the floral atelier

What the floral atelier does

The Floral Atelier is a Singapore-based luxury florist operating as part of The Atelier & Co. Group, founded by Lelian Chew. The company designs, sources, and sells premium floral arrangements through a Shopify e-commerce storefront at thefloralatelier.co, a 7,000 sq ft purpose-designed flagship atelier at Delta House (2 Alexandra Road, Singapore), and a separate Hong Kong storefront at thefloralatelier.com.hk. Core product categories include 70+ fresh flower SKUs organized into Bloom Boxes, Bouquets, Vase Arrangements, Floral Stands, and the premium Master Series ($495-$650+), plus a curated Gifting Collection featuring Mariage Frères teas, To'ak chocolates, preserved Glass Flowers, and Bonbon floral lollipops.

The business operates across three interconnected go-to-market motions: direct-to-consumer e-commerce and physical retail for individual gifting and self-purchase, a dedicated Wedding Atelier subsidiary providing full-service wedding design and planning, and a B2B corporate team handling bespoke collaborations with luxury brands, hotels, restaurants, and corporate offices. Recurring revenue is generated through subscription plans ($110-$205 per delivery, up to 20% savings). The company also operates the Master Florist in Residence program and runs workshops and masterclasses, while maintaining intentional capacity discipline by limiting event volume per year. Revenue streams are diversified across fresh florals, preserved florals, gifting, weddings, corporate services, and educational workshops, with no proprietary technology stack beyond standard Shopify infrastructure and no AI capabilities disclosed.

Name

the floral atelier

Legal name

The Floral Atelier

Website

https://thefloralatelier.co

Company type

Private

Operating status

Operating

Short description

The Floral Atelier is a Singapore-based luxury florist (part of The Atelier & Co. Group) that designs and sells premium floral arrangements, wedding design services, corporate collaborations, and curated gifting products to affluent consumers and luxury brands across Singapore and Hong Kong.

Ownership category

akta.pro rank

Product category

Luxury Floral Design and Event Styling

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Floral Preservation & Keepsake Services (HSACAOAL), Event Tablescapes & Centerpiece Styling (HSACAOAF), Luxury Gifting & Seasonal Collections (CRAKAFAK)

Keywords

• Luxury floral arrangements
• Wedding floral design
• Corporate floral services
• Flower subscription delivery
• Luxury gift curation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time purchase of fresh floral arrangements including bouquets, bloom boxes, vase arrangements, floral stands, and preserved flowers. Products range from entry-level modern arrangements at $110 to premium Master Series pieces at $650+.
2. Floral Subscriptions: Recurring subscription service offering weekly or regular delivery of curated floral arrangements. Subscribers receive up to 20% savings and complimentary delivery. Three subscription tiers available: Modern Vase ($110), Bouquet Vase ($205), and Petite Bloom Box ($205).
3. Corporate Partnerships & Collaborations: B2B services including brand collaborations, event & venue styling, weekly bespoke florals for retail displays, VIP gifting programs, and product launch support for corporate clients.
4. Wedding & Event Design Services: Full-service wedding and event floral design, planning, and execution. The company has a dedicated subsidiary, The Wedding Atelier, handling bespoke wedding design services with in-house planning, design, floral, and execution team.
5. Workshops & Masterclasses: Creative education programs including the Master Florist in Residence program bringing globally renowned florists for workshops and masterclasses. Also offers corporate team-building workshops.
6. Luxury Gifting Products: Curated luxury gifting collection featuring premium teas (Mariage Frères), luxury chocolates (To'ak), home fragrances (Mon Dada, Evermore), preserved florals, and lifestyle accessories with premium price points.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Floral Atelier designs, crafts, and sells luxury floral arrangements (Bloom Boxes, Bouquets, Vase Arrangements, Floral Stands, Bloom Bakes, and subscriptions) alongside a curated Gifting Collection of premium teas, chocolates, preserved flowers, and home fragrances. It also delivers bespoke services for weddings, corporate brand collaborations, VIP gifting, event styling, and educational workshops/masterclasses, operating from a 7,000 sq ft flagship atelier in Singapore and serving individual consumers, luxury corporate clients, and wedding couples across Singapore and Hong Kong.

