Un Sorriso in Più Onlus

What Un Sorriso in Più Onlus does

Un Sorriso In Più Onlus (legally Associazione Un Sorriso In Più ETS) is an Italian nonprofit association founded in 2004 by the Canclini family, owners of Canclini1925 S.p.A., a Como-based textile company. Headquartered in Guanzate (Como), the association employs 7 staff and coordinates 130 volunteers to combat loneliness among elderly people and support children and adolescents in social difficulty. Its mission is delivered through two layers of programs: territorial operations in Lombardy (Como, Varese, Monza Brianza provinces) including Sorrisi in Casa di Riposo (nursing home visits), Sorrisi in Corsia (hospital visits at Ospedale Sant'Anna), Sorrisi a Domicilio (home visits), Caffè Alzheimer (dementia support groups), and children's programs (Non Solo Sport, Un sorriso per te, Ognuno ha la sua mamma); and national-scale digital platforms (Nipoti di Babbo Natale, Nipoti di Penna, Un Sorriso In Più Family web TV) that have reached 850 care homes across all 20 Italian regions and fulfilled 52,435 Christmas wishes cumulatively.

The association's technology stack is intentionally lightweight: public-facing WordPress websites, dedicated microsites for each digital program, a Nuvola Solidale (CRM360) donor and volunteer management platform, payment integrations with PayPal, Stripe, and Satispay, and YouTube for web TV distribution. No proprietary technology platform is developed in-house. Cumulative impact metrics include 8,700 elderly individuals reached, 250 active pen-pal friendships, 50 children supported, and 300 books donated to a geriatric ward library.

Revenue is generated entirely through charitable contributions and includes five streams: individual donations (online, bank transfer, Satispay); the 5xmille IRPEF tax designation (codice fiscale 95077860138); corporate partnerships and CSR programs (Relazionarti volunteering, solidarity gifts); testamentary bequests (lasciti solidali); and annual lotteries. All contributions are tax-deductible under Italian third-sector law (Art. 83, D.Lgs. 117/2017). The association operates as an Ente del Terzo Settore under Italian Third Sector reform and is privately held with no parent company, institutional investors, or public listing.

Name

Un Sorriso in Più Onlus

Legal name

Associazione Un Sorriso In Più ETS

Website

https://unsorrisoinpiu.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Un Sorriso In Più is an Italian nonprofit association founded in 2004 in Como, employing 7 staff and 130 volunteers to combat loneliness among elderly Italians and support children in social difficulty through care-home visits, hospital companionship, dementia support groups, and national digital wish-fulfillment and pen-pal platforms, funded by donations, 5xmille, and corporate CSR partnerships.

Ownership category

akta.pro rank

Product category

Social Services for Elderly and Children

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homeless, Foster Care & Highly Mobile Youth Education Services (EDAJAEAG)

akta.pro secondary industries

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)

Keywords

• Elderly companionship services
• Non-profit association
• Volunteer care programs
• Dementia caregiver support
• Wish fulfillment platform

Headquarters

HQ city

Guanzate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Individuals make monetary donations via the association's website using PayPal, credit card, or debit card; or via bank transfer (IBAN: IT32 Y030 6909 6061 0000 0149 321). Donations are also accepted via Satispay. All donations are tax-deductible under Italian law (Art. 83, D.Lgs. 117/2017).
2. 5 per Mille: Taxpayers allocate 0.5% of their IRPEF tax to the association by writing its tax code (95077860138) on their tax return. No cost to the donor; funds go directly to the association's social mission.
3. Testamentary Bequests (Lascito Solidale): Individuals include the association in their will or estate plans, leaving a portion of their estate to support the association's mission beyond the donor's lifetime.
4. Corporate Partnerships and Donations: Companies support the association through monetary donations, employee volunteering programs (Relazionarti), and the purchase of solidarity gifts (Christmas products). Corporate donations are tax-deductible up to 10% of declared income.
5. Lottery Fundraising: The association organizes annual lotteries with prizes donated by partner companies. Proceeds support elderly and children's programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Un Sorriso In Più is an Italian non-profit association that combats social isolation among elderly people and supports children in social hardship through a network of trained volunteers delivering in-person companionship programs (in care homes, hospitals, and homes) and three national digital platforms (Nipoti di Babbo Natale wish fulfillment, Nipoti di Penna pen-pal letters, Un Sorriso In Più Family web TV). It also runs dementia caregiver support groups (Caffè Alzheimer), children's wellness activities, and corporate volunteering (Relazionarti).

