Splitting Point
Splitting Point is a New Zealand-based Roblox game development studio founded in 2017 by Janzen Madsen that has published 50+ titles on the Roblox platform, monetizing through Roblox's creator earnings system to serve the platform's global base of casual gamers.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Splitting Point does
Splitting Point (DBA Splitting Point Studios) is a privately-held, founder-owned Roblox game development studio founded in 2017 in New Zealand by Janzen Madsen (aka Jandel). The studio operates as a small (1-10 employee) network of Roblox enthusiasts collaborating on game creation, with a portfolio of more than 50 titles published exclusively on the Roblox platform. Its games span multiple genres including adventure (Dusty Trip, Field Trip Z), wizard-themed casual play (Wacky Wizards), combat arenas (Gunfight Arena, Epic Army Battles), simulations and tycoons (Build A Factory, Tycoon RNG, Stuntman Simulator), multiplayer party games (Pull a Friend, 2 Player Monkey Obby), obstacle courses (Steep Steps, Rage Runner 240), and social/hangout experiences (Way Hood Hangout, Fashion Show), as well as a licensed-IP title (Sesame Street Mecha Builders The Game).
The studio's core technology stack is Roblox Studio, the platform's native development environment, with no disclosed proprietary engines, APIs, or SDKs. It maintains a community-driven go-to-market motion through Discord, X/Twitter, and its Roblox group page, iterating on game design based on player feedback. Revenue is generated through Roblox's creator monetization system (a marketplace-commission revenue model), which paid out $923 million to creators platform-wide in 2024. Splitting Point does not sell directly to consumers, does not disclose pricing, and has no enterprise customers. The studio was highlighted by Roblox as a developer success story at the Game Developers Conference 2025 alongside Wonder Works Studio, indicating meaningful standing within the Roblox creator ecosystem.
Splitting Point firmographics
Firmographics- Name
- Splitting Point
- Legal name
- Splitting Point
- Website
- https://splittingpoint.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Splitting Point is a New Zealand-based Roblox game development studio founded in 2017 by Janzen Madsen that has published 50+ titles on the Roblox platform, monetizing through Roblox's creator earnings system to serve the platform's global base of casual gamers.
- Ownership category
- akta.pro rank
Splitting Point industry classification
Industry- Product category
- Roblox Game Development
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
Keywords
Splitting Point business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Roblox Game Development and Monetization: Splitting Point creates games on the Roblox platform and earns revenue through Roblox's creator monetization system. The studio has developed over 50 games including popular titles like Field Trip Z, Dusty Trip, and Wacky Wizards. Roblox reported creator earnings of $923 million in 2024, up 25% from $741 million in 2023.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Splitting Point product offering
Product offeringCore offering
Splitting Point is a Roblox game development studio that designs, develops, and publishes video games on the Roblox platform. Founded in 2017 in New Zealand, the studio has built a portfolio of over 50 Roblox titles spanning adventure, survival, tycoon, combat, simulation, multiplayer party, and obstacle course genres, and earns revenue through Roblox's creator monetization system.
Product overview
Splitting Point is a New Zealand-based Roblox game development studio founded in 2017 by Janzen Madsen (aka Jandel). The company operates as a network of Roblox enthusiasts creating games on the Roblox platform. With over 50 games in their portfolio, they produce a diverse range of game types including adventure games (Dusty Trip, Field Trip Z), combat games (Gunfight Arena, Epic Army Battles), simulation games (Stuntman Simulator, Build A Factory, Tycoon RNG), multiplayer party games (Pull a Friend, 2 Player Monkey Obby), obstacle courses (Steep Steps, Rage Runner 240), and social/hangout experiences (Way Hood Hangout, Fashion Show). Their flagship titles mentioned include Field Trip Z, Wacky Wizards, and Dusty Trip. The studio was highlighted as a success story in Roblox's Game Developers Conference 2025 announcements alongside Wonder Works Studio.
Differentiator
Problem solved
Functional benefit
Products and services
- Dusty Trip A Roblox adventure/quest game created by Splitting Point, featuring exploration and gameplay mechanics. Targeted at Roblox platform players seeking an adventure experience.
- Field Trip Z A popular Roblox survival/adventure game developed by Splitting Point. Targeted at Roblox platform players seeking a survival adventure experience.