Product overview

The Floral Atelier is a luxury florist operating as a unified platform with multiple product lines and bespoke services. The core offering centers on Fresh Flowers (Bloom Boxes, Bouquets, Vase Arrangements, Floral Stands, and Subscriptions), complemented by the premium Master Series with its signature Bloom Box designs and new Master Series Bouquet collection featuring oversized blooms. The Gifting Collection expands the portfolio with curated luxury goods including Mariage Frères teas, To'ak chocolates, preserved Glass Flowers, and Bonbon floral lollipops. Bespoke services encompass Wedding Design & Planning, Bridal Flowers, Corporate Collaborations, and Workshops & Masterclasses. A loyalty program (Petal Perks) with four VIP tiers supports customer retention. The company operates as part of The Atelier & Co. Group, with venues including a 7,000 sq ft headquarters at Delta House, Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• The Wedding Atelier: Dedicated wedding design and planning brand for bespoke weddings and events
• The Atelier & Co.
• Master Florist In Residence
• Petal Perks

Products and services

• Fresh Flowers Collection (Bloom Box, Bouquets, Bloom Bake, Vase Arrangements, Floral Stands, Gift Sets)
• Floral Subscription Plans
• Master Series One-of-a-kind premium floral arrangements priced $495-$650 featuring handpicked seasonal premium flowers and best-in-class craftsmanship, including the Master Series Bouquet collection launched in 2024 with oversized premium blooms.
• Wedding Design & Planning (The Wedding Atelier) Full-service bespoke wedding design, planning, and floral execution delivered by the dedicated Wedding Atelier subsidiary with in-house planning, design, floral, and execution teams for couples planning weddings and events.
• Bridal Flowers Personalized bridal florals including corsages, posies, boutonnières, and bespoke bridal bouquets designed to amplify the bride's personality and style on the wedding day.
• Corporate Collaborations B2B bespoke services for luxury brands, hotels, restaurants, and corporate offices including brand collaborations, event and venue styling, weekly bespoke florals for retail visual merchandising, VIP gifting programs, and product launch decor support.
• Workshops & Masterclasses Creative floral workshops and masterclasses including corporate team-building sessions and brand collaboration workshops (e.g., Bulgari Omnia perfume, Jo Malone London), as well as the Master Florist in Residence program hosting internationally renowned florists such as Kiana Underwood (Tulipina), Heather Siu (Myrtle et Olive), Gideon Hermosa (House of Hermosa), and Joe Rainforest (Rainforest The Wedding). Materials and light refreshments are included.
• Gifting Collection (Glass Flowers, Home Accessories, Scents & Fragrances, Mariage Frères Teas, To'ak Chocolates, Eternity Collection, Bonbon Floral Lollipops) Curated luxury gifting assortment featuring premium Parisian Mariage Frères teas (32+ varieties), ultra-premium To'ak chocolates from rare Nacional cacao (bars from $22 to $395), preserved Glass Flowers/Eternity Collection ($130-$310), Bonbon floral lollipops ($65-$255), home fragrances from Mon Dada and Evermore London, and Bordallo Pinheiro Portuguese ceramics for individual and corporate gifting.

Quantifiable outcome

• Up to 20% savings on subscription plans
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

28 partnerships are on record, tiered minor, core and flagship.