Product overview

Un Sorriso In Più is a non-profit association that operates as a portfolio of interconnected social programs unified by the mission of alleviating loneliness among elderly people and children in difficulty. The core digital products include three national platforms: Nipoti di Babbo Natale (Christmas wish fulfillment website), Nipoti di Penna (pen-pal letter exchange platform), and Un Sorriso In Più Family (web TV for elderly). These digital initiatives are complemented by territorial programs including Sorrisi in Casa di Riposo (nursing home visits), Sorrisi in Corsia (hospital visits), Sorrisi a Domicilio (home visits), Caffè Alzheimer (dementia support groups), and Smile Flowers (flower recycling). Children's programs include Non Solo Sport and Un sorriso per te. The association also operates an internal CRM platform (Nuvola Solidale) for volunteer and donor coordination. All programs are supported by corporate volunteering (Relazionarti) and individual donation mechanisms.

Differentiator

Problem solved

Functional benefit

Brands

• Nipoti di Babbo Natale: Digital project that fulfills Christmas wishes of elderly people living in care homes across Italy. The platform allows people to become 'grandchildren of Santa Claus' and fulfill wishes submitted by elderly.
• Nipoti di Penna
• Un Sorriso In Più Family
• Sorrisi in Corsia
• Sorrisi a Domicilio
• Caffè Alzheimer
• Smile Flowers
• Relazionarti

Products and services

• Nipoti di Babbo Natale National digital platform enabling individuals to fulfill Christmas wishes of elderly residents in care homes across Italy. Care homes register wishes; donors browse and select wishes to fulfill, becoming 'grandchildren of Santa Claus' for the elderly person.
• Nipoti di Penna Pen-pal friendship program connecting elderly people living in care homes with volunteers across Italy through letter exchanges. The platform collects friendship requests and facilitates ongoing correspondence to reduce isolation.
• Un Sorriso In Più Family (Web TV) Web TV platform dedicated to elderly people, featuring video content created by volunteers. A safe entertainment space where volunteers share their talents and guide elderly through virtual experiences.
• Sorrisi in Casa di Riposo Volunteer program bringing joy, wellness and serenity to elderly residents in nursing homes through regular visits and companionship across 450+ care homes.
• Sorrisi in Corsia Volunteer visits to geriatrics ward of Ospedale Sant'Anna in San Fermo della Battaglia (CO), bringing human warmth and smiles to elderly patients, particularly those without family visitors. Volunteers conduct visits 4 afternoons per week.
• Sorrisi a Domicilio Weekly home visits to elderly living alone in Guanzate, Cadorago and Rovellasca municipalities, providing companionship, comfort and deep listening.
• Caffè Alzheimer Protected and welcoming space where elderly people living with dementia and caregivers attend together for pleasant sharing moments. Includes support groups, activities and educational sessions held weekly in Cadorago.
• Smile Flowers Flower recovery and recycling project collecting flowers from florists, ceremonies and events, regenerating them and donating to elderly in nursing homes in the Como area. Includes creative workshops and floral arrangement activities.
• Relazionarti (Corporate Volunteering) Corporate volunteering project offering company employees the opportunity to donate work hours to community service. Includes structured 3-module training and volunteering experience focused on relationship skills with elderly.
• Non Solo Sport Project providing wellness moments for children and adolescents in care communities through sports activities including horse care courses, swimming lessons, and sports games.
• Un sorriso per te Volunteer support program for children and adolescents in educational communities, assisting with homework, outings and games following educator guidance.
• Ognuno ha la sua mamma Support program for mothers in difficulty, encouraging personal development and parenting skills through self-discovery courses and training workshops.
• Biblioteca Un Sorriso In Più Library initiative at geriatrics ward of Ospedale Sant'Anna providing 300+ books for leisure and companionship, with volunteers offering read-aloud moments.

Quantifiable outcome

• 8700 elderly people reached by association programs
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

35 partnerships are on record, tiered core and minor.