- Wacky Wizards A Roblox game by Splitting Point featuring magical/wizard-themed gameplay. Targeted at Roblox platform players seeking a whimsical themed experience.
- Gunfight Arena A Roblox combat/arena game created by Splitting Point featuring gunfight gameplay. Targeted at Roblox platform players seeking PvP arena combat.
- Pull a Friend A multiplayer Roblox game by Splitting Point designed for 2 players. Targeted at Roblox platform players seeking cooperative multiplayer.
- Dynamic Ragdoll Engine A Rag Doll Simulation game developed by Splitting Point on Roblox. Targeted at Roblox platform players seeking physics-based simulation.
- Bike of Hell A Roblox game created by Splitting Point featuring motorcycle/vehicle-based gameplay. Targeted at Roblox platform players seeking vehicle-based action.
- Grappler Swing A Roblox game by Splitting Point featuring grappling hook mechanics. Targeted at Roblox platform players seeking traversal/movement mechanics.
- Slide Down A Hill A Roblox game created by Splitting Point featuring sliding/skiing mechanics. Targeted at Roblox platform players seeking casual physics gameplay.
- Fashion Show A Roblox game by Splitting Point centered around fashion and style presentation. Targeted at Roblox platform players seeking social/role-play experiences.
- Build A Factory A Roblox tycoon/simulation game by Splitting Point where players build factories. Targeted at Roblox platform players seeking tycoon/simulation loops.
- Risky Haul A team-based Roblox game by Splitting Point featuring refueling and transport mechanics. Targeted at Roblox platform players seeking cooperative team play.
- 2 Player Monkey Obby A multiplayer obstacle course (obby) Roblox game by Splitting Point for 2 players. Targeted at Roblox platform players seeking cooperative obstacle course challenges.
- Sesame Street Mecha Builders The Game A Roblox game by Splitting Point featuring Sesame Street Mecha Builders branding. Targeted at Roblox platform players (including younger audiences and Sesame Street fans) seeking licensed casual gameplay.
- Epic Army Battles A Roblox strategy/combat game by Splitting Point featuring army battle gameplay. Targeted at Roblox platform players seeking strategy/combat experiences.
- Way Hood Hangout A Roblox social/hangout game by Splitting Point. Targeted at Roblox platform players seeking social virtual-world experiences.
- Stuntman Simulator A Roblox simulation game by Splitting Point where players perform stunts. Targeted at Roblox platform players seeking stunt/action simulation.
- Tycoon RNG A Roblox tycoon game by Splitting Point featuring RNG (random number generation) mechanics. Targeted at Roblox platform players seeking tycoon gameplay with RNG elements.
- Steep Steps A Roblox obstacle course game by Splitting Point. Targeted at Roblox platform players seeking obstacle-course (obby) challenges.
- Rage Runner 240 A Roblox racing/endurance game by Splitting Point. Targeted at Roblox platform players seeking racing and endurance challenges.
Companies that use Splitting Point
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Splitting Point technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Splitting Point partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RobloxcoreSplitting Point Studios is highlighted as a developer success story by Roblox. The partnership involves Splitting Point creating games on the Roblox platform, with Roblox providing the development tools, platform infrastructure, and monetization system. Splitting Point's games are featured alongside other successful developers like Wonder Works Studio on Roblox's official announcements.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Splitting Point competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Splitting Point social profiles
Digital presenceSplitting Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splitting Point leadership team
Management profileNumber of profiles
Profiles1 record
Splitting Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splitting Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splitting Point
What does Splitting Point do?
Splitting Point is a Roblox game development studio that designs, develops, and publishes video games on the Roblox platform. Founded in 2017 in New Zealand, the studio has built a portfolio of over 50 Roblox titles spanning adventure, survival, tycoon, combat, simulation, multiplayer party, and obstacle course genres, and earns revenue through Roblox's creator monetization system.
Is Splitting Point a public or private company?
Splitting Point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Splitting Point founded?
Splitting Point was founded in 2017. It employs 1 to 10 people.
How does Splitting Point make money?
One revenue line is on record: roblox Game Development and Monetization.
Does Splitting Point have an API?
No public API is recorded for Splitting Point.
What industry is Splitting Point in?
Splitting Point's product category is Roblox Game Development. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like). Its NAICS code is 5132.