• Brass Lion DistilleryminorGTM or Marketing PartnerSingapore's first full-fledged micro-distillery offering craft spirits using local ingredients. Petal Perks partners offer complimentary Signature Gin Tasting Flight Coupon or $5/$10 off Distillery Tour and Gin School respectively.
• Curious CreaturesminorGTM or Marketing PartnerSingapore-based demi-fine and fine jewelry brand founded in 2011. Offers 15% off with minimum purchase of 2 regular-priced jewelry items.
• House of HollyminorGTM or Marketing PartnerSustainable premium bamboo essentials and gifts for newborn babies and children. Features signature Toile De Jouy Luxe Bamboo Blankets and Luxe Crib Sheets. Offers 10% off all products.
• LUNA PatisserieminorGTM or Marketing PartnerHomegrown Singapore patisserie launched in 2020, known for signature Orh Nee Cake. Offers 10% off all whole cakes.
• FICOminorGTM or Marketing PartnerDessert-focused establishment emphasizing simplicity and sophistication. Offers complimentary selection of two desserts with any lunch order.
• BE. STUDIOSminorGTM or Marketing PartnerBoutique Pilates studio founded by Eugena Bey supporting strength, flexibility, and well-being. Offers 15% off all group class packages excluding trials, private sessions, and memberships.
• Sage & YlangminorGTM or Marketing PartnerMicrobiome skincare innovator with purpose-driven vision for sensitive skin solutions. Offers 20% off selected workshops.
• YoloFoodsminorGTM or Marketing PartnerPrecision Nutrition meal brand designed for energy, focus, gut health, and better sleep. Offers 30% off sitewide.
• Fitness FirstminorGTM or Marketing PartnerIslandwide fitness chain offering holistic health services with FitPass access to 15 clubs and 5,000+ group classes. Offers 5 FitPass Class Credits for $99.
• CheeseladsminorGTM or Marketing PartnerCheese shop and bar at 117 Tyrwhitt Road with 100+ different cheeses sourced worldwide. Offers 10% off total bill in-store.
• Clean Folks ClubminorGTM or Marketing PartnerSingapore brand specializing in dessert-inspired handcrafted soaps and bath products. Offers 10% off storewide.
• SupertoneminorGTM or Marketing PartnerDancewear brand blending functionality with stylish, bold designs. Offers $10 off storewide.
• RawboughtminorGTM or Marketing PartnerFounded by three sisters in December 2020, specializing in sustainable sleepwear. Offers 20% off with minimum spend of S$150.
• Sigi SkinminorGTM or Marketing PartnerAward-winning vegan skincare brand with clinically infused superfood products. Offers $5 off sitewide and 10% off with min. spend S$100.
• Band of SistersminorGTM or Marketing PartnerFitness and lifestyle brand creating high-quality resistance bands and fitness accessories. Offers 10% off min. spend of $50.
• Scent JournerminorGTM or Marketing PartnerSingapore-based mindful fragrance brand with planet-positive and emotional wellness focus. Offers 20% off masterclasses.
• SmartFit PilatesminorGTM or Marketing PartnerBoutique Pilates studio in Singapore specializing in STOTT Pilates and functional training. Offers $10 off first private reformer class and 10% off 5-intro private reformer session.
• Lab StudiosminorGTM or Marketing PartnerWellness sanctuary offering Reformer Pilates and LabX classes. Offers 10% off Reformer Pilates 4 Class Trial Pack (U.P. $120) or LabX 4 Class Trial Pack (U.P. $180).
• YeoMama BatikminorGTM or Marketing PartnerSingapore brand creating clothing from authentic handmade batik for modern lifestyle. Offers 10% off storewide.
• MatchayaminorGTM or Marketing PartnerSingapore artisanal tea, desserts and pastries specialist. Offers 20% off with min. spend of $70 on Matchaya.sg.
• To'ak ChocolatecoreStrategic or Co-development PartnerExclusive partnership featuring To'ak luxury chocolates in the Gifting Collection. To'ak's mission is to transform chocolate experience onto the level of vintage wine. Features HCP certified beans from Piedra de Plata, Ecuador's heirloom Nacional cacao. The Floral Atelier offers exclusive gift box collaborations.
• Mariage FrèrescoreStrategic or Co-development PartnerExclusive partnership featuring premium Parisian teas in the Gifting Collection. Mariage Frères has been brewing tea since 1854 with over three centuries of expertise in fair trade and all-natural excellence. The company offers 32+ tea varieties.
