flying Tiger Copenhagen: Danish variety/gift chain with a broad multi-category assortment of small- to mid-priced design everyday items, novelties, and stationery, closely matching the curated novelty-gift positioning.
• Depot (Gries Deco Company): German lifestyle and home decoration chain with a broad multi-category gift and seasonal assortment, including seasonal/holiday items, candles, and design accessories; competes for the same gift-shopper wallet.
• Manufactum: German curated lifestyle and gift retailer selling design-forward, multi-category goods across physical stores and e-commerce, with a similar 'one-stop curated destination' positioning to Unterhaltung Lieblingsstücke.
• Søstrene Grene: Danish-born lifestyle and variety chain now operating extensively in Germany, offering a curated multi-category assortment of gifts, home, kids, and design everyday items with a similar discovery-shopping experience.

Regional players

• Lambertz: German specialty food and gift brand selling chocolates, seasonal confectionery, and themed gift assortments across Germany and Europe - a comparable German specialty-gift and seasonal confectionery retailer.

Emerging players

• Wolkenstoff / Wohnglück-style lifestyle stores: Smaller German curated lifestyle/gift boutiques with overlapping categories (books, accessories, home, design) targeting the same design-conscious gifting demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unterhaltunglieblingsstuecke
• Instagraminstagram.com/unterhaltunglieblingsstuecke
• LinkedInlinkedin.com/company/unterhaltung-lieblingsst%C3%BCcke

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unterhaltung Lieblingsstücke