• Ospedale Sant'Anna di San Fermo della Battaglia (CO)coreStrategic or Co-development PartnerThe association conducts its Sorrisi in Corsia program at the geriatric ward of Ospedale Sant'Anna, with volunteers visiting 4 afternoons per week and providing companionship to elderly patients, including reading aloud from a library of 300 books established by the association.
• Ca' d'Industria di ComocoreStrategic or Co-development PartnerLong-standing territorial partner; association volunteers operate in the care home, providing companionship visits and activities for elderly residents.
• Fondazione Bellaria, Appiano Gentile (CO)coreStrategic or Co-development PartnerTerritorial care home partner in the Como area where association volunteers deliver elderly companionship programs.
• Casa Anziani Intercomunale Uggiate con Ronago (CO)coreStrategic or Co-development PartnerInter-municipal care home partner where volunteers provide ongoing companionship to elderly residents.
• Fondazione Case di Riposo Riunite di Lomazzo e Bregnano (CO)coreStrategic or Co-development PartnerFoundation operating multiple care homes in the Como area; long-term partner for volunteer elderly support programs.
• Villa Cenacolo, Lentate sul Seveso (MB)coreStrategic or Co-development PartnerCare home partner in Monza Brianza province where volunteers deliver elderly companionship programs.
• Il Paese Ritrovato di Monza (MB) / Cooperativa La MeridianacoreStrategic or Co-development PartnerAlzheimer's village in Monza; partnership includes 'Nel cuore del Paese' project co-funded by Fondazione della Comunità di Monza e Brianza. Volunteers provide both individual companionship and public space animation (Pomeriggi di Sorrisi).
• Villa Puricelli, Bodio Lomnago (VA)coreStrategic or Co-development PartnerCare home partner in Varese province where volunteers deliver elderly companionship programs.
• Casa dei Tigli di BrunatecoreStrategic or Co-development PartnerEducational community for children and adolescents removed from families; association volunteers support children through activities including sports programs.
• Comunità Annunciata di ComocoreStrategic or Co-development PartnerEducational community for children and adolescents removed from families; association volunteers provide accompaniment in daily life activities and 'Non Solo Sport' project activities.
• Rattiflora srlminorGTM or Marketing PartnerFlorist partner in the Smile Flowers project who donates flowers from events and ceremonies that are otherwise destined for discard, which volunteers regenerate and gift to elderly in care homes.
• Maspes Piante e Fiori di Maspes & C.minorGTM or Marketing PartnerFlorist partner in the Smile Flowers project donating surplus event flowers for regeneration and gifting to elderly in care homes.
• Fondazione MinopriominorGTM or Marketing PartnerFoundation partner in the Smile Flowers project, contributing to the sustainable flower recycling initiative for elderly care homes.
• Fiori e Follie …emozioni e dettagliminorGTM or Marketing PartnerFlorist partner donating surplus flowers for the Smile Flowers sustainable recycling project serving elderly in care homes.
• Floreal atelier del fioreminorGTM or Marketing PartnerFlorist partner contributing flowers to the Smile Flowers project that volunteers repurpose for elderly recipients.
• C. Tessile S.p.A.minorGTM or Marketing PartnerCorporate partner supporting Nipoti di Babbo Natale project through donations and corporate social responsibility activities.
• Fileni Alimentare S.p.A.minorGTM or Marketing PartnerCorporate partner of Nipoti di Babbo Natale 2025, contributing to the project's funding and visibility.
• Moretti S.p.A.minorGTM or Marketing PartnerCorporate partner supporting Nipoti di Babbo Natale 2025 edition.
• F.I.L.A. Fabbrica Italiana Lapis ed Affini (GIOTTO)minorGTM or Marketing PartnerCorporate partner (F.I.L.A.) with its GIOTTO brand supporting Nipoti di Babbo Natale 2024 and 2025. GIOTTO also ran 'Un disegno sotto l'albero con GIOTTO' initiative for schools.
• TigotàminorGTM or Marketing PartnerRetail corporate partner supporting Nipoti di Babbo Natale project through donations.
• Kyowa Kirin srlminorGTM or Marketing PartnerCorporate partner of Nipoti di Babbo Natale 2024 and 2025 editions.
• GME Montascale srlminorGTM or Marketing PartnerCorporate partner supporting Nipoti di Babbo Natale project.
• CricutminorGTM or Marketing PartnerCorporate partner of Nipoti di Babbo Natale 2025.
• Nexia AudireviminorGTM or Marketing PartnerCorporate partner of Nipoti di Babbo Natale 2025.
• Serenity S.p.A.minorGTM or Marketing PartnerCorporate partner supporting Nipoti di Babbo Natale 2024.
• Mavida srlminorGTM or Marketing PartnerCorporate partner supporting Nipoti di Babbo Natale 2024.
• Dante Medical Solutions srlminorGTM or Marketing PartnerCorporate partner supporting Nipoti di Babbo Natale 2024.
• Savills (with shopping centers)minorGTM or Marketing PartnerCorporate partner of Nipoti di Babbo Natale 2024, providing visibility through managed shopping centers.
• Gruppo Bosch ItaliaminorGTM or Marketing PartnerCorporate partner supporting Nipoti di Babbo Natale 2024. Launched 'Non basta il pensiero' CSR campaign involving 5,000+ employees. Realized three special wishes for elderly and won NC Awards Silver for the campaign. Funded the initiative and engaged employees as volunteer Nipoti di Babbo Natale.
• Panzeri S.p.A.minorGTM or Marketing PartnerCompany participating in Relazionarti corporate volunteering program, sending employees to volunteer alongside Un Sorriso In Più volunteers with elderly.
• Sacco – Caglificio ClericiminorGTM or Marketing PartnerCompany participating in Relazionarti corporate volunteering program. CSR & Sustainability Manager Eleonora Castelli expressed deep appreciation for the program's impact on team cohesion.
• 3Bmeteo s.r.l.minorGTM or Marketing PartnerItalian meteorological company supporting Nipoti di Babbo Natale project.
• ASST LarianaminorStrategic or Co-development PartnerLocal health authority co-organizing the Alzheimer's conference 'Vivere insieme e creare connessioni, al centro la persona' with Un Sorriso In Più, Suore Ospedaliere Villa San Benedetto Menni, Scuola di Musica di Villa Guardia, and Comune di Cadorago.
• Scuola di Musica di Villa GuardiaminorStrategic or Co-development PartnerMusic school co-organizing the Alzheimer's conference and providing musical performances for elderly as part of the event.
• Canclini1925 S.p.A.coreStrategic or Co-development PartnerFounding company; the Canclini family established the association in 2004. The textile company has provided sustained support to major association projects, including donating prizes for fundraising lotteries (bags), and is a consistent corporate partner for Nipoti di Babbo Natale.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caritas Italiana: Italy's largest Catholic charitable organization, providing social services including elderly support, family aid, and community welfare across all Italian dioceses. A broad incumbent offering overlapping elderly-care and family-support services within a much wider social-services portfolio.
• Acli - Associazioni Cristiane Lavoratori Italiani: Italian Catholic association providing a wide range of social services including elderly assistance, family support, and community welfare through local chapters. A broad incumbent with overlapping elderly-companionship and family-support programming via a more institutional structure.

Others

• Cesvi Fondazione Onlus: Italian NGO headquartered in Bergamo that runs international cooperation, humanitarian aid, and community welfare programs. A peer Italian non-profit of comparable scale with donation-driven revenue and corporate partnerships, though focused on international development rather than elderly companionship.
• Fondazione Banco Alimentare Onlus: Italian non-profit that recovers and redistributes food to people in need through a network of charitable organizations. Operates as a comparable large-scale Italian donation-funded non-profit with a logistics-driven mission, thematically related as a peer in the Italian third-sector ecosystem.
• Fondazione Telethon ETS: Italian non-profit funding genetic disease research through mass donation campaigns and televised fundraisers. A peer Italian third-sector organization of comparable scale with donation-driven revenue and high brand recognition, though operating in medical research rather than elderly companionship.

Direct peers

• Comunità di Sant'Egidio: Italian Catholic lay community with long-running programs supporting isolated elderly through home visits, friendship networks, and holiday companionship. Operates a relational, volunteer-driven model across Italy that closely parallels Un Sorriso In Più's elderly companionship mission.
• Anteas (Associazione Nazionale Terza Età Attiva per la Solidarietà): Italian national association affiliated with CISL focused on active aging, volunteer engagement of retirees, and social support for elderly in difficulty. Comparable target population and volunteer-led service delivery model in Italy.
• AUSER Volontariato: Italian nationwide volunteer-based association dedicated to supporting elderly people and combating isolation, with active programs in Lombardy. Operates a similar volunteer-elderly-companionship model with social-recreation and home-visit services, directly comparable to Un Sorriso In Più's Sorrisi in Casa di Riposo and Sorrisi a Domicilio programs.
• ANCeSCAO - Associazione Nazionale Centri Sociali, Comitati Anziani e Orti: Italian national association of senior centers and elderly committees, providing social activities, companionship, and community engagement for older adults. A direct peer operating elderly-focused community programs through a network of local centers, comparable in target population and service model.

Regional players

• Telefono Azzurro Onlus: Italian foundation dedicated to protecting children and adolescents from abuse and neglect, running helplines and child welfare programs. Comparable as an Italian non-profit focused on children in difficulty, paralleling Un Sorriso In Più's work with children in educational communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/unsorrisoinpiu
• Facebookfacebook.com/unsorrisoinpiu
• LinkedInlinkedin.com/company/un-sorriso-in-pi%C3%B9-onlus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Un Sorriso in Più Onlus