• Bordallo PinheirominorChannel Partner/ Reseller/ DistributorGlobally recognized icon of Portuguese ceramics crafting unique whimsical homeware since 1884. The Floral Atelier serves as a retailer for Bordallo Pinheiro products including the iconic cabbage collection.
• Mon DadaminorChannel Partner/ Reseller/ DistributorLuxury candle brand founded in New York by Pauline, built on big dreams, passion, and exceptional craftsmanship. Featured in Scents & Fragrances collection.
• Evermore LondonminorChannel Partner/ Reseller/ DistributorLuxury home fragrance brand. Grounded and masculine-leaning fragrances designed for calm and mindful spaces with notes like cedar, amber, and leather.
• BulgariflagshipGTM or Marketing PartnerLuxury jewelry and fragrance brand collaboration for Omnia perfume workshops and brand events. Showcases The Floral Atelier's capabilities to high-end luxury audience.
• Jo Malone LondonflagshipGTM or Marketing PartnerLuxury fragrance brand collaboration for brand workshops. Part of Estée Lauder Companies portfolio.
• Dior JewelleryflagshipGTM or Marketing PartnerLuxury fashion jewelry brand collaboration for La Rose Dior popup events and VIP experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• McQueens Flowers: London-based luxury florist with global following, known for premium artistic arrangements and high-profile brand collaborations. Operates in a similar luxury positioning tier with bespoke design services, weddings, and corporate contracts — a relevant international benchmark for The Floral Atelier's aspirational positioning.
• Far East Flora: Singapore's largest and most established florist, offering fresh flowers, arrangements, gifts, and event florals across both retail and e-commerce. Closest direct competitor to The Floral Atelier in the Singapore market, competing on similar product categories and customer segments.
• Neill Strain Floral Couture: Dubai-based luxury florist serving ultra-high-net-worth clients, celebrities, and luxury brands across the Middle East. Operates in a comparable luxury tier with bespoke couture floral design, high-end corporate contracts, and a similar identity built around the founder's creative vision.
• Pippin + Pearl: Singapore-based boutique floral studio offering bespoke arrangements, weddings, and corporate styling. A direct local competitor in the same premium segment, with comparable services across weddings, events, and curated gifting.
• Bloom & Wild: UK-founded online florist operating across Europe with a subscription model, letterbox flowers, and a strong digital-first brand. Comparable in subscription revenue mechanics and DTC e-commerce operations, though positioned at a more accessible price point than The Floral Atelier.
• FlowerBX: London-based luxury online florist offering premium seasonal arrangements with strong art-direction and editorial branding. Comparable in DTC focus, premium pricing, and curated floral positioning, with a similar aesthetic-led e-commerce experience.

Regional players

• Floweradvisor: Asia-focused online floral and gifting marketplace operating across Singapore and regional markets. Overlaps with The Floral Atelier on gift hampers, e-commerce floral delivery, and curated luxury brand partnerships (e.g., premium chocolates, teas).
• Wild about Flowers: Singapore florist offering premium arrangements and gift hampers for occasions and corporate clients. A regional peer serving the same Singapore market with overlapping customer segments at a slightly more accessible price tier.

Emerging players

• Floral Architecture: Boutique floral design studio focused on luxury weddings and events with strong design-forward positioning. Comparable in bespoke wedding/event design services and high-end clientele, with a similar premium-only capacity model.

Broad incumbents

• Ambius: Global interior landscaping and plant service provider serving corporate offices, hotels, and retail spaces. Comparable in its B2B recurring floral/plant installation contracts with luxury hospitality and corporate clients, though broader in scope and lower in luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thefloralatelier.co
• LinkedInlinkedin.com/company/the-atelier-co
• Instagraminstagram.com/thefloralatelier.co
• Pinterestpinterest.com/floralatelierco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the floral